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13F-HR filed by Sterling Investment Counsel, LLC

Sterling Investment Counsel, LLC filed this 13F-HR for the quarter ended 2025-12-31, filed 2026-01-27, with 187 holding rows worth $349,007,013.

Accession
0002085853-26-000096
Filed
2026-01-27
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2025

A holdings report, 187 entries on the cover page, a total value of $349,007,013 stated on the cover page (in dollars after the unit check, H1), rows summing to $349,007,013 with VALUE read as dollars as filed, 13F file number 028-22436. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
iShares S&P 500 Growth ETF464287309SHS289,892$35,732,097dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM121,400$30,704,439dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF486,101$27,824,432dollars as filed
CAPITAL GROUP INTL FOCUS EQT14019W109SHS CREAT UNIT717,100$21,190,311dollars as filed
Apple Inc037833100COM65,301$17,507,173dollars as filed
IJH464287507COM192,716$12,719,267dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM33,642$9,741,841dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS12,032$8,241,506dollars as filed
NVIDIA Corp67066G104COM44,485$8,031,981dollars as filed
Microsoft Corp594918104COM16,881$7,867,625dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS65,400$7,859,743dollars as filed
Amazon.com, Inc023135106COM29,916$6,871,729dollars as filed
ISHARES INC46434G764MSCI EMRG CHN89,859$6,530,935dollars as filed
Berkshire Hathaway Inc084670702COM10,972$5,465,243dollars as filed
JPMorgan Chase & Co46625H100COM15,462$4,718,309dollars as filed
META PLATFORMS INC CL A30303M102COM6,822$4,480,249dollars as filed
Visa Inc92826C839COM11,951$4,123,103dollars as filed
Walmart Inc.931142103COM35,456$3,852,391dollars as filed
SPY78462F103SHS4,090$2,789,291dollars as filed
Coca-Cola Company191216100COM39,924$2,739,310dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF15,173$2,548,162dollars as filed
ISHARESRUSSELL1000GROWTHETF464287614STOK5,230$2,475,173dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM8,580$2,470,356dollars as filed
Eli Lilly and Company532457108COM2,287$2,439,324dollars as filed
CARDINAL HEALTH INC14149Y108COM11,364$2,335,242dollars as filed
ISHARES TR46432F834COM27,179$2,300,471dollars as filed
iShares Core Dividend Growth ETF46434V621SHS32,098$2,228,250dollars as filed
iShares S&P 500 Value ETF464287408SHS10,480$2,222,564dollars as filed
Broadcom Inc.11135F101COM6,437$2,105,568dollars as filed
PALO ALTO NETWORKS INC697435105COM11,314$2,084,039dollars as filed
GE Vernova Inc.36828A101COM2,978$1,946,358dollars as filed
AbbVie,Inc.00287Y109COM8,683$1,911,708dollars as filed
Home Depot, Inc437076102COM5,026$1,797,306dollars as filed
Walt Disney Co254687106COM15,666$1,776,208dollars as filed
Costco Wholesale Corporation22160K105COM1,980$1,767,687dollars as filed
CITIZENS FINL GROUP INC COM174610105Stock31,925$1,732,465dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS37,238$1,664,915dollars as filed
McDonalds Corporation580135101COM5,266$1,591,236dollars as filed
ServiceNow,Inc.81762P102COM10,230$1,567,134dollars as filed
Eaton Corp. PlcG29183103COM4,871$1,551,413dollars as filed
Uber Technologies90353T100COM18,902$1,544,482dollars as filed
Thermo Fisher Scientific Inc.883556102COM2,715$1,532,347dollars as filed
GLOBAL X FDS37954Y715RBTCS ARTFL INTE42,232$1,530,065dollars as filed
AMPHENOL CORP NEW032095101COM11,017$1,488,837dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS5,707$1,475,654dollars as filed
ARK ETF TR00214Q401NEXT GNRTN INTER9,853$1,455,584dollars as filed
Citigroup Inc.172967424COM13,449$1,414,993dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock13,008$1,392,609dollars as filed
Salesforce.com, Inc79466L302COM5,047$1,357,612dollars as filed
Analog Devices,Inc.032654105COM4,993$1,354,102dollars as filed
Merck & Co.,Inc.58933Y105COM12,898$1,343,206dollars as filed
PARKER-HANNIFIN CORP COM701094104Stock1,546$1,329,233dollars as filed
ISHARES TR464288513IBOXX HI YD ETF16,381$1,288,364dollars as filed
BlackRock,Inc.09290D101COM1,114$1,192,359dollars as filed
SPDR Portfolio S&P 400 Mid Cap ETF78464A847SHS19,703$1,141,021dollars as filed
ISHARES TR464288323NEW YORK MUN ETF21,033$1,125,476dollars as filed
INVESCO QQQ TR46090E103COM1,817$1,116,210dollars as filed
Tesla Motors, Inc88160R101COM2,446$1,079,509dollars as filed
SELECT SECTOR SPDR TR81369Y100SBI MATERIALS23,548$1,067,902dollars as filed
VANECK ETF TRUST92189F601URANI NUCLE ETF8,291$1,029,742dollars as filed
MasterCard, Inc57636Q104COM1,850$999,277dollars as filed
CORNING INC219350105COM11,182$979,087dollars as filed
FIDELITY COMWLTH TR315912808COM10,462$956,261dollars as filed
MERCADOLIBREINC58733R102STOK426$858,075dollars as filed
Johnson & Johnson478160104COM4,106$849,724dollars as filed
M & T BK CORP COM55261F104Stock4,212$848,602dollars as filed
Stryker Corporation863667101COM2,404$844,934dollars as filed
Gilead Sciences,Inc.375558103COM6,598$809,896dollars as filed
iShares Expanded Tech-Software Sector ETF464287515SHS7,609$804,195dollars as filed
BARON ETF TR06829D404FINANCIALS ETF30,666$763,498dollars as filed
STATE STR SPDR DOW JONES IND78467X109UT SER 11,584$761,223dollars as filed
ISHARES TR46434V282U S EQUITY FACTR10,881$755,468dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A1$754,800dollars as filed
IQVIA HLDGS INC COM46266C105Stock3,335$751,742dollars as filed
Deere & Company244199105COM1,599$744,492dollars as filed
iShares 0-5 Year High Yield Corporate Bond ETF46434V407COM17,025$725,435dollars as filed
GLOBAL X FDS37954Y384CYBRSCURTY ETF22,718$691,990dollars as filed
CINTAS CORP COM172908105Stock3,780$690,606dollars as filed
Vanguard S&P 500 Growth ETF921932505SHS1,536$683,017dollars as filed
EXXON MOBIL CORP30231G102COM5,725$673,038dollars as filed
TOMPKINS FINL CORP COM890110109Stock9,280$672,986dollars as filed
UnitedHealth Group Inc91324P102COM1,274$644,467dollars as filed
CINCINNATI FINL CORP COM172062101Stock4,455$640,186dollars as filed
Vanguard S&P 500 ETF922908363COM1,098$631,798dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF12,377$625,709dollars as filed
VGT92204A702SHS809$609,808dollars as filed
PepsiCo,Inc.713448108COM4,141$604,701dollars as filed
EQUINIX INC COM29444U700REIT746$571,555dollars as filed
Procter & Gamble Co742718109COM3,664$568,515dollars as filed
Goldman Sachs Group,Inc.38141G104COM642$564,176dollars as filed
Chevron Corporation166764100COM3,700$546,565dollars as filed
FIDELITY NATIONAL FINANCIAL31620R303FNF GROUP COM9,657$534,074dollars as filed
INTERNATIONAL PAPER CO COM460146103Stock9,510$511,828dollars as filed
ENTERGY CORP NEW COM29364G103Stock6,518$494,193dollars as filed
Applied Materials,Inc.038222105COM1,893$481,774dollars as filed
Altria Group Inc02209S103COM9,121$476,939dollars as filed
AT&T Inc00206R102COM20,901$475,916dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF2,396$475,899dollars as filed
Lockheed Martin Corporation539830109COM979$475,734dollars as filed
Charles Schwab Corp808513105COM4,730$472,617dollars as filed
Lowes Companies,Inc.548661107COM1,925$464,233dollars as filed
Amgen Inc.031162100COM1,514$462,282dollars as filed
TRANE TECHNOLOGIES PLC SHSG8994E103Stock1,247$460,581dollars as filed
FIFTH THIRD BANCORP COM316773100Stock10,562$446,563dollars as filed
GRAHAM HLDGS CO COM CL B384637104Stock404$443,705dollars as filed
Vanguard Small-Cap ETF922908751SHS1,812$435,387dollars as filed
WILLIAMS COS INC COM969457100Stock7,993$432,582dollars as filed
Caterpillar Inc.149123101COM743$425,626dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,932$424,615dollars as filed
Bank of America Corp060505104COM7,915$420,889dollars as filed
GLOBAL X FDS37954Y889S&P 500 CATHOLIC5,079$417,629dollars as filed
Philip Morris International Inc.718172109COM3,438$413,766dollars as filed
ISHARES RUSSELL MID-CAP VALUE ETF464287473ETF3,198$413,630dollars as filed
Vanguard High Dividend Yield ETF921946406SHS2,856$409,910dollars as filed
Prologis,Inc.74340W103COM3,856$407,580dollars as filed
USBANCORPDEL902973304COM NEW8,404$401,963dollars as filed
ISHARES TR464288281JPMORGAN USD EMG4,467$397,740dollars as filed
Duke Energy Corporation26441C204COM3,543$381,723dollars as filed
International Business Machines Corporation459200101COM1,728$379,866dollars as filed
SPDR GOLD TR78463V107GOLD SHS958$379,665dollars as filed
ISHARES RUSSELL MID-CAP GROWTH ETF464287481ETF2,696$369,190dollars as filed
iShares MSCI USA Min Vol Factor ETF46429B697SHS3,938$366,804dollars as filed
SPDR SER TR78468R622BLOOMBERG HIGH Y3,838$366,413dollars as filed
WEAVE COMMUNICATIONS INC94724R108COM47,812$362,893dollars as filed
HCA Healthcare Inc40412C101COM1,199$359,880dollars as filed
WISDOMTREE TR97717W604US SMALLCAP DIVD10,398$357,171dollars as filed
SPDR SER TR78464A508PRTFLO S&P500 VL6,217$353,185dollars as filed
METLIFE INC COM59156R108Stock4,308$352,739dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS2,156$348,777dollars as filed
American Express Company025816109COM942$348,496dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,708$338,493dollars as filed
Vanguard Mega Cap Growth ETF921910816SHS979$336,196dollars as filed
United Parcel Service,Inc. Class B911312106COM3,338$331,069dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock3,899$329,426dollars as filed
Adobe Inc00724F101COM735$326,841dollars as filed
T-Mobile US,Inc.872590104COM1,472$324,916dollars as filed
PROSHARES TR74347B581SP500 EX ENRGY4,391$324,410dollars as filed
PAYCHEX INC704326107COM2,310$323,908dollars as filed
Vanguard Value ETF922908744SHS1,697$320,249dollars as filed
GRAYSCALE BITCOIN TRUST ETF389637109SHS REP COM UT4,665$318,899dollars as filed
CROWDSTRIKE HLDGS INC22788C105COM680$318,757dollars as filed
Netflix, Inc64110L106COM3,390$317,846dollars as filed
SEAGATE TECHNOLOGY HLDNGSG7997R103ORD SHS1,938$312,295dollars as filed
ISHARES TR464287887S&P SML 600 GWT2,211$312,134dollars as filed
Verizon Communications Inc92343V104COM7,757$310,205dollars as filed
Fidelity MSCI Information Technology Index ETF316092808SHS1,310$294,248dollars as filed
ISHARES RUSSELL 1000 VALUE ETF464287598ETF1,348$283,609dollars as filed
HARTFORD INSURANCE GROUP INC COM416515104Stock2,570$281,158dollars as filed
ON HLDG AG NAMEN AKT AH5919C104Stock5,825$270,746dollars as filed
Linde plcG54950103COM632$268,241dollars as filed
IONQ INC COM46222L108Stock5,855$262,714dollars as filed
iShares Core S&P Total U.S. Stock Market ETF464287150SHS1,763$262,083dollars as filed
REGIONS FINANCIAL CORP NEW COM7591EP100Stock10,737$252,535dollars as filed
VTI922908769COM738$247,409dollars as filed
Automatic Data Processing,Inc.053015103COM948$243,770dollars as filed
ISHARES TR464287606S&P MC 400GR ETF2,504$242,593dollars as filed
QUANTA SVCS INC74762E102COM759$239,886dollars as filed
EVERSOURCE ENERGY COM30040W108Stock4,150$238,335dollars as filed
MARATHON PETE CORP COM56585A102Stock1,705$237,852dollars as filed
iShares MSCI ACWI ex U.S. ETF464288240SHS3,533$237,170dollars as filed
VANGUARD MORNINGSTAR MEGA CAP VALUE ETF921910840ETF1,891$236,205dollars as filed
GENERAL MILLS INC COM370334104Stock3,687$235,119dollars as filed
DOMINION ENERGY INC COM25746U109Stock4,351$234,345dollars as filed
ZOETIS INC CL A98978V103Stock1,434$233,642dollars as filed
TJX Companies Inc872540109COM1,905$230,143dollars as filed
Micron Technology,Inc.595112103COM804$229,485dollars as filed
NORTHROP GRUMMAN CORP COM666807102Stock487$228,545dollars as filed
VANGUARD HEALTH CARE ETF92204A504ETF790$227,402dollars as filed
MARKELGROUPINC570535104STOK105$225,713dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS4,564$223,863dollars as filed
FIRSTENERGY CORP337932107COM5,596$222,609dollars as filed
ISHARES TR464287101S&P 100 ETF644$220,873dollars as filed
ISHARES TR464287556ISHARES BIOTECH1,308$220,751dollars as filed
CME Group Inc. Class A12572Q105COM929$215,743dollars as filed
UNUM GROUP COM91529Y106Stock2,944$214,999dollars as filed
BROOKFIELD INFRASTRUCTURE PAG16252101LP INT UNIT6,711$213,342dollars as filed
Vanguard FTSE All-World ex-US ETF922042775SHS2,894$212,883dollars as filed
SEMPRA COM816851109Stock2,424$212,632dollars as filed
ARES CAPITAL CORP04010L103COM9,663$211,522dollars as filed
NextEra Energy,Inc.65339F101COM2,945$211,128dollars as filed
Cisco Systems,Inc.17275R102COM2,716$209,213dollars as filed
SOUNDHOUND AI INC CLASS A COM836100107Stock20,614$205,524dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,392$200,406dollars as filed
LITHIUM ARGENTINA AGH5012F103COM SHS28,197$157,339dollars as filed
FORD MTR CO COM345370860Stock14,016$138,760dollars as filed
LITHIUM AMERS CORP NEW COM SHS53681J103Stock28,391$123,785dollars as filed
PURPLE INNOVATION INC74640Y106CMN10,000$6,905dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0002085853-26-000096this filing2026-01-27acceptance time not in the bulk data set