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GOOG ALPHABET INC

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COM (common), issuer CIK 1652044

5,115 managers (5,184 13F filers) reported a position in GOOG shares at 2025-12-31, 3,352,536,228 shares in all. 240 filers opened a position and 91 filers sold out during the quarter.

Managers
5,115
13F filers
5,184
New
240
Added
1,650
Reduced
2,302
Sold out
91
Shares held by filers
3,352,536,228

Shares held by filers adds up every 13F filer's report, so a share reported by a parent and by its subsidiary counts twice (H9). Managers counts each filer group once.

13D and 13G filers

No 13D or 13G on this security in the data. Structured 13D/G data starts 2024-12-18.

Insider trades

No Form 4 transaction on this security in the data.

13F holders, Q4 2025

Filers in the available 13F reports with a share position at 2025-12-31, filer groups collapsed to one row (method), largest first. Options and principal amounts are left out. A group row states no % of portfolio, since each member reports its own portfolio: the members' percents are listed under it. A value about 1,000 times or 1/1,000 of the price other filers imply is shown as filed but neither ranks the row nor enters a sum.

HolderSharesValue% of portfolioChangeSource
Aries Wealth Management4,877$1.53M0.34%-26513F-HRTimeline
UNIQUE WEALTH, LLC4,875$1.53M0.21%-25413F-HRTimeline
ALTERNA WEALTH MANAGEMENT, INC4,865$1.53M1.27%-20513F-HRTimeline
Signature Wealth Management Partners, L…4,834$1.52M0.75%-3313F-HRTimeline
Capital Management Associates, Inc4,831$1.52M0.34%+413F-HRTimeline
Physician Wealth Advisors, Inc.4,821$1.51M0.21%+4313F-HRTimeline
Global Strategic Investment Solutions, …4,821$1.51M0.15%013F-HRTimeline
Martin Capital Advisors, LLP4,820$1.51M0.89%013F-HRTimeline
One Charles Private Wealth Services, LLC4,815$1.51M0.39%-6113F-HRTimeline
Aigen Investment Management, LP4,812$1.51M0.35%-1,08113F-HRTimeline
SOMERVILLE KURT F4,803$1.51M0.26%-19013F-HRTimeline
IFG Advisors, LLC4,802$1.51M0.25%-5413F-HRTimeline
Kearns & Associates LLC4,800$1.51M0.78%013F-HRTimeline
Carson Advisory Inc.4,791$1.5M0.78%-713F-HRTimeline
Index Fund Advisors, Inc.4,787$1.5M0.07%-37413F-HRTimeline
Value Aligned Research Advisors, LLC4,785$1.5M0.03%013F-HRTimeline
Medallion Wealth Advisors, LLC4,782$1.5M0.5%013F-HRTimeline
GW&K Investment Management, LLC4,778$1.5M0.01%+10913F-HRTimeline
SNOWWATER INVESTMENT PARTNERS, LLC4,772$1.5M1.38%13F-HRTimeline
BREAKTHRU ADVISORY SERVICES, LLC4,772$1.5M0.96%+12013F-HRTimeline
GSA CAPITAL PARTNERS LLP4,769$1.5M0.13%+2,23613F-HRTimeline
MOTIVE WEALTH ADVISORS4,765$1.5M0.64%-5313F-HRTimeline
Firestone Capital Management4,763$1.49M0.32%+113F-HRTimeline
DELTA ASSET MANAGEMENT LLC/TN4,756$1.49M0.13%-26413F-HRTimeline
Basepoint Wealth LLC4,751$1.49M0.91%-55513F-HRTimeline
PINCUS CAPITAL MANAGEMENT, LP4,751$1.49M1%13F-HRTimeline
Per Stirling Capital Management, LLC.4,751$1.49M0.17%+67813F-HRTimeline
Cardinal Strategic Wealth Guidance4,750$1.49M0.39%-38513F-HRTimeline
Everstar Asset Management, LLC4,743$1.49M0.8%-8913F-HRTimeline
BRADY FAMILY WEALTH, LLC4,742$1.49M0.46%013F-HRTimeline
GROESBECK INVESTMENT MANAGEMENT CORP /N…4,740$1.49M2.81%013F-HRTimeline
INSIGHT 2811, INC.4,733$1.49M0.66%-8013F-HRTimeline
SAGE PRIVATE WEALTH GROUP, LLC4,728$1.48M0.8%-2513F-HRTimeline
LAFFER TENGLER INVESTMENTS, INC.4,726$1.48M0.23%-24913F-HRTimeline
WEST MICHIGAN ADVISORS, LLC4,722$1.48M0.34%-37313F-HRTimeline
Greystone Financial Group, LLC4,720$1.48M0.23%+83413F-HRTimeline
PCM Encore, LLC4,716$1.48M0.31%13F-HRTimeline
HALBERT HARGROVE GLOBAL ADVISORS, LLC4,709$1.48M0.07%-45513F-HRTimeline
Strategic Equity Management4,700$1.47M0.5%013F-HRTimeline
WASHINGTON CAPITAL MANAGEMENT, INC4,700$1.47M1.2%-4,40013F-HRTimeline
Olistico Wealth, LLC4,690$1.47M0.72%013F-HRTimeline
Single Point Partners, LLC162,550$1.47M0.29%-84,14313F-HRTimeline
Baron Wealth Management LLC4,678$1.47M0.45%+8413F-HRTimeline
SPRING CAPITAL MANAGEMENT, LLC4,670$1.47M0.74%013F-HRTimeline
AZZAD ASSET MANAGEMENT INC /ADV4,669$1.47M0.14%-26013F-HRTimeline
Pinnacle West Asset Management, Inc.4,670$1.47M0.95%-1013F-HRTimeline
Dedeker Financial LLC4,661$1.46M1.31%13F-HRTimeline
TFC Financial Management, Inc.4,660$1.46M0.18%-64513F-HRTimeline
Tulsa Wealth Advisors, INC4,650$1.46M0.49%13F-HRTimeline
VOISARD ASSET MANAGEMENT GROUP, INC.4,650$1.46M0.31%+62013F-HRTimeline
Wharton Business Group, LLC4,642$1.46M0.06%+5613F-HRTimeline
KEYNOTE FINANCIAL SERVICES LLC4,641$1.46M0.81%-14513F-HRTimeline
Lakeshore Financial Planning, Inc.4,638$1.46M0.52%+27213F-HRTimeline
New Covenant Trust Company, N.A.4,615$1.46M1.31%+1213F-HRTimeline
PARADIGM ASSET MANAGEMENT CO LLC4,630$1.45M0.34%-30013F-HRTimeline
GS Investments, Inc.4,630$1.45M0.79%-65513F-HRTimeline
Archvest Wealth Advisors, Inc.4,622$1.45M0.93%+15713F-HR/ATimeline
Tannin Capital LLC4,616$1.45M1.3%13F-HRTimeline
Hamilton Capital, LLC4,614$1.45M0.07%13F-HRTimeline
VALLEY WEALTH MANAGERS, INC.in group VALLEY WEALTH MANAGERS, INC.4,613$1.45M0.09%-10013F-HRTimelineGroup
Key Client Fiduciary Advisors, LLC4,612$1.45M0.5%-9613F-HRTimeline
Global Wealth Management Investment Adv…4,594$1.44M0.23%+9413F-HRTimeline
Legacies Wealth LLC4,593$1.44M0.81%013F-HRTimeline
Lineweaver Wealth Advisors, LLC4,593$1.44M0.2%+13713F-HRTimeline
Davies Financial Advisors, Inc.4,590$1.44M2.66%-7,04813F-HRTimeline
MONEYWISE, INC.4,580$1.44M0.6%-5313F-HRTimeline
Variant Private Wealth, LLC4,575$1.44M1.49%+313F-HRTimeline
STUDIO INVESTMENT MANAGEMENT LLC4,574$1.44M0.26%-29913F-HRTimeline
Darwin Wealth Management, LLC4,570$1.43M0.45%+8513F-HRTimeline
Everest Financial Group LLC4,568$1.43M0.32%13F-HRTimeline
Greenhouse Wealth Management, LLC4,566$1.43M0.85%+113F-HRTimeline
ENCOMPASS WEALTH ADVISORS, LLC4,562$1.43M0.49%-513F-HRTimeline
WELLINGTON-ALTUS USA INC.4,560$1.43M1.06%13F-HRTimeline
CAPITAL INSIGHT PARTNERS, LLC4,558$1.43M0.3%-99013F-HRTimeline
KWMG, LLC4,553$1.43M0.12%+19013F-HRTimeline
FOUNDERS FINANCIAL SECURITIES LLC4,549$1.43M0.08%+1,68313F-HRTimeline
Trinity Financial Advisors LLC4,548$1.43M0.4%-91213F-HRTimeline
Ellenbecker Investment Group4,530$1.42M0.2%+9413F-HRTimeline
LifeWealth Investments, LLC4,530$1.42M0.45%+15813F-HRTimeline
Kensington Investment Counsel, LLC4,527$1.42M0.58%+98413F-HRTimeline
B.O.S.S. Retirement Advisors, LLC4,526$1.42M0.45%-3,69113F-HRTimeline
WILKINS INVESTMENT COUNSEL INC4,523$1.42M0.21%013F-HRTimeline
PRING TURNER CAPITAL GROUP INC4,523$1.42M0.88%+97713F-HRTimeline
Pathway Financial Advisers, LLC4,517$1.42M0.41%-5013F-HRTimeline
Old North State Trust, LLC4,514$1.42M0.84%-4213F-HRTimeline
Salomon & Ludwin, LLC4,459$1.41M0.13%+43713F-HRTimeline
Chokshi & Queen Wealth Advisors, Inc4,503$1.41M0.74%-25713F-HRTimeline
One Degree Advisors Inc4,505$1.41M0.39%-86113F-HRTimeline
SOA Wealth Advisors, LLC.4,497$1.41M0.24%-13613F-HRTimeline
SYM FINANCIAL Corp4,497$1.41M0.14%+29913F-HRTimeline
Paulson Wealth Management Inc.4,496$1.41M0.33%-2,59013F-HRTimeline
Moment Partners, LLC4,496$1.41M0.29%-6013F-HRTimeline
Dempze Nancy E4,485$1.41M0.73%013F-HRTimeline
Wills Financial Group LLC4,470$1.4M0.54%-55513F-HRTimeline
Wescott Financial Advisory Group, LLC4,469$1.4M0.12%+73913F-HRTimeline
Acropolis Investment Management, LLC4,469$1.4M0.06%-14513F-HRTimeline
HOHIMER WEALTH MANAGEMENT, LLC4,462$1.4M0.19%013F-HRTimeline
Beck Bode, LLC4,461$1.4M0.23%new13F-HRTimeline
Hoxton Planning & Management, LLC4,452$1.4M0.42%+6313F-HRTimeline
Piscataqua Savings Bank4,446$1.4M0.98%+7413F-HRTimeline
Syverson Strege & Co4,444$1.39M0.33%-8713F-HRTimeline
Madison Wealth Partners, Inc4,442$1.39M0.25%+76013F-HRTimeline
WealthTrust Axiom LLC4,441$1.39M0.36%013F-HRTimeline
LOWERY THOMAS, LLC4,440$1.39M0.79%+3,29313F-HRTimeline
Sterling Group Wealth Management, LLC4,434$1.39M0.67%-1913F-HRTimeline
Ehrenkranz Partners L.P.4,433$1.39M1.58%+3,33313F-HRTimeline
VALICENTI ADVISORY SERVICES INC4,433$1.39M0.29%+32413F-HRTimeline
Heritage Financial Services, LLC4,428$1.39M0.12%-32113F-HRTimeline
OMC Financial Services LTD4,428$1.39M0.52%+9213F-HRTimeline
David J Yvars Group4,425$1.39M0.74%+7413F-HRTimeline
Conservest Capital Advisors, Inc.4,425$1.39M0.13%-7913F-HRTimeline
Milestone Asset Management Group, LLC4,422$1.39M0.78%+2713F-HRTimeline
Battery Global Advisors, LLC4,410$1.38M0.64%+23213F-HRTimeline
Intergy Private Wealth, LLC4,403$1.38M0.42%-41013F-HRTimeline
Vision Capital Management, Inc.4,402$1.38M0.17%-75713F-HRTimeline
Armstrong, Fleming & Moore, Inc4,400$1.38M0.64%013F-HRTimeline
North Capital, Inc.4,397$1.38M1.19%+8013F-HR/ATimeline
FirstWave Capital Management LLC4,394$1.38M0.82%13F-HRTimeline
Elite Life Management LLC4,266$1.38M2.24%+8513F-HRTimeline
Trueblood Wealth Management, LLC4,382$1.38M0.54%-913F-HRTimeline
Fulcrum Capital LLC4,377$1.37M0.28%-8313F-HRTimeline
Summit Financial Strategies, Inc.4,369$1.37M0.11%+32613F-HRTimeline
Thompson David Blair4,367$1.37M0.78%13F-HRTimeline
Ullmann Wealth Partners Group, LLC4,860$1.37M0.14%013F-HRTimeline
SPWM Advisors LLC4,364$1.37M1.31%13F-HRTimeline
SECURITY NATIONAL BANK OF SO DAK4,363$1.37M0.67%-2513F-HRTimeline
Arrowroot Family Office, LLC4,349$1.36M0.5%-35913F-HRTimeline
Crescent Grove Advisors, LLC4,348$1.36M0.13%-84513F-HRTimeline
Bogart Wealth, LLC4,335$1.36M0.05%-10613F-HRTimeline
Secure Asset Management, LLC4,331$1.36M0.21%+49013F-HRTimeline
Capital Squared Financial LLC4,329$1.36M1.06%+72413F-HRTimeline
NOVARE CAPITAL MANAGEMENT LLC4,324$1.36M0.1%-10313F-HRTimeline
Nordwand Advisors, LLC4,320$1.36M0.24%+22013F-HRTimeline
Topsail Wealth Management, LLC4,312$1.35M0.2%013F-HRTimeline
TOMPKINS FINANCIAL CORPin group TOMPKINS FINANCIAL CORP4,308$1.35M0.11%+2513F-HRTimelineGroup
Prasad Wealth Partners, LLC4,306$1.35M0.36%-28213F-HRTimeline
Castleview Partners, LLC4,304$1.35M0.67%-8913F-HRTimeline
Private Harbour Investment Management &…4,302$1.35M1.41%-3013F-HRTimeline
Autumn Glory Partners, LLC4,292$1.35M0.47%+82713F-HRTimeline
TI-TRUST, INC4,291$1.35M0.83%013F-HRTimeline
Vantus Wealth LLC4,273$1.34M0.99%13F-HRTimeline
Red Wave Investments LLC4,270$1.34M0.4%013F-HRTimeline
Montz Harcus Wealth Management LLC4,265$1.34M0.54%-58913F-HRTimeline
Vantage Point Financial LLC4,263$1.34M0.48%+43913F-HRTimeline
LongView Asset Management LLC4,262$1.34M0.93%-29013F-HRTimeline
Sava Infond d.o.o.4,255$1.34M0.18%013F-HRTimeline
CHESAPEAKE ASSET MANAGEMENT LLC4,253$1.33M1.11%+3,78213F-HRTimeline
Asset Advisors Investment Management, L…4,243$1.33M0.12%013F-HRTimeline
Wise Wealth Partners4,242$1.33M1.91%+12813F-HRTimeline
EdgeRock Capital LLC4,241$1.33M0.35%+72913F-HRTimeline
Saratoga Research & Investment Manageme…4,239$1.33M0.07%-1813F-HRTimeline
TOBIAS FINANCIAL ADVISORS, INC.4,223$1.33M0.19%+13213F-HRTimeline
RTD Financial Advisors, Inc.4,223$1.33M0.16%+10613F-HRTimeline
Cadent Capital Advisors, LLC4,222$1.32M0.35%013F-HRTimeline
NORTHBRIDGE FINANCIAL GROUP, LLC4,221$1.32M0.59%13F-HRTimeline
Aventus Investment Advisors, Inc.4,213$1.32M1.07%-1513F-HRTimeline
Strategies Wealth Advisors, LLC4,212$1.32M0.13%+21013F-HRTimeline
Riverbend Wealth Management, LLC4,204$1.32M0.83%+613F-HRTimeline
Tacita Capital Inc4,197$1.32M0.76%+9413F-HRTimeline
Sage Capital Advisors,llc4,192$1.32M0.31%-93213F-HRTimeline
Fearless Solutions, LLC dba Best Invest4,187$1.31M0.8%-47513F-HRTimeline
Morangie Management LLC4,186$1.31M1.05%+97113F-HRTimeline
Altiora Financial Group, LLC4,185$1.31M0.23%+113F-HRTimeline
MLG Wealth Management DBA Pine Grove Fi…4,170$1.31M0.16%13F-HRTimeline
Advocacy Wealth Management, LLC4,168$1.31M0.05%+4413F-HRTimeline
Terra Nova Asset Management LLC4,161$1.31M0.86%+1,00113F-HRTimeline
DOVER ADVISORS, LLC4,160$1.31M0.51%-10613F-HRTimeline
Crew Capital Management, Ltd4,145$1.3M0.82%+35013F-HRTimeline
2UniFi Bank4,144$1.3M0.62%-3313F-HRTimeline
Community Bank of Raymore4,139$1.3M0.88%013F-HRTimeline
Seven Springs Wealth Group, LLC4,139$1.3M0.37%013F-HRTimeline
White Lighthouse Investment Management …4,130$1.3M0.18%+1,16713F-HRTimeline
FORTE ASSET MANAGEMENT LLC4,128$1.3M0.59%013F-HRTimeline
Synergy Investment Management, LLC4,124$1.29M0.46%+3113F-HRTimeline
Midwest Financial Partners Investments,…4,123$1.29M0.72%13F-HRTimeline
Fingerlakes Wealth Management, Inc.4,118$1.29M0.82%+3713F-HRTimeline
Kooman & Associates4,111$1.29M0.38%-9113F-HRTimeline
LeClair Wealth Partners LLC4,107$1.29M0.75%-6513F-HRTimeline
CONSOLIDATED CAPITAL MANAGEMENT, LLC4,102$1.29M0.39%+1,50013F-HRTimeline
SB Capital Management Inc4,094$1.28M0.47%13F-HRTimeline
WALLED LAKE PLANNING & WEALTH MANAGEMEN…4,092$1.28M0.41%+13913F-HRTimeline
Magnolia Private Wealth, LLC4,092$1.28M0.9%-43513F-HRTimeline
Avantra Family Wealth, Inc.4,092$1.28M0.93%-14113F-HRTimeline
Addison Capital Co4,091$1.28M0.32%+24613F-HRTimeline
SummitTX Capital, L.P.4,087$1.28M0.04%+1,47113F-HRTimeline
FLYNN ZITO CAPITAL MANAGEMENT, LLC4,086$1.28M0.46%-20113F-HRTimeline
FIGURE 8 INVESTMENT STRATEGIES LLC4,082$1.28M1.14%-8613F-HRTimeline
bLong Financial, LLC4,080$1.28M0.89%013F-HRTimeline
One Wealth Management Investment & Advi…4,079$1.28M1.4%+24513F-HRTimeline
Ariston Services Group4,075$1.28M0.75%013F-HRTimeline
Talisman Wealth Advisors LLC4,070$1.28M0.99%013F-HRTimeline
EXCALIBUR MANAGEMENT CORP4,068$1.28M0.46%-2213F-HRTimeline
Lakeridge Wealth Management LLC4,068$1.28M0.58%+63413F-HRTimeline
Accel Wealth Management4,068$1.28M0.35%+3313F-HRTimeline
Beirne Wealth Consulting Services, LLC4,064$1.28M0.37%-7,78313F-HRTimeline
Warburton Capital Management, LLC4,057$1.27M0.72%-14213F-HRTimeline
TriaGen Wealth Management LLC4,056$1.27M0.33%+1513F-HRTimeline
Painted Porch Advisors LLC4,051$1.27M0.51%+23313F-HRTimeline
Sageworth Trust Co of South Dakota4,040$1.27M1.04%-23113F-HRTimeline
FreeGulliver LLC4,039$1.27M0.57%-213F-HRTimeline