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SimpliFi, Inc.

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13F filer, CIK 1716983, SAN DIEGO, CA

SimpliFi, Inc. reported $226,919,869 across 41 holdings for the quarter ended 2025-06-30, in a 13F-HR filed 2025-07-18. Its ten largest share positions make up 82.56% of the portfolio.

Filed (acceptance time not in the bulk data set), ingested 13F-HR 0001085146-25-003975

Period
2025-06-30
Reported value
$227M
Holdings
41
Top 10 weight
82.56%
New
1
Sold out
1

Largest buys vs the previous quarter

SecurityShares changeApprox. value
BONDadded+3,889$358K
DFACnew+8,516$305K
LQDIadded+10,497$276K
SPYadded+375$232K
HIPSadded+18,840$228K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

SecurityShares changeApprox. value
BRK-Bexited-2,193-$1.17M
QEFAreduced-1,090-$93K
VTIreduced-84-$25.5K
NOCreduced-48-$24K
IEFreduced-170-$16.3K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q2 2025

Share positions as resolved from 13F-HR 0001085146-25-003975, largest first. % of portfolio is the value over $226,919,869, the sum of the share positions whose value is usable for ratios (method).

SecurityHistorySharesValue% of portfolioChangeLatest eventTimeline
LQDIISHARES U S ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 1,437,434 shares; 2025Q2: 1,447,931 shares 1,447,931$38.1M16.8%+10,497Timeline
SPYSTATE STR SPDR S&P 500 ETF TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 27,355 shares; 2024Q4: 27,242 shares; 2025Q1: 42,557 shares; 2025Q2: 42,932 shares 42,932$26.5M11.69%+375Timeline
QEFASPDR INDEX SHS FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 259,780 shares; 2024Q4: 263,305 shares; 2025Q1: 259,896 shares; 2025Q2: 258,806 shares 258,806$22.1M9.73%-1,090Timeline
BONDPIMCO ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 205,032 shares; 2025Q2: 208,921 shares 208,921$19.3M8.49%+3,889Timeline
AGGYWISDOMTREE TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 850,131 shares; 2024Q4: 860,814 shares; 2025Q1: 437,346 shares; 2025Q2: 439,659 shares 439,659$19.2M8.45%+2,313Timeline
IWMISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 73,204 shares; 2024Q4: 72,877 shares; 2025Q1: 73,046 shares; 2025Q2: 73,649 shares 73,649$15.9M7%+603Timeline
VIGVANGUARD SPECIALIZED FUNDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 60,104 shares; 2024Q4: 59,593 shares; 2025Q1: 59,915 shares; 2025Q2: 59,939 shares 59,939$12.3M5.41%+24Timeline
SPSBSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: 398,300 shares; 2025Q1: 400,074 shares; 2025Q2: 406,241 shares 406,241$12.3M5.4%+6,167Timeline
DSTLETF SER SOLUTIONSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 204,531 shares; 2024Q4: 202,424 shares; 2025Q1: 202,107 shares; 2025Q2: 203,772 shares 203,772$11.3M4.97%+1,665Timeline
RSPINVESCO EXCHANGE TRADED FD TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 57,874 shares; 2024Q4: 57,637 shares; 2025Q1: 57,464 shares; 2025Q2: 57,626 shares 57,626$10.5M4.62%+162Timeline
HIPSGRANITESHARES ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 523,961 shares; 2024Q4: 584,658 shares; 2025Q1: 597,873 shares; 2025Q2: 616,713 shares 616,713$7.47M3.29%+18,840Timeline
DGREWISDOMTREE TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 195,848 shares; 2024Q4: 196,528 shares; 2025Q1: 200,153 shares; 2025Q2: 200,522 shares 200,522$5.53M2.44%+369Timeline
VFLOVICTORY PORTFOLIOS IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 69,335 shares; 2024Q4: 70,610 shares; 2025Q1: 134,505 shares; 2025Q2: 134,260 shares 134,260$4.75M2.09%-245Timeline
IEFISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 19,872 shares; 2024Q4: 19,771 shares; 2025Q1: 21,200 shares; 2025Q2: 21,030 shares 21,030$2.01M0.89%-170Timeline
VTIVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 4,259 shares; 2024Q4: 4,427 shares; 2025Q1: 4,888 shares; 2025Q2: 4,804 shares 4,804$1.46M0.64%-84Timeline
PWZINVESCO EXCH TRADED FD TR IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 60,706 shares; 2024Q4: 57,749 shares; 2025Q1: 59,449 shares; 2025Q2: 62,431 shares 62,431$1.46M0.64%+2,982Timeline
CMFISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 24,797 shares; 2024Q4: 24,200 shares; 2025Q1: 24,668 shares; 2025Q2: 25,836 shares 25,836$1.44M0.63%+1,168Timeline
VZVERIZON COMMUNICATIONS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 28,187 shares; 2024Q4: 28,468 shares; 2025Q1: 28,767 shares; 2025Q2: 29,046 shares 29,046$1.26M0.55%+279Timeline
AORISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 20,046 shares; 2024Q4: 19,278 shares; 2025Q1: 19,383 shares; 2025Q2: 19,616 shares 19,616$1.21M0.53%+233Timeline
INMUBLACKROCK ETF TRUST IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 45,041 shares; 2024Q4: 45,041 shares; 2025Q1: 45,041 shares; 2025Q2: 45,041 shares 45,041$1.06M0.47%0Timeline
HYMBSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 52,016 shares; 2024Q4: 42,382 shares; 2025Q1: 42,382 shares; 2025Q2: 42,382 shares 42,382$1.05M0.46%0Timeline
IGSBISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: 17,819 shares; 2025Q1: 17,330 shares; 2025Q2: 17,389 shares 17,389$917K0.4%+59Timeline
EFAISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 6,830 shares; 2024Q4: 6,841 shares; 2025Q1: 9,199 shares; 2025Q2: 9,787 shares 9,787$875K0.39%+588Timeline
VTIPVANGUARD MALVERN FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 16,722 shares; 2024Q4: 16,945 shares; 2025Q1: 17,057 shares; 2025Q2: 17,090 shares 17,090$859K0.38%+33Timeline
QQQINVESCO QQQ TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 1,117 shares; 2024Q4: 1,139 shares; 2025Q1: 1,452 shares; 2025Q2: 1,537 shares 1,537$848K0.37%+85Timeline
PVIINVESCO EXCH TRADED FD TR IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 28,733 shares; 2024Q4: 28,733 shares; 2025Q1: 28,733 shares; 2025Q2: 28,733 shares 28,733$712K0.31%0Timeline
XMPTVANECK ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 31,681 shares; 2024Q4: 30,453 shares; 2025Q1: 31,245 shares; 2025Q2: 32,794 shares 32,794$688K0.3%+1,549Timeline
AOAISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,075 shares; 2024Q4: 7,225 shares; 2025Q1: 7,169 shares; 2025Q2: 7,034 shares 7,034$587K0.26%-135Timeline
VXUSVANGUARD STAR FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 6,969 shares; 2024Q4: 7,482 shares; 2025Q1: 8,387 shares; 2025Q2: 8,255 shares 8,255$570K0.25%-132Timeline
PWVINVESCO EXCHANGE TRADED FD TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 8,909 shares; 2024Q4: 8,878 shares; 2025Q1: 8,939 shares; 2025Q2: 9,003 shares 9,003$559K0.25%+64Timeline
ARKKARK ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 5,501 shares; 2024Q4: 5,501 shares; 2025Q1: 7,022 shares; 2025Q2: 6,931 shares 6,931$487K0.21%-91Timeline
PIDINVESCO EXCHANGE TRADED FD TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 21,656 shares; 2024Q4: 21,765 shares; 2025Q1: 21,955 shares; 2025Q2: 22,238 shares 22,238$456K0.2%+283Timeline
SCHESCHWAB STRATEGIC TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 10,064 shares; 2024Q4: 10,126 shares; 2025Q1: 13,635 shares; 2025Q2: 14,433 shares 14,433$435K0.19%+798Timeline
BKLNINVESCO EXCH TRADED FD TR IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 623,827 shares; 2024Q4: 19,471 shares; 2025Q1: 19,607 shares; 2025Q2: 20,528 shares 20,528$429K0.19%+921Timeline
JEPIJ P MORGAN EXCHANGE TRADED FQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,428 shares; 2024Q4: 7,032 shares; 2025Q1: 7,159 shares; 2025Q2: 7,345 shares 7,345$418K0.18%+186Timeline
SPYDSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 10,978 shares; 2024Q4: 9,620 shares; 2025Q1: 9,712 shares; 2025Q2: 9,827 shares 9,827$417K0.18%+115Timeline
BUFRFIRST TR EXCHNG TRADED FD VIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 384,285 shares; 2024Q4: 380,139 shares; 2025Q1: 12,341 shares; 2025Q2: 12,341 shares 12,341$392K0.17%0Timeline
AOMISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 9,075 shares; 2024Q4: 8,337 shares; 2025Q1: 8,409 shares; 2025Q2: 8,443 shares 8,443$389K0.17%+34Timeline
DFACDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 8,516 shares 8,516$305K0.13%newTimeline
NOCNORTHROP GRUMMAN CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 699 shares; 2024Q4: 699 shares; 2025Q1: 629 shares; 2025Q2: 581 shares 581$290K0.13%-48Timeline
SRESEMPRAQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 3,251 shares; 2024Q4: 3,275 shares; 2025Q1: 3,300 shares; 2025Q2: 3,330 shares 3,330$252K0.11%+30Timeline

Sold out in Q2 2025

Positions in the previous quarter's report that this quarter's report no longer lists.

SecurityShares beforeValue beforeType
BRK-BBERKSHIRE HATHAWAY INC DEL2,193$1.17Mshares

How Q2 2025 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

FilingRoleAmendmentFiledAcceptedIngested
13F-HR 0001085146-25-003975 base2025-07-18acceptance time not in the bulk data set