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SimpliFi, Inc.

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13F filer, CIK 1716983, SAN DIEGO, CA

SimpliFi, Inc. reported $236,391,092 across 43 holdings for the quarter ended 2025-12-31, in a 13F-HR filed 2026-01-23. Its ten largest share positions make up 86.7% of the portfolio.

Filed (acceptance time not in the bulk data set), ingested 13F-HR 0001716983-26-000001

Period
2025-12-31
Reported value
$236M
Holdings
43
Top 10 weight
86.7%
New
3
Sold out
4

Largest buys vs the previous quarter

SecurityShares changeApprox. value
BNDnew+679,847$50.4M
RSPadded+114,836$22M
VGITnew+173,791$10.4M
VIGadded+45,726$10M
VTIPadded+153,298$7.58M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

SecurityShares changeApprox. value
LQDIreduced-1,434,412-$38M
SPYreduced-18,048-$12.3M
SPSBreduced-390,137-$11.8M
VTVreduced-54,213-$10.4M
BONDreduced-108,047-$10.1M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q4 2025

Share positions as resolved from 13F-HR 0001716983-26-000001, largest first. % of portfolio is the value over $236,391,092, the sum of the share positions whose value is usable for ratios (method).

SecurityHistorySharesValue% of portfolioChangeLatest eventTimeline
BNDVANGUARD BD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 679,847 shares 679,847$50.4M21.3%newTimeline
RSPINVESCO EXCHANGE TRADED FD TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 57,874 shares; 2024Q4: 57,637 shares; 2025Q1: 57,464 shares; 2025Q2: 57,626 shares; 2025Q3: 56,701 shares; 2025Q4: 171,537 shares 171,537$32.9M13.9%+114,836Timeline
VIGVANGUARD SPECIALIZED FUNDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 60,104 shares; 2024Q4: 59,593 shares; 2025Q1: 59,915 shares; 2025Q2: 59,939 shares; 2025Q3: 59,122 shares; 2025Q4: 104,848 shares 104,848$23M9.75%+45,726Timeline
IEFISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 19,872 shares; 2024Q4: 19,771 shares; 2025Q1: 21,200 shares; 2025Q2: 21,030 shares; 2025Q3: 220,578 shares; 2025Q4: 231,873 shares 231,873$22.3M9.43%+11,295Timeline
QEFASPDR INDEX SHS FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 259,780 shares; 2024Q4: 263,305 shares; 2025Q1: 259,896 shares; 2025Q2: 258,806 shares; 2025Q3: 248,886 shares; 2025Q4: 243,597 shares 243,597$22.1M9.34%-5,289Timeline
SPYSTATE STR SPDR S&P 500 ETF TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 27,355 shares; 2024Q4: 27,242 shares; 2025Q1: 42,557 shares; 2025Q2: 42,932 shares; 2025Q3: 39,003 shares; 2025Q4: 20,955 shares 20,955$14.3M6.04%-18,048Timeline
DGREWISDOMTREE TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 195,848 shares; 2024Q4: 196,528 shares; 2025Q1: 200,153 shares; 2025Q2: 200,522 shares; 2025Q3: 200,250 shares; 2025Q4: 338,309 shares 338,309$10.6M4.48%+138,059Timeline
VGITVANGUARD SCOTTSDALE FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 173,791 shares 173,791$10.4M4.41%newTimeline
BONDPIMCO ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 205,032 shares; 2025Q2: 208,921 shares; 2025Q3: 213,359 shares; 2025Q4: 105,312 shares 105,312$9.8M4.15%-108,047Timeline
VTIPVANGUARD MALVERN FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 16,722 shares; 2024Q4: 16,945 shares; 2025Q1: 17,057 shares; 2025Q2: 17,090 shares; 2025Q3: 32,741 shares; 2025Q4: 186,039 shares 186,039$9.2M3.89%+153,298Timeline
IWMISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 73,204 shares; 2024Q4: 72,877 shares; 2025Q1: 73,046 shares; 2025Q2: 73,649 shares; 2025Q3: 72,070 shares; 2025Q4: 31,476 shares 31,476$7.75M3.28%-40,594Timeline
QUALISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 17,764 shares 17,764$3.53M1.49%newTimeline
PWZINVESCO EXCH TRADED FD TR IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 60,706 shares; 2024Q4: 57,749 shares; 2025Q1: 59,449 shares; 2025Q2: 62,431 shares; 2025Q3: 69,016 shares; 2025Q4: 82,932 shares 82,932$2M0.85%+13,916Timeline
CMFISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 24,797 shares; 2024Q4: 24,200 shares; 2025Q1: 24,668 shares; 2025Q2: 25,836 shares; 2025Q3: 26,035 shares; 2025Q4: 31,693 shares 31,693$1.82M0.77%+5,658Timeline
VTIVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 4,259 shares; 2024Q4: 4,427 shares; 2025Q1: 4,888 shares; 2025Q2: 4,804 shares; 2025Q3: 5,200 shares; 2025Q4: 4,977 shares 4,977$1.67M0.71%-223Timeline
AORISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 20,046 shares; 2024Q4: 19,278 shares; 2025Q1: 19,383 shares; 2025Q2: 19,616 shares; 2025Q3: 18,879 shares; 2025Q4: 18,847 shares 18,847$1.23M0.52%-32Timeline
VZVERIZON COMMUNICATIONS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 28,187 shares; 2024Q4: 28,468 shares; 2025Q1: 28,767 shares; 2025Q2: 29,046 shares; 2025Q3: 29,333 shares; 2025Q4: 29,501 shares 29,501$1.2M0.51%+168Timeline
LQDIISHARES U S ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 1,437,434 shares; 2025Q2: 1,447,931 shares; 2025Q3: 1,476,398 shares; 2025Q4: 41,986 shares 41,986$1.11M0.47%-1,434,412Timeline
INMUBLACKROCK ETF TRUST IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 45,041 shares; 2024Q4: 45,041 shares; 2025Q1: 45,041 shares; 2025Q2: 45,041 shares; 2025Q3: 45,436 shares; 2025Q4: 44,259 shares 44,259$1.06M0.45%-1,177Timeline
XMPTVANECK ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 31,681 shares; 2024Q4: 30,453 shares; 2025Q1: 31,245 shares; 2025Q2: 32,794 shares; 2025Q3: 32,304 shares; 2025Q4: 37,475 shares 37,475$820K0.35%+5,171Timeline
HYMBSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 52,016 shares; 2024Q4: 42,382 shares; 2025Q1: 42,382 shares; 2025Q2: 42,382 shares; 2025Q3: 34,845 shares; 2025Q4: 29,892 shares 29,892$746K0.32%-4,953Timeline
PWVINVESCO EXCHANGE TRADED FD TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 8,909 shares; 2024Q4: 8,878 shares; 2025Q1: 8,939 shares; 2025Q2: 9,003 shares; 2025Q3: 8,760 shares; 2025Q4: 9,506 shares 9,506$632K0.27%+746Timeline
AOAISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,075 shares; 2024Q4: 7,225 shares; 2025Q1: 7,169 shares; 2025Q2: 7,034 shares; 2025Q3: 6,512 shares; 2025Q4: 6,812 shares 6,812$610K0.26%+300Timeline
VXUSVANGUARD STAR FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 6,969 shares; 2024Q4: 7,482 shares; 2025Q1: 8,387 shares; 2025Q2: 8,255 shares; 2025Q3: 9,031 shares; 2025Q4: 7,169 shares 7,169$541K0.23%-1,862Timeline
DSTLETF SER SOLUTIONSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 204,531 shares; 2024Q4: 202,424 shares; 2025Q1: 202,107 shares; 2025Q2: 203,772 shares; 2025Q3: 9,058 shares; 2025Q4: 8,876 shares 8,876$523K0.22%-182Timeline
PIDINVESCO EXCHANGE TRADED FD TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 21,656 shares; 2024Q4: 21,765 shares; 2025Q1: 21,955 shares; 2025Q2: 22,238 shares; 2025Q3: 22,419 shares; 2025Q4: 22,539 shares 22,539$496K0.21%+120Timeline
JEPIJ P MORGAN EXCHANGE TRADED FQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,428 shares; 2024Q4: 7,032 shares; 2025Q1: 7,159 shares; 2025Q2: 7,345 shares; 2025Q3: 7,493 shares; 2025Q4: 7,635 shares 7,635$437K0.18%+142Timeline
SPYDSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 10,978 shares; 2024Q4: 9,620 shares; 2025Q1: 9,712 shares; 2025Q2: 9,827 shares; 2025Q3: 9,937 shares; 2025Q4: 10,063 shares 10,063$435K0.18%+126Timeline
BUFRFIRST TR EXCHNG TRADED FD VIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 384,285 shares; 2024Q4: 380,139 shares; 2025Q1: 12,341 shares; 2025Q2: 12,341 shares; 2025Q3: 12,341 shares; 2025Q4: 12,341 shares 12,341$423K0.18%0Timeline
QQQMINVESCO EXCH TRADED FD TR IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 2,042 shares; 2025Q4: 1,661 shares 1,661$420K0.18%-381Timeline
TLTISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 3,612 shares; 2025Q4: 4,785 shares 4,785$417K0.18%+1,173Timeline
AOMISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 9,075 shares; 2024Q4: 8,337 shares; 2025Q1: 8,409 shares; 2025Q2: 8,443 shares; 2025Q3: 8,312 shares; 2025Q4: 8,299 shares 8,299$396K0.17%-13Timeline
LQDISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 337,232 shares; 2024Q4: 343,149 shares; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 3,874 shares; 2025Q4: 3,533 shares 3,533$389K0.16%-341Timeline
SPSBSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: 398,300 shares; 2025Q1: 400,074 shares; 2025Q2: 406,241 shares; 2025Q3: 401,874 shares; 2025Q4: 11,737 shares 11,737$354K0.15%-390,137Timeline
DFACDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 8,516 shares; 2025Q3: 8,516 shares; 2025Q4: 8,516 shares 8,516$337K0.14%0Timeline
NOCNORTHROP GRUMMAN CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 699 shares; 2024Q4: 699 shares; 2025Q1: 629 shares; 2025Q2: 581 shares; 2025Q3: 557 shares; 2025Q4: 559 shares 559$319K0.13%+2Timeline
PVIINVESCO EXCH TRADED FD TR IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 28,733 shares; 2024Q4: 28,733 shares; 2025Q1: 28,733 shares; 2025Q2: 28,733 shares; 2025Q3: 12,108 shares; 2025Q4: 12,184 shares 12,184$304K0.13%+76Timeline
VTVVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 55,780 shares; 2025Q4: 1,567 shares 1,567$299K0.13%-54,213Timeline
SRESEMPRAQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 3,251 shares; 2024Q4: 3,275 shares; 2025Q1: 3,300 shares; 2025Q2: 3,330 shares; 2025Q3: 3,243 shares; 2025Q4: 3,265 shares 3,265$288K0.12%+22Timeline
BILSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 2,835 shares; 2025Q4: 2,874 shares 2,874$263K0.11%+39Timeline
SHYISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 2,652 shares; 2025Q4: 2,668 shares 2,668$221K0.09%+16Timeline
IGSBISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: 17,819 shares; 2025Q1: 17,330 shares; 2025Q2: 17,389 shares; 2025Q3: 4,096 shares; 2025Q4: 4,121 shares 4,121$218K0.09%+25Timeline
HIPSGRANITESHARES ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 523,961 shares; 2024Q4: 584,658 shares; 2025Q1: 597,873 shares; 2025Q2: 616,713 shares; 2025Q3: 597,638 shares; 2025Q4: 15,928 shares 15,928$186K0.08%-581,710Timeline

Sold out in Q4 2025

Positions in the previous quarter's report that this quarter's report no longer lists.

SecurityShares beforeValue beforeType
THROBLACKROCK ETF TRUST204,195$7.73Mshares
EFAISHARES TR7,635$713Kshares
ARKKARK ETF TR5,020$433Kshares
SCHESCHWAB STRATEGIC TR11,208$374Kshares

How Q4 2025 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

FilingRoleAmendmentFiledAcceptedIngested
13F-HR 0001716983-26-000001 base2026-01-23acceptance time not in the bulk data set