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GOOG ALPHABET INC

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COM (common), issuer CIK 1652044

5,115 managers (5,184 13F filers) reported a position in GOOG shares at 2025-12-31, 3,352,536,228 shares in all. 240 filers opened a position and 91 filers sold out during the quarter.

Managers
5,115
13F filers
5,184
New
240
Added
1,650
Reduced
2,302
Sold out
91
Shares held by filers
3,352,536,228

Shares held by filers adds up every 13F filer's report, so a share reported by a parent and by its subsidiary counts twice (H9). Managers counts each filer group once.

13D and 13G filers

No 13D or 13G on this security in the data. Structured 13D/G data starts 2024-12-18.

Insider trades

No Form 4 transaction on this security in the data.

13F holders, Q4 2025

Filers in the available 13F reports with a share position at 2025-12-31, filer groups collapsed to one row (method), largest first. Options and principal amounts are left out. A group row states no % of portfolio, since each member reports its own portfolio: the members' percents are listed under it. A value about 1,000 times or 1/1,000 of the price other filers imply is shown as filed but neither ranks the row nor enters a sum.

HolderSharesValue% of portfolioChangeSource
Bernardo Wealth Planning LLC8,896$2.79M0.53%+30113F-HRTimeline
Auxano Advisors, LLC8,867$2.78M0.55%+26913F-HRTimeline
GLOBALT Investments LLC / GA8,844$2.78M0.1%-13413F-HRTimeline
WealthShield Partners, LLC8,841$2.77M0.31%+76613F-HRTimeline
May Hill Capital, LLC8,839$2.77M0.75%+31113F-HR/ATimeline
Acorns Advisers, LLC8,832$2.77M0.02%+43813F-HRTimeline
Yukon Wealth Management, Inc.8,300$2.77M1.59%-13,62913F-HRTimeline
Stone Wealth Partners8,800$2.76M2.46%13F-HRTimeline
Cygnus Capital Advisors, LLC8,800$2.76M2.02%13F-HRTimeline
MBM WEALTH CONSULTANTS, LLC8,798$2.76M0.66%-10813F-HRTimeline
BIRCH FINANCIAL GROUP, LLC8,794$2.76M1.57%-1,65613F-HRTimeline
Ameliora Wealth Management Ltd.8,779$2.75M0.84%+1,07813F-HRTimeline
Invst, LLC8,776$2.75M0.3%-69813F-HRTimeline
Blankinship & Foster, LLC8,762$2.75M0.59%013F-HRTimeline
JSF Financial, LLC8,747$2.74M0.57%-2513F-HRTimeline
Washington Trust Bank8,743$2.74M0.19%-11213F-HRTimelineThe filing omitted confidential holdings, a later amendment may add them.
Corundum Group, Inc.8,742$2.74M0.92%-5613F-HRTimeline
SENTINEL TRUST CO LBA8,734$2.74M0.27%013F-HRTimeline
Spartan Planning & Wealth Management8,727$2.74M2.02%+72613F-HRTimeline
MOTCO8,721$2.74M0.25%-14613F-HRTimeline
WJ Wealth Management, LLC8,721$2.74M1.2%-15213F-HRTimeline
Live Oak Investment Partners8,716$2.74M1.68%-1,96313F-HRTimeline
FPC INVESTMENT ADVISORY, INC.8,709$2.73M1.5%new13F-HRTimeline
Asset Advisory Group, Inc.8,698$2.73M1.36%13F-HRTimeline
Harbour Wealth Management Group, Inc.8,695$2.73M2.13%13F-HRTimeline
SHUFRO ROSE & CO LLC8,679$2.72M0.18%-2,30413F-HRTimeline
TCFG WEALTH MANAGEMENT, LLCin group TCFG Investment Advisors, LLC8,672$2.72M1.06%-1,42413F-HRTimelineGroup
Crown Wealth Group, LLC8,660$2.72M0.76%+42213F-HRTimeline
HEADINVEST, LLC8,657$2.72M0.54%+2,59113F-HRTimeline
DRW Securities, LLC8,654$2.72M0.21%-25,82713F-HRTimeline
First Heartland Consultants, Inc.8,653$2.72M0.21%-9713F-HRTimeline
SFM, LLC d/b/a Sweeney Financial Adviso…8,652$2.72M1.59%-513F-HRTimeline
Westover Capital Advisors, LLC8,641$2.71M0.49%+10013F-HRTimeline
Atlas Private Wealth Advisors8,634$2.71M0.63%-7813F-HRTimeline
Aspire Growth Partners LLC8,601$2.7M1.88%+77013F-HRTimeline
RETIREMENT GUYS FORMULA LLC8,597$2.7M1.23%-2,75513F-HRTimeline
Cypress Capital, LLC8,572$2.69M0.75%-55113F-HRTimeline
VICTORY FINANCIAL GROUP, LLC8,562$2.69M0.34%+3,14213F-HRTimeline
Town & Country Bank & Trust CO dba Firs…8,544$2.68M0.9%-1013F-HRTimeline
Sage Investment Advisers LLC8,543$2.68M2.01%13F-HRTimeline
Intellus Advisors LLC8,540$2.68M0.36%-5013F-HRTimeline
WOODWARD DIVERSIFIED CAPITAL, LLC8,525$2.68M1.23%+15713F-HRTimeline
MB, LEVIS & ASSOCIATES, LLC8,519$2.67M1.13%-28013F-HRTimeline
Sunbeam Capital Management, LLC8,487$2.66M1.58%+13013F-HRTimeline
YARGER WEALTH STRATEGIES, LLC8,480$2.66M1.14%+35513F-HRTimeline
LITTLE HOUSE CAPITAL LLC8,475$2.66M0.67%-3,27213F-HRTimeline
Rise Advisors, LLC8,450$2.65M0.95%-43813F-HRTimeline
Enterprise Financial Services Corpin group Enterprise Financial Services…8,444$2.65M1.35%-1,41713F-HRTimelineGroup
L & S Advisors Inc8,432$2.65M0.24%+12613F-HRTimeline
Austin Wealth Management, LLC8,110$2.64M0.39%+39313F-HRTimeline
Whalen Wealth Management Inc.8,422$2.64M1.42%+2,98613F-HRTimeline
Intrua Financial, LLC8,419$2.64M0.29%-10713F-HRTimeline
WESTBOURNE INVESTMENTS, INC.8,415$2.64M1.23%-22513F-HRTimeline
Mechanics Financial Corp8,400$2.64M0.97%-2013F-HRTimeline
Seelaus Asset Management LLC8,396$2.63M2.09%013F-HRTimeline
Cetera Trust Company, N.A8,390$2.63M1.41%-5413F-HRTimeline
Steigerwald, Gordon & Koch Inc.8,383$2.63M0.25%+9813F-HRTimeline
waypoint wealth counsel8,383$2.63M0.97%+54013F-HRTimeline
Sonoma Allocations LLC7,690$2.63M0.87%+13813F-HRTimeline
Founders Financial Alliance, LLC8,358$2.62M0.5%-9313F-HRTimeline
Peak Asset Management, LLC8,355$2.62M0.45%-2313F-HRTimeline
Benson Wealth Management INC8,354$2.62M2.92%13F-HRTimeline
San Luis Wealth Advisors LLC8,353$2.62M0.44%-12513F-HRTimeline
Canal Capital Management, LLC8,343$2.62M0.37%+2613F-HRTimeline
Lighthouse Financial LLC8,338$2.62M1.71%-3,76213F-HRTimeline
Requisite Capital Management, LLC8,329$2.61M0.5%+2,41413F-HRTimeline
BURKE & HERBERT BANK & TRUST CO8,328$2.61M0.72%-16113F-HRTimeline
JGP Wealth Management, LLC8,326$2.61M0.27%+513F-HRTimeline
Schneider Downs Wealth Management Advis…8,315$2.61M0.29%+3,01013F-HRTimeline
Fideuram Asset Management (Ireland) dac13,568$2.61M0.21%13F-HRTimeline
Investment Partners Asset Management, I…8,295$2.6M1.62%-25813F-HRTimeline
Wright Wealth LLC8,291$2.6M1.7%13F-HRTimeline
LEGACY FINANCIAL GROUP, INC.8,290$2.6M0.68%-4513F-HRTimeline
Chancellor Financial Group WB LP8,290$2.6M1.78%-71313F-HRTimeline
GREATMARK INVESTMENT PARTNERS, INC.8,289$2.6M0.31%-9513F-HRTimeline
Urban Wealth Management, LLC8,279$2.6M2.42%13F-HRTimeline
United Community Bankin group United Community Bank8,262$2.59M0.98%-71813F-HRTimelineGroup
SIGMA INVESTMENT COUNSELORS INC8,260$2.59M0.13%-313F-HRTimeline
Coppell Advisory Solutions LLC8,229$2.59M0.25%-67213F-HRTimeline
Wallace Capital Management Inc.8,245$2.59M0.31%013F-HRTimeline
First Commonwealth Financial Corp /PA/in group First Commonwealth Financial …8,238$2.59M0.43%-73613F-HRTimelineGroup
DEARBORN PARTNERS LLC8,234$2.58M0.13%-15413F-HRTimeline
Cannon Capital Management, Inc.8,225$2.58M2.27%13F-HRTimeline
PCG ASSET MANAGEMENT, LLC8,197$2.58M2.06%-63013F-HRTimeline
HARTLINE INVESTMENT CORP/8,210$2.58M0.28%+6213F-HRTimeline
THRYVE WEALTH MANAGEMENT LLC8,210$2.58M1.27%13F-HRTimeline
INTACT INVESTMENT MANAGEMENT INC.in group INTACT INVESTMENT MANAGEMENT …8,200$2.57M0.07%-80013F-HRTimelineGroup
49 WEALTH MANAGEMENT, LLC8,199$2.57M0.21%+88713F-HRTimeline
BostonPremier Wealth LLC8,186$2.57M1.32%+15813F-HRTimeline
Coquina Private Wealth LLC8,168$2.56M2.05%13F-HRTimeline
Oakmont Investment Advisors, Inc.8,150$2.56M1.87%13F-HRTimeline
Enclave Advisors LLC8,134$2.55M0.36%-39213F-HRTimeline
BCS Wealth Management8,128$2.55M0.26%+3,83913F-HRTimeline
Compton Wealth Advisory Group, LLC8,126$2.55M0.56%+20013F-HRTimeline
Sagewood Asset Management LP8,116$2.55M0.9%13F-HRTimeline
Financial & Tax Architects, LLC8,114$2.55M0.57%-2,11713F-HRTimeline
Van Hulzen Asset Management, LLC8,101$2.54M0.19%-31413F-HRTimeline
KRS Capital Management, LLC8,099$2.54M1.46%+1513F-HRTimeline
Capital Advisors Wealth Management, LLC8,093$2.54M0.35%-13713F-HRTimeline
FORTRESS PRIVATE LEDGER, LLC8,088$2.54M0.84%+1,61413F-HRTimeline
Flagship Capital Management Inc.8,075$2.53M1.79%13F-HRTimeline
Persistent Asset Partners Ltd8,069$2.53M1.22%new13F-HRTimeline
Massachusetts Wealth Management8,066$2.53M1.18%+23513F-HRTimeline
SC&H Financial Advisors, Inc.8,065$2.53M0.39%-1,15213F-HRTimeline
Hummer Financial Advisory Services Inc8,064$2.53M1.79%-29613F-HRTimeline
One Day In July LLC8,060$2.53M0.21%+99213F-HRTimeline
PARK NATIONAL CORP /OH/8,052$2.53M0.08%-1,60413F-HRTimeline
South Shore Capital Advisors8,020$2.52M1.84%13F-HRTimeline
Probity Advisors, Inc.8,012$2.51M0.4%-50213F-HRTimeline
Symmetry Investments LPin group Symmetry Investments LP8,000$2.51M0.47%-17,20013F-HRTimelineGroup
Legal Advantage Investments, Inc.8,000$2.51M1.16%013F-HRTimeline
LB Partners LLC8,000$2.51M2.32%013F-HRTimeline
Vigil Wealth Management, LLC8,000$2.51M2.09%13F-HRTimeline
Yoder Wealth Management, Inc.7,997$2.51M1.14%+32813F-HRTimeline
Foster Victor Wealth Advisors, LLC7,588$2.51M0.15%-30913F-HRTimeline
INVESTMENT PARTNERS, LTD.7,976$2.5M0.88%-19513F-HRTimeline
Ariadne Wealth Management, LP8,074$2.5M1.03%+4813F-HRTimeline
ELEMENT POINTE ADVISORS, LLC7,958$2.5M0.48%+39813F-HRTimeline
Palacios Wealth Management, LLC7,945$2.49M1.91%-2,64913F-HRTimeline
LWM Advisory Services, LLC7,939$2.49M1.46%-10413F-HRTimeline
SMITH SHELLNUT WILSON LLC /ADV7,930$2.49M0.95%-2,20013F-HRTimeline
TT Capital Management LLC7,930$2.49M1.98%-16413F-HRTimeline
Womack Financial LLC7,925$2.49M1.84%-37513F-HRTimeline
MAGNOLIA CAPITAL ADVISORS LLC7,912$2.48M0.52%-79513F-HRTimeline
Claris Financial LLC7,925$2.48M1.32%+6,32113F-HRTimeline
Richmond Investment Services, LLC7,894$2.48M0.43%-8113F-HRTimeline
Capital Planning Advisors, LLC7,888$2.48M0.33%-71413F-HRTimeline
KPP Advisory Services LLC7,885$2.47M0.36%-71313F-HRTimeline
OXFORD FINANCIAL GROUP, LTD. LLC7,882$2.47M0.14%+2,20413F-HRTimeline
Zuckerman Investment Group, LLC7,874$2.47M0.22%-1,80013F-HRTimeline
Sterling Investment Counsel, LLC8,580$2.47M0.71%+1,15213F-HRTimeline
Beacon Capital Management, LLC7,864$2.47M0.38%-48013F-HRTimeline
IAMS WEALTH MANAGEMENT, LLC7,852$2.46M0.89%+18013F-HRTimeline
Park Edge Advisors, LLC7,851$2.46M0.56%-1,69813F-HRTimeline
Argos Wealth Advisors, LLC7,840$2.46M0.66%13F-HRTimeline
KW WEALTH MANAGEMENT LLC7,829$2.46M3.73%+14413F-HRTimeline
US Asset Management LLC7,828$2.46M2.01%-6913F-HRTimeline
Reflection Asset Management7,828$2.46M1.75%13F-HRTimeline
MANCHESTER FINANCIAL INC7,821$2.45M0.46%+7513F-HRTimeline
INTEGRAL INVESTMENT ADVISORS, INC.7,816$2.45M0.61%+2,71213F-HRTimeline
Walsky Investment Management, Inc.7,813$2.45M2.5%13F-HRTimeline
WJ Financial Advisors LLC7,791$2.44M2.18%-20113F-HRTimeline
KANAWHA CAPITAL MANAGEMENT LLC7,789$2.44M0.17%-2413F-HRTimeline
Sentry LLC7,772$2.44M0.67%013F-HRTimeline
PHYSICIANS FINANCIAL SERVICES, INC.7,760$2.44M0.65%013F-HRTimeline
PARTNERS CAPITAL INVESTMENT GROUP, LLP7,760$2.43M0.09%+6,03313F-HRTimeline
Fortis Advisors, LLC7,759$2.43M1.34%-85013F-HRTimeline
LIBRA WEALTH LLC7,758$2.43M0.68%+98713F-HRTimeline
RATIONAL ADVISORS, INC.7,757$2.43M0.25%+4,31713F-HRTimeline
Jacobsen Capital Management7,750$2.43M0.79%-2613F-HRTimeline
Allen Capital Group, LLC7,739$2.43M0.22%+86213F-HRTimeline
Kohmann Bosshard Financial Services, LLC7,724$2.42M0.22%-1,10113F-HRTimeline
NOVEM GROUP7,699$2.42M0.28%-78213F-HRTimeline
FIDUCIARY FAMILY OFFICE, LLC7,688$2.41M0.69%+68813F-HRTimeline
JMN Financial LLC7,678$2.41M2.4%13F-HRTimeline
United Advisor Group, LLC7,671$2.41M0.31%+13113F-HRTimeline
Aurora Private Wealth, Inc.7,666$2.41M1.58%13F-HRTimeline
Evergreen Wealth Management, LLC7,663$2.4M1.21%-2,15813F-HRTimeline
Omnia Family Wealth, LLC7,641$2.4M0.71%-52513F-HRTimeline
RVW Wealth, LLC7,621$2.39M0.18%+6413F-HRTimeline
Community Bank, N.A.7,614$2.39M0.28%-4013F-HRTimeline
NORTHWEST WEALTH MANAGEMENT, LLC7,613$2.39M0.38%+26113F-HRTimeline
TECTONIC ADVISORS LLCin group TECTONIC ADVISORS LLC7,611$2.39M0.13%+213F-HRTimelineGroup
COERENTE CAPITAL MANAGEMENT7,608$2.39M0.44%+3,22313F-HRTimeline
Index Technologies Group LLC7,606$2.39M2.49%13F-HRTimeline
Fairscale Capital, LLC7,595$2.38M1.58%-2913F-HRTimeline
CASCADE INVESTMENT GROUP, INC.7,594$2.38M1.59%-5213F-HRTimeline
Stonekeep Investments, LLC7,590$2.38M1.52%-14913F-HR/ATimeline
International Private Wealth Advisors L…7,589$2.38M1.5%-3,72213F-HRTimeline
Richard W. Paul & Associates, LLC7,579$2.38M0.79%-2,67013F-HRTimeline
Genoa Capital Gestora de Recursos Ltda.7,569$2.38M1.51%13F-HRTimeline
HT Partners LLC7,566$2.37M0.71%013F-HRTimeline
Investment Advisory Group, LLC7,555$2.37M0.61%-12813F-HRTimeline
Core Wealth Partners LLC7,555$2.37M1.07%+413F-HRTimeline
SILVIA MCCOLL WEALTH MANAGEMENT, LLC7,544$2.37M1.57%-8413F-HRTimeline
PKS Advisory Services, LLC7,536$2.36M0.54%+6313F-HRTimeline
PRIVATE MANAGEMENT GROUP INC7,526$2.36M0.07%+913F-HRTimeline
GKV Capital Management Co., Inc.7,512$2.36M0.88%+4,38013F-HRTimeline
Strathmore Capital Advisors, Inc.7,506$2.36M0.77%+7413F-HRTimeline
FWG Holdings, LLC6,958$2.36M0.89%-1,40313F-HR/ATimeline
MERIDIAN INVESTMENT COUNSEL INC.7,505$2.36M0.57%-16113F-HRTimeline
Olstein Capital Management, L.P.7,500$2.35M0.48%-7,00013F-HRTimeline
Fi3 FINANCIAL ADVISORS, LLC7,492$2.35M0.72%-7,79513F-HRTimeline
Key Financial Inc7,489$2.35M0.43%+16013F-HRTimeline
Integrated Investment Consultants, LLC7,476$2.35M0.46%-93513F-HR/ATimeline
CUTLER INVESTMENT COUNSEL LLC7,475$2.35M0.24%+20013F-HRTimeline
Goldstein Advisors, LLC7,471$2.34M0.27%+37813F-HRTimeline
apricus wealth, LLC7,464$2.34M1.2%+42213F-HRTimeline
Burton Enright Welch7,463$2.34M0.33%+19913F-HRTimeline
BlackDiamond Wealth Management, LLC7,216$2.34M1.14%+92113F-HRTimeline
Nvest Financial, LLC7,456$2.34M0.97%+66813F-HRTimeline
Legacy Capital Group California, Inc.7,455$2.34M0.57%-51113F-HRTimeline
M&G PLCin group M&G PLC7,444$2.34M0.01%013F-HRTimelineGroup
Centiva Capital, LP7,447$2.34M0.14%new13F-HRTimeline
Sloy Dahl & Holst, LLC7,444$2.34M0.28%-2013F-HRTimeline
HORAN Wealth, LLC7,418$2.33M0.36%+11113F-HRTimeline
MINDSET WEALTH MANAGEMENT, LLC7,414$2.33M0.61%+36513F-HRTimeline
Lantern Wealth Advisors, LLC7,407$2.32M1.24%-36013F-HRTimeline
Veracity Capital LLC7,388$2.32M0.69%-6113F-HRTimeline
BARON SILVER STEVENS FINANCIAL ADVISORS…7,387$2.32M0.33%-3,36013F-HRTimeline