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GOOG ALPHABET INC

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COM (common), issuer CIK 1652044

4,465 managers (4,523 13F filers) reported a position in GOOG shares at 2024-12-31, 3,277,291,679 shares in all. 150 filers opened a position and 87 filers sold out during the quarter.

Managers
4,465
13F filers
4,523
New
150
Added
1,651
Reduced
1,725
Sold out
87
Shares held by filers
3,277,291,679

Shares held by filers adds up every 13F filer's report, so a share reported by a parent and by its subsidiary counts twice (H9). Managers counts each filer group once.

13D and 13G filers

No 13D or 13G on this security in the data. Structured 13D/G data starts 2024-12-18.

Insider trades

No Form 4 transaction on this security in the data.

13F holders, Q4 2024

Filers in the available 13F reports with a share position at 2024-12-31, filer groups collapsed to one row (method), largest first. Options and principal amounts are left out. A group row states no % of portfolio, since each member reports its own portfolio: the members' percents are listed under it. A value about 1,000 times or 1/1,000 of the price other filers imply is shown as filed but neither ranks the row nor enters a sum.

HolderSharesValue% of portfolioChangeSource
CAROLINAS WEALTH CONSULTING LLC10,177$1.94M0.38%-20,56213F-HRTimeline
WEST PACES ADVISORS INC.10,146$1.93M0.47%-24013F-HRTimeline
Red Spruce Capital, LLC10,132$1.93M0.86%+21013F-HRTimeline
Wealth Management Associates, Inc.10,116$1.93M0.82%-4913F-HRTimeline
Valley Brook Capital Group, Inc.10,110$1.93M1.44%+27513F-HRTimeline
Stonebrook Private Inc.10,110$1.93M0.5%+37913F-HRTimeline
BOSTON RESEARCH & MANAGEMENT INC10,105$1.92M0.46%-5013F-HR/ATimeline
PRIVATE CLIENT SERVICES, LLC10,099$1.92M1.03%+1,33713F-HRTimeline
SMITH SHELLNUT WILSON LLC /ADV10,085$1.92M0.85%+2513F-HRTimeline
Horizon Investments, LLC10,071$1.92M0.06%+74813F-HRTimeline
Broderick Brian C10,055$1.91M0.38%013F-HRTimeline
Professional Financial Advisors, LLC10,052$1.91M0.49%+13513F-HRTimeline
Baader Bank Aktiengesellschaft10,050$1.91M0.18%-2,41913F-HRTimeline
Root Financial Partners, LLC10,044$1.91M0.24%+5,29813F-HRTimeline
Black Diamond Financial, LLC10,040$1.91M0.29%+36013F-HRTimeline
Evernest Financial Advisors, LLC10,004$1.91M0.49%+10613F-HRTimeline
Regal Partners Ltdin group Regal Partners Ltd10,000$1.9M0.19%-61,98013F-HRTimelineGroup
Murchinson Ltd.10,000$1.9M0.86%new13F-HRTimeline
TCFG WEALTH MANAGEMENT, LLCin group TCFG Investment Advisors, LLC9,989$1.9M0.96%+28813F-HRTimelineGroup
Curtis Advisory Group, LLC9,986$1.9M0.5%+3613F-HRTimeline
L & S Advisors Inc9,985$1.9M0.21%013F-HRTimeline
Pointe Capital Management LLC9,963$1.9M1.09%+78413F-HR/ATimeline
PGIM Custom Harvest LLCin group PGIM INVESTMENTS LLC9,930$1.89M0.04%+49213F-HRTimelineGroup
BARRETT & COMPANY, INC.9,928$1.89M0.8%new13F-HRTimeline
CAP Partners, LLC9,923$1.89M1.33%-16913F-HRTimeline
BIRCH FINANCIAL GROUP, LLC9,907$1.89M2.12%13F-HRTimeline
RENAISSANCE GROUP LLC9,906$1.89M0.08%013F-HRTimeline
Palisade Asset Management, LLC9,885$1.88M0.19%+1,53913F-HRTimeline
Elmwood Wealth Management, Inc.9,882$1.88M0.76%+28713F-HRTimeline
Old Mission Investment Co LLC9,855$1.88M0.56%+47913F-HRTimeline
LMR Partners LLPin group LMR Partners LLP9,835$1.87M0.03%-6,15813F-HRTimelineGroup
Orca Wealth Management, LLC9,831$1.87M1.68%13F-HRTimeline
OneAscent Financial Services LLCgroup of 3 filers holding9,815$1.87M+2,516Timeline
SYNTAX RESEARCH, INC.9,796$1.87M1.34%+913F-HRTimeline
LEGACY FINANCIAL GROUP, INC.9,768$1.86M0.6%-4913F-HRTimeline
Highview Capital Management LLC/DE/9,755$1.86M0.71%013F-HR/ATimeline
Game Creek Capital, LP9,750$1.86M1.02%+12513F-HRTimeline
RDA Financial Network9,742$1.86M0.54%+2,08813F-HRTimeline
LEGACY CAPITAL WEALTH MANAGEMENT, LLC9,734$1.85M1.84%13F-HRTimeline
Kapstone Financial Advisors LLC9,400$1.85M0.99%-46813F-HRTimeline
Legacy Trust9,724$1.85M0.43%-36513F-HRTimeline
jvl associates llc9,712$1.85M0.7%+313F-HRTimeline
DAVIDSON TRUST CO9,707$1.85M0.95%013F-HRTimeline
MONETARY MANAGEMENT GROUP INC9,685$1.84M0.48%013F-HRTimeline
PENNSYLVANIA CAPITAL MANAGEMENT INC /ADV9,679$1.84M0.63%-37113F-HRTimeline
FIRST NATIONAL CORP /MA/ /ADV9,675$1.84M0.42%+4213F-HRTimeline
First Command Advisory Services, Inc.9,642$1.84M0.02%-5513F-HRTimeline
Montis Financial, LLC9,632$1.83M0.57%+1,87513F-HRTimeline
Central Asset Investments & Management …9,612$1.83M1.12%+3,90013F-HRTimeline
Texas Capital Bank Wealth Management Se…9,608$1.83M0.19%+73013F-HRTimeline
Cherry Creek Investment Advisors, Inc.9,571$1.82M0.9%+6,93413F-HRTimeline
Golden State Wealth Management, LLC9,566$1.82M0.27%13F-HRTimeline
Coyle Financial Counsel LLC9,561$1.82M0.58%-1,16513F-HRTimeline
Tyche Wealth Partners LLC9,548$1.82M0.38%-15913F-HRTimeline
Legacy Private Trust Co.9,538$1.82M0.12%+2,42413F-HRTimeline
RICHARDS, MERRILL & PETERSON, INC.9,519$1.81M0.95%13F-HRTimeline
Fermata Advisors, LLC9,512$1.81M0.34%+2,62013F-HRTimeline
Te Ahumairangi Investment Management Ltd9,502$1.81M0.38%-4,84313F-HRTimeline
New Republic Capital, LLC9,502$1.81M1.18%-51813F-HRTimeline
Skylands Capital, LLC9,500$1.81M0.25%013F-HRTimeline
Fortis Advisors, LLC9,492$1.81M1.19%-25013F-HRTimeline
HEADINVEST, LLC9,481$1.81M0.34%+48013F-HRTimeline
Mainsail Financial Group, LLC9,479$1.81M1.05%-33413F-HRTimeline
SEARLE & CO.9,472$1.8M0.52%013F-HRTimeline
PCG ASSET MANAGEMENT, LLC9,405$1.79M1.57%13F-HRTimeline
Sawyer & Company, Inc9,405$1.79M0.66%013F-HRTimeline
Meridian Financial Partners LLC9,399$1.79M0.95%013F-HRTimeline
Bernardo Wealth Planning LLC9,259$1.79M0.43%+16413F-HRTimeline
Silverleafe Capital Partners, LLC9,368$1.78M0.57%+213F-HRTimeline
GS Investments, Inc.9,365$1.78M0.81%-30013F-HRTimeline
Centric Wealth Management9,361$1.78M0.48%-613F-HRTimeline
Chicago Wealth Management, Inc.9,349$1.78M0.92%-49813F-HRTimeline
Successful Portfolios LLC9,344$1.78M1.19%-63013F-HRTimeline
Oak Asset Management, LLC9,320$1.77M0.66%013F-HRTimeline
InTrack Investment Management Inc9,276$1.77M1.24%+2,92913F-HRTimeline
WASHINGTON CAPITAL MANAGEMENT, INC9,300$1.77M1.4%013F-HRTimeline
HUDSON EDGE INVESTMENT PARTNERS INC.9,299$1.77M0.33%-72613F-HRTimeline
Horizon Investment Services, LLC9,298$1.77M0.75%+15313F-HRTimeline
MJP ASSOCIATES INC /ADV9,292$1.77M0.32%+24713F-HRTimeline
Aveo Capital Partners, LLC9,275$1.77M0.19%+3,06113F-HRTimeline
OGOREK ANTHONY JOSEPH /NY/ /ADV9,278$1.77M0.56%+213F-HRTimeline
First Financial Bankshares Inc9,251$1.76M0.04%-2,16513F-HRTimeline
GenTrust, LLC9,251$1.76M0.08%+76013F-HRTimeline
Legacy Bridge, LLC9,250$1.76M0.92%013F-HRTimeline
Five Oceans Advisors9,231$1.76M0.81%-1,43413F-HRTimeline
American Money Management, LLC9,227$1.76M0.34%-3513F-HRTimeline
Financial & Tax Architects, LLC9,223$1.76M0.45%+1,10613F-HRTimeline
Aurora Private Wealth, Inc.9,189$1.75M1.31%+33913F-HRTimeline
ALTERNA WEALTH MANAGEMENT, INC9,181$1.75M1.48%-2513F-HRTimeline
Seelaus Asset Management LLC9,174$1.75M1.59%-2013F-HRTimeline
Keebeck Wealth Management9,173$1.75M0.25%+49113F-HRTimeline
B.O.S.S. Retirement Advisors, LLC9,172$1.75M0.49%+7,78313F-HRTimeline
Copperwynd Financial, LLC9,169$1.75M0.48%+24813F-HRTimeline
Cable Hill Partners, LLC9,157$1.74M0.18%-22313F-HRTimeline
Grant Private Wealth Management Inc9,137$1.74M1.88%13F-HRTimeline
GILL CAPITAL PARTNERS, LLC9,135$1.74M0.62%-5913F-HRTimeline
Atala Financial Inc9,135$1.74M1.22%13F-HRTimeline
MBM WEALTH CONSULTANTS, LLC9,124$1.74M0.52%+23313F-HRTimeline
Enterprise Financial Services Corpin group Enterprise Financial Services…9,118$1.74M0.97%+1813F-HRTimelineGroup
Northstar Financial Companies, Inc.9,112$1.74M1.64%13F-HRTimeline
MARCO INVESTMENT MANAGEMENT LLC9,088$1.73M0.15%-10013F-HRTimeline
AMERIFLEX GROUP, INC.8,407$1.73M0.79%13F-HRTimeline
Steigerwald, Gordon & Koch Inc.9,070$1.73M0.2%+6713F-HRTimeline
Clarus Group, Inc.9,070$1.73M0.61%-1,79913F-HRTimeline
Arvest Bank Trust Division9,055$1.72M0.1%+23813F-HRTimeline
Peak Asset Management, LLC9,042$1.72M0.32%-25513F-HRTimeline
NEW WAVE WEALTH ADVISORS LLC9,037$1.72M0.71%+81113F-HRTimeline
SENTINEL TRUST CO LBA9,036$1.72M0.2%+31513F-HRTimeline
FINANCIAL CONSULATE, INC9,027$1.72M0.46%new13F-HRTimeline
AMERICAN NATIONAL BANK & TRUST9,012$1.72M0.19%-21213F-HRTimeline
Avantax Planning Partners, Inc.9,001$1.71M0.06%+17213F-HRTimeline
Compton Wealth Advisory Group, LLC8,986$1.71M0.44%013F-HRTimeline
Capital Advisors, Ltd. LLC8,980$1.71M0.22%+10813F-HRTimeline
Heritage Wealth Management, Inc.8,979$1.71M0.57%+2013F-HRTimeline
Bison Wealth, LLC8,932$1.7M0.21%13F-HRTimeline
HARTLINE INVESTMENT CORP/8,920$1.7M0.19%013F-HRTimeline
RETIREMENT GUYS FORMULA LLC8,906$1.7M0.86%+38313F-HRTimeline
Aprio Wealth Management, LLC8,893$1.69M0.25%+1,14913F-HRTimeline
SC&H Financial Advisors, Inc.8,873$1.69M0.35%+1,60113F-HRTimeline
Enclave Advisors LLC8,869$1.69M0.28%+2,27113F-HRTimeline
MAGNOLIA CAPITAL ADVISORS LLC8,867$1.69M0.44%new13F-HR/ATimeline
NAPATREE CAPITAL LLC8,862$1.69M0.99%+52413F-HRTimeline
49 WEALTH MANAGEMENT, LLC8,854$1.69M0.24%+1,21213F-HRTimeline
Investment Partners Asset Management, I…8,843$1.68M1.32%-713F-HRTimeline
Spartan Planning & Wealth Management8,839$1.68M1.54%13F-HRTimeline
Intellus Advisors LLC8,838$1.68M0.29%13F-HRTimeline
Auxano Advisors, LLC8,823$1.68M0.42%+6413F-HRTimeline
Capital Planning Advisors, LLC8,819$1.68M0.26%-1013F-HRTimeline
Values Added Financial LLC8,818$1.68M0.97%+14913F-HRTimeline
Cetera Trust Company, N.A8,818$1.68M1.09%013F-HRTimeline
Weil Company, Inc.8,817$1.68M0.58%+1,60113F-HRTimeline
CHAPIN DAVIS, INC.10,038$1.68M0.55%013F-HRTimeline
NOTTINGHAM ADVISORS, INC.8,811$1.68M0.21%-7,86013F-HRTimeline
Viewpoint Capital Management LLC8,808$1.68M0.88%+1,61513F-HRTimeline
Fulcrum Capital LLC8,799$1.68M0.35%-15413F-HRTimeline
Rothschild Wealth LLC8,799$1.68M0.49%+1,67713F-HRTimeline
Unique Wealth Strategies, LLC8,788$1.67M0.74%-28313F-HRTimeline
MARIETTA INVESTMENT PARTNERS LLC8,787$1.67M0.37%-18913F-HRTimeline
OXFORD FINANCIAL GROUP, LTD. LLC8,774$1.67M0.11%-81413F-HRTimeline
Centurion Wealth Management LLC8,772$1.67M0.52%-13113F-HRTimeline
OPINICUS CAPITAL, INC.8,772$1.67M1.4%+8613F-HRTimeline
WORLD EQUITY GROUP, INC.8,769$1.67M0.36%+48413F-HRTimeline
FFG Partners, LLC8,760$1.67M0.58%+813F-HRTimeline
PIAR LLC8,760$1.67M1.65%13F-HRTimeline
Lantern Wealth Advisors, LLC8,747$1.67M1.08%+22313F-HRTimeline
MOTCO8,740$1.66M0.17%-4,06013F-HRTimeline
Sentry LLC8,730$1.66M0.32%-41913F-HRTimeline
BRASADA CAPITAL MANAGEMENT, LP8,601$1.65M0.29%-3013F-HRTimeline
BURKE & HERBERT BANK & TRUST CO8,684$1.65M0.39%013F-HRTimeline
Palacios Wealth Management, LLC8,502$1.65M1.79%13F-HRTimeline
Focused Wealth Management, Inc8,668$1.65M0.22%+4413F-HRTimeline
JSF Financial, LLC8,643$1.65M0.44%+41713F-HRTimeline
First Pacific Financial8,642$1.65M0.38%-9113F-HRTimeline
MIDLAND WEALTH ADVISORS, LLC8,632$1.64M0.1%-87813F-HRTimeline
One Day In July LLC8,626$1.64M0.17%-2,09013F-HRTimeline
Capital Market Strategies LLC8,624$1.64M0.95%+31413F-HRTimeline
Legacy Wealth Management, LLC / MS8,623$1.64M0.65%013F-HRTimeline
Town & Country Bank & Trust CO dba Firs…8,617$1.64M0.64%+2913F-HRTimeline
Zuckerman Investment Group, LLC8,094$1.64M0.16%013F-HRTimeline
Hemenway Trust Co LLC8,610$1.64M0.13%+52513F-HRTimeline
Trevian Wealth Management LLC8,604$1.64M1.21%-2,17513F-HRTimeline
Blankinship & Foster, LLC8,602$1.64M0.4%-28713F-HRTimeline
Hummer Financial Advisory Services Inc8,600$1.64M1.29%013F-HRTimeline
LWM Advisory Services, LLC8,565$1.63M1.13%-8813F-HRTimeline
Summit Asset Management, LLC8,545$1.63M0.29%+1013F-HRTimeline
Westover Capital Advisors, LLC8,541$1.63M0.36%013F-HRTimeline
Washington Trust Bank8,539$1.63M0.16%+52413F-HRTimelineThe filing omitted confidential holdings, a later amendment may add them.
Coastal Bridge Advisors, LLC8,513$1.62M0.41%-1,46313F-HRTimeline
San Luis Wealth Advisors LLC8,495$1.62M0.31%-5713F-HRTimeline
EPACRIA CAPITAL PARTNERS, LLC8,487$1.62M1.37%013F-HRTimeline
Legacy Capital Group California, Inc.8,485$1.62M0.49%-313F-HRTimeline
Tudor Financial Inc.8,473$1.61M0.94%+10013F-HRTimeline
Evergreen Wealth Management, LLC8,473$1.61M0.95%+77113F-HRTimeline
Mechanics Financial Corp8,455$1.61M0.72%-1013F-HRTimeline
First Commonwealth Financial Corp /PA/in group First Commonwealth Financial …8,454$1.61M0.38%+10213F-HRTimelineGroup
CREATIVE FINANCIAL DESIGNS INC /ADV8,448$1.61M0.13%+41013F-HRTimeline
Sunpointe, LLC8,445$1.61M0.81%+68113F-HRTimeline
MainStreet Investment Advisors LLC8,427$1.6M0.22%+38213F-HRTimeline
Wallace Capital Management Inc.8,420$1.6M0.22%013F-HRTimeline
American Trust8,411$1.6M0.12%-29213F-HRTimeline
OUTFITTERS FINANCIAL LLC8,410$1.6M1.28%-28013F-HRTimeline
Solidarity Wealth, LLC8,407$1.6M0.42%013F-HRTimeline
BRADY FAMILY WEALTH, LLC8,405$1.6M0.49%013F-HRTimeline
Peninsula Wealth, LLC8,396$1.6M0.27%+27013F-HRTimeline
SFM, LLC d/b/a Sweeney Financial Adviso…8,392$1.6M1.13%-10913F-HRTimeline
HAZLETT, BURT & WATSON, INC.8,401$1.6M0.71%+84613F-HRTimeline
SIERRA SUMMIT ADVISORS LLC8,370$1.59M0.32%013F-HRTimeline
Eagle Bay Advisors LLC8,369$1.59M1%-56713F-HRTimeline
Dynamic Technology Lab Private Ltd8,366$1.59M0.26%+6,22913F-HRTimeline
JBR Co Financial Management Inc8,364$1.59M0.97%+1,50413F-HRTimeline
Foster Victor Wealth Advisors, LLC8,051$1.59M0.12%-2013F-HRTimeline
AlphaStar Capital Management, LLC8,351$1.59M0.17%+31513F-HRTimeline
HT Partners LLC8,350$1.59M0.54%-22513F-HRTimeline
Hemington Wealth Management8,339$1.59M0.4%+43113F-HRTimeline
Fortitude Family Office, LLC8,323$1.59M0.57%+6013F-HRTimeline
Breed's Hill Capital LLC8,322$1.58M0.83%+3,00613F-HRTimeline
Womack Financial LLC8,310$1.58M1.4%13F-HRTimeline
Canvas Wealth Advisors, LLC8,303$1.58M0.4%+42113F-HRTimeline
KNIGHTSBRIDGE ASSET MANAGEMENT, LLC8,258$1.57M0.36%+24213F-HRTimeline
apricus wealth, LLC8,248$1.57M1.02%+59813F-HRTimeline