GOOG ALPHABET INC

COM (common), issuer CIK 1652044

4,465 managers (4,523 13F filers) reported a position in GOOG shares at 2024-12-31, 3,277,291,679 shares in all. 150 filers opened a position and 87 filers sold out during the quarter.

Managers: 4,465
13F filers: 4,523
New: 150
Added: 1,651
Reduced: 1,725
Sold out: 87
Shares held by filers: 3,277,291,679

Shares held by filers adds up every 13F filer's report, so a share reported by a parent and by its subsidiary counts twice (H9). Managers counts each filer group once.

13D and 13G filers

No 13D or 13G on this security in the data. Structured 13D/G data starts 2024-12-18.

Insider trades

No Form 4 transaction on this security in the data.

13F holders, Q4 2024

Filers in the available 13F reports with a share position at 2024-12-31, filer groups collapsed to one row (method), largest first. Options and principal amounts are left out. A group row states no % of portfolio, since each member reports its own portfolio: the members' percents are listed under it. A value about 1,000 times or 1/1,000 of the price other filers imply is shown as filed but neither ranks the row nor enters a sum.

Holder	Shares	Value	% of portfolio	Change	Source
Battery Global Advisors, LLC	4,177	$795K	0.43%	+1	13F-HR Timeline
Medallion Wealth Advisors, LLC	4,472	$795K	0.39%		13F-HR Timeline
CALDWELL SUTTER CAPITAL, INC.	4,174	$795K	0.37%	+453	13F-HR Timeline
Synergy Investment Management, LLC	4,172	$794K	0.34%		13F-HR Timeline
SEEDS INVESTOR LLC	4,168	$794K	0.23%	+1,178	13F-HR Timeline
4WEALTH ADVISORS, INC.	4,167	$794K	0.81%		13F-HR Timeline
PHILLIPS FINANCIAL MANAGEMENT, LLC	4,165	$793K	0.06%	+313	13F-HR Timeline
Crescent Grove Advisors, LLC	4,162	$793K	0.08%	+396	13F-HR Timeline
WealthTrust Axiom LLC	4,160	$792K	0.24%	0	13F-HR Timeline
Towercrest Capital Management	4,155	$791K	0.13%	-16	13F-HR Timeline
Elite Life Management LLC	4,150	$790K	2.34%	+65	13F-HR Timeline
VOISARD ASSET MANAGEMENT GROUP, INC.	4,145	$789K	0.26%	0	13F-HR Timeline
Balentine LLC	4,140	$788K	0.03%	-5,700	13F-HR Timeline
Sierra Legacy Group	4,140	$788K	0.73%		13F-HR Timeline
UPTICK PARTNERS, LLC	4,122	$785K	0.28%	+410	13F-HR Timeline
TKG Advisors, LLC	3,888	$785K	0.36%	+1,271	13F-HR Timeline
Factor Wealth Management LTD	4,117	$784K	0.26%		13F-HR Timeline
Amica Retiree Medical Trust	4,118	$784K	0.74%	-358	13F-HR Timeline
Ullmann Wealth Partners Group, LLC	4,105	$782K	0.1%	+111	13F-HR Timeline
Montz Harcus Wealth Management LLC	4,104	$782K	0.44%	+6	13F-HR Timeline
Hudock, Inc.	4,102	$781K	0.14%	+314	13F-HR Timeline
Whelan Financial	4,102	$781K	0.31%	+892	13F-HR Timeline
Biltmore Wealth Management, LLC	4,098	$780K	0.32%	+68	13F-HR Timeline
VALLEY WEALTH MANAGERS, INC.in group VALLEY WEALTH MANAGERS, INC.	4,088	$779K	0.06%	0	13F-HR Timeline Group
Alliance Wealth Advisors, LLC	4,083	$778K	0.45%	-143	13F-HR Timeline
Hill Investment Group Partners, LLC	4,083	$778K	0.1%	+1,838	13F-HR Timeline
Per Stirling Capital Management, LLC.	4,082	$777K	0.11%	-216	13F-HR Timeline
bLong Financial, LLC	4,080	$777K	0.64%		13F-HR Timeline
Malaga Cove Capital, LLC	4,078	$777K	0.3%	0	13F-HR Timeline
Ariston Services Group	4,075	$776K	0.67%	0	13F-HR Timeline
Planned Solutions, Inc.	4,073	$776K	0.32%	-200	13F-HR Timeline
Meridian Wealth Partners, LLC	4,068	$775K	0.12%	-19	13F-HR Timeline
Coppell Advisory Solutions LLC	4,020	$775K	0.11%	-119	13F-HR Timeline
G&S Capital LLC	4,065	$774K	0.32%	+1,546	13F-HR Timeline
Lineweaver Wealth Advisors, LLC	4,062	$774K	0.14%	-41	13F-HR Timeline
FDx Advisors, Inc.	4,046	$771K	0.23%	-431	13F-HR Timeline
Alliance Wealth Management Group	4,044	$770K	0.21%	-16	13F-HR Timeline
Priebe Wealth Holdings LLC	4,041	$770K	0.52%	-177	13F-HR Timeline
Sageworth Trust Co of South Dakota	4,040	$769K	0.97%	0	13F-HR Timeline
Old North State Trust, LLC	4,040	$769K	0.49%	+350	13F-HR Timeline
TCV Trust & Wealth Management, Inc.	4,034	$768K	0.07%	+69	13F-HR Timeline
Fingerlakes Wealth Management, Inc.	4,031	$768K	0.62%	+13	13F-HR Timeline
Hoxton Planning & Management, LLC	4,029	$767K	0.29%	+228	13F-HR Timeline
Westhampton Capital, LLC	4,020	$766K	0.39%	0	13F-HR Timeline
COLLECTIVE FAMILY OFFICE LLC	4,018	$765K	0.21%	0	13F-HR Timeline
Crew Capital Management, Ltd	4,015	$765K	0.63%	-40	13F-HR Timeline
GW&K Investment Management, LLC	4,013	$764K	0.01%	-71	13F-HR Timeline
Intergy Private Wealth, LLC	4,009	$763K	0.28%	+315	13F-HR Timeline
Horan Capital Advisors, LLC.	4,002	$762K	0.26%	0	13F-HR Timeline
Northwest Financial Advisors	4,000	$762K	0.63%	+263	13F-HR Timeline
Laurion Capital Management LP	4,000	$762K	0.05%	new	13F-HR Timeline
CITY NATIONAL BANK OF FLORIDA /MSD	3,998	$761K	0.69%		13F-HR Timeline
Sterling Wealth Management, Inc.	3,997	$761K	0.28%	-200	13F-HR Timeline
FLYNN ZITO CAPITAL MANAGEMENT, LLC	3,996	$761K	0.35%	+1	13F-HR Timeline
Piscataqua Savings Bank	3,983	$759K	0.65%	0	13F-HR Timeline
SOA Wealth Advisors, LLC.	3,981	$758K	0.14%	+3	13F-HR/A Timeline
Prescott Group Capital Management, L.L.…	4,000	$757K	0.1%	0	13F-HR/A Timeline
LIBRA WEALTH LLC	3,974	$757K	0.29%	-2,221	13F-HR Timeline
Stillwater Capital Advisors, LLC	3,972	$756K	0.09%	-32	13F-HR Timeline
TOBIAS FINANCIAL ADVISORS, INC.	3,966	$755K	0.15%	+437	13F-HR Timeline
Fischer Financial Services, Inc.	3,955	$753K	0.24%		13F-HR Timeline
TriaGen Wealth Management LLC	3,943	$751K	0.25%	0	13F-HR Timeline
Objective Capital Management, LLC	3,943	$751K	0.5%	-543	13F-HR Timeline
Diligent Investors, LLC	3,939	$750K	0.17%	+469	13F-HR Timeline
Kooman & Associates	3,937	$750K	0.27%	+32	13F-HR Timeline
Register Financial Advisors LLC	3,930	$748K	0.38%	+2	13F-HR Timeline
MKT Advisors LLC	3,787	$748K	0.33%	-197	13F-HR Timeline
Uniting Wealth Partners, LLC	3,925	$747K	0.36%		13F-HR Timeline
Beacon Financial Advisory LLC	3,924	$747K	0.24%	-255	13F-HR Timeline
Philip James Wealth Mangement, LLC	3,910	$745K	0.1%	-66	13F-HR Timeline
Sonoma Private Wealth LLC	3,898	$742K	1.2%	+46	13F-HR Timeline
Ellenbecker Investment Group	3,893	$741K	0.13%	+2	13F-HR Timeline
Investment Research & Advisory Group, I…	3,891	$741K	0.31%	0	13F-HR Timeline
DecisionMap Wealth Management, LLC	3,884	$740K	0.59%		13F-HR Timeline
FIRETHORN WEALTH PARTNERS, LLC	3,878	$738K	0.37%	+3	13F-HR Timeline
2UniFi Bank	3,877	$738K	0.49%		13F-HR Timeline
OCCUDO QUANTITATIVE STRATEGIES LP	3,870	$737K	0.13%	new	13F-HR Timeline
Rockport Wealth LLC	3,865	$736K	0.33%	-500	13F-HR Timeline
Financial Management Professionals, Inc.	3,860	$735K	0.09%	+91	13F-HR Timeline
Riverwater Partners LLC	3,857	$735K	0.36%	+34	13F-HR Timeline
Summit Wealth Group, LLC	3,847	$733K	0.21%	-529	13F-HR Timeline
Asset Advisors Investment Management, L…	3,847	$733K	0.08%	-120	13F-HR Timeline
CONSILIO WEALTH ADVISORS, LLC	3,844	$732K	0.3%	+1	13F-HR Timeline
Prosperitas Financial LLC	3,842	$732K	0.37%	-47	13F-HR Timeline
Beirne Wealth Consulting Services, LLC	3,831	$730K	0.26%	0	13F-HR Timeline
Hofer & Associates. Inc	3,830	$729K	0.49%	0	13F-HR Timeline
Lakeshore Financial Planning, Inc.	3,826	$729K	0.31%	-6	13F-HR Timeline
Foguth Wealth Management, LLC.	3,598	$726K	0.19%	+431	13F-HR Timeline
Brave Warrior Advisors, LLC	3,790	$722K	0.02%	0	13F-HR Timeline
MYCIO WEALTH PARTNERS, LLC	3,782	$720K	0.17%	-245	13F-HR Timeline
Pitti Group Wealth Management, LLC	3,781	$720K	0.73%	-322	13F-HR Timeline
NewSquare Capital LLC	3,780	$720K	0.06%	+3,660	13F-HR Timeline
SUTTON PLACE INVESTORS LLC	3,780	$720K	0.42%	+415	13F-HR Timeline
D. SCOTT NEAL, INC.	3,778	$719K	0.39%	-242	13F-HR Timeline
FOX RUN MANAGEMENT, L.L.C.	3,776	$719K	0.13%	new	13F-HR Timeline
Field & Main Bank	3,775	$719K	0.25%	0	13F-HR Timeline
CITY HOLDING CO	3,774	$719K	0.1%	-715	13F-HR Timeline
Pathway Financial Advisors LLC	3,770	$718K	0.17%	+90	13F-HR Timeline
Riverbend Wealth Management, LLC	3,764	$717K	0.64%		13F-HR Timeline
ABC ARBITRAGE SAin group ABC ARBITRAGE SA	3,767	$717K	0.1%		13F-HR Timeline Group
Whitaker-Myers Wealth Managers, LTD.	3,760	$716K	0.21%	-32	13F-HR Timeline
HOERTKORN RICHARD CHARLES	3,759	$716K	0.29%	-75	13F-HR Timeline
COMMONS CAPITAL, LLC	3,759	$716K	0.65%	+102	13F-HR Timeline
Morey & Quinn Wealth Partners, LLC	3,756	$715K	0.61%		13F-HR Timeline
Basepoint Wealth LLC	3,754	$715K	0.57%	-185	13F-HR Timeline
Gateway Wealth Partners, LLC	3,747	$714K	0.18%	+525	13F-HR Timeline
Merkkuri Wealth Advisors LLC	3,742	$713K	0.56%	+7	13F-HR Timeline
Grange Capital, LLC	3,738	$712K	0.75%		13F-HR Timeline
Bienville Capital Management, LLC	3,729	$710K	0.17%	0	13F-HR Timeline
Momentous Wealth Management, Inc.	3,718	$708K	0.59%		13F-HR Timeline
Abundance Wealth Counselors	3,718	$708K	0.15%	+673	13F-HR Timeline
Pinnacle Wealth Management Group, Inc.	3,714	$707K	0.44%	0	13F-HR Timeline
High Note Wealth, LLC	3,711	$707K	0.18%	-124	13F-HR Timeline
Lorne Steinberg Wealth Management Inc.	3,709	$706K	0.2%	0	13F-HR Timeline
Blake Schutter Theil Wealth Advisors, L…	3,707	$706K	0.75%	-3,982	13F-HR Timeline
Foundation Wealth Management, LLC	3,703	$705K	0.55%	0	13F-HR Timeline
Summa Corp.	3,700	$705K	0.35%	-500	13F-HR Timeline
Virtue Capital Management, LLC	3,689	$703K	0.14%	-4,644	13F-HR Timeline
Pathway Financial Advisers, LLC	3,688	$702K	0.24%	+130	13F-HR Timeline
Pine Harbor Wealth Management, LLC	3,683	$702K	0.28%	+1	13F-HR Timeline
Ascent Capital Management, LLC	3,680	$701K	0.72%		13F-HR Timeline
Ewing Morris & Co. Investment Partners …	3,672	$699K	0.24%	new	13F-HR Timeline
VISION FINANCIAL MARKETS LLC	3,670	$699K	0.75%		13F-HR Timeline
EdgeRock Capital LLC	3,668	$699K	0.46%	+417	13F-HR Timeline
SECURITY NATIONAL BANK OF SO DAK	3,667	$698K	0.39%	-50	13F-HR Timeline
Lynx Investment Advisory	3,666	$698K	0.48%	+203	13F-HR Timeline
Northern Capital Management, Inc.	3,647	$695K	0.43%	0	13F-HR Timeline
PEAK6 LLCin group PEAK6 LLC	3,646	$694K	0.03%		13F-HR Timeline Group
Sylvest Advisors, LLC	3,640	$693K	0.43%		13F-HR Timeline
Hapanowicz & Associates Financial Servi…	3,632	$692K	0.35%	-121	13F-HR Timeline
FUTURE YOU WEALTH LLC	3,630	$691K	0.49%		13F-HR Timeline
BRASS TAX WEALTH MANAGEMENT, INC	3,630	$691K	0.15%	-73	13F-HR Timeline
Legacy Capital Wealth Partners, LLC	3,619	$689K	0.17%	+267	13F-HR Timeline
PRING TURNER CAPITAL GROUP INC	3,617	$689K	0.46%	+1,143	13F-HR Timeline
FOUNDERS GROVE WEALTH PARTNERS, LLC	3,616	$689K	0.2%		13F-HR Timeline
Resolute Advisors LLC	3,611	$688K	0.14%	new	13F-HR Timeline
Kidder Stephen W	3,608	$687K	0.21%	+58	13F-HR Timeline
Lakeridge Wealth Management LLC	3,605	$687K	0.35%	-98	13F-HR Timeline
Spectrum Wealth Counsel, LLC	3,604	$686K	0.08%	0	13F-HR Timeline
MPWM ADVISORY SOLUTIONS, LLC	3,602	$686K	0.5%		13F-HR Timeline
Wade Financial Advisory, Inc	3,601	$686K	0.23%	-879	13F-HR Timeline
Aspen Investment Management Inc	3,595	$685K	0.32%	+60	13F-HR Timeline
Blackhawk Capital Partners, LLC	3,587	$683K	0.35%	+147	13F-HR Timeline
Hilltop National Bank	3,571	$680K	0.2%	-356	13F-HR Timeline
Fortune Financial Advisors, LLC	3,569	$680K	0.62%	-2	13F-HR Timeline
INVESTMENT ADVISORY SERVICES INC /TX /A…	3,566	$679K	0.24%	+68	13F-HR Timeline
Monument Capital Management	3,565	$679K	0.19%	+1	13F-HR Timeline
International Private Wealth Advisors L…	3,564	$679K	0.68%	+2,040	13F-HR Timeline
UNIQUE WEALTH, LLC	3,563	$679K	0.14%	+188	13F-HR Timeline
HUTCHINSON CAPITAL MANAGEMENT/CA	3,555	$677K	0.13%	+54	13F-HR Timeline
Centennial Bank/AR/in group Centennial Bank/AR/	3,540	$674K	0.32%	-75	13F-HR Timeline Group
VICTORY FINANCIAL GROUP, LLC	3,537	$674K	0.18%		13F-HR Timeline
CGN Advisors LLC	3,532	$673K	0.07%	-350	13F-HR Timeline
Schrum Private Wealth Management LLC	3,531	$672K	0.57%	-1,179	13F-HR Timeline
PARADIGM ASSET MANAGEMENT CO LLC	3,530	$672K	0.18%	-1,500	13F-HR Timeline
Hara Capital LLC	3,525	$671K	0.43%	-45	13F-HR/A Timeline
Alpha Financial Partners LLC	3,515	$669K	0.53%	+2,165	13F-HR Timeline
Buttonwood Financial Advisors Inc.	3,506	$668K	0.29%	-2	13F-HR Timeline
Ring Mountain Capital, LLC	3,501	$667K	0.45%		13F-HR Timeline
GARLAND CAPITAL MANAGEMENT INC	3,500	$667K	0.55%	new	13F-HR Timeline
Jupiter Wealth Management LLC	3,500	$667K	0.33%	0	13F-HR Timeline
OMNI 360 Wealth, Inc.	3,499	$666K	0.44%	-825	13F-HR/A Timeline
Blue Sky Capital Consultants Group, Inc.	3,499	$666K	0.4%		13F-HR Timeline
Mezzasalma Advisors, LLC	3,497	$666K	0.21%	0	13F-HR Timeline
Wealth Group, Ltd.	3,491	$665K	0.43%	-276	13F-HR Timeline
Allen Mooney & Barnes Investment Adviso…	3,484	$664K	0.11%	-673	13F-HR Timeline
Smith & Howard Wealth Management, LLC	3,484	$663K	0.19%	0	13F-HR Timeline
Vertex Planning Partners, LLC	3,483	$663K	0.15%	+169	13F-HR Timeline
Corps Capital Advisors, LLC	3,483	$663K	0.67%		13F-HR Timeline
WR Wealth Planners, LLC	3,482	$663K	0.21%	+161	13F-HR Timeline
BridgePort Financial Solutions, LLC	3,896	$663K	0.3%		13F-HR Timeline
ENDEAVOR PRIVATE WEALTH, INC.	3,480	$663K	0.63%		13F-HR Timeline
Kelman-Lazarov, Inc.	3,469	$661K	0.12%	0	13F-HR Timeline
WEALTHGARDEN F.S. LLC	3,466	$660K	0.62%	+9	13F-HR Timeline
1 NORTH WEALTH SERVICES LLC	3,463	$659K	0.28%		13F-HR Timeline
FMB WEALTH MANAGEMENT	3,463	$659K	0.37%	+6	13F-HR Timeline
Moment Partners, LLC	3,458	$659K	0.13%		13F-HR Timeline
LifeSteps Financial, Inc.	3,456	$658K	0.5%	0	13F-HR Timeline
Commonwealth Financial Services, LLC	3,453	$658K	0.13%	+700	13F-HR Timeline
Forza Wealth Management, LLC	3,449	$657K	0.3%	-500	13F-HR Timeline
Joseph P. Lucia & Associates, LLC	3,446	$656K	0.29%	+272	13F-HR Timeline
BANK OF STOCKTON	3,439	$655K	0.2%	-1,084	13F-HR Timeline
Vantage Point Financial LLC	3,437	$655K	0.35%		13F-HR Timeline
DOVER ADVISORS, LLC	3,428	$653K	0.37%	-100	13F-HR Timeline
Verity & Verity, LLC	3,426	$652K	0.06%	+891	13F-HR Timeline
Board of the Pension Protection Fund	3,400	$647K	0.75%		13F-HR Timeline
Arbor Investment Advisors, LLC	3,398	$647K	0.09%	-416	13F-HR Timeline
Mayfair Advisory Group, LLC	3,393	$646K	0.38%	+401	13F-HR Timeline
PRECEDENT WEALTH PARTNERS, LLC	3,388	$645K	0.21%	-204	13F-HR Timeline
Greystone Financial Group, LLC	3,386	$645K	0.11%	+159	13F-HR Timeline
Strong Tower Advisory Services	3,383	$644K	0.17%	+103	13F-HR Timeline
Leonard Rickey Investment Advisors P.L.…	3,382	$644K	0.15%	-20	13F-HR Timeline
Three Magnolias Financial Advisors, LLC	3,381	$644K	0.68%		13F-HR Timeline
Grey Fox Wealth Advisors, LLC	3,380	$644K	0.18%	-3	13F-HR Timeline
PRESILIUM PRIVATE WEALTH, LLC	3,378	$643K	0.15%	0	13F-HR Timeline
TRUSTCO BANK CORP N Yin group TRUSTCO BANK CORP N Y	3,370	$642K	0.69%	0	13F-HR Timeline Group
KFG WEALTH MANAGEMENT, LLC	3,368	$641K	0.12%	+99	13F-HR Timeline
Sensible Money, LLC	3,358	$639K	0.28%	-20	13F-HR Timeline
Ifrah Financial Services, Inc.	3,353	$639K	0.18%	-314	13F-HR Timeline
Cooper Capital Advisors LLC	3,349	$638K	0.66%		13F-HR Timeline