Skip to content
Disclosery

Prentice Capital Management, LP

Follow

13F filer, CIK 1326150, GREENWICH, CT

Prentice Capital Management, LP reported $60,016,588 across 31 holdings for the quarter ended 2025-06-30, in a 13F-HR filed 2025-08-14. Its ten largest share positions make up 75.75% of the portfolio.

Filed (acceptance time not in the bulk data set), ingested 13F-HR 0001104659-25-078571

Period
2025-06-30
Reported value
$60M
Holdings
31
Top 10 weight
75.75%
New
11
Sold out
7

Largest buys vs the previous quarter

SecurityShares changeApprox. value
LENnew+25,000$2.77M
COTYnew+399,923$1.86M
NNadded+102,521$1.56M
KBHnew+25,000$1.32M
SNAPadded+145,507$1.26M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

SecurityShares changeApprox. value
GRPNreduced-391,815-$13.1M
Wexited-150,000-$4.8M
BAexited-18,978-$3.24M
AALexited-200,000-$2.11M
DECKexited-10,000-$1.12M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q2 2025

Share positions as resolved from 13F-HR 0001104659-25-078571, largest first. % of portfolio is the value over $60,016,588, the sum of the share positions whose value is usable for ratios (method).

SecurityHistorySharesValue% of portfolioChangeLatest eventTimeline
GRPNGROUPON INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 199,751 shares; 2024Q4: 781,694 shares; 2025Q1: 681,427 shares; 2025Q2: 289,612 shares 289,612$9.69M16.14%-391,815Timeline
SNAPSNAP INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 576,834 shares; 2024Q4: 438,308 shares; 2025Q1: 687,638 shares; 2025Q2: 833,145 shares 833,145$7.24M12.06%+145,507Timeline
NNNEXTNAV INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 477,632 shares; 2024Q4: 476,972 shares; 2025Q1: 329,501 shares; 2025Q2: 432,022 shares 432,022$6.57M10.94%+102,521Timeline
BMBLBUMBLE INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 242,844 shares; 2024Q4: 102,713 shares; 2025Q1: 587,517 shares; 2025Q2: 600,150 shares 600,150$3.95M6.59%+12,633Timeline
PTONPELOTON INTERACTIVE INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 1,221,973 shares; 2024Q4: 989,317 shares; 2025Q1: 682,727 shares; 2025Q2: 569,362 shares 569,362$3.95M6.58%-113,365Timeline
SOFISOFI TECHNOLOGIES INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 250,117 shares; 2024Q4: 199,581 shares; 2025Q1: 199,581 shares; 2025Q2: 198,752 shares 198,752$3.62M6.03%-829Timeline
JBLUJETBLUE AIRWAYS CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 100,300 shares; 2024Q4: 1,433,316 shares; 2025Q1: 805,017 shares; 2025Q2: 733,469 shares 733,469$3.1M5.17%-71,548Timeline
LENLENNAR CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 25,000 shares 25,000$2.77M4.61%newTimeline
CALYCALLAWAY GOLF COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: 319,379 shares; 2025Q1: 319,379 shares; 2025Q2: 319,044 shares 319,044$2.57M4.28%-335Timeline
HLFHERBALIFE LTDQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 233,851 shares; 2024Q4: 233,472 shares; 2025Q1: 233,472 shares; 2025Q2: 232,885 shares 232,885$2.01M3.34%-587Timeline
COTYCOTY INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 399,923 shares 399,923$1.86M3.1%newTimeline
KBHKB HOMEQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 25,000 shares 25,000$1.32M2.21%newTimeline
TBCHTURTLE BEACH CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 38,333 shares; 2025Q2: 88,785 shares 88,785$1.23M2.05%+50,452Timeline
HOGHARLEY DAVIDSON INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 49,980 shares 49,980$1.18M1.97%newTimeline
MMACYS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 92,577 shares 92,577$1.08M1.8%newTimeline
AEOAMERICAN EAGLE OUTFITTERS INQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 106,834 shares; 2025Q2: 110,735 shares 110,735$1.07M1.77%+3,901Timeline
PENNPENN ENTERTAINMENT INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 25,000 shares; 2024Q4: 24,988 shares; 2025Q1: 33,828 shares; 2025Q2: 58,791 shares 58,791$1.05M1.75%+24,963Timeline
UNFIUNITED NAT FOODS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 94,720 shares; 2024Q4: 35,832 shares; 2025Q1: not reported; 2025Q2: 38,846 shares 38,846$906K1.51%newTimeline
LYFTLYFT INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 494,187 shares; 2024Q4: not reported; 2025Q1: 113,623 shares; 2025Q2: 53,692 shares 53,692$846K1.41%-59,931Timeline
ELLAUDER ESTEE COS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 5,000 shares; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 10,000 shares 10,000$808K1.35%newTimeline
GPROGOPRO INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 75,362 shares; 2024Q4: 75,127 shares; 2025Q1: 800,638 shares; 2025Q2: 948,579 shares 948,579$718K1.2%+147,941Timeline
SONOSONOS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 60,700 shares 60,700$656K1.09%newTimeline
VSXYVICTORIAS SECRET AND COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 18,658 shares; 2025Q2: 25,000 shares 25,000$463K0.77%+6,342Timeline
COMPCOMPASS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 1,014,223 shares; 2024Q4: 14,678 shares; 2025Q1: not reported; 2025Q2: 50,000 shares 50,000$314K0.52%newTimeline
ULCCFRONTIER GROUP HLDGS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 76,157 shares 76,157$276K0.46%newTimeline
OATLY GROUP ABOATLY GROUP ABQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 412,477 shares; 2024Q4: 411,451 shares; 2025Q1: 20,572 shares; 2025Q2: 20,486 shares 20,486$243K0.41%-86
HYDROFARMS HLDGS GROUP INCHYDROFARMS HLDGS GROUP INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 486,450 shares; 2024Q4: 485,215 shares; 2025Q1: 48,520 shares; 2025Q2: 48,520 shares 48,520$181K0.3%0
GRWGGROWGENERATION CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 166,822 shares; 2024Q4: 166,822 shares; 2025Q1: 166,822 shares; 2025Q2: 165,707 shares 165,707$155K0.26%-1,115Timeline
MSOSADVISORSHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 55,000 shares; 2024Q4: 55,000 shares; 2025Q1: 55,000 shares; 2025Q2: 47,883 shares 47,883$115K0.19%-7,117Timeline
ADVADVANTAGE SOLUTIONS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 86,305 shares; 2024Q4: 58,323 shares; 2025Q1: 56,171 shares; 2025Q2: 46,463 shares 46,463$61.3K0.1%-9,708Timeline
TILRAY INCTILRAY INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 100,000 shares; 2024Q4: 217,787 shares; 2025Q1: not reported; 2025Q2: 54,205 shares 54,205$22.5K0.04%new

Sold out in Q2 2025

Positions in the previous quarter's report that this quarter's report no longer lists.

SecurityShares beforeValue beforeType
WWAYFAIR INC150,000$4.8Mshares
BABOEING CO18,978$3.24Mshares
AALAMERICAN AIRLINES GROUP INC200,000$2.11Mshares
DECKDECKERS OUTDOOR CORP10,000$1.12Mshares
ANFABERCROMBIE & FITCH CO5,940$454Kshares
EYENATIONAL VISION HLDGS INC11,296$144Kshares
SNBRQSLEEP NUMBER CORP17,287$110Kshares

How Q2 2025 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

FilingRoleAmendmentFiledAcceptedIngested
13F-HR 0001104659-25-078571 base2025-08-14acceptance time not in the bulk data set