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13F-HR filed by INVESTMENT ADVISORY SERVICES INC /TX /ADV

INVESTMENT ADVISORY SERVICES INC /TX /ADV filed this 13F-HR for the quarter ended 2025-12-31, filed 2026-01-22, with 126 holding rows worth $319,662,298.

Accession
0001214659-26-000732
Filed
2026-01-22
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2025

A holdings report, 126 entries on the cover page, a total value of $319,662,298 stated on the cover page (in dollars after the unit check, H1), rows summing to $319,662,298 with VALUE read as dollars as filed, 13F file number 028-21110. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Vanguard Dividend Appreciation ETF921908844SHS162,534$35,721,636dollars as filed
INVESCO QQQ TR46090E103COM53,233$32,701,786dollars as filed
Microsoft Corp594918104COM37,380$18,077,783dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF303,646$17,380,682dollars as filed
Apple Inc037833100COM46,842$12,734,461dollars as filed
Walmart Inc.931142103COM101,499$11,308,010dollars as filed
PACER FDS TR69374H881US CASH COWS 100178,166$10,720,244dollars as filed
FIDELITY COVINGTON TRUST316092337FIDELITY FUND LR253,616$7,593,258dollars as filed
SCHD808524797COM262,479$7,199,807dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF42,296$7,103,266dollars as filed
EXXON MOBIL CORP30231G102COM50,320$6,055,459dollars as filed
AbbVie,Inc.00287Y109COM25,350$5,792,199dollars as filed
Fidelity High Dividend ETF316092840SHS101,361$5,746,172dollars as filed
Johnson & Johnson478160104COM26,493$5,482,749dollars as filed
JPMorgan Chase & Co46625H100COM16,922$5,452,601dollars as filed
McDonalds Corporation580135101COM17,200$5,256,926dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM24,596$4,711,689dollars as filed
American Express Company025816109COM12,596$4,660,035dollars as filed
Home Depot, Inc437076102COM12,576$4,327,507dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS25,220$3,630,893dollars as filed
Amazon.com, Inc023135106COM15,176$3,503,032dollars as filed
Stryker Corporation863667101COM9,786$3,439,499dollars as filed
Coca-Cola Company191216100COM47,653$3,331,409dollars as filed
BlackRock,Inc.09290D101COM3,100$3,318,507dollars as filed
VTI922908769COM9,770$3,275,709dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS70,440$3,149,387dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM9,676$3,028,433dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM49,225$2,860,932dollars as filed
COTERRA ENERGY INC COM127097103Stock104,158$2,741,439dollars as filed
CAPITAL GROUP CORE EQUITY ET14020V108SHS CREAT UNIT65,201$2,623,049dollars as filed
Chevron Corporation166764100COM17,063$2,600,580dollars as filed
Charles Schwab Corp808513105COM24,830$2,480,792dollars as filed
Raytheon Technologies Corporation75513E101COM13,037$2,391,015dollars as filed
Abbott Laboratories002824100COM19,046$2,386,283dollars as filed
CAPITAL GROUP GROWTH ETF14020G101SHS CREAT UNIT53,027$2,358,101dollars as filed
Procter & Gamble Co742718109COM16,367$2,345,535dollars as filed
Costco Wholesale Corporation22160K105COM2,614$2,254,152dollars as filed
Vanguard S&P 500 ETF922908363COM3,593$2,253,055dollars as filed
Bank of America Corp060505104COM40,557$2,230,639dollars as filed
Cisco Systems,Inc.17275R102COM28,432$2,190,140dollars as filed
PepsiCo,Inc.713448108COM13,330$1,913,168dollars as filed
IJH464287507COM28,306$1,868,209dollars as filed
Fidelity Enhanced Small Cap ETF31609A206SHS49,033$1,852,452dollars as filed
Amgen Inc.031162100COM5,379$1,760,480dollars as filed
NVIDIA Corp67066G104COM9,080$1,693,496dollars as filed
MCKESSON CORP COM58155Q103Stock2,004$1,643,522dollars as filed
FEDEX CORP COM31428X106Stock5,518$1,593,844dollars as filed
FIDELITY ENHANCED MID CAP CORE ETF31609A503ETF43,621$1,586,948dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS12,386$1,488,532dollars as filed
CUMMINS INC COM231021106Stock2,902$1,481,310dollars as filed
SPY78462F103SHS2,002$1,365,425dollars as filed
CONSTELLATION ENERGY CORP COM21037T109Stock3,720$1,314,313dollars as filed
CAPITAL GROUP DIVIDEND VALUE14020W106SHS CREAT UNIT27,959$1,220,132dollars as filed
Automatic Data Processing,Inc.053015103COM4,591$1,181,008dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM3,457$1,084,811dollars as filed
International Business Machines Corporation459200101COM3,401$1,007,451dollars as filed
CENCORA INC COM03073E105Stock2,940$993,007dollars as filed
Visa Inc92826C839COM2,589$907,825dollars as filed
Caterpillar Inc.149123101COM1,548$886,931dollars as filed
GENERAL MILLS INC COM370334104Stock18,355$853,493dollars as filed
Broadcom Inc.11135F101COM2,450$848,063dollars as filed
Starbucks Corporation855244109COM9,757$821,598dollars as filed
LABCORP HOLDINGS INC COM SHS504922105Stock3,180$797,919dollars as filed
META PLATFORMS INC CL A30303M102COM1,203$794,277dollars as filed
Medtronic PlcG5960L103COM8,219$789,551dollars as filed
Merck & Co.,Inc.58933Y105COM7,226$760,619dollars as filed
Vanguard Utilities ETF92204A876SHS4,108$760,065dollars as filed
POOL CORP COM73278L105Stock3,198$731,623dollars as filed
Applied Materials,Inc.038222105COM2,809$721,798dollars as filed
ZOETIS INC CL A98978V103Stock5,661$712,274dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS3,869$598,847dollars as filed
Duke Energy Corporation26441C204COM4,823$565,304dollars as filed
AFLAC INC COM001055102Stock4,989$550,137dollars as filed
Texas Instruments Incorporated882508104COM3,151$546,667dollars as filed
CARRIER GLOBAL CORPORATION COM14448C104Stock10,290$543,736dollars as filed
ConocoPhillips20825C104COM5,244$490,870dollars as filed
Berkshire Hathaway Inc084670702COM922$463,443dollars as filed
VGT92204A702SHS600$452,268dollars as filed
DEVON ENERGY CORP NEW COM25179M103Stock12,340$452,014dollars as filed
OTIS WORLDWIDE CORP COM68902V107Stock5,105$445,930dollars as filed
Philip Morris International Inc.718172109COM2,762$442,996dollars as filed
FREEPORT MCMORAN INC CL B35671D857Stock8,196$416,262dollars as filed
EXELON CORP COM30161N101Stock9,490$413,669dollars as filed
PARKER-HANNIFIN CORP COM701094104Stock445$391,090dollars as filed
INDEPENDENCE RLTY TR INC45378A106COM21,884$382,532dollars as filed
MID AMERICA APARTMENT COMMUNITIES INC.59522J103Common Stock, par value $0.01 per share2,744$381,214dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS6,571$359,896dollars as filed
EOG RES INC COM26875P101Stock3,254$341,752dollars as filed
METLIFE INC COM59156R108Stock4,164$328,678dollars as filed
Eli Lilly and Company532457108COM296$318,146dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock2,698$311,154dollars as filed
CAMDEN PPTY TR SH BEN INT133131102REIT2,814$309,765dollars as filed
ENTERPRISE PRODS PARTNERS L293792107COM9,324$298,917dollars as filed
VANGUARD WORLD FD92204A603INDUSTRIAL ETF1,000$298,380dollars as filed
Wells Fargo & Company949746101COM3,181$296,435dollars as filed
Pfizer Inc.717081103COM11,641$289,858dollars as filed
CIVITAS RESOURCES INC COM NEW17888H103Stock10,633$288,048dollars as filed
PINNACLE WEST CAP CORP723484101COM3,174$281,570dollars as filed
TREX CO INC89531P105COM8,003$280,745dollars as filed
PPL CORP COM69351T106Stock7,951$278,444dollars as filed
SPDR S&P Midcap 400 ETF Trust78467Y107SHS460$277,509dollars as filed
NORTHROP GRUMMAN CORP COM666807102Stock466$265,901dollars as filed
ONEOK INC NEW682680103COM3,513$258,206dollars as filed
ZACKS TRUST98888G204SMALL/MID CAP6,932$256,415dollars as filed
WELLTOWER INC COM95040Q104REIT1,380$256,142dollars as filed
Advanced Micro Devices,Inc.007903107COM1,172$250,996dollars as filed
Tesla Motors, Inc88160R101COM554$249,145dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock738$248,612dollars as filed
EMCOR GROUP INC COM29084Q100Stock404$246,924dollars as filed
Southern Company842587107COM2,764$241,055dollars as filed
PNC FINL SVCS GROUP INC COM693475105Stock1,152$240,453dollars as filed
iShares MSCI USA Momentum Factor ETF46432F396SHS960$240,298dollars as filed
Prologis,Inc.74340W103COM1,847$235,744dollars as filed
HARTFORD INSURANCE GROUP INC COM416515104Stock1,704$234,826dollars as filed
MARRIOTT INTL INC NEW CL A571903202Stock755$234,088dollars as filed
TJX Companies Inc872540109COM1,513$232,416dollars as filed
Lockheed Martin Corporation539830109COM475$229,897dollars as filed
Schlumberger Limited806857108COM5,903$226,557dollars as filed
Oracle Corporation68389X105COM1,131$220,350dollars as filed
PALO ALTO NETWORKS INC697435105COM1,185$218,277dollars as filed
PRUDENTIAL FINL INC COM744320102Stock1,924$217,130dollars as filed
Deere & Company244199105COM452$210,654dollars as filed
UnitedHealth Group Inc91324P102COM626$206,774dollars as filed
BANK OF NY MELLON CORP COM064058100Stock1,752$203,361dollars as filed
Verizon Communications Inc92343V104COM4,955$201,806dollars as filed
RING ENERGY INC76680V108COMMON STOCK100,000$87,000dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-26-000732this filing2026-01-22acceptance time not in the bulk data set