Skip to content
Disclosery

Prentice Capital Management, LP

Follow

13F filer, CIK 1326150, GREENWICH, CT

Prentice Capital Management, LP reported $63,469,204 across 24 holdings for the quarter ended 2025-12-31, in a 13F-HR filed 2026-02-17. Its ten largest share positions make up 79.28% of the portfolio.

Filed (acceptance time not in the bulk data set), ingested 13F-HR 0001104659-26-016327

Period
2025-12-31
Reported value
$63.5M
Holdings
24
Top 10 weight
79.28%
New
8
Sold out
2

Largest buys vs the previous quarter

SecurityShares changeApprox. value
OPENnew+552,981$3.22M
GRPNadded+143,739$2.53M
SBUXnew+25,000$2.11M
NEXTNAV INCnew+250,000$1.9M
COTYadded+426,043$1.31M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

SecurityShares changeApprox. value
JBLUreduced-791,310-$3.6M
COMPexited-347,094-$2.79M
LYFTexited-80,101-$1.76M
CALYreduced-128,059-$1.49M
PTONreduced-206,929-$1.27M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q4 2025

Share positions as resolved from 13F-HR 0001104659-26-016327, largest first. % of portfolio is the value over $63,469,204, the sum of the share positions whose value is usable for ratios (method).

SecurityHistorySharesValue% of portfolioChangeLatest eventTimeline
SNAPSNAP INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 576,834 shares; 2024Q4: 438,308 shares; 2025Q1: 687,638 shares; 2025Q2: 833,145 shares; 2025Q3: 1,180,677 shares; 2025Q4: 1,093,998 shares 1,093,998$8.83M13.91%-86,679Timeline
GRPNGROUPON INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 199,751 shares; 2024Q4: 781,694 shares; 2025Q1: 681,427 shares; 2025Q2: 289,612 shares; 2025Q3: 353,764 shares; 2025Q4: 497,503 shares 497,503$8.76M13.8%+143,739Timeline
NNNEXTNAV INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 477,632 shares; 2024Q4: 476,972 shares; 2025Q1: 329,501 shares; 2025Q2: 432,022 shares; 2025Q3: 442,759 shares; 2025Q4: 507,792 shares 507,792$8.45M13.31%+65,033Timeline
JBLUJETBLUE AIRWAYS CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 100,300 shares; 2024Q4: 1,433,316 shares; 2025Q1: 805,017 shares; 2025Q2: 733,469 shares; 2025Q3: 2,276,428 shares; 2025Q4: 1,485,118 shares 1,485,118$6.76M10.65%-791,310Timeline
PTONPELOTON INTERACTIVE INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 1,221,973 shares; 2024Q4: 989,317 shares; 2025Q1: 682,727 shares; 2025Q2: 569,362 shares; 2025Q3: 764,889 shares; 2025Q4: 557,960 shares 557,960$3.44M5.42%-206,929Timeline
COTYCOTY INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 399,923 shares; 2025Q3: 676,645 shares; 2025Q4: 1,102,688 shares 1,102,688$3.4M5.35%+426,043Timeline
OPENOPENDOOR TECHNOLOGIES INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 552,981 shares 552,981$3.22M5.08%newTimeline
GPROGOPRO INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 75,362 shares; 2024Q4: 75,127 shares; 2025Q1: 800,638 shares; 2025Q2: 948,579 shares; 2025Q3: 1,137,114 shares; 2025Q4: 1,897,870 shares 1,897,870$2.68M4.22%+760,756Timeline
ULCCFRONTIER GROUP HLDGS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 76,157 shares; 2025Q3: 530,119 shares; 2025Q4: 530,119 shares 530,119$2.5M3.93%0Timeline
CALYCALLAWAY GOLF COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: 319,379 shares; 2025Q1: 319,379 shares; 2025Q2: 319,044 shares; 2025Q3: 324,170 shares; 2025Q4: 196,111 shares 196,111$2.29M3.61%-128,059Timeline
SBUXSTARBUCKS CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 25,000 shares 25,000$2.11M3.32%newTimeline
HLFHERBALIFE LTDQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 233,851 shares; 2024Q4: 233,472 shares; 2025Q1: 233,472 shares; 2025Q2: 232,885 shares; 2025Q3: 241,661 shares; 2025Q4: 154,209 shares 154,209$1.99M3.13%-87,452Timeline
NEXTNAV INCNEXTNAV INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 250,000 shares 250,000$1.9M2.99%new
BMBLBUMBLE INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 242,844 shares; 2024Q4: 102,713 shares; 2025Q1: 587,517 shares; 2025Q2: 600,150 shares; 2025Q3: 585,765 shares; 2025Q4: 510,579 shares 510,579$1.82M2.87%-75,186Timeline
TBCHTURTLE BEACH CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 38,333 shares; 2025Q2: 88,785 shares; 2025Q3: 112,836 shares; 2025Q4: 112,836 shares 112,836$1.58M2.49%0Timeline
RHRHQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 6,500 shares 6,500$1.16M1.83%newTimeline
NWLNEWELL BRANDS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 214,439 shares 214,439$798K1.26%newTimeline
CWHCAMPING WORLD HLDGS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 80,269 shares 80,269$781K1.23%newTimeline
GRWGGROWGENERATION CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 166,822 shares; 2024Q4: 166,822 shares; 2025Q1: 166,822 shares; 2025Q2: 165,707 shares; 2025Q3: 165,386 shares; 2025Q4: 274,097 shares 274,097$411K0.65%+108,711Timeline
PLCECHILDRENS PL INC NEWQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 57,697 shares; 2025Q4: 70,124 shares 70,124$279K0.44%+12,427Timeline
OATLY GROUP ABOATLY GROUP ABQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 412,477 shares; 2024Q4: 411,451 shares; 2025Q1: 20,572 shares; 2025Q2: 20,486 shares; 2025Q3: 21,763 shares; 2025Q4: 21,463 shares 21,463$229K0.36%-300
HYDROFARMS HLDGS GROUP INCHYDROFARMS HLDGS GROUP INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 486,450 shares; 2024Q4: 485,215 shares; 2025Q1: 48,520 shares; 2025Q2: 48,520 shares; 2025Q3: 48,449 shares; 2025Q4: 45,469 shares 45,469$68.7K0.11%-2,980
OPENLOPENDOOR TECHNOLOGIES INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 25,940 shares 25,940$18.4K0.03%newTimeline
OPENZOPENDOOR TECHNOLOGIES INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 12,970 shares 12,970$5.18K0.01%newTimeline

Sold out in Q4 2025

Positions in the previous quarter's report that this quarter's report no longer lists.

SecurityShares beforeValue beforeType
COMPCOMPASS INC347,094$2.79Mshares
LYFTLYFT INC80,101$1.76Mshares

How Q4 2025 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

FilingRoleAmendmentFiledAcceptedIngested
13F-HR 0001104659-26-016327 base2026-02-17acceptance time not in the bulk data set