GOOG ALPHABET INC

COM (common), issuer CIK 1652044

4,465 managers (4,523 13F filers) reported a position in GOOG shares at 2024-12-31, 3,277,291,679 shares in all. 150 filers opened a position and 87 filers sold out during the quarter.

Managers: 4,465
13F filers: 4,523
New: 150
Added: 1,651
Reduced: 1,725
Sold out: 87
Shares held by filers: 3,277,291,679

Shares held by filers adds up every 13F filer's report, so a share reported by a parent and by its subsidiary counts twice (H9). Managers counts each filer group once.

13D and 13G filers

No 13D or 13G on this security in the data. Structured 13D/G data starts 2024-12-18.

Insider trades

No Form 4 transaction on this security in the data.

13F holders, Q4 2024

Filers in the available 13F reports with a share position at 2024-12-31, filer groups collapsed to one row (method), largest first. Options and principal amounts are left out. A group row states no % of portfolio, since each member reports its own portfolio: the members' percents are listed under it. A value about 1,000 times or 1/1,000 of the price other filers imply is shown as filed but neither ranks the row nor enters a sum.

Holder	Shares	Value	% of portfolio	Change	Source
VALLEY FORGE INVESTMENT CONSULTANTS INC…	5,238	$998K	0.34%	+1,058	13F-HR Timeline
Aletheian Wealth Advisors LLC	5,238	$998K	0.59%	+184	13F-HR Timeline
Covestor Ltd	5,233	$996K	0.62%	+1,643	13F-HR Timeline
Allie Family Office LLC	5,198	$996K	0.55%	+445	13F-HR Timeline
TOTH FINANCIAL ADVISORY CORP	5,228	$996K	0.12%	-4	13F-HR Timeline
Verum Partners LLC	5,224	$995K	0.29%	-329	13F-HR Timeline
BOOTHBAY FUND MANAGEMENT, LLC	5,222	$994K	0.03%	-30,104	13F-HR Timeline
Bulltick Wealth Management, LLC	5,203	$991K	0.23%	+1	13F-HR Timeline
New Covenant Trust Company, N.A.	5,133	$989K	0.98%	-87	13F-HR Timeline
LongView Wealth Management	5,183	$987K	0.3%	-451	13F-HR Timeline
POTENTIA WEALTH	5,180	$986K	0.44%		13F-HR Timeline
RKL Wealth Management LLC	5,166	$984K	0.09%	-4	13F-HR Timeline
BARINGS LLCin group BARINGS LLC	5,163	$983K	0.02%	+83	13F-HR Timeline Group
One Charles Private Wealth Services, LLC	5,163	$983K	0.33%	+240	13F-HR Timeline
Firestone Capital Management	5,138	$979K	0.24%	-59	13F-HR Timeline
Abacus Wealth Partners, LLC	5,129	$977K	0.15%	+100	13F-HR Timeline
Unigestion Holding SA	5,127	$976K	0.06%	-3,000	13F-HR Timeline
HFR Wealth Management, LLC	5,127	$976K	0.24%	0	13F-HR Timeline
Private Harbour Investment Management &…	5,108	$973K	1.07%	-332	13F-HR Timeline
INTEGRITY ALLIANCE, LLC.	5,088	$969K	0.11%		13F-HR Timeline
Lion Street Advisors, LLC	5,086	$969K	0.31%	+10	13F-HR Timeline
Francis Financial, Inc.	6,081	$968K	0.25%	+1,273	13F-HR Timeline
Strategic Equity Management	5,078	$967K	0.41%	0	13F-HR Timeline
Aries Wealth Management	5,077	$967K	0.27%	0	13F-HR Timeline
Aberdeen Wealth Management LLC	5,077	$967K	0.66%	-319	13F-HR Timeline
Redhawk Wealth Advisors, Inc.	5,073	$966K	0.13%	+54	13F-HR Timeline
EAGLE WEALTH STRATEGIES LLC	5,069	$965K	0.7%	+77	13F-HR Timeline
Portolan Capital Management, LLCin group Portolan Capital Management, …	5,067	$965K	0.06%	-1,687	13F-HR Timeline Group
CPA Asset Management Group, LLC	5,060	$964K	0.45%	-1,380	13F-HR Timeline
LGL PARTNERS, LLC	5,056	$963K	0.14%	+107	13F-HR Timeline
Saranac Partners Ltd	5,053	$962K	0.53%	0	13F-HR Timeline
YANKCOM Partnership	5,051	$962K	0.51%		13F-HR Timeline
INSIGHT 2811, INC.	5,048	$961K	0.5%	-20	13F-HR Timeline
MONEYWISE, INC.	5,038	$959K	0.48%	-19	13F-HR Timeline
WEST MICHIGAN ADVISORS, LLC	5,032	$958K	0.29%	+355	13F-HR Timeline
PineStone Asset Management Inc.	5,020	$956K	0.01%	new	13F-HR Timeline
M3 Advisory Group, LLC	5,016	$955K	0.68%	+172	13F-HR Timeline
MONTAG & CALDWELL, LLC	5,015	$955K	0.2%	-3,109	13F-HR Timeline
South Street Advisors LLC	5,015	$955K	0.15%	-450	13F-HR Timeline
Capital Management Associates, Inc	5,014	$955K	0.36%	-5	13F-HR Timeline
Carlson Capital Management	5,012	$954K	0.04%	+301	13F-HR Timeline
GFG Capital, LLC	5,009	$954K	0.26%	-49	13F-HR Timeline
Abound Wealth Management	5,007	$954K	0.31%	+28	13F-HR Timeline
Conservest Capital Advisors, Inc.	5,002	$953K	0.1%	-406	13F-HR Timeline
Peak Financial Management, Inc.	4,993	$951K	0.28%	-470	13F-HR Timeline
Carmel Capital Partners, LLC	4,992	$951K	0.38%	+50	13F-HR Timeline
Tradewinds Capital Management, LLC	4,989	$950K	0.25%	+544	13F-HR Timeline
RFG Holdings, Inc.	4,971	$948K	0.31%	+543	13F-HR Timeline
CATHY PARETO & ASSOCIATES, INC	4,976	$948K	0.87%		13F-HR Timeline
FULLCIRCLE WEALTH LLC	5,039	$947K	0.39%	+20	13F-HR Timeline
Mowery & Schoenfeld Wealth Management, …	4,964	$945K	1.84%	-482	13F-HR Timeline
ARQ WEALTH ADVISORS, LLC	4,964	$945K	0.36%	+1,400	13F-HR Timeline
Tillman Hartley LLC	4,955	$944K	0.27%	-85	13F-HR Timeline
HALBERT HARGROVE GLOBAL ADVISORS, LLC	4,949	$942K	0.05%	+99	13F-HR/A Timeline
Wilson & Boucher Capital Management, LLC	4,948	$942K	0.67%	0	13F-HR Timeline
GROESBECK INVESTMENT MANAGEMENT CORP /N…	4,940	$941K	1.22%	0	13F-HR Timeline
Schneider Downs Wealth Management Advis…	4,941	$941K	0.18%	0	13F-HR Timeline
Wills Financial Group, Inc.	4,940	$941K	0.41%	0	13F-HR Timeline
Martin Capital Advisors, LLP	4,940	$941K	0.61%	+150	13F-HR Timeline
Fearless Solutions, LLC dba Best Invest	4,935	$940K	0.72%		13F-HR Timeline
Safeguard Financial, LLC	4,929	$939K	0.2%	+777	13F-HR Timeline
MINDSET WEALTH MANAGEMENT, LLC	4,923	$937K	0.34%	+424	13F-HR Timeline
Global Strategic Investment Solutions, …	4,923	$937K	0.11%	+233	13F-HR Timeline
Councilor Wealth, LLC	4,919	$937K	0.45%	+666	13F-HR Timeline
AUXIER ASSET MANAGEMENT LLC	4,904	$934K	0.14%	-50	13F-HR Timeline
a16z Perennial Management, L.P.in group a16z Capital Management, L.L.…	4,920	$934K	0.11%	new	13F-HR/A Timeline Group
ATTICUS WEALTH MANAGEMENT, LLC	4,901	$933K	0.29%	+3	13F-HR Timeline
GK Wealth Management LLC	4,892	$932K	1.18%		13F-HR Timeline
Pinnacle West Asset Management, Inc.	4,890	$931K	0.67%	-710	13F-HR Timeline
Heritage Financial Services, LLC	4,884	$930K	0.12%	+90	13F-HR Timeline
SAGE PRIVATE WEALTH GROUP, LLC	4,879	$929K	0.7%	+113	13F-HR Timeline
Bedell Frazier Investment Counselling, …	4,878	$929K	0.23%	+30	13F-HR Timeline
SFG Wealth Management, LLC.	4,871	$928K	0.49%	-88	13F-HR Timeline
Requisite Capital Management, LLC	4,870	$927K	0.19%	new	13F-HR Timeline
RMR Capital Management, LLC	4,860	$926K	0.69%	0	13F-HR Timeline
KEYNOTE FINANCIAL SERVICES LLC	4,845	$923K	0.71%	-25	13F-HR Timeline
JGP Wealth Management, LLC	4,840	$922K	0.12%	-87	13F-HR Timeline
VANCE WEALTH, LLC	4,828	$919K	0.36%	+1,239	13F-HR Timeline
Consilium Wealth Advisory, LLC	4,821	$918K	0.44%	-1	13F-HR Timeline
EWA, LLC	4,814	$917K	0.34%	-211	13F-HR Timeline
Community Bank of Raymore	4,809	$916K	0.72%	+2,479	13F-HR Timeline
Kearns & Associates LLC	4,800	$914K	0.59%	0	13F-HR Timeline
TOWARZYSTWO FUNDUSZY INWESTYCYJNYCH PZU…	4,800	$914K	0.3%	+700	13F-HR Timeline
Panoramic Capital Partners, LLC	4,792	$913K	0.8%		13F-HR Timeline
WealthCollab, LLC	4,791	$912K	0.58%	+1,545	13F-HR Timeline
Opal Wealth Advisors, LLC	4,786	$911K	0.27%	+552	13F-HR Timeline
First County Bank /CT/	4,786	$911K	0.51%	-694	13F-HR Timeline
Ashurst Perkins Coie Trust Co	4,786	$911K	0.2%	-175	13F-HR Timeline
Cerro Pacific Wealth Advisors LLC	5,428	$908K	0.3%	+13	13F-HR Timeline
ForthRight Wealth Management, LLC	4,759	$906K	0.3%	0	13F-HR Timeline
Private Portfolio Partners LLC	4,742	$903K	0.17%	-9	13F-HR Timeline
Ballast, Inc.	4,736	$902K	0.26%	+114	13F-HR Timeline
COERENTE CAPITAL MANAGEMENT	4,725	$900K	0.17%	-150	13F-HR Timeline
CAPITAL INSIGHT PARTNERS, LLC	4,711	$897K	0.16%	-552	13F-HR Timeline
LifeGoal Investments, LLC	4,706	$896K	0.97%		13F-HR Timeline
BLALOCK WILLIAMS, LLC	4,705	$896K	1.04%		13F-HR Timeline
LifeWealth Investments, LLC	4,699	$895K	0.59%		13F-HR Timeline
ARMSTRONG ADVISORY GROUP, INC	4,697	$895K	0.07%	+579	13F-HR Timeline
CAPE ANN SAVINGS BANK	4,697	$894K	0.53%	-250	13F-HR Timeline
IPG Investment Advisors LLC	4,692	$894K	0.2%	0	13F-HR Timeline
NOVARE CAPITAL MANAGEMENT LLC	4,675	$890K	0.07%	+715	13F-HR Timeline
ENCOMPASS WEALTH ADVISORS, LLC	4,669	$889K	0.36%	+407	13F-HR Timeline
Facet Wealth, Inc.	4,734	$886K	0.02%	-1,238	13F-HR Timeline
CHERRYDALE WEALTH MANAGEMENT, LLC	4,647	$885K	0.34%	+3	13F-HR Timeline
Legacies Wealth LLC	4,644	$884K	0.69%	0	13F-HR Timeline
17 CAPITAL PARTNERS, LLC	4,641	$884K	0.56%	0	13F-HR Timeline
LUTS & GREENLEIGH GROUP, INC.	4,640	$884K	0.87%	-99	13F-HR Timeline
Seven Springs Wealth Group, LLC	4,637	$883K	0.33%	+841	13F-HR Timeline
Trilogy Capital Inc.	4,631	$882K	0.05%	+347	13F-HR Timeline
Thompson David Blair	4,625	$881K	0.64%		13F-HR Timeline
Drake & Associates, LLC	4,694	$878K	0.25%	+183	13F-HR Timeline
Olistico Wealth, LLC	4,613	$878K	0.51%	+1	13F-HR Timeline
Waterfront Wealth Inc.	4,606	$877K	0.21%	+374	13F-HR Timeline
Gitterman Wealth Management, LLC	4,604	$877K	0.37%	+114	13F-HR Timeline
Navis Wealth Advisors, LLC	4,602	$876K	0.96%	-128	13F-HR Timeline
Frederick Financial Consultants, LLC	4,595	$875K	0.7%		13F-HR Timeline
RENASANT BANK	4,581	$872K	0.57%	-98	13F-HR Timeline
Baron Wealth Management LLC	4,575	$871K	0.41%	+205	13F-HR Timeline
WILKINS INVESTMENT COUNSEL INC	4,573	$871K	0.13%	0	13F-HR Timeline
VISTA INVESTMENT MANAGEMENT	4,570	$870K	0.33%	-44	13F-HR Timeline
CALTON & ASSOCIATES, INC.	4,570	$870K	0.38%	+1,045	13F-HR Timeline
Dogwood Wealth Management LLC	4,568	$870K	0.46%	+35	13F-HR Timeline
Greenhouse Wealth Management, LLC	4,565	$869K	0.57%	+1	13F-HR Timeline
Dempze Nancy E	4,545	$866K	0.5%	0	13F-HR Timeline
Independent Wealth Network Inc.	4,544	$865K	0.35%	+426	13F-HR Timeline
Tacita Capital Inc	4,535	$864K	0.62%	+140	13F-HR Timeline
Twin Lakes Capital Management, LLC	4,529	$863K	0.55%	+2	13F-HR Timeline
TWIN FOCUS CAPITAL PARTNERS, LLC	4,515	$860K	0.13%	0	13F-HR Timeline
SilverOak Wealth Management LLC	4,515	$860K	0.18%	+35	13F-HR Timeline
KWMG, LLC	4,514	$860K	0.09%	+140	13F-HR Timeline
ORRSTOWN FINANCIAL SERVICES INC	4,506	$858K	0.23%	-500	13F-HR Timeline
Brick & Kyle, Associates	4,501	$857K	0.36%	0	13F-HR Timeline
FRG Family Wealth Advisors LLC	4,495	$856K	0.16%	-40	13F-HR Timeline
Blue Zone Wealth Advisors, LLC	4,492	$855K	0.25%	+30	13F-HR Timeline
Hutchens & Kramer Investment Management…	4,491	$855K	0.46%	-234	13F-HR Timeline
BREAKTHRU ADVISORY SERVICES, LLC	4,491	$855K	0.77%		13F-HR Timeline
Sterling Group Wealth Management, LLC	4,480	$853K	0.44%	+64	13F-HR Timeline
Black Swift Group, LLC	4,479	$853K	0.18%	+779	13F-HR Timeline
TFC Financial Management, Inc.	4,476	$852K	0.13%	0	13F-HR Timeline
Key Client Fiduciary Advisors, LLC	4,470	$851K	0.38%	+110	13F-HR Timeline
RESOURCES MANAGEMENT CORP /CT/ /ADV	4,465	$850K	0.12%	-5	13F-HR Timeline
Ritter Daniher Financial Advisory LLC /…	4,462	$850K	0.24%	+99	13F-HR Timeline
Terril Brothers, Inc.	4,460	$849K	0.24%	0	13F-HR Timeline
Glass Jacobson Investment Advisors llc	4,455	$848K	0.28%	-25	13F-HR TimelineThe filing omitted confidential holdings, a later amendment may add them.
HOWARD BAILEY SECURITIES, LLC	4,427	$843K	0.31%	+36	13F-HR Timeline
Martin Investment Management, LLC	4,426	$843K	0.23%	-243	13F-HR Timeline
Safeguard Investment Advisory Group, LLC	4,424	$843K	0.23%	+181	13F-HR Timeline
VALICENTI ADVISORY SERVICES INC	4,409	$840K	0.21%	+45	13F-HR Timeline
LeClair Wealth Partners LLC	4,403	$839K	0.56%		13F-HR Timeline
MOTIVE WEALTH ADVISORS	4,396	$837K	0.45%	+442	13F-HR Timeline
Altiora Financial Group, LLC	4,390	$836K	0.18%	+150	13F-HR Timeline
GSG Advisors LLC	4,389	$836K	0.26%	+1	13F-HR Timeline
All Terrain Financial Advisors, LLC	4,387	$836K	0.33%	+1	13F-HR Timeline
Twelve Points Wealth Management LLC	4,383	$835K	0.24%	-1,389	13F-HR Timeline
Armstrong, Fleming & Moore, Inc	4,360	$830K	0.5%	-2,000	13F-HR Timeline
44 WEALTH MANAGEMENT LLC	4,346	$828K	0.32%	+129	13F-HR Timeline
PFW Advisors LLC	4,345	$827K	0.25%		13F-HR Timeline
BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC	4,341	$827K	0.16%	-15	13F-HR Timeline
Variant Private Wealth, LLC	4,340	$826K	0.79%		13F-HR Timeline
IFG Advisors, LLC	4,336	$826K	0.16%	+30	13F-HR Timeline
Harvest Investment Services, LLC	4,329	$824K	0.2%	+138	13F-HR Timeline
IAMS WEALTH MANAGEMENT, LLC	4,325	$824K	0.38%	-407	13F-HR Timeline
Physician Wealth Advisors, Inc.	4,323	$823K	0.14%	-98	13F-HR Timeline
Tortoise Investment Management, LLC	4,319	$823K	0.09%	+334	13F-HR/A Timeline
Murphy, Middleton, Hinkle & Parker, Inc.	4,319	$823K	0.46%	-30	13F-HR Timeline
Blueshift Asset Management, LLC	4,317	$822K	0.3%	new	13F-HR Timeline
Topsail Wealth Management, LLC	4,314	$822K	0.18%		13F-HR Timeline
MITCHELL SINKLER & STARR/PA	4,310	$821K	0.22%	-9,142	13F-HR Timeline
Darwin Wealth Management, LLC	4,307	$820K	0.28%	-2,159	13F-HR/A Timeline
TI-TRUST, INC	4,305	$820K	0.55%	+60	13F-HR Timeline
Kuhn & Co Investment Counsel	4,303	$819K	0.7%	0	13F-HR Timeline
HOHIMER WEALTH MANAGEMENT, LLC	4,300	$819K	0.15%	+288	13F-HR Timeline
V2 Financial group LLC	4,300	$819K	0.5%	0	13F-HR Timeline
Signature Wealth Management Partners, L…	4,288	$817K	0.56%	-450	13F-HR Timeline
TOMPKINS FINANCIAL CORPin group TOMPKINS FINANCIAL CORP	4,283	$816K	0.08%	0	13F-HR Timeline Group
Maxwell Wealth Strategies Inc.	4,279	$815K	0.33%	0	13F-HR Timeline
Main Management ETF Advisors, LLCin group Main Management ETF Advisors,…	4,272	$814K	0.04%	-384	13F-HR Timeline Group
KANE INVESTMENT MANAGEMENT, INC.	4,275	$814K	0.45%		13F-HR Timeline
Red Wave Investments LLC	4,270	$813K	0.28%	0	13F-HR Timeline
ERn Financial, LLC	4,270	$813K	0.12%	+349	13F-HR Timeline
Householder Group Estate & Retirement S…	4,271	$813K	0.61%	-3,768	13F-HR Timeline
RTD Financial Advisors, Inc.	4,266	$812K	0.1%	0	13F-HR Timeline
Milestone Asset Management Group, LLC	4,262	$812K	0.73%		13F-HR Timeline
HOWARD FINANCIAL SERVICES, LTD.	4,257	$811K	0.11%	-79	13F-HR Timeline
Accel Wealth Management	4,256	$811K	0.31%	+33	13F-HR Timeline
FSA Wealth Management LLC	4,255	$810K	0.33%	-38	13F-HR Timeline
Trueblood Wealth Management, LLC	4,249	$809K	0.4%	+13	13F-HR Timeline
Bell & Brown Wealth Advisors, LLC	4,245	$808K	0.3%	+147	13F-HR Timeline
United Advisor Group, LLC	4,238	$807K	0.16%	-670	13F-HR Timeline
Quad-Cities Investment Group, LLC	4,236	$807K	0.4%	+46	13F-HR Timeline
Prasad Wealth Partners, LLC	4,227	$805K	0.26%		13F-HR Timeline
Capital CS Group, LLC	4,225	$805K	1.07%	new	13F-HR Timeline
JACKSON THORNTON WEALTH MANAGEMENT, LLC	4,209	$802K	0.1%	+2,253	13F-HR Timeline
Perritt Capital Management Inc	4,199	$800K	0.42%	-5	13F-HR Timeline
Atlatl Advisers LLC	4,198	$799K	0.47%		13F-HR Timeline
LAFFER TENGLER INVESTMENTS, INC.	4,193	$799K	0.17%	-1,087	13F-HR Timeline
Portland Global Advisors LLC	4,189	$798K	0.1%	+86	13F-HR Timeline
ARBOR TRUST WEALTH ADVISORS, LLC	4,186	$797K	0.37%	-108	13F-HR Timeline
Cadent Capital Advisors, LLC	4,185	$797K	0.28%	+306	13F-HR Timeline
Allred Capital Management, LLC	4,184	$797K	0.31%	-25	13F-HR Timeline