GOOG ALPHABET INC

COM (common), issuer CIK 1652044

4,604 managers (4,667 13F filers) reported a position in GOOG shares at 2025-09-30, 3,133,326,261 shares in all. 304 filers opened a position and 91 filers sold out during the quarter.

Managers: 4,604
13F filers: 4,667
New: 304
Added: 1,731
Reduced: 2,002
Sold out: 91
Shares held by filers: 3,133,326,261

Shares held by filers adds up every 13F filer's report, so a share reported by a parent and by its subsidiary counts twice (H9). Managers counts each filer group once.

13D and 13G filers

No 13D or 13G on this security in the data. Structured 13D/G data starts 2024-12-18.

Insider trades

No Form 4 transaction on this security in the data.

13F holders, Q3 2025

Filers in the available 13F reports with a share position at 2025-09-30, filer groups collapsed to one row (method), largest first. Options and principal amounts are left out. A group row states no % of portfolio, since each member reports its own portfolio: the members' percents are listed under it. A value about 1,000 times or 1/1,000 of the price other filers imply is shown as filed but neither ranks the row nor enters a sum.

Holder	Shares	Value	% of portfolio	Change	Source
Financial Life Planners	1,221	$297K	0.2%	-56	13F-HR Timeline
Eldred Rock Partners, LLC	1,218	$297K	0.07%	0	13F-HR/A Timeline
Valtinson Bruner Financial Planning LLC	1,217	$296K	0.09%	-6	13F-HR Timeline
Coston, McIsaac & Partners	1,214	$295K	0.07%	-22	13F-HR Timeline
CAPSTONE WEALTH MANAGEMENT GROUP, LLC	1,209	$295K	0.12%	new	13F-HR Timeline
HighMark Wealth Management LLC	1,209	$294K	0.13%	-102	13F-HR Timeline
Vantage Financial Partners, LLC	1,209	$294K	0.06%	+1	13F-HR Timeline
Stordahl Capital Management, Inc.	1,204	$293K	0.06%	-47	13F-HR Timeline
Putney Financial Group LLC	1,203	$293K	0.29%	-200	13F-HR Timeline
MONTGOMERY INVESTMENT MANAGEMENT INC	1,202	$293K	0.1%	+1	13F-HR Timeline
FWG Investments, LLC.	1,202	$293K	0.2%	-225	13F-HR Timeline
EAGLE HARBOR ASSET MANAGEMENT INC /ADV	1,201	$293K	0.26%	new	13F-HR Timeline
Brewster Financial Planning LLC	1,200	$292K	0.18%	0	13F-HR Timeline
Sharper & Granite LLC	1,200	$292K	0.1%	0	13F-HR Timeline
Massar Capital Management, LP	1,200	$292K	0.1%	0	13F-HR Timeline
Wealth Quarterback LLC	1,198	$292K	0.11%	+1	13F-HR Timeline
FSA Investment Group, LLC	1,186	$291K	0.18%	new	13F-HR Timeline
Concorde Asset Management, LLC	1,187	$290K	0.12%		13F-HR Timeline
Mascoma Wealth Management LLC	1,190	$290K	0.06%	+180	13F-HR Timeline
Shum Financial Group, Inc.	1,190	$290K	0.22%		13F-HR Timeline
Asset Allocation Strategies LLC	1,187	$289K	0.06%	+36	13F-HR Timeline
Grantvest Financial Group LLC	1,186	$289K	0.2%	-50	13F-HR Timeline
LINCOLN CAPITAL CORP	1,185	$289K	0.1%	0	13F-HR Timeline
OLD SECOND NATIONAL BANK OF AURORA	1,183	$288K	0.06%	-117	13F-HR Timeline
NORTH POINT PORTFOLIO MANAGERS CORP/OH	1,180	$287K	0.05%	-20	13F-HR Timeline
ALERUS FINANCIAL NA	1,172	$285K	0.01%	+132	13F-HR Timeline
Aspire Private Capital, LLC	1,171	$285K	0.06%	+1	13F-HR/A Timeline
Morningstar Investment Management LLCin group Morningstar Investment Manage…	1,169	$285K	0.01%	new	13F-HR Timeline Group
Milestones Private Investment Advisors …	1,164	$284K	0.19%	-40	13F-HR Timeline
RED CRANE WEALTH MANAGEMENT, LLC	1,164	$283K	0.24%	-100	13F-HR Timeline
Waterway Wealth Management, LLC	1,162	$283K	0.07%	-100	13F-HR Timeline
Divergent Planning, LLC	1,148	$283K	0.08%	-79	13F-HR/A Timeline
Santori & Peters, Inc.	1,157	$282K	0.1%	0	13F-HR Timeline
Fiscal Wisdom Wealth Management, LLC	1,115	$282K	0.27%		13F-HR Timeline
ADG Wealth Management Group, LLC	1,156	$282K	0.22%	new	13F-HR Timeline
Bullseye Investment Management, LLC	1,799	$281K	0.17%	0	13F-HR Timeline
Powers Advisory Group, LLC	1,152	$281K	0.11%	0	13F-HR Timeline
Narus Financial Partners, LLC	1,149	$280K	0.08%	new	13F-HR/A Timeline
LOWERY THOMAS, LLC	1,147	$279K	0.16%	+1	13F-HR Timeline
Latitude Advisors, LLC	1,146	$279K	0.13%	new	13F-HR Timeline
Traction Financial Partners, LLC	1,143	$278K	0.17%	new	13F-HR Timeline
WINSLOW ASSET MANAGEMENT INC	1,140	$278K	0.05%	0	13F-HR Timeline
Harbor Group, Inc.	1,140	$278K	0.04%	+5	13F-HR Timeline
Avant Capital LLC	1,140	$278K	0.2%	-18	13F-HR Timeline
PAX Financial Group, LLC	1,140	$278K	0.05%	new	13F-HR Timeline
VIRGINIA WEALTH MANAGEMENT GROUP, INC.	1,138	$277K	0.16%	0	13F-HR Timeline
Alaska Wealth Advisors, LLCin group Alaska Permanent Capital Mana…	1,137	$277K	0.04%	-49	13F-HR Timeline Group
BWM Planning, LLC	1,130	$275K	0.08%	new	13F-HR Timeline
NESTEGG ADVISORS, INC.	1,127	$275K	0.24%	new	13F-HR Timeline
AFG FIDUCIARY SERVICES LIMITED PARTNERS…	1,117	$274K	0.16%	new	13F-HR Timeline
Valued Retirements, Inc.	1,546	$274K	0.31%	0	13F-HR Timeline
GR FINANCIAL GROUP, LLC	1,125	$274K	0.06%	-11,196	13F-HR Timeline
CAPSTONE CAPITAL LLC	1,125	$274K	0.18%	new	13F-HR Timeline
Armbruster Capital Management, Inc.	1,120	$273K	0.05%	-35	13F-HR Timeline
Gutierrez Wealth Advisory, LLC	1,114	$271K	0.17%	-221	13F-HR Timeline
M.E. ALLISON & CO., INC.	1,113	$271K	0.19%	new	13F-HR Timeline
Nikulski Financial, Inc.	1,113	$271K	0.07%	new	13F-HR Timeline
Opulen Financial Group LLC	1,112	$271K	0.21%	new	13F-HR Timeline
Traub Capital Management LLC	1,110	$270K	0.27%	-60	13F-HR Timeline
Indie Asset Partners, LLC	1,107	$270K	0.36%	new	13F-HR Timeline
Capasso Planning Partners LLC	1,100	$268K	0.17%	-80	13F-HR Timeline
LYNX CAPITAL GROUP LTD /ADV	1,100	$268K	0.12%	new	13F-HR Timeline
Marathon Trading Investment Management …in group Marathon Trading Investment M…	1,100	$268K	0.11%	+900	13F-HR Timeline Group
Ehrenkranz Partners L.P.	1,100	$268K	0.23%		13F-HR Timeline
BROOKS, MOORE & ASSOCIATES, INC.	1,100	$268K	0.14%	0	13F-HR Timeline
Eagle Bluffs Wealth Management LLC	1,100	$268K	0.12%	new	13F-HR Timeline
Tanglewood Legacy Advisors, LLC	1,100	$268K	0.1%	0	13F-HR Timeline
Axis Wealth Partners, LLC	1,098	$267K	0.16%	new	13F-HR Timeline
Bestgate Wealth Advisors, LLC	1,095	$267K	0.47%	new	13F-HR Timeline
Blackston Financial Advisory Group, LLC	1,094	$266K	0.16%	new	13F-HR/A Timeline
Morse Asset Management, Inc	1,093	$266K	0.05%	+35	13F-HR Timeline
PINNEY & SCOFIELD, INC.	1,093	$266K	0.17%	0	13F-HR Timeline
VanderPol Investments L.L.C.	1,021	$266K	0.52%	new	13F-HR Timeline
Parkshore Wealth Management, Inc.	1,090	$266K	0.11%	-50	13F-HR Timeline
RHS Financial, LLC	1,087	$265K	0.14%	new	13F-HR Timeline
BROGAN FINANCIAL, INC.	1,087	$265K	0.11%	new	13F-HR Timeline
Tenon Financial LLC	1,238	$265K	0.14%	new	13F-HR Timeline
Altura Wealth Advisors Inc.	1,084	$264K	0.13%	new	13F-HR Timeline
Mascagni Wealth Management, Inc.	1,082	$264K	0.2%	new	13F-HR Timeline
Long Island Wealth Management, Inc.	1,080	$263K	0.13%	new	13F-HR Timeline
Next Level Wealth Planning, LLC	1,080	$263K	0.15%	-126	13F-HR Timeline
HENDLEY & CO INC	1,080	$263K	0.09%	new	13F-HR Timeline
Lifeworks Advisors, LLC	1,078	$263K	0.04%	-595	13F-HR Timeline
DMKC Advisory Services, LLC	1,078	$263K	0.13%	-1,001	13F-HR Timeline
MinichMacGregor Wealth Management, LLC	1,074	$262K	0.05%	new	13F-HR Timeline
Wealth Advisors Northwest LLC	1,072	$261K	0.13%	new	13F-HR Timeline
TD Capital Management LLC	1,068	$260K	0.02%	+1	13F-HR Timeline
McNamara Financial Services, Inc.	1,067	$260K	0.05%	new	13F-HR Timeline
Value Partners Investments Inc.	1,067	$260K	0.02%	new	13F-HR Timeline
Causey Wealth LLC	1,065	$259K	0.13%	new	13F-HR Timeline
Gleason Group, Inc.	1,065	$259K	0.03%	-97	13F-HR Timeline
Lloyd Advisory Services, LLC.	1,062	$259K	0.12%	new	13F-HR Timeline
BCU Wealth Advisors, LLC	1,061	$258K	0.1%	new	13F-HR Timeline
GRACE & WHITE INC /NY	1,060	$258K	0.05%	new	13F-HR Timeline
FSA Advisors, Inc.	1,060	$258K	0.2%	-260	13F-HR Timeline
JMAC ENTERPRISES LLC	1,060	$258K	0.05%	new	13F-HR Timeline
Carrera Capital Advisors	1,057	$257K	0.05%	new	13F-HR Timeline
Pioneer Wealth Management Group	1,051	$256K	0.08%	new	13F-HR Timeline
Global View Capital Management LLC	1,051	$256K	0.05%	new	13F-HR Timeline
JACOBSON & SCHMITT ADVISORS, LLC	1,050	$256K	0.04%	new	13F-HR Timeline
Equita Financial Network, Inc.	1,050	$256K	0.09%	new	13F-HR Timeline
Pathway Financial Advisors LLC	1,049	$255K	0.03%	new	13F-HR Timeline
Farmers & Merchants Trust Co of Chamber…	1,047	$255K	0.07%	+108	13F-HR Timeline
Reyes Financial Architecture, Inc.	1,045	$255K	0.17%	+115	13F-HR Timeline
MUIRFIELD WEALTH ADVISORS LLC	1,043	$254K	0.19%	new	13F-HR Timeline
Sicart Associates LLC	1,040	$253K	0.07%	new	13F-HR Timeline
Ascension Capital Advisors, Inc.	1,039	$253K	0.1%	-107	13F-HR Timeline
Heritage Wealth Management, Inc. /CA/	1,037	$253K	0.17%	new	13F-HR Timeline
PPS&V ASSET MANAGEMENT CONSULTANTS, INC.	1,037	$252K	0.15%	new	13F-HR Timeline
CarsonAllaria Wealth Management, Ltd.	1,033	$252K	0.13%	+1	13F-HR Timeline
John Boyer, Inc.	1,031	$251K	0.25%		13F-HR Timeline
Guardian Wealth Advisors, LLC	1,030	$251K	0.14%	new	13F-HR Timeline
Plum Street Advisors, LLC	1,029	$251K	0.1%	new	13F-HR Timeline
Greater Midwest Financial Group, LLC	1,029	$250K	0.16%	new	13F-HR Timeline
Laidlaw Wealth Management LLC	1,028	$250K	0.6%	new	13F-HR Timeline
Global Wealth Management, LLC	1,026	$250K	0.13%	new	13F-HR Timeline
AMJ Financial Wealth Management	1,023	$249K	0.06%	new	13F-HR Timeline
Vannoy Advisory Group, Inc.	1,019	$248K	0.16%	new	13F-HR Timeline
Jessup Wealth Management, Inc	1,017	$248K	0.09%	new	13F-HR Timeline
Unconventional Investor, LLC	1,016	$247K	0.12%	new	13F-HR Timeline
ROI Financial Advisors, LLC	1,015	$247K	0.15%	new	13F-HR Timeline
TOTAL INVESTMENT MANAGEMENT INC	1,011	$246K	0.03%	-92	13F-HR Timeline
Hickory Point Bank & Trust	1,010	$246K	0.18%	new	13F-HR Timeline
Financial Sense Advisors, Inc.	1,008	$246K	0.05%	-86,612	13F-HR Timeline
Spectrum Strategic Capital Management, …	1,005	$245K	0.15%	-335	13F-HR Timeline
Howard Hughes Medical Institute	1,003	$244K	0.14%	-18	13F-HR Timeline
INTERACTIVE FINANCIAL ADVISORS, INC.	1,003	$244K	0.13%	new	13F-HR Timeline
Peloton Wealth Strategists	1,000	$244K	0.1%	new	13F-HR Timeline
Gallacher Capital Management LLC	1,001	$244K	0.1%	new	13F-HR Timeline
Quinn Opportunity Partners LLC	1,000	$244K	0.02%	new	13F-HR Timeline
Stonebridge Wealth Management, LLC	1,000	$244K	0.21%	new	13F-HR Timeline
Davis Wealth Advisors, LLC	1,000	$244K	0.22%	new	13F-HR Timeline
Bear Mountain Capital, Inc.	968	$243K	0.08%	+1	13F-HR Timeline
Comprehensive Financial Planning, Inc./…	994	$242K	0.17%	0	13F-HR Timeline
BCM ADVISORS, LLC	900	$242K	0.05%	new	13F-HR Timeline
American Trust Investment Advisors, LLC	991	$241K	0.12%	-719	13F-HR Timeline
L.M. KOHN & COMPANY	990	$241K	0.29%	-6,047	13F-HR Timeline
Camarda Financial Advisors, LLC	989	$241K	0.09%	new	13F-HR Timeline
Rock Point Advisors, LLC	988	$241K	0.06%	new	13F-HR Timeline
ATLANTIC FAMILY WEALTH, LLC	987	$240K	0.19%	new	13F-HR Timeline
IAG Wealth Partners, LLC	985	$240K	0.03%	0	13F-HR Timeline
VISTA FINANCE, LLC	980	$239K	0.16%	new	13F-HR Timeline
Sollinda Capital Management LLC	980	$239K	0.07%	-834	13F-HR Timeline
Court Place Advisors, LLC	980	$239K	0.07%	new	13F-HR Timeline
FAMILY WEALTH PARTNERS, LLC	979	$238K	0.09%	-185	13F-HR Timeline
Cynosure Group, LLC	978	$238K	0.03%	new	13F-HR/A Timeline
Alpha Advisors, LLC/VA	977	$238K	0.18%	new	13F-HR Timeline
Denver PWM, LLC	1,341	$238K	0.07%	0	13F-HR Timeline
DROMS STRAUSS ADVISORS INC /MO/ /ADV	975	$238K	0.07%	new	13F-HR Timeline
Strategic Wealth Investment Group, LLC	974	$237K	0.02%	new	13F-HR Timeline
LifePlan Investment Advisors, Inc.	973	$237K	0.1%	new	13F-HR Timeline
Payne Capital Management, LLC	972	$237K	0.08%	new	13F-HR Timeline
Valued Wealth Advisors LLC	968	$236K	0.11%	+22	13F-HR Timeline
Plan Group Financial, LLC	966	$235K	0.06%	new	13F-HR Timeline
Innovator Capital Management, LLC	966	$235K	5.81%	-658	13F-HR Timeline
Abich Financial Wealth Management LLC	965	$235K	0.08%		13F-HR Timeline
Financial Freedom, LLC	965	$235K	0.12%	0	13F-HR Timeline
Highland Financial Advisors, LLC	964	$235K	0.07%	new	13F-HR Timeline
Joule Financial, LLC	962	$234K	0.07%	new	13F-HR Timeline
Sage Financial Management Group, Inc.	960	$234K	0.07%	new	13F-HR Timeline
KENNICOTT CAPITAL MANAGEMENT LLC	960	$234K	0.11%	new	13F-HR Timeline
Lanham O'Dell & Company, Inc.	960	$234K	0.07%	new	13F-HR Timeline
Financial Network Wealth Advisors LLC	957	$233K	0.25%	-101	13F-HR Timeline
Houlihan Financial Resource Group, Ltd.	951	$232K	0.2%	-2,680	13F-HR Timeline
Keyes, Stange & Wooten Wealth Managemen…	945	$230K	0.11%	new	13F-HR Timeline
Goepper Burkhardt LLC	942	$229K	0.08%	new	13F-HR Timeline
TEALWOOD ASSET MANAGEMENT INC	940	$229K	0.09%	new	13F-HR Timeline
Silver Lake Advisory, LLC	939	$229K	0.09%	new	13F-HR Timeline
Carroll Investors, Inc	935	$228K	0.11%	-217	13F-HR Timeline
COTTONWOOD CAPITAL ADVISORS, LLC	933	$227K	0.17%	new	13F-HR Timeline
Optivise Advisory Services LLC	932	$227K	0.14%	new	13F-HR Timeline
Sage Investment Counsel LLC	931	$227K	0.25%	new	13F-HR Timeline
Timonier Family Office, LTD.	931	$227K	0.07%	new	13F-HR Timeline
SHEPHERD KAPLAN KROCHUK, LLCin group SHEPHERD KAPLAN KROCHUK, LLC	929	$226K	0.19%	new	13F-HR Timeline Group
Old Port Advisors	929	$226K	0.06%	new	13F-HR Timeline
Silver Coast Investments LLC	929	$226K	0.08%	new	13F-HR Timeline
Nicholson Wealth Management Group, LLC	929	$226K	0.13%	new	13F-HR Timeline
ENZI WEALTH	897	$226K	0.08%	new	13F-HR Timeline
KIECKHEFER GROUP LLC	926	$225K	0.11%	new	13F-HR Timeline
ARBOR CAPITAL MANAGEMENT INC /ADV	921	$225K	0.18%	new	13F-HR Timeline
HERITAGE OAK WEALTH ADVISORS LLC	922	$225K	0.08%	new	13F-HR Timeline
Peak Retirement Planning, Inc.	921	$224K	0.06%	new	13F-HR Timeline
Financial Harvest, LLC	921	$224K	0.15%	new	13F-HR Timeline
Ballew Advisors, Inc	911	$224K	0.13%	new	13F-HR Timeline
Prairiewood Capital, LLC	920	$224K	0.07%	new	13F-HR Timeline
Spectrum Planning & Advisory Services I…	915	$223K	0.13%	new	13F-HR Timeline
Hillcrest Wealth Advisors - NY, LLC	915	$223K	0.1%	new	13F-HR Timeline
Red Mountain Financial, LLC	913	$222K	0.23%	new	13F-HR Timeline
CADINHA & CO LLC	910	$222K	0.03%	new	13F-HR Timeline
Praetorian Wealth Management, Inc.	907	$221K	0.05%	new	13F-HR Timeline
CMG Global Holdings, LLC	877	$221K	0.11%	-181	13F-HR Timeline
Pflug Koory, LLC	904	$220K	0.1%	-15	13F-HR Timeline
USAdvisors Wealth Management, LLC	903	$220K	0.08%	new	13F-HR Timeline
Capital CS Group, LLC	900	$219K	0.36%	new	13F-HR Timeline
Triune Financial Partners, LLC	899	$219K	0.06%	new	13F-HR Timeline
SpringVest Wealth Management LLC	898	$219K	0.16%	new	13F-HR Timeline
Silver Oak Advisory Group, Inc.	897	$218K	0.1%	new	13F-HR Timeline
Richmond Brothers, Inc.	891	$217K	0.14%	new	13F-HR Timeline
ST. NICHOLAS PRIVATE ASSET MANAGEMENT, …	891	$217K	0.19%	new	13F-HR Timeline
CAPITAL & PLANNING, LLC	890	$217K	0.13%	new	13F-HR Timeline