13F-HR filed by Mayfair Advisory Group, LLC
Mayfair Advisory Group, LLC filed this 13F-HR for the quarter ended 2024-12-31, filed 2025-01-14, with 158 holding rows worth $169,805,914.
- Accession
- 0001221073-25-000001
- Filer
- CIK 1801926
- Filed
- 2025-01-14
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q4 2024
A holdings report, 158 entries on the cover page, a total value of $169,805,914 stated on the cover page (in dollars after the unit check, H1), rows summing to $169,805,914 with VALUE read as dollars as filed, 13F file number 028-19865. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| SCHD | 808524797 | COM | 454,919 | $12,428,396 | dollars as filed | |
| Vanguard Growth | 922908736 | COM | 26,263 | $10,779,189 | dollars as filed | |
| Vanguard Value ETF | 922908744 | SHS | 57,441 | $9,724,844 | dollars as filed | |
| JPMORGAN EQUITY PREMIUM INCOME ETF | 46641Q332 | ETF | 167,516 | $9,637,189 | dollars as filed | |
| Apple Inc | 037833100 | COM | 30,321 | $7,592,910 | dollars as filed | |
| FIDELITY MERRIMACK STR TR | 316188309 | TOTAL BD ETF | 149,102 | $6,690,202 | dollars as filed | |
| Schwab U.S. Large-Cap Growth ETF | 808524300 | SHS | 233,202 | $6,499,333 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46641Q837 | ULTRA SHRT ETF | 95,665 | $4,818,623 | dollars as filed | |
| Avantis US Small Cap Value ETF | 025072877 | SHS | 38,806 | $3,745,902 | dollars as filed | |
| ISHARES MSCI USA QUALITY FACTOR ETF | 46432F339 | ETF | 18,156 | $3,233,180 | dollars as filed | |
| VTI | 922908769 | COM | 11,039 | $3,199,316 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46654Q203 | NASDAQ EQT PREM | 55,309 | $3,118,347 | dollars as filed | |
| Vanguard International High Dividend Yield ETF | 921946794 | SHS | 42,985 | $2,917,798 | dollars as filed | |
| NVIDIA Corp | 67066G104 | COM | 20,435 | $2,744,227 | dollars as filed | |
| Schwab U.S. Broad Market ETF | 808524102 | SHS | 106,406 | $2,415,423 | dollars as filed | |
| EXXON MOBIL CORP | 30231G102 | COM | 22,380 | $2,407,410 | dollars as filed | |
| PACER FDS TR | 69374H881 | US CASH COWS 100 | 41,370 | $2,336,569 | dollars as filed | |
| ISHARES TR CORE S&P 500 ETF | 464287200 | SHS | 3,967 | $2,335,294 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740U729 | FT VEST LAD | 90,098 | $2,152,441 | dollars as filed | |
| Microsoft Corp | 594918104 | COM | 4,458 | $1,879,171 | dollars as filed | |
| Southern Company | 842587107 | COM | 21,132 | $1,739,574 | dollars as filed | |
| INVESCO EXCHANGE TRADED FD T | 46137V241 | S&P500 QUALITY | 25,018 | $1,676,957 | dollars as filed | |
| AMETEK INC COM | 031100100 | Stock | 8,698 | $1,567,901 | dollars as filed | |
| ROYAL BK CDA COM | 780087102 | Stock | 11,802 | $1,422,259 | dollars as filed | |
| Tesla Motors, Inc | 88160R101 | COM | 3,187 | $1,287,038 | dollars as filed | |
| Chevron Corporation | 166764100 | COM | 8,665 | $1,255,037 | dollars as filed | |
| Dimensional US Small Cap ETF | 25434V500 | COM | 19,211 | $1,250,225 | dollars as filed | |
| Amazon.com, Inc | 023135106 | COM | 5,697 | $1,249,865 | dollars as filed | |
| PIMCO ETF TR | 72201R833 | ENHAN SHRT MA AC | 12,347 | $1,238,882 | dollars as filed | |
| Vanguard Dividend Appreciation ETF | 921908844 | SHS | 6,284 | $1,230,518 | dollars as filed | |
| Eli Lilly and Company | 532457108 | COM | 1,533 | $1,183,408 | dollars as filed | |
| NORFOLK SOUTHN CORP COM | 655844108 | Stock | 5,001 | $1,173,735 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46654Q724 | HEDGED EQUITY LA | 17,631 | $1,093,832 | dollars as filed | |
| Coca-Cola Company | 191216100 | COM | 17,543 | $1,092,235 | dollars as filed | |
| UNITED CMNTY BKS BLAIRSVLE G | 90984P303 | COM | 33,098 | $1,069,396 | dollars as filed | |
| Vanguard Small-Cap Growth ETF | 922908595 | SHS | 3,721 | $1,041,999 | dollars as filed | |
| Walmart Inc. | 931142103 | COM | 10,191 | $920,757 | dollars as filed | |
| JPMorgan Chase & Co | 46625H100 | COM | 3,757 | $900,604 | dollars as filed | |
| Palantir Technologies Inc. Class A | 69608A108 | COM | 11,548 | $873,375 | dollars as filed | |
| Schwab U.S. Large-Cap ETF | 808524201 | SHS | 36,359 | $842,792 | dollars as filed | |
| Fidelity High Dividend ETF | 316092840 | SHS | 16,741 | $836,046 | dollars as filed | |
| McDonalds Corporation | 580135101 | COM | 2,695 | $781,254 | dollars as filed | |
| TRUIST FINL CORP COM | 89832Q109 | Stock | 17,597 | $763,358 | dollars as filed | |
| WISDOMTREE TR | 97717X669 | US QTLY DIV GRT | 9,378 | $758,982 | dollars as filed | |
| BLACKSTONE INC | 09260D107 | COM | 4,337 | $747,786 | dollars as filed | |
| PIMCO ETF TR | 72201R718 | ENHNCD LW DUR AC | 7,396 | $702,546 | dollars as filed | |
| ISHARES MORNINGSTAR MID-CAP GROWTH ETF | 464288307 | ETF | 9,291 | $701,743 | dollars as filed | |
| ETFS GOLD TR | 00326A104 | PHYSCL GOLD SHS | 27,200 | $681,360 | dollars as filed | |
| SPDR GOLD TR | 78463V107 | GOLD SHS | 2,808 | $679,901 | dollars as filed | |
| Vanguard Small-Cap Value ETF | 922908611 | SHS | 3,351 | $664,094 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740U703 | FT VEST LADDERED | 25,583 | $652,878 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524755 | FUNDAMENTAL INTL | 19,614 | $651,381 | dollars as filed | |
| Alphabet Inc. Reg. Shares C | 02079K107 | COM | 3,393 | $646,173 | dollars as filed | |
| Vanguard FTSE Developed Markets ETF | 921943858 | SHS | 13,284 | $635,262 | dollars as filed | |
| Honeywell Technologies | 438516106 | COM | 2,734 | $617,587 | dollars as filed | |
| Vanguard High Dividend Yield ETF | 921946406 | SHS | 4,805 | $613,055 | dollars as filed | |
| CSX Corporation | 126408103 | COM | 18,905 | $610,064 | dollars as filed | |
| Vanguard Total World Stock ETF | 922042742 | SHS | 5,187 | $609,387 | dollars as filed | |
| Bank of America Corp | 060505104 | COM | 13,235 | $581,678 | dollars as filed | |
| Philip Morris International Inc. | 718172109 | COM | 4,786 | $575,956 | dollars as filed | |
| Broadcom Inc. | 11135F101 | COM | 2,401 | $556,701 | dollars as filed | |
| Merck & Co.,Inc. | 58933Y105 | COM | 5,389 | $536,098 | dollars as filed | |
| Vanguard Mid-Cap ETF | 922908629 | SHS | 2,025 | $534,863 | dollars as filed | |
| Alphabet Inc. Reg. Shares A | 02079K305 | COM | 2,813 | $532,468 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524409 | US LCAP VA ETF | 20,007 | $521,582 | dollars as filed | |
| PIMCO ETF TR | 72201R775 | ACTIVE BD ETF | 5,672 | $512,862 | dollars as filed | |
| PIMCO MULTISECTOR BOND ACTIVE EXCHANGE-TRADED FUND | 72201R585 | ETF | 19,726 | $511,298 | dollars as filed | |
| Lowes Companies,Inc. | 548661107 | COM | 2,052 | $506,429 | dollars as filed | |
| MOODYS CORP COM | 615369105 | Stock | 1,051 | $497,324 | dollars as filed | |
| Berkshire Hathaway Inc | 084670702 | COM | 1,090 | $494,075 | dollars as filed | |
| GLOBE LIFE INC | 37959E102 | COM | 4,417 | $492,539 | dollars as filed | |
| FIDELITY COVINGTON TRUST | 316092113 | ENHANCED LARGE | 14,017 | $461,580 | dollars as filed | |
| Energy Select Sector SPDR Fund | 81369Y506 | SHS | 5,367 | $459,728 | dollars as filed | |
| GENUINE PARTS CO COM | 372460105 | Stock | 3,858 | $450,460 | dollars as filed | |
| Procter & Gamble Co | 742718109 | COM | 2,647 | $443,770 | dollars as filed | |
| iShares Russell 2000 ETF | 464287655 | SHS | 2,002 | $442,362 | dollars as filed | |
| ConocoPhillips | 20825C104 | COM | 4,432 | $439,494 | dollars as filed | |
| VGT | 92204A702 | SHS | 705 | $438,377 | dollars as filed | |
| Johnson & Johnson | 478160104 | COM | 2,992 | $432,703 | dollars as filed | |
| Duke Energy Corporation | 26441C204 | COM | 3,778 | $407,042 | dollars as filed | |
| MasterCard, Inc | 57636Q104 | COM | 745 | $392,295 | dollars as filed | |
| VANGUARD STAR FDS | 921909768 | COM | 6,655 | $392,168 | dollars as filed | |
| iShares Core MSCI EAFE ETF | 46432F842 | SHS | 5,577 | $391,952 | dollars as filed | |
| INVESCO QQQ TR | 46090E103 | COM | 758 | $387,488 | dollars as filed | |
| Costco Wholesale Corporation | 22160K105 | COM | 419 | $384,032 | dollars as filed | |
| ISHARES TR | 46435G268 | RUSEL 2500 ETF | 5,606 | $381,238 | dollars as filed | |
| SPY | 78462F103 | SHS | 648 | $379,543 | dollars as filed | |
| JPMORGAN INCOME ETF | 46641Q159 | ETF | 8,306 | $378,920 | dollars as filed | |
| American Express Company | 025816109 | COM | 1,273 | $377,814 | dollars as filed | |
| iShares Core S&P Total U.S. Stock Market ETF | 464287150 | SHS | 2,855 | $367,210 | dollars as filed | |
| REGIONS FINANCIAL CORP NEW COM | 7591EP100 | Stock | 15,537 | $365,430 | dollars as filed | |
| Altria Group Inc | 02209S103 | COM | 6,873 | $359,376 | dollars as filed | |
| SPDR SER TR | 78464A508 | PRTFLO S&P500 VL | 7,018 | $358,901 | dollars as filed | |
| MARATHON PETE CORP COM | 56585A102 | Stock | 2,568 | $358,237 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740F854 | FT VEST U.S. | 8,880 | $352,359 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46641Q134 | INTRNL RES EQT | 5,992 | $350,603 | dollars as filed | |
| ISHARESRUSSELL1000GROWTHETF | 464287614 | STOK | 859 | $344,957 | dollars as filed | |
| DIAMONDBACK ENERGY INC COM | 25278X109 | Stock | 2,072 | $339,477 | dollars as filed | |
| MR COOPER GROUP INC | 62482R107 | COM | 3,457 | $331,907 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524805 | INTL EQTY ETF | 17,631 | $326,169 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740U653 | FT VEST US EQT | 9,123 | $321,851 | dollars as filed | |
| VANGUARD TAX-EXEMPT BOND ETF | 922907746 | ETF | 6,187 | $310,154 | dollars as filed | |
| Avantis International Large Cap Val ETF | 025072364 | SHS | 5,936 | $308,101 | dollars as filed | |
| Caterpillar Inc. | 149123101 | COM | 843 | $305,970 | dollars as filed | |
| AbbVie,Inc. | 00287Y109 | COM | 1,720 | $305,644 | dollars as filed | |
| VWO | 922042858 | SHS | 6,910 | $304,308 | dollars as filed | |
| SPDR Portfolio S&P 500 Growth ETF | 78464A409 | SHS | 3,419 | $300,490 | dollars as filed | |
| TRAVELERS COMPANIES INC COM | 89417E109 | Stock | 1,223 | $294,497 | dollars as filed | |
| FT VEST US EQUITY DEEP BUFFER ETF - JANUARY | 33740F631 | ETF | 7,495 | $292,905 | dollars as filed | |
| META PLATFORMS INC CL A | 30303M102 | COM | 497 | $290,998 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740U737 | FT VEST US EQT | 7,759 | $289,799 | dollars as filed | |
| GLOBAL X FDS | 37954Y632 | ARTIFICIAL ETF | 7,451 | $287,911 | dollars as filed | |
| Pfizer Inc. | 717081103 | COM | 10,758 | $285,402 | dollars as filed | |
| Verizon Communications Inc | 92343V104 | COM | 7,055 | $282,121 | dollars as filed | |
| Morgan Stanley | 617446448 | COM | 2,240 | $281,613 | dollars as filed | |
| Netflix, Inc | 64110L106 | COM | 314 | $279,874 | dollars as filed | |
| Vanguard Mega Cap Growth ETF | 921910816 | SHS | 813 | $279,272 | dollars as filed | |
| Raytheon Technologies Corporation | 75513E101 | COM | 2,379 | $275,300 | dollars as filed | |
| ALLSTATE CORP COM | 020002101 | Stock | 1,426 | $274,919 | dollars as filed | |
| iShares U.S. Aerospace & Defense ETF | 464288760 | SHS | 1,879 | $273,113 | dollars as filed | |
| Schwab U.S. Small-Cap ETF | 808524607 | SHS | 10,533 | $272,384 | dollars as filed | |
| ONEOK INC NEW | 682680103 | COM | 2,648 | $265,859 | dollars as filed | |
| PRIMERICA INC | 74164M108 | COM | 975 | $264,635 | dollars as filed | |
| SIMPSON MFG INC | 829073105 | COM | 1,594 | $264,333 | dollars as filed | |
| ALPS ETF TR | 00162Q452 | ALERIAN MLP | 5,425 | $261,267 | dollars as filed | |
| INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF | 46137V357 | COM | 1,431 | $250,777 | dollars as filed | |
| AMERICAN INTL GROUP INC COM NEW | 026874784 | Stock | 3,402 | $247,666 | dollars as filed | |
| STATE STREET SPDR RUSSELL YIELD F | 78468R770 | ETF | 2,270 | $247,118 | dollars as filed | |
| AXONENTERPRISEINC | 05464C101 | STOK | 415 | $246,643 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46641Q670 | CORE PLUS BD ETF | 5,317 | $244,954 | dollars as filed | |
| iShares Core Aggressive Allocation ETF | 464289859 | SHS | 3,149 | $241,225 | dollars as filed | |
| EMERSON ELEC CO COM | 291011104 | Stock | 1,931 | $239,309 | dollars as filed | |
| GRAYSCALE BITCOIN TRUST ETF | 389637109 | SHS REP COM UT | 3,225 | $238,715 | dollars as filed | |
| WILLIAMS COS INC COM | 969457100 | Stock | 4,314 | $233,474 | dollars as filed | |
| AMPHENOL CORP NEW | 032095101 | COM | 3,359 | $233,283 | dollars as filed | |
| FTI CONSULTING INC | 302941109 | COM | 1,220 | $233,179 | dollars as filed | |
| ADVISORS INNER CIRCLE FD III | 00775Y645 | STRATEGAS MACRO | 7,970 | $232,206 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740F755 | FT VEST LADDERED | 7,550 | $230,049 | dollars as filed | |
| CORVEL CORP COM | 221006109 | Stock | 2,064 | $229,641 | dollars as filed | |
| Vanguard Mid-Cap Growth ETF | 922908538 | SHS | 895 | $227,040 | dollars as filed | |
| JANUS DETROIT STR TR | 47103U845 | HENDRSON AAA CL | 4,450 | $225,660 | dollars as filed | |
| Visa Inc | 92826C839 | COM | 712 | $225,082 | dollars as filed | |
| BARINGS CORPORATE INVS | 06759X107 | COM | 10,983 | $223,834 | dollars as filed | |
| Vanguard S&P 500 ETF | 922908363 | COM | 410 | $220,958 | dollars as filed | |
| Amgen Inc. | 031162100 | COM | 842 | $219,459 | dollars as filed | |
| Lockheed Martin Corporation | 539830109 | COM | 445 | $216,458 | dollars as filed | |
| ServiceNow,Inc. | 81762P102 | COM | 203 | $215,204 | dollars as filed | |
| Deere & Company | 244199105 | COM | 507 | $214,911 | dollars as filed | |
| REGAL REXNORD CORPORATION | 758750103 | COM | 1,365 | $211,752 | dollars as filed | |
| L3HARRIS TECHNOLOGIES INC COM | 502431109 | Stock | 1,001 | $210,490 | dollars as filed | |
| EMCOR GROUP INC COM | 29084Q100 | Stock | 461 | $209,248 | dollars as filed | |
| MARRIOTT INTL INC NEW CL A | 571903202 | Stock | 747 | $208,368 | dollars as filed | |
| RED ROCK RESORTS INC | 75700L108 | CL A | 4,497 | $207,941 | dollars as filed | |
| LULULEMON ATHLETICA INC | 550021109 | COM | 543 | $207,649 | dollars as filed | |
| TARGET CORP COM | 87612E106 | Stock | 1,529 | $206,690 | dollars as filed | |
| CIMPRESS PLC | G2143T103 | SHS EURO | 2,841 | $203,757 | dollars as filed | |
| SOFI TECHNOLOGIES INC COM | 83406F102 | Stock | 12,635 | $194,579 | dollars as filed | |
| Sandstorm Gold Ltd | 80013R206 | Common Stock | 30,000 | $167,400 | dollars as filed |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0001221073-25-000001 | this filing | 2025-01-14 | acceptance time not in the bulk data set |