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GOOG ALPHABET INC

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COM (common), issuer CIK 1652044

5,115 managers (5,184 13F filers) reported a position in GOOG shares at 2025-12-31, 3,352,536,228 shares in all. 240 filers opened a position and 91 filers sold out during the quarter.

Managers
5,115
13F filers
5,184
New
240
Added
1,650
Reduced
2,302
Sold out
91
Shares held by filers
3,352,536,228

Shares held by filers adds up every 13F filer's report, so a share reported by a parent and by its subsidiary counts twice (H9). Managers counts each filer group once.

13D and 13G filers

No 13D or 13G on this security in the data. Structured 13D/G data starts 2024-12-18.

Insider trades

No Form 4 transaction on this security in the data.

13F holders, Q4 2025

Filers in the available 13F reports with a share position at 2025-12-31, filer groups collapsed to one row (method), largest first. Options and principal amounts are left out. A group row states no % of portfolio, since each member reports its own portfolio: the members' percents are listed under it. A value about 1,000 times or 1/1,000 of the price other filers imply is shown as filed but neither ranks the row nor enters a sum.

HolderSharesValue% of portfolioChangeSource
ForthRight Wealth Management, LLC4,039$1.27M0.36%-27413F-HRTimeline
ANCHYRA PARTNERS LLC4,031$1.26M0.39%13F-HRTimeline
LeConte Wealth Management, LLC4,030$1.26M0.83%+43613F-HRTimeline
Northern Capital Management, Inc.4,023$1.26M0.67%+3213F-HRTimeline
Regency Capital Management Inc.\DE4,020$1.26M0.52%new13F-HRTimeline
Bell & Brown Wealth Advisors, LLC4,019$1.26M0.41%-23113F-HR/ATimeline
Precision Wealth Strategies, LLC4,013$1.26M0.41%+2,34313F-HRTimeline
Malaga Cove Capital, LLC4,013$1.26M0.44%-1513F-HRTimeline
Steffes Financial, Ltd.4,007$1.26M0.66%13F-HRTimeline
NDVR, Inc.4,004$1.26M1.04%+63913F-HRTimeline
Black Maple Capital Management LP4,000$1.26M0.94%013F-HRTimeline
Pacific Center for Financial Services5,153$1.26M0.32%013F-HRTimeline
NORTHSTAR ASSET MANAGEMENT INC3,999$1.25M0.32%-7613F-HRTimeline
Dixon Mitchell Investment Counsel Inc.3,996$1.25M0.04%+2413F-HRTimeline
Foundry Financial LLC3,995$1.25M0.66%13F-HRTimeline
Flagship Private Wealth, LLC3,992$1.25M0.49%-15413F-HRTimeline
Element Wealth, LLC3,991$1.25M0.52%+96313F-HRTimeline
Morey & Quinn Wealth Partners, LLC3,990$1.25M0.9%013F-HRTimeline
PACK Private Wealth, LLC3,985$1.25M0.57%-1513F-HRTimeline
Lansing Street Advisors3,985$1.25M0.32%+713F-HRTimeline
Benchmark Financial Wealth Advisors, LLC3,979$1.25M0.36%+1313F-HRTimeline
RESOURCES MANAGEMENT CORP /CT/ /ADV3,975$1.25M0.16%-36013F-HRTimeline
GSG Advisors LLC3,973$1.25M0.32%+113F-HRTimeline
INSTRUMENTAL WEALTH, LLC4,058$1.25M0.75%+25813F-HRTimeline
King Wealth Management Group3,969$1.25M0.15%-41613F-HRTimeline
SACKS & ASSOCIATES, LLC3,967$1.24M0.91%13F-HRTimeline
CVFG LLC3,956$1.24M0.85%+30813F-HRTimeline
DECISION INVESTMENTS, INC3,954$1.24M1.36%13F-HRTimeline
Peck Wealth Management, LLC3,946$1.24M1.17%013F-HRTimeline
Eaton Financial Holdings Company, LLC3,945$1.24M0.33%+74213F-HRTimeline
Hansen & Associates Financial Group, In…3,882$1.24M0.68%-2,12113F-HRTimeline
Wilson & Boucher Capital Management, LLC3,938$1.24M0.81%-50013F-HRTimeline
McElhenny Sheffield Capital Management,…3,934$1.23M0.3%+22813F-HRTimeline
RAINEY & RANDALL WEALTH ADVISORS INC.3,934$1.23M0.2%013F-HRTimeline
Allred Capital Management, LLC3,932$1.23M0.45%-19713F-HRTimeline
Register Financial Advisors LLC3,930$1.23M0.48%-24013F-HRTimeline
CITY NATIONAL BANK OF FLORIDA /MSD3,928$1.23M0.8%-7913F-HRTimeline
Investment Research & Advisory Group, I…3,888$1.23M0.41%+15913F-HRTimeline
Silver Grove Financial Group, Inc.3,916$1.23M1.06%+47513F-HRTimeline
FFG Partners, LLC3,915$1.23M0.36%+313F-HRTimeline
Defender Capital, LLC.3,910$1.23M0.4%new13F-HRTimeline
PUFF WEALTH MANAGEMENT, LLC3,887$1.23M1.58%+1913F-HRTimeline
FORMULATE FINANCIAL LLC3,900$1.22M1.43%013F-HRTimeline
NEW WAVE WEALTH ADVISORS LLC3,900$1.22M0.45%-35113F-HRTimeline
CPA Asset Management Group, LLC3,897$1.22M0.43%-1,16313F-HRTimeline
Prosperitas Financial LLC3,897$1.22M0.48%-1513F-HRTimeline
Financial Management Professionals, Inc.3,887$1.22M0.13%-3913F-HRTimeline
Kelman-Lazarov, Inc.3,882$1.22M0.17%+11113F-HRTimeline
Pine Harbor Wealth Management, LLC3,875$1.22M0.37%+113F-HRTimeline
WEALTHGARDEN F.S. LLC3,643$1.22M0.8%-18513F-HRTimeline
Redwood Financial Network Corp3,860$1.21M0.77%+53713F-HRTimeline
Harvest Investment Services, LLC3,858$1.21M0.23%+34413F-HRTimeline
PFW Advisors LLC3,855$1.21M0.37%-33213F-HRTimeline
VISION FINANCIAL MARKETS LLC3,855$1.21M1.23%-7513F-HRTimeline
Henrickson Nauta Wealth Advisors, Inc.3,842$1.21M0.18%+1,69013F-HRTimeline
ProCore Advisors, LLC3,850$1.21M1.24%13F-HRTimeline
M & L Capital Management Ltd3,850$1.21M0.25%013F-HRTimeline
MITCHELL SINKLER & STARR/PA3,834$1.2M0.54%-24013F-HRTimeline
Alpha Financial Partners LLC3,830$1.2M0.73%-6413F-HRTimeline
Swisher Financial Concepts, Inc.3,827$1.2M0.68%013F-HRTimeline
Dala Group, LLC3,825$1.2M1.04%13F-HRTimeline
Pinnacle Wealth Management Group, Inc.3,821$1.2M0.6%-13413F-HRTimeline
360 Financial, Inc.3,817$1.2M0.36%013F-HR/ATimeline
Prospera Capital Management, LLC3,816$1.2M0.6%+97513F-HRTimeline
SFG Wealth Management, LLC.3,815$1.2M0.47%-2013F-HRTimeline
SUTTON PLACE INVESTORS LLC3,815$1.2M0.66%+18913F-HRTimeline
FRG Family Wealth Advisors LLC3,795$1.19M0.18%-55613F-HRTimeline
Brave Warrior Advisors, LLC3,790$1.19M0.03%013F-HRTimeline
CITY HOLDING CO3,781$1.19M0.15%-16613F-HRTimeline
M3 Advisory Group, LLC3,778$1.19M0.72%+14513F-HRTimeline
Lynx Investment Advisory3,774$1.18M0.65%+3313F-HRTimeline
Commonwealth Financial Services, LLC3,774$1.18M0.2%+39613F-HRTimeline
JT Stratford LLC3,769$1.18M0.15%-18213F-HRTimeline
Torrey-Payne Wealth Management, LLC3,544$1.18M1.06%13F-HRTimeline
SYKON CAPITAL LLC3,763$1.18M0.38%013F-HRTimeline
Monument Capital Management3,751$1.18M0.29%+7213F-HRTimeline
D L CARLSON INVESTMENT GROUP INC3,747$1.18M0.2%-1,04613F-HRTimeline
Vilga Financial Planning LLC3,744$1.17M1.13%13F-HRTimeline
MKT Advisors LLC3,700$1.17M0.4%+1013F-HRTimeline
Ring Mountain Capital, LLC3,554$1.17M0.6%+3013F-HRTimeline
Sonoma Private Wealth LLC3,738$1.17M1.42%+10413F-HRTimeline
MYCIO WEALTH PARTNERS, LLC3,735$1.17M0.24%-4713F-HRTimeline
American National Bank of Texas3,732$1.17M1.12%+3813F-HRTimeline
WASHBURN CAPITAL MANAGEMENT, INC.3,730$1.17M0.64%-1013F-HRTimeline
KANE INVESTMENT MANAGEMENT, INC.3,727$1.17M0.57%-15013F-HRTimeline
First County Bank /CT/3,726$1.17M0.61%-9913F-HRTimeline
Family Capital Management, Inc.3,719$1.17M0.52%-3113F-HRTimeline
WENDELL DAVID ASSOCIATES INC3,718$1.17M0.12%+10013F-HRTimeline
Blake Schutter Theil Wealth Advisors, L…3,710$1.16M0.96%013F-HRTimeline
Cinctive Capital Management LP3,709$1.16M0.07%-36,73613F-HRTimeline
SLT Holdings LLC3,707$1.16M0.78%+30013F-HRTimeline
Advisor Resource Council3,382$1.16M0.41%new13F-HRTimeline
Praxis Capital Management LLC3,705$1.16M4.16%13F-HRTimeline
Portland Global Advisors LLC3,705$1.16M0.12%+5013F-HRTimeline
MFA Wealth Services3,702$1.16M0.78%+1,29013F-HRTimeline
Allie Family Office LLC3,698$1.16M0.54%013F-HRTimeline
Alliance Wealth Advisors, LLC3,687$1.16M0.55%-7013F-HRTimeline
LUTS & GREENLEIGH GROUP, INC.3,683$1.16M0.98%-60613F-HRTimeline
EJMK Ventures LLC3,681$1.16M0.71%13F-HRTimeline
Legato Capital Management LLC3,681$1.16M0.1%new13F-HRTimeline
Safe Harbor Wealth Advisors, LLC3,731$1.15M1.12%13F-HRTimeline
Houlihan Financial Resource Group, Ltd.3,601$1.15M0.44%+2,65013F-HRTimeline
Trace Wealth Advisors, LLC3,673$1.15M0.83%-3213F-HRTimeline
MPWM ADVISORY SOLUTIONS, LLC3,672$1.15M0.64%-23813F-HRTimeline
LifeSteps Financial, Inc.3,671$1.15M0.74%-3213F-HRTimeline
Westhampton Capital, LLC3,665$1.15M0.54%-1513F-HRTimeline
Schrum Private Wealth Management LLC3,661$1.15M0.85%+33013F-HRTimeline
Corsicana & Co.3,660$1.15M0.64%+15513F-HRTimeline
Argyle Capital Partners, LLC3,656$1.15M0.84%-87313F-HRTimeline
Golden Reserve Retirement LLC3,650$1.15M0.21%new13F-HRTimeline
RENASANT BANK3,649$1.15M0.78%-6013F-HRTimeline
Sunstone Asset Management, LP3,647$1.14M1.12%13F-HRTimeline
A4 Wealth Advisors LLC3,646$1.14M0.99%-3,33913F-HRTimeline
Del-Sette Capital Management, LLC3,645$1.14M0.71%013F-HRTimeline
Trilogy Capital Inc.3,643$1.14M0.05%+28613F-HRTimeline
Keystone Global Partners, LLC3,640$1.14M0.5%013F-HRTimeline
Elk River Wealth Management LLC3,633$1.14M0.18%-2,08113F-HRTimeline
Dogwood Wealth Management LLC3,632$1.14M0.5%-1,34813F-HRTimeline
Momentous Wealth Management, Inc.3,627$1.14M0.65%+19313F-HRTimeline
OMNI 360 Wealth, Inc.3,381$1.14M0.58%013F-HRTimeline
BOK Financial Private Wealth, Inc.3,620$1.14M0.07%+62013F-HRTimeline
Truepoint, Inc.3,620$1.14M0.03%-17013F-HRTimeline
PENNINGTON PARTNERS & CO., LLC3,618$1.14M0.45%-10013F-HRTimeline
Berkeley Capital Partners, LLC3,618$1.14M0.27%-11413F-HRTimeline
Integrity Investment Advisors, LLC3,613$1.13M0.62%+91613F-HRTimeline
Field & Main Bank3,610$1.13M0.33%013F-HRTimeline
Van Diest Capital, LLC3,610$1.13M1.69%13F-HRTimeline
Vines Capital Management, LLC3,610$1.13M1.1%13F-HRTimeline
Uniting Wealth Partners, LLC3,605$1.13M0.35%+18013F-HRTimeline
HUTCHINSON CAPITAL MANAGEMENT/CA3,603$1.13M0.19%+613F-HRTimeline
THOMPSON DAVIS & CO., INC.3,597$1.13M0.68%-15013F-HRTimeline
Meridian Wealth Partners, LLC3,596$1.13M0.16%-17113F-HRTimeline
CVA Family Office, LLC3,596$1.13M0.13%+1,08813F-HRTimeline
Strategic Investment Advisors / MI3,595$1.13M0.1%+34013F-HRTimeline
August Group Capital Ltd3,586$1.13M1.25%13F-HRTimeline
Fermata Advisors, LLC3,580$1.12M0.27%+49913F-HRTimeline
Martin Investment Management, LLC3,579$1.12M0.31%-24213F-HRTimeline
Taylor Securities Services, Inc.3,572$1.12M0.51%13F-HRTimeline
TWINBEECH CAPITAL LP3,567$1.12M0.08%+9713F-HRTimeline
Grey Fox Wealth Advisors, LLC3,566$1.12M0.23%-27313F-HRTimeline
BOCHK Asset Management Ltd3,562$1.12M0.3%+74013F-HRTimeline
Bienville Capital Management, LLC3,559$1.12M0.18%-68213F-HRTimeline
SPIRIT OF AMERICA MANAGEMENT CORP/NY3,550$1.11M0.24%+10013F-HRTimeline
Pacific Sun Financial Corp3,549$1.11M0.54%-19713F-HRTimeline
SoundView Advisors Inc.3,549$1.11M0.39%-13,99913F-HRTimeline
DecisionMap Wealth Management, LLC3,546$1.11M0.69%-4613F-HRTimeline
J.M. Arbour, LLC3,545$1.11M1.11%13F-HRTimeline
WIREGRASS INVESTMENT MANAGEMENT LLC3,545$1.11M0.93%13F-HRTimeline
Blackstone Inc.in group Blackstone Inc.3,542$1.11M<0.01%new13F-HRTimelineGroupThe filing omitted confidential holdings, a later amendment may add them.
Centennial Bank/AR/in group Centennial Bank/AR/3,540$1.11M0.44%013F-HRTimelineGroup
Triasima Portfolio Management inc.3,536$1.11M0.17%013F-HRTimeline
LAZARI CAPITAL MANAGEMENT, INC.3,535$1.11M0.37%013F-HR/ATimeline
1 NORTH WEALTH SERVICES LLC3,533$1.11M0.39%+12013F-HRTimeline
Biltmore Wealth Management, LLC3,531$1.11M0.42%-713F-HRTimeline
High Point Wealth Management, LLC3,529$1.11M1.04%13F-HRTimeline
High Note Wealth, LLC3,522$1.11M0.22%+18513F-HRTimeline
Saxony Capital Management, LLC3,518$1.1M0.68%-12513F-HRTimeline
PRESILIUM PRIVATE WEALTH, LLC3,518$1.1M0.2%-14513F-HRTimeline
TRUSTCO BANK CORP N Yin group TRUSTCO BANK CORP N Y3,516$1.1M0.99%013F-HRTimelineGroup
Alvarez & Marsal Private Wealth Partner…3,510$1.1M0.21%13F-HRTimeline
CFS Investment Advisory Services, LLC3,505$1.1M0.08%-18813F-HRTimeline
KEB ASSET MANAGEMENT, LLC3,501$1.1M0.22%+9513F-HRTimeline
Alliance Private Wealth, LLC3,227$1.1M0.38%13F-HRTimeline
JB Capital LLC3,498$1.1M0.04%+113F-HRTimeline
Geometric Wealth Advisors3,495$1.1M0.14%-1713F-HRTimeline
Mathes Company, Inc.3,491$1.09M0.39%013F-HRTimeline
Buttonwood Financial Advisors Inc.3,489$1.09M0.36%-13813F-HRTimeline
Beacon Financial Advisory LLC3,485$1.09M0.25%-8913F-HRTimeline
Landing Point Financial Group, LLC3,482$1.09M0.54%-4013F-HRTimeline
Philip James Wealth Mangement, LLC3,482$1.09M0.13%-413F-HRTimeline
Manhattan West Asset Management, LLC3,477$1.09M0.22%-18513F-HRTimeline
VISTA INVESTMENT PARTNERS LLC3,461$1.09M0.29%+2313F-HRTimeline
Capital Advantage, Inc.3,460$1.09M0.15%+6713F-HRTimeline
INVESTMENT ADVISORY SERVICES INC /TX /A…3,457$1.08M0.34%+2413F-HRTimeline
FMB WEALTH MANAGEMENT3,451$1.08M0.43%013F-HRTimeline
Jupiter Wealth Management LLC3,500$1.08M0.48%013F-HRTimeline
DB Fitzpatrick & Co, Inc3,449$1.08M0.96%-2,98813F-HRTimeline
LFA - Lugano Financial Advisors SA3,447$1.08M0.56%013F-HRTimeline
Signature Equity Partners, LLC3,446$1.08M0.6%13F-HRTimeline
ARBOR TRUST WEALTH ADVISORS, LLC3,441$1.08M0.47%-39513F-HRTimeline
Emissary Wealth LLC3,440$1.08M0.91%13F-HRTimeline
Greykasell Wealth Strategies, Inc.3,437$1.08M0.43%+1,96713F-HRTimeline
tru Independence LLC3,437$1.08M0.27%+29513F-HRTimeline
LCM Capital Management Inc3,434$1.08M0.52%-413F-HRTimeline
Mezzasalma Advisors, LLC3,417$1.08M0.26%-8013F-HRTimeline
BDFS Capital LLC3,422$1.07M0.54%13F-HRTimeline
Tempus Wealth Planning, LLC3,421$1.07M0.25%-36213F-HRTimeline
Warwick Investment Management, Inc.3,420$1.07M0.17%013F-HRTimeline
Oxford Wealth Group, LLC3,404$1.07M0.52%13F-HRTimeline
Impact Partnership Wealth, LLC3,404$1.07M0.14%+56413F-HRTimeline
Omega Financial Group, LLC3,402$1.07M0.36%+25013F-HRTimeline
Trust Co3,394$1.07M0.1%+68313F-HRTimeline
Alpha Zero LLC3,384$1.06M0.58%-34413F-HRTimeline
Leonard Rickey Investment Advisors P.L.…3,379$1.06M0.19%-4813F-HRTimeline
MARTINGALE ASSET MANAGEMENT L P3,378$1.06M0.03%+2113F-HRTimeline
Golden Unicorn (BVI) Ltd3,375$1.06M0.14%new13F-HRTimeline
Randall & Associates Wealth Management3,372$1.06M0.73%+64013F-HRTimeline
VALLEY NATIONAL ADVISERS INC3,368$1.06M0.15%+52913F-HRTimeline
MOR Wealth Management, LLC3,359$1.05M0.48%13F-HRTimeline
ROVIN CAPITAL /UT/ /ADV3,359$1.05M0.28%-3713F-HRTimeline