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GOOG ALPHABET INC

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COM (common), issuer CIK 1652044

5,115 managers (5,184 13F filers) reported a position in GOOG shares at 2025-12-31, 3,352,536,228 shares in all. 240 filers opened a position and 91 filers sold out during the quarter.

Managers
5,115
13F filers
5,184
New
240
Added
1,650
Reduced
2,302
Sold out
91
Shares held by filers
3,352,536,228

Shares held by filers adds up every 13F filer's report, so a share reported by a parent and by its subsidiary counts twice (H9). Managers counts each filer group once.

13D and 13G filers

No 13D or 13G on this security in the data. Structured 13D/G data starts 2024-12-18.

Insider trades

No Form 4 transaction on this security in the data.

13F holders, Q4 2025

Filers in the available 13F reports with a share position at 2025-12-31, filer groups collapsed to one row (method), largest first. Options and principal amounts are left out. A group row states no % of portfolio, since each member reports its own portfolio: the members' percents are listed under it. A value about 1,000 times or 1/1,000 of the price other filers imply is shown as filed but neither ranks the row nor enters a sum.

HolderSharesValue% of portfolioChangeSource
Breakwater Capital Group16,754$5.26M0.73%-21413F-HRTimeline
MCCARTER PRIVATE WEALTH SERVICES LLC16,743$5.25M2.36%013F-HRTimeline
INSPIRION WEALTH ADVISORS, LLC16,726$5.25M0.64%+2,63113F-HRTimeline
Ironwood Investment Counsel, LLC16,707$5.24M0.73%-52713F-HRTimeline
BridgePort Financial Solutions, LLC16,691$5.24M1.41%+59213F-HRTimeline
Woodside Wealth Management LLC16,645$5.22M3.9%013F-HRTimeline
MOSAIC FAMILY WEALTH PARTNERS, LLC16,635$5.22M0.57%-11513F-HRTimeline
TWIN PEAKS WEALTH ADVISORS, LLC16,086$5.22M1.52%+2,51013F-HRTimeline
Davis Capital Management16,617$5.21M3.59%-84713F-HRTimeline
Flavin Financial Services, Inc.16,607$5.21M3.57%-61313F-HRTimeline
HBW ADVISORY SERVICES LLC16,582$5.2M0.57%-19413F-HRTimeline
G2 CAPITAL MANAGEMENT, LLC / OH16,578$5.2M1.25%+5813F-HRTimeline
Blueprint Investment Partners LLCin group Blueprint Investment Partners…16,552$5.19M0.56%+1,75213F-HRTimelineGroup
TCI Wealth Advisors, Inc.16,551$5.19M0.29%-71213F-HRTimeline
Alpha Omega Wealth Management LLC16,548$5.19M0.86%-5713F-HRTimeline
Advisor OS, LLCin group Advisor OS, LLC16,546$5.19M0.42%+29413F-HRTimelineGroup
DT Investment Partners, LLC16,527$5.19M0.43%+1,96813F-HRTimeline
MONECO ADVISORS, LLC16,506$5.18M0.41%+50513F-HRTimeline
Sendero Wealth Management, LLC16,505$5.18M0.57%-1,89413F-HRTimeline
Congress Park Capital LLC16,493$5.18M1.55%+64813F-HRTimeline
Patten Group, Inc.16,475$5.17M0.96%+52013F-HRTimeline
Financial Gravity Asset Management, Inc.in group Financial Gravity Companies, …16,460$5.17M0.99%+13013F-HRTimelineGroup
SOL Capital Management CO16,449$5.16M0.46%-58513F-HRTimeline
Continuum Advisory, LLC16,445$5.16M0.52%-96713F-HRTimeline
WHALEROCK POINT PARTNERS, LLC16,415$5.15M0.98%-49513F-HRTimeline
Aragon Global Management, LP16,400$5.15M1.56%new13F-HRTimeline
Vanguard Capital Wealth Advisors16,396$5.15M4.12%-34813F-HRTimelineThe filing omitted confidential holdings, a later amendment may add them.
KILEY JUERGENS WEALTH MANAGEMENT, LLC16,393$5.14M1.11%-15413F-HRTimeline
Independence Bank of Kentucky16,374$5.14M0.64%+8313F-HRTimeline
MARSHALL INVESTMENT MANAGEMENT, LLC16,365$5.14M2.58%-14013F-HRTimeline
OneAscent Financial Services LLCgroup of 4 filers holding16,363$5.13M+2,424Timeline
LaSalle St. Investment Advisors, LLC16,304$5.12M0.82%+41313F-HRTimeline
Concentrum Wealth Management16,246$5.1M1.42%-87913F-HRTimeline
Certified Advisory Corp16,226$5.09M0.46%-17013F-HRTimeline
ARGENT CAPITAL MANAGEMENT LLC16,215$5.09M0.14%013F-HRTimeline
Port Capital LLC16,201$5.08M0.22%-6913F-HRTimeline
Greenbush Financial Group, LLC16,160$5.07M1.72%+55113F-HRTimeline
Azimuth Capital Investment Management L…16,157$5.07M0.18%-15013F-HRTimeline
Great Diamond Partners, LLC16,146$5.07M0.97%-22213F-HRTimeline
Plancorp, LLC16,145$5.07M0.15%-28113F-HRTimeline
Montis Financial, LLC16,137$5.06M1%+1,25513F-HRTimeline
BetterWealth, LLC16,135$5.06M1.15%-19913F-HRTimeline
Minot DeBlois Advisors LLC16,114$5.06M4.54%-91413F-HRTimeline
Alpha Wealth Funds, LLC16,010$5.05M3.39%+413F-HRTimeline
Institute for Wealth Management, LLC.16,078$5.05M0.53%-30413F-HRTimeline
Northwest Bancshares, Inc.16,071$5.04M0.97%-42413F-HRTimeline
DUDLEY CAPITAL MANAGEMENT, LLC16,071$5.04M2.21%-17413F-HRTimeline
DELTEC ASSET MANAGEMENT LLC16,065$5.04M0.84%-61613F-HRTimeline
MAGNOLIA CAPITAL MANAGEMENT LTD16,040$5.03M3.74%-1,13513F-HRTimeline
Sphera Management Technology Funds Ltdin group SPHERA FUNDS MANAGEMENT LTD.16,020$5.03M2.63%+3,15013F-HRTimelineGroup
FORBES J M & CO LLP16,009$5.02M0.41%-3413F-HRTimeline
Insight Advisors, LLC/ PA16,006$5.02M0.76%-2,88013F-HRTimeline
TSFG, LLC16,002$5.02M0.75%-1713F-HRTimeline
CONSCIOUS WEALTH INVESTMENTS, LLC15,147$5.02M3.01%-5,03513F-HRTimeline
WEALTH ALLIANCE, LLC15,957$5.01M0.49%+19513F-HRTimeline
Pacific Point Advisors, LLC15,949$5M2.68%-24213F-HRTimeline
Elyxium Wealth, LLC15,907$4.99M1.45%+26613F-HRTimeline
Tsai Capital Corp15,834$4.97M3.38%-88113F-HRTimeline
XTX Topco Ltdin group XTX Topco Ltd15,798$4.96M0.13%+10,18413F-HRTimelineGroup
Stillwater Wealth Management Group15,796$4.96M3.36%-43613F-HRTimeline
EVERPAR ADVISORS LLC15,783$4.95M1.84%+1,37813F-HRTimeline
Purpose Unlimited Inc.in group Purpose Unlimited Inc.15,745$4.94M0.23%13F-HRTimelineGroup
Range Advisory, LLC15,739$4.94M1.27%13F-HRTimeline
DCM Advisors, LLC15,738$4.94M2.05%-46713F-HRTimeline
ZEGA Investments, LLC15,686$4.92M0.95%+29013F-HRTimeline
Lavaca Capital LLC15,680$4.92M0.83%013F-HRTimeline
Dunhill Financial, LLC15,620$4.91M1.2%-1113F-HRTimeline
Annis Gardner Whiting Capital Advisors,…15,659$4.91M0.93%+1,26413F-HRTimeline
Triad Wealth Partners, LLC15,659$4.91M0.47%+3,46013F-HRTimeline
Shira Ridge Wealth Management15,649$4.91M1.97%013F-HRTimeline
Ipswich Investment Management Co., Inc.15,647$4.91M1.14%+55013F-HRTimeline
Tradition Wealth Management, LLC15,645$4.91M0.35%+47013F-HRTimeline
Teamwork Financial Advisors, LLC15,526$4.87M0.52%-2,23413F-HRTimeline
LIBERTY WEALTH MANAGEMENT LLC15,517$4.87M0.63%-45313F-HRTimeline
Collar Capital Management, LLC15,515$4.87M3.25%-48313F-HRTimeline
Montecito Bank & Trust15,498$4.86M0.78%-1,11513F-HRTimeline
HAZLETT, BURT & WATSON, INC.15,507$4.86M1.55%+1,55813F-HRTimeline
Hoffman, Alan N Investment Management15,480$4.86M2.74%-1,17013F-HRTimeline
LEGACY CAPITAL WEALTH MANAGEMENT, LLC15,478$4.86M2.94%13F-HRTimeline
Zhang Financial LLC15,477$4.86M0.18%+20813F-HRTimeline
Kentucky Trust Co15,474$4.86M2.58%-23513F-HRTimeline
REGATTA CAPITAL GROUP, LLC15,473$4.86M0.73%-4613F-HRTimeline
Elite Wealth Management, Inc.15,443$4.85M1.32%-2,36413F-HRTimeline
Baldwin Investment Management, LLC15,441$4.85M0.55%-33113F-HRTimeline
Bank of New Hampshire15,440$4.85M1.09%+1,36013F-HRTimeline
Jones Kertz & Associates, Inc.15,435$4.84M2.49%13F-HRTimeline
Brick & Kyle, Associates15,471$4.84M1.72%new13F-HRTimeline
Revisor Wealth Management LLC14,905$4.83M1.29%+9,23913F-HRTimeline
Murphy Pohlad Asset Management LLC15,389$4.83M1.85%-60013F-HRTimeline
CONDOR CAPITAL MANAGEMENT15,381$4.83M0.39%-37613F-HRTimeline
Gould Capital, LLC15,370$4.82M2.97%-58713F-HRTimeline
Parisi Gray Wealth Management15,352$4.82M1.09%-4113F-HRTimeline
E Fund Management (Hong Kong) Co., Ltd.13,912$4.8M1.61%+5,05213F-HRTimeline
NORTHSTAR ASSET MANAGEMENT Co15,280$4.79M1.02%013F-HRTimeline
FIDUCIARY FINANCIAL GROUP, LLC15,278$4.79M0.68%-9313F-HRTimeline
Pinnacle Bancorp, Inc.15,253$4.79M1.4%-82213F-HRTimeline
AMARILLO NATIONAL BANK15,235$4.78M0.84%-18313F-HRTimeline
Atom Investors LP15,183$4.76M0.38%-1513F-HRTimeline
Wellington Grp LLC15,183$4.76M1.59%13F-HR/ATimeline
AUA CAPITAL MANAGEMENT, LLC15,179$4.76M2.39%013F-HRTimeline
Covenant Asset Management, LLC15,170$4.76M0.92%+1013F-HRTimeline
FELL CAPITAL MANAGEMENT /ADV15,153$4.76M4.64%13F-HRTimeline
Retirement Planning Co of New England, …15,144$4.75M1.91%-1,15513F-HRTimeline
SageView Advisory Group, LLC15,142$4.75M0.16%+1,08813F-HRTimeline
James J. Burns & Company, LLC15,142$4.75M0.66%+1,69313F-HRTimeline
RIA Advisory Group LLC15,091$4.74M1.15%+13,58613F-HRTimeline
Journey Advisory Group, LLC15,067$4.73M0.4%+28513F-HRTimeline
Berger Financial Group, Inc15,060$4.73M0.27%-713F-HRTimeline
PRIMORIS WEALTH ADVISORS, LLC15,042$4.72M2.82%+11213F-HRTimeline
Berbice Capital Management LLC15,040$4.72M2.83%013F-HRTimeline
Versant Capital Management, Inc15,037$4.72M0.59%+27113F-HRTimeline
Allegheny Financial Group15,033$4.72M0.7%-63013F-HRTimeline
MORGENS WATERFALL VINTIADIS & CO INC15,000$4.71M3.45%new13F-HRTimeline
Pensionfund Sabicin group Pensionfund PDN15,000$4.71M1.28%-6,50013F-HRTimelineGroup
Werba Rubin Papier Wealth Management14,996$4.71M1.28%+81413F-HRTimeline
Tranquility Partners, LLC14,949$4.69M1.69%-1,64413F-HRTimeline
BIP Wealth, LLC14,929$4.68M0.17%+5,50013F-HRTimeline
Income Insurance Ltd14,921$4.68M3.04%13F-HRTimelineThe filing omitted confidential holdings, a later amendment may add them.
CRAWFORD INVESTMENT COUNSEL INC14,900$4.68M0.08%+2,25913F-HRTimeline
Darden Wealth Group Inc14,875$4.67M2.26%+36213F-HRTimeline
1900 WEALTH MANAGEMENT LLC14,854$4.66M0.3%+3,60213F-HRTimeline
Bedel Financial Consulting, Inc.14,820$4.65M0.5%-1,68013F-HRTimeline
Garden State Investment Advisory Servic…14,809$4.65M1.1%-81013F-HRTimeline
Gilliland Jeter Wealth Management LLC14,794$4.64M1.4%+2113F-HRTimeline
NorthStar Asset Management LLC /NJ/14,784$4.64M2.09%+8213F-HRTimeline
Brooklyn FI, LLC14,764$4.63M0.99%+1,63713F-HRTimeline
MONETARY MANAGEMENT GROUP INC14,750$4.63M1.07%-5013F-HRTimeline
Curtis Advisory Group, LLC14,735$4.62M0.97%-11213F-HRTimeline
Eschler Asset Management LLPin group Eschler Asset Management LLP14,690$4.61M3.13%new13F-HRTimelineGroup
PATRICK M SWEENEY & ASSOCIATES, INC14,689$4.61M2.88%-15013F-HRTimeline
Goldenstone Wealth Management LLC14,675$4.61M3.45%13F-HRTimeline
Alhambra Investment Management LLC14,672$4.6M2.14%-35413F-HRTimeline
AAF Wealth Management, LLC14,671$4.6M1.94%+92513F-HRTimeline
HARRELL INVESTMENT PARTNERS, LLC14,652$4.6M1.08%-7013F-HRTimeline
WRAPMANAGER INC14,622$4.59M1.55%-1,98113F-HRTimeline
ELEVATION WEALTH PARTNERS, LLC14,622$4.59M1.62%-8313F-HRTimeline
FULCRUM WEALTH ADVISORS, LLC14,613$4.59M3.77%13F-HRTimeline
McHugh Group, LLC14,605$4.58M2.61%013F-HRTimeline
Crews Bank & Trust14,576$4.57M0.65%-9113F-HRTimeline
Focus Financial Network, Inc.14,562$4.57M0.16%+45913F-HRTimeline
626 Financial, LLC14,562$4.57M1.97%-13813F-HRTimeline
Net Worth Advisory Group14,560$4.57M0.92%+4,10113F-HRTimeline
GABLES CAPITAL MANAGEMENT INC.14,547$4.56M1.93%+30013F-HRTimeline
DAVIDSON TRUST CO14,544$4.56M1.9%+1,40313F-HRTimeline
KEMPNER CAPITAL MANAGEMENT INC.14,712$4.55M4.3%-1,24813F-HRTimeline
ELKHORN PARTNERS LIMITED PARTNERSHIPin group ELKHORN PARTNERS LIMITED PART…14,500$4.55M2.87%-50013F-HRTimelineGroup
MITCHELL MCLEOD PUGH & WILLIAMS INC14,055$4.54M0.65%-41013F-HRTimeline
TradeWell Securities, LLC.14,447$4.53M1.76%-72913F-HRTimeline
Ayrshire Capital Management LLC14,358$4.51M2.07%new13F-HRTimeline
Opes Wealth Management LLC14,353$4.5M0.76%+48813F-HRTimeline
Cardinal Capital Management14,337$4.5M0.6%-36813F-HRTimeline
BURNEY CO/14,315$4.49M0.14%+3,65013F-HRTimeline
Quantum Portfolio Management LLC14,314$4.49M1.98%-6,34013F-HRTimeline
RiverPark Advisors, LLCgroup of 2 filers holding14,309$4.49M-1,907Timeline
WATERSHED PRIVATE WEALTH LLC14,301$4.49M1.35%+2,81213F-HRTimeline
Duncan Williams Asset Management, LLC13,419$4.47M1.11%-24613F-HRTimeline
Cambria Investment Management, L.P.14,246$4.47M0.26%+5,94113F-HRTimeline
Cromwell Holdings LLC14,198$4.46M2.43%013F-HRTimeline
Emerald Advisors, LLC14,168$4.45M0.6%-8713F-HRTimeline
Keating Financial Advisory Services, In…14,157$4.44M0.6%13F-HRTimeline
Affiance Financial, LLC14,148$4.44M0.71%-33013F-HRTimeline
Root Financial Partners, LLC14,090$4.42M0.23%+10513F-HRTimeline
Boomfish Wealth Group, LLC14,084$4.42M2.36%-1,73213F-HRTimeline
Heron Bay Capital Management14,084$4.42M0.84%-3,38413F-HRTimeline
Guild Investment Management, Inc.14,080$4.42M3.28%-1,93813F-HRTimeline
Central Pacific Bank - Trust Division14,074$4.42M0.54%+213F-HRTimeline
PLIMOTH TRUST CO LLC14,067$4.41M0.98%-45513F-HRTimeline
WBH ADVISORY INC14,044$4.41M0.33%+77313F-HRTimeline
FULTON BREAKEFIELD BROENNIMAN LLC14,032$4.4M0.28%-46113F-HRTimeline
TRAPHAGEN INVESTMENT ADVISORS LLC14,025$4.4M0.36%+9313F-HRTimeline
CV Advisors LLC14,006$4.4M1.12%+713F-HRTimeline
Alliance Wealth Advisors, LLC /UT13,974$4.39M0.95%-4,95713F-HRTimeline
SANDLER CAPITAL MANAGEMENT13,948$4.38M1.97%+8,24913F-HRTimeline
Bluespring Wealth Management, LLC13,939$4.37M0.38%+59513F-HRTimeline
MATAURO, LLC13,935$4.37M0.66%-1,07813F-HRTimeline
Tempo Wealth, LLC13,928$4.37M0.78%13F-HRTimeline
Royal Capital Wealth Management, LLC13,888$4.36M2.57%013F-HRTimeline
SILVER OAK SECURITIES, INCORPORATED13,845$4.35M0.29%-91713F-HRTimeline
RD Lewis Holdings, Inc.12,776$4.35M3.72%-8113F-HRTimeline
Ignite Planners, LLC12,814$4.34M0.66%-1,55713F-HRTimeline
CYBER HORNET ETFs LLC13,798$4.33M2.58%+62213F-HRTimeline
ABLES, IANNONE, MOORE & ASSOCIATES, INC.13,796$4.33M2.37%-37913F-HRTimeline
Ted Buchan & Co13,794$4.33M1.59%-17813F-HRTimeline
CLIFTONLARSONALLEN WEALTH ADVISORS, LLC13,768$4.32M0.07%-1,01113F-HRTimeline
PINKERTON WEALTH, LLC13,742$4.31M0.44%-2,00513F-HRTimeline
Gilman Hill Asset Management, LLC13,729$4.31M0.68%-71713F-HRTimeline
Rothschild Wealth LLC13,722$4.31M0.41%+4,36713F-HR/ATimeline
InTrack Investment Management Inc13,719$4.3M2.41%+81413F-HRTimeline
Truvestments Capital LLC13,717$4.3M0.78%+19113F-HRTimeline
CORDA Investment Management, LLC.13,698$4.3M0.31%+39213F-HRTimeline
Fox Hill Wealth Management13,695$4.3M2%+12,28913F-HRTimeline
Warren Street Wealth Advisors, LLC13,684$4.29M1.23%-1,90013F-HRTimeline
ANDERSON HOAGLAND & CO13,681$4.29M0.37%-25113F-HRTimeline
HARBOUR INVESTMENT MANAGEMENT LLC13,676$4.29M2.28%-3,64713F-HRTimeline
Independent Solutions Wealth Management…13,654$4.28M0.79%-4913F-HRTimeline
MRP Capital Investments, LLC13,651$4.28M3.59%-9,46913F-HRTimeline
ASHTON THOMAS SECURITIES, LLC13,620$4.28M0.81%-18713F-HRTimeline
Bell Investment Advisors, Inc13,633$4.28M0.68%-21213F-HRTimeline
First Western Trust Bank13,616$4.27M0.21%+2,33513F-HRTimeline
GREENWOOD CAPITAL ASSOCIATES LLC13,592$4.27M0.46%-2913F-HRTimeline