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GOOG ALPHABET INC

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COM (common), issuer CIK 1652044

5,115 managers (5,184 13F filers) reported a position in GOOG shares at 2025-12-31, 3,352,536,228 shares in all. 240 filers opened a position and 91 filers sold out during the quarter.

Managers
5,115
13F filers
5,184
New
240
Added
1,650
Reduced
2,302
Sold out
91
Shares held by filers
3,352,536,228

Shares held by filers adds up every 13F filer's report, so a share reported by a parent and by its subsidiary counts twice (H9). Managers counts each filer group once.

13D and 13G filers

No 13D or 13G on this security in the data. Structured 13D/G data starts 2024-12-18.

Insider trades

No Form 4 transaction on this security in the data.

13F holders, Q4 2025

Filers in the available 13F reports with a share position at 2025-12-31, filer groups collapsed to one row (method), largest first. Options and principal amounts are left out. A group row states no % of portfolio, since each member reports its own portfolio: the members' percents are listed under it. A value about 1,000 times or 1/1,000 of the price other filers imply is shown as filed but neither ranks the row nor enters a sum.

HolderSharesValue% of portfolioChangeSource
Steadtrust LLC13,591$4.26M2.63%-1,00013F-HRTimeline
AK GLOBAL ASSET MANAGEMENT, LLC13,620$4.26M3.73%13F-HRTimeline
D'Orazio & Associates, Inc.13,543$4.25M0.54%+26013F-HRTimeline
PRINCETON CAPITAL MANAGEMENT LLC13,484$4.23M1.09%+7313F-HRTimeline
White Knight Strategic Wealth Advisors,…13,470$4.23M3.09%+113F-HRTimeline
Brendel Financial Advisors LLC13,458$4.22M2.08%-42213F-HRTimeline
Lakehouse Capital Pty Ltd13,449$4.22M3.04%-43,99413F-HRTimeline
Scharf Investments, LLC13,447$4.22M0.11%-8,08013F-HRTimeline
Apriem Advisors13,440$4.22M0.39%-7013F-HRTimeline
BLUEDOOR PRIVATE WEALTH, LLC13,436$4.22M1.95%13F-HRTimeline
4J Wealth Management LLC13,432$4.22M2.41%-27713F-HRTimeline
WHITE PINE CAPITAL LLC13,411$4.21M1.16%-513F-HRTimeline
First Nebraska Trust Co13,410$4.21M0.38%+1,00013F-HRTimeline
TWO SIGMA SECURITIES, LLC13,398$4.2M0.58%-2,35013F-HRTimeline
Tennessee Valley Asset Management Partn…13,392$4.2M0.54%+2513F-HRTimeline
MOKAN Wealth Management Inc.13,395$4.2M1.86%-1,48613F-HRTimeline
Legacy Trust13,375$4.2M0.79%+81313F-HRTimeline
Newman Dignan & Sheerar, Inc.13,374$4.2M0.87%-15513F-HRTimeline
Stonebridge Capital Advisors LLC13,374$4.2M0.29%-1,47513F-HRTimeline
K2 PRINCIPAL FUND, L.P.13,354$4.19M0.43%-14613F-HRTimeline
Westmount Partners, LLC13,353$4.19M1.04%+10313F-HRTimeline
LMG Wealth Partners, LLC13,341$4.19M0.78%-1,60913F-HRTimeline
AlphaStar Capital Management, LLC13,332$4.18M0.31%+96113F-HRTimeline
Artemis Wealth Advisors, LLC13,301$4.17M0.69%+813F-HRTimeline
TRUE Private Wealth Advisors13,288$4.17M0.42%-33813F-HRTimeline
Global Trust Asset Management, LLC13,276$4.17M1.64%-2,01613F-HRTimeline
DIMENSION CAPITAL MANAGEMENT LLC13,250$4.16M0.58%+18213F-HRTimeline
Draper Asset Management, LLC13,219$4.15M2.18%+10713F-HRTimeline
SHP Wealth Management13,202$4.14M0.32%13F-HRTimeline
Pettinga Financial Advisors LLC13,201$4.14M0.79%013F-HRTimeline
MARK ASSET MANAGEMENT LP13,199$4.14M0.46%-1813F-HRTimeline
BEACON FINANCIAL GROUP13,199$4.14M0.41%-32413F-HRTimeline
Cadence Bank13,193$4.14M0.24%-2,31513F-HRTimeline
Legacy Private Trust Co.13,168$4.13M0.24%-25013F-HRTimeline
Oak Asset Management, LLC13,160$4.13M1.41%013F-HRTimeline
Radnor Capital Management, LLC13,150$4.13M0.61%-513F-HRTimeline
Frisch Financial Group, Inc.13,147$4.13M0.92%-1413F-HRTimeline
PATHWAY WEALTH MANAGEMENT LLC13,100$4.11M3.75%13F-HRTimeline
TRANSATLANTIQUE PRIVATE WEALTH LLC13,348$4.11M1.29%-3,72113F-HRTimeline
FIDUCIENT ADVISORS LLC13,098$4.11M0.51%+27413F-HRTimeline
BNB Wealth Management, LLC13,081$4.1M2.64%13F-HRTimeline
ALBION FINANCIAL GROUP /UT13,078$4.1M0.26%-3713F-HRTimeline
Welch Group, LLC13,073$4.1M0.16%+23613F-HRTimeline
AAFMAA Wealth Management & Trust LLC13,026$4.09M1.6%+86013F-HRTimeline
Bay Colony Advisory Group, Inc d/b/a Ba…13,019$4.09M0.49%-88313F-HRTimeline
Canandaigua National Trust Co of Florida13,018$4.09M2.56%+3,56413F-HRTimeline
OCCUDO QUANTITATIVE STRATEGIES LP13,006$4.08M0.27%-22,74413F-HRTimeline
ALTA CAPITAL MANAGEMENT LLC/13,000$4.08M0.27%-7,00013F-HRTimeline
Citizens Business Bank12,986$4.08M0.67%013F-HRTimeline
Three Seasons Wealth, LLC12,946$4.06M0.39%+11513F-HRTimeline
Carl P. Sherr & Co., LLC11,994$4.06M1.81%-22713F-HRTimeline
Whelan Financial12,899$4.05M1.26%+1,74013F-HRTimeline
Palumbo Wealth Management LLC12,880$4.04M1%new13F-HRTimeline
BUCKHEAD CAPITAL MANAGEMENT LLC12,875$4.04M1.45%+83013F-HRTimeline
Sullivan Wood Capital Management LLC12,862$4.04M6.09%+1,10013F-HRTimeline
Caitong International Asset Management …12,851$4.03M0.99%+10,72713F-HR/ATimeline
JBR Co Financial Management Inc12,826$4.02M1.69%-1,36213F-HRTimeline
Rubicon Advisors, GP12,826$4.02M3.72%13F-HRTimeline
MCGUIRE CAPITAL ADVISORS INC12,803$4.02M2.55%13F-HRTimeline
CHARTER RESEARCH & INVESTMENT GROUP, IN…12,800$4.02M2.68%-65513F-HRTimeline
Western Pacific Wealth Management, LP12,798$4.02M3.89%-6,00013F-HRTimeline
CM WEALTH ADVISORS LLC12,785$4.01M0.91%+2,58513F-HRTimeline
Southland Equity Partners LLC12,779$4.01M0.79%+33313F-HRTimeline
V2 Financial group LLC12,769$4.01M1.97%+8,29513F-HRTimeline
Summit Financial Wealth Advisors, LLC12,765$4.01M0.57%+7213F-HRTimeline
Clear Creek Financial Management, LLC12,762$4M0.33%-2,46213F-HRTimeline
Gibbs Wealth Management12,157$4M0.97%-1,24713F-HRTimeline
FIRST COMMUNITY TRUST NA12,749$4M2.99%+4213F-HRTimeline
Ballast, Inc.12,727$3.99M0.93%-1,33113F-HRTimeline
XXI WEALTH, LLC12,719$3.99M2.43%13F-HRTimeline
Sandy Cove Advisors, LLC12,704$3.99M1.18%+4,87213F-HRTimeline
Burford Brothers, Inc.12,696$3.98M1.64%-7913F-HRTimeline
Accurate Wealth Management, LLC12,106$3.98M0.51%-93313F-HRTimeline
PACES FERRY WEALTH ADVISORS, LLC12,688$3.98M1.62%-34413F-HRTimeline
Kennon-Green & Company, LLC12,678$3.98M3.16%-90413F-HRTimeline
SMITH, MOORE & CO.12,670$3.98M0.3%-18813F-HRTimeline
Millstone Evans Group, LLC12,664$3.97M2.34%-45613F-HRTimeline
CAPITAL FUND MANAGEMENT S.A.12,654$3.97M0.04%-23,66213F-HRTimeline
Impact Capital Partners LLC12,653$3.97M1.18%-30913F-HRTimeline
AMERIFLEX GROUP, INC.12,626$3.96M2.06%-5,60913F-HRTimeline
RHODES INVESTMENT ADVISORS INC /ADV12,603$3.95M3.2%13F-HRTimeline
DIVERSIFIED MANAGEMENT INC12,566$3.94M0.92%13F-HRTimeline
Greenspring Advisors, LLC12,504$3.92M0.24%new13F-HRTimeline
ICON ADVISERS INC/CO12,500$3.92M0.85%-8,00013F-HRTimeline
Latash Investments, LLC12,480$3.92M2.63%013F-HRTimeline
Canopy Partners, LLC12,478$3.92M1.28%+1,03213F-HRTimeline
UHLMANN PRICE SECURITIES, LLC12,463$3.91M2.32%-12913F-HRTimeline
SJS Investment Consulting Inc.12,463$3.91M0.49%+24313F-HRTimeline
Lincoln Capital LLC12,452$3.91M0.71%+5113F-HRTimeline
THREADGILL FINANCIAL, LLC12,377$3.88M1.6%-6,58313F-HRTimeline
EARNED WEALTH ADVISORS, LLC12,370$3.88M0.28%+4,25413F-HR/ATimeline
IQ EQ FUND MANAGEMENT (SINGAPORE) PRIVA…12,360$3.88M5.37%+1,55013F-HRTimeline
Affinity Capital Advisors, LLC12,340$3.87M0.54%-16413F-HRTimeline
Insight Wealth Strategies, LLC12,335$3.87M0.44%+28813F-HRTimeline
STEEL GROVE CAPITAL ADVISORS, LLC12,322$3.87M0.4%-7,72413F-HRTimeline
Financiere des Professionnels - Fonds d…12,319$3.87M0.22%013F-HRTimeline
COMPASS CAPITAL CORP /MA/ /ADV12,130$3.87M1.49%-14413F-HRTimeline
EAGLE ROCK INVESTMENT COMPANY, LLC12,317$3.87M0.55%+17813F-HRTimeline
CFO CAPITAL MANAGEMENT LLC12,283$3.85M2.89%13F-HRTimeline
STF Management LP12,276$3.85M3.62%-20,08913F-HRTimeline
Leibman Financial Services, Inc.12,273$3.85M2.78%-2,18913F-HRTimeline
PFC CAPITAL GROUP, INC.12,240$3.84M1.58%-18313F-HRTimeline
Trust Investment Advisors12,222$3.84M2.04%+12413F-HRTimeline
Agate Pass Investment Management, LLC12,215$3.83M1.42%+58013F-HRTimeline
SENTRY INVESTMENT MANAGEMENT LLC12,199$3.83M2.51%+7413F-HRTimeline
Golden State Wealth Management, LLC12,192$3.83M0.4%+98513F-HRTimeline
Purkiss Capital Advisors LLC12,187$3.82M1.79%-61113F-HRTimeline
STONERIDGE INVESTMENT PARTNERS LLC12,186$3.82M2.66%-4,81113F-HRTimeline
True Freedom Investing, LLC12,150$3.81M0.26%new13F-HRTimeline
Capstone Wealth Management Group LLCin group Capstone Wealth Management Gr…12,119$3.8M2.3%-63413F-HRTimelineGroup
Legend Capital Advisors LLC12,113$3.8M2.12%13F-HRTimeline
Pacific Sage Partners, LLC12,112$3.8M0.6%+10113F-HRTimeline
Front Row Advisors LLC12,108$3.8M1.27%+413F-HRTimeline
SwitchPoint Financial Planning, LLC12,094$3.8M2.66%-713F-HRTimeline
Adalta Capital Management LLC12,084$3.79M1.69%-12513F-HRTimeline
FUKOKU MUTUAL LIFE INSURANCE Co12,082$3.79M0.25%-1,97713F-HRTimeline
COFG Advisors, LLC12,077$3.79M0.94%13F-HRTimeline
Csenge Advisory Group12,067$3.79M0.17%+84613F-HRTimeline
Abacus Wealth Partners, LLC12,052$3.78M0.37%+7,66513F-HRTimeline
Eagle Wealth Advisors LLC12,006$3.77M3.21%13F-HRTimeline
Values Added Financial LLC12,001$3.77M1.59%+24013F-HRTimeline
Paragon Capital Management LLC12,000$3.77M1.91%-87613F-HRTimeline
Barbara Oil Co.12,000$3.77M1.4%013F-HRTimeline
GREENUP STREET WEALTH MANAGEMENT LLC11,985$3.76M0.54%-2,22913F-HR/ATimeline
SATOVSKY ASSET MANAGEMENT LLC11,980$3.76M0.73%-30913F-HRTimeline
MARIETTA INVESTMENT PARTNERS LLC11,976$3.76M0.75%013F-HRTimeline
WealthCollab, LLC11,969$3.76M1.54%+8,92913F-HRTimeline
McAdam, LLC11,951$3.75M0.17%-113F-HRTimeline
F/m Investments LLC11,950$3.75M0.14%-8,23713F-HRTimeline
Clark Asset Management, LLC11,926$3.74M0.39%+2,94613F-HRTimeline
ORG Partners LLC11,912$3.74M0.66%+16513F-HRTimeline
ONE WEALTH CAPITAL MANAGEMENT, LLC11,890$3.73M1.59%+66213F-HRTimeline
Abel Hall, LLC11,876$3.73M0.87%+6,74313F-HRTimeline
Colonial River Investments, LLC11,862$3.72M1.33%+15613F-HRTimeline
Bath Savings Trust Co11,844$3.72M0.37%-1,26013F-HRTimeline
Future Financial Wealth Managment LLC11,514$3.71M2.5%+4313F-HRTimeline
X-Square Capital, LLC11,792$3.7M1.21%+10513F-HRTimeline
Centurion Wealth Management LLC11,774$3.69M0.81%+32213F-HRTimeline
FARMERS & MERCHANTS TRUST Co OF LONG BE…11,767$3.69M0.84%-5,62013F-HRTimeline
AIRE ADVISORS, LLC11,766$3.69M0.68%+22513F-HRTimeline
Bensler, LLC11,761$3.69M0.37%-7713F-HRTimeline
Orca Wealth Management, LLC10,757$3.69M2.64%+40813F-HRTimeline
Waycross Investment Management Co11,739$3.68M3.24%013F-HRTimeline
RFG - Bristol Wealth Advisors, LLC11,692$3.67M1.02%-30913F-HRTimeline
PRIVATE CLIENT SERVICES, LLC11,681$3.67M1.15%+1,03813F-HRTimeline
MCF Advisors LLC11,675$3.66M0.2%+4,98513F-HRTimeline
IFC Advisors LLC11,673$3.66M0.53%+1,55313F-HRTimeline
Arrow Financial Corpin group Arrow Financial Corp11,631$3.65M0.36%+11413F-HRTimelineGroup
Papamarkou Wellner Asset Management inc.11,618$3.65M2.19%-21213F-HRTimeline
BARRETT & COMPANY, INC.11,562$3.63M1.21%+1,65013F-HRTimeline
Atlanta Consulting Group Advisors, LLC11,545$3.62M0.82%+55613F-HRTimeline
CRUX WEALTH ADVISORS11,542$3.62M1.35%-31813F-HRTimeline
FIRST AMERICAN TRUST, FSB11,525$3.62M0.25%-1313F-HRTimeline
TIEMANN INVESTMENT ADVISORS, LLC11,524$3.62M1.4%-513F-HRTimeline
Hollow Brook Wealth Management LLC11,514$3.61M0.93%-55213F-HRTimeline
Capital Markets Trading UK LLP11,485$3.6M4.35%-3,40413F-HR/ATimeline
Black Diamond Financial, LLC11,481$3.6M0.38%+88213F-HRTimeline
BOURGEON CAPITAL MANAGEMENT LLC11,462$3.6M0.59%-4013F-HRTimeline
FOCUSED ALPHA, LLC11,462$3.6M1.06%13F-HRTimeline
Ninepoint Partners LP11,462$3.6M0.43%+6,52313F-HRTimeline
Cohen Capital Management, Inc.11,453$3.59M0.54%013F-HRTimeline
Trevian Wealth Management LLC11,451$3.59M1.7%+3913F-HRTimeline
Johnson Financial Group, LLC11,444$3.59M0.22%+1,82413F-HRTimeline
Rosenberg Matthew Hamilton11,428$3.59M0.74%-6113F-HRTimeline
Bouchey Financial Group, Ltd.11,387$3.57M0.27%+37813F-HRTimeline
Sageworth Trust Co11,378$3.57M0.15%-11,56213F-HRTimeline
Quadcap Wealth Management, LLC11,350$3.56M0.41%-27813F-HRTimeline
MARINO, STRAM & ASSOCIATES LLC11,341$3.56M0.64%-1,01513F-HRTimeline
Godshalk Welsh Capital Management, Inc.11,340$3.56M2.03%013F-HRTimeline
Providence First Trust Co11,338$3.56M1.23%-5,46813F-HRTimeline
Carlton Hofferkamp & Jenks Wealth Manag…11,338$3.56M1.19%-7013F-HRTimeline
Aldebaran Financial Inc.11,308$3.56M3.29%-32613F-HRTimeline
PCA Investment Advisory Services Inc.11,330$3.56M1.24%-87313F-HRTimeline
Baugh & Associates, LLC12,511$3.56M1.75%-22613F-HRTimeline
Stablepoint Partners, LLC11,321$3.55M0.55%-7813F-HRTimeline
All Terrain Financial Advisors, LLC11,320$3.55M1.09%+30113F-HRTimeline
Pinnacle Wealth Management, LLC11,315$3.55M2.39%-67713F-HRTimeline
Gladius Capital Management LP11,313$3.55M4.39%-9,79613F-HRTimeline
CORRECT CAPITAL WEALTH MANAGEMENT11,311$3.55M0.67%+15313F-HRTimeline
First Command Advisory Services, Inc.11,308$3.55M0.02%+2,31713F-HRTimeline
Westbourne Investment Advisors, Inc.11,291$3.54M0.98%-25213F-HRTimeline
Beta Wealth Group, Inc.11,287$3.54M1.42%-2,60013F-HRTimeline
Signature Wealth Management Group11,253$3.53M1.44%-6013F-HRTimeline
Investor's Fiduciary Advisor Network, L…11,254$3.53M0.76%+61113F-HRTimeline
Stonebrook Private Inc.11,252$3.53M0.74%+49713F-HRTimeline
Quantum Financial Advisors, LLC11,241$3.53M0.4%-15113F-HRTimeline
STEVENS CAPITAL MANAGEMENT LP11,238$3.53M1.24%-54,11813F-HRTimeline
TRILLIUM ASSET MANAGEMENT, LLC11,235$3.53M0.11%-1,97313F-HRTimeline
Plante Moran Financial Advisors, LLC11,230$3.52M0.22%-83713F-HRTimeline
Carter Financial Group, INC.11,204$3.52M2.09%+6713F-HRTimeline
Sunpointe, LLC11,178$3.51M1.16%-46813F-HRTimeline
Farringdon Capital, Ltd.11,176$3.51M0.86%+8,12413F-HRTimeline
Keebeck Wealth Management11,156$3.5M0.4%-13,87813F-HRTimeline
25 LLC11,145$3.5M1.11%+40313F-HRTimeline
Alley Investment Management Company, LLC11,117$3.49M0.41%-35913F-HRTimeline
Embree Financial Group11,117$3.49M0.43%-2,16613F-HRTimeline
Valley Brook Capital Group, Inc.11,116$3.49M2.31%+15013F-HRTimeline
Cross Staff Investments Inc11,116$3.49M1.92%-32513F-HRTimeline
Townsend & Associates, Inc10,467$3.49M0.31%-5213F-HRTimeline
GARRISON POINT ADVISORS, LLC11,110$3.49M1.54%-53013F-HRTimeline