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SimpliFi, Inc.

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13F filer, CIK 1716983, SAN DIEGO, CA

SimpliFi, Inc. reported $233,722,370 across 44 holdings for the quarter ended 2025-09-30, in a 13F-HR filed 2025-10-24. Its ten largest share positions make up 82.28% of the portfolio.

Filed (acceptance time not in the bulk data set), ingested 13F-HR 0001716983-25-000002

Period
2025-09-30
Reported value
$234M
Holdings
44
Top 10 weight
82.28%
New
7
Sold out
4

Largest buys vs the previous quarter

SecurityShares changeApprox. value
IEFadded+199,548$19.2M
VTVnew+55,780$10.4M
THROnew+204,195$7.73M
VTIPadded+15,651$792K
LQDIadded+28,467$766K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

SecurityShares changeApprox. value
AGGYexited-439,659-$19.2M
DSTLreduced-194,714-$11.3M
VFLOexited-134,260-$4.75M
SPYreduced-3,929-$2.62M
QEFAreduced-9,920-$872K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q3 2025

Share positions as resolved from 13F-HR 0001716983-25-000002, largest first. % of portfolio is the value over $233,722,370, the sum of the share positions whose value is usable for ratios (method).

SecurityHistorySharesValue% of portfolioChangeLatest eventTimeline
LQDIISHARES U S ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 1,437,434 shares; 2025Q2: 1,447,931 shares; 2025Q3: 1,476,398 shares 1,476,398$39.7M17%+28,467Timeline
SPYSTATE STR SPDR S&P 500 ETF TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 27,355 shares; 2024Q4: 27,242 shares; 2025Q1: 42,557 shares; 2025Q2: 42,932 shares; 2025Q3: 39,003 shares 39,003$26M11.12%-3,929Timeline
QEFASPDR INDEX SHS FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 259,780 shares; 2024Q4: 263,305 shares; 2025Q1: 259,896 shares; 2025Q2: 258,806 shares; 2025Q3: 248,886 shares 248,886$21.9M9.36%-9,920Timeline
IEFISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 19,872 shares; 2024Q4: 19,771 shares; 2025Q1: 21,200 shares; 2025Q2: 21,030 shares; 2025Q3: 220,578 shares 220,578$21.3M9.1%+199,548Timeline
BONDPIMCO ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 205,032 shares; 2025Q2: 208,921 shares; 2025Q3: 213,359 shares 213,359$19.9M8.52%+4,438Timeline
IWMISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 73,204 shares; 2024Q4: 72,877 shares; 2025Q1: 73,046 shares; 2025Q2: 73,649 shares; 2025Q3: 72,070 shares 72,070$17.4M7.46%-1,579Timeline
VIGVANGUARD SPECIALIZED FUNDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 60,104 shares; 2024Q4: 59,593 shares; 2025Q1: 59,915 shares; 2025Q2: 59,939 shares; 2025Q3: 59,122 shares 59,122$12.8M5.46%-817Timeline
SPSBSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: 398,300 shares; 2025Q1: 400,074 shares; 2025Q2: 406,241 shares; 2025Q3: 401,874 shares 401,874$12.2M5.21%-4,367Timeline
RSPINVESCO EXCHANGE TRADED FD TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 57,874 shares; 2024Q4: 57,637 shares; 2025Q1: 57,464 shares; 2025Q2: 57,626 shares; 2025Q3: 56,701 shares 56,701$10.8M4.6%-925Timeline
VTVVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 55,780 shares 55,780$10.4M4.45%newTimeline
THROBLACKROCK ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 204,195 shares 204,195$7.73M3.31%newTimeline
HIPSGRANITESHARES ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 523,961 shares; 2024Q4: 584,658 shares; 2025Q1: 597,873 shares; 2025Q2: 616,713 shares; 2025Q3: 597,638 shares 597,638$7.05M3.01%-19,075Timeline
DGREWISDOMTREE TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 195,848 shares; 2024Q4: 196,528 shares; 2025Q1: 200,153 shares; 2025Q2: 200,522 shares; 2025Q3: 200,250 shares 200,250$5.74M2.46%-272Timeline
VTIVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 4,259 shares; 2024Q4: 4,427 shares; 2025Q1: 4,888 shares; 2025Q2: 4,804 shares; 2025Q3: 5,200 shares 5,200$1.71M0.73%+396Timeline
VTIPVANGUARD MALVERN FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 16,722 shares; 2024Q4: 16,945 shares; 2025Q1: 17,057 shares; 2025Q2: 17,090 shares; 2025Q3: 32,741 shares 32,741$1.66M0.71%+15,651Timeline
PWZINVESCO EXCH TRADED FD TR IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 60,706 shares; 2024Q4: 57,749 shares; 2025Q1: 59,449 shares; 2025Q2: 62,431 shares; 2025Q3: 69,016 shares 69,016$1.65M0.71%+6,585Timeline
CMFISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 24,797 shares; 2024Q4: 24,200 shares; 2025Q1: 24,668 shares; 2025Q2: 25,836 shares; 2025Q3: 26,035 shares 26,035$1.49M0.64%+199Timeline
VZVERIZON COMMUNICATIONS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 28,187 shares; 2024Q4: 28,468 shares; 2025Q1: 28,767 shares; 2025Q2: 29,046 shares; 2025Q3: 29,333 shares 29,333$1.29M0.55%+287Timeline
AORISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 20,046 shares; 2024Q4: 19,278 shares; 2025Q1: 19,383 shares; 2025Q2: 19,616 shares; 2025Q3: 18,879 shares 18,879$1.22M0.52%-737Timeline
INMUBLACKROCK ETF TRUST IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 45,041 shares; 2024Q4: 45,041 shares; 2025Q1: 45,041 shares; 2025Q2: 45,041 shares; 2025Q3: 45,436 shares 45,436$1.09M0.47%+395Timeline
HYMBSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 52,016 shares; 2024Q4: 42,382 shares; 2025Q1: 42,382 shares; 2025Q2: 42,382 shares; 2025Q3: 34,845 shares 34,845$869K0.37%-7,537Timeline
EFAISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 6,830 shares; 2024Q4: 6,841 shares; 2025Q1: 9,199 shares; 2025Q2: 9,787 shares; 2025Q3: 7,635 shares 7,635$713K0.31%-2,152Timeline
XMPTVANECK ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 31,681 shares; 2024Q4: 30,453 shares; 2025Q1: 31,245 shares; 2025Q2: 32,794 shares; 2025Q3: 32,304 shares 32,304$707K0.3%-490Timeline
VXUSVANGUARD STAR FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 6,969 shares; 2024Q4: 7,482 shares; 2025Q1: 8,387 shares; 2025Q2: 8,255 shares; 2025Q3: 9,031 shares 9,031$663K0.28%+776Timeline
AOAISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,075 shares; 2024Q4: 7,225 shares; 2025Q1: 7,169 shares; 2025Q2: 7,034 shares; 2025Q3: 6,512 shares 6,512$574K0.25%-522Timeline
PWVINVESCO EXCHANGE TRADED FD TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 8,909 shares; 2024Q4: 8,878 shares; 2025Q1: 8,939 shares; 2025Q2: 9,003 shares; 2025Q3: 8,760 shares 8,760$571K0.24%-243Timeline
DSTLETF SER SOLUTIONSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 204,531 shares; 2024Q4: 202,424 shares; 2025Q1: 202,107 shares; 2025Q2: 203,772 shares; 2025Q3: 9,058 shares 9,058$525K0.22%-194,714Timeline
QQQMINVESCO EXCH TRADED FD TR IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 2,042 shares 2,042$505K0.22%newTimeline
PIDINVESCO EXCHANGE TRADED FD TQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 21,656 shares; 2024Q4: 21,765 shares; 2025Q1: 21,955 shares; 2025Q2: 22,238 shares; 2025Q3: 22,419 shares 22,419$477K0.2%+181Timeline
SPYDSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 10,978 shares; 2024Q4: 9,620 shares; 2025Q1: 9,712 shares; 2025Q2: 9,827 shares; 2025Q3: 9,937 shares 9,937$437K0.19%+110Timeline
ARKKARK ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 5,501 shares; 2024Q4: 5,501 shares; 2025Q1: 7,022 shares; 2025Q2: 6,931 shares; 2025Q3: 5,020 shares 5,020$433K0.19%-1,911Timeline
LQDISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 337,232 shares; 2024Q4: 343,149 shares; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 3,874 shares 3,874$432K0.18%newTimeline
JEPIJ P MORGAN EXCHANGE TRADED FQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,428 shares; 2024Q4: 7,032 shares; 2025Q1: 7,159 shares; 2025Q2: 7,345 shares; 2025Q3: 7,493 shares 7,493$428K0.18%+148Timeline
BUFRFIRST TR EXCHNG TRADED FD VIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 384,285 shares; 2024Q4: 380,139 shares; 2025Q1: 12,341 shares; 2025Q2: 12,341 shares; 2025Q3: 12,341 shares 12,341$412K0.18%0Timeline
AOMISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 9,075 shares; 2024Q4: 8,337 shares; 2025Q1: 8,409 shares; 2025Q2: 8,443 shares; 2025Q3: 8,312 shares 8,312$395K0.17%-131Timeline
SCHESCHWAB STRATEGIC TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 10,064 shares; 2024Q4: 10,126 shares; 2025Q1: 13,635 shares; 2025Q2: 14,433 shares; 2025Q3: 11,208 shares 11,208$374K0.16%-3,225Timeline
NOCNORTHROP GRUMMAN CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 699 shares; 2024Q4: 699 shares; 2025Q1: 629 shares; 2025Q2: 581 shares; 2025Q3: 557 shares 557$339K0.15%-24Timeline
DFACDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 8,516 shares; 2025Q3: 8,516 shares 8,516$328K0.14%0Timeline
TLTISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 3,612 shares 3,612$323K0.14%newTimeline
PVIINVESCO EXCH TRADED FD TR IIQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 28,733 shares; 2024Q4: 28,733 shares; 2025Q1: 28,733 shares; 2025Q2: 28,733 shares; 2025Q3: 12,108 shares 12,108$301K0.13%-16,625Timeline
SRESEMPRAQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 3,251 shares; 2024Q4: 3,275 shares; 2025Q1: 3,300 shares; 2025Q2: 3,330 shares; 2025Q3: 3,243 shares 3,243$292K0.12%-87Timeline
BILSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 2,835 shares 2,835$260K0.11%newTimeline
SHYISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 2,652 shares 2,652$220K0.09%newTimeline
IGSBISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: 17,819 shares; 2025Q1: 17,330 shares; 2025Q2: 17,389 shares; 2025Q3: 4,096 shares 4,096$217K0.09%-13,293Timeline

Sold out in Q3 2025

Positions in the previous quarter's report that this quarter's report no longer lists.

SecurityShares beforeValue beforeType
AGGYWISDOMTREE TR439,659$19.2Mshares
VFLOVICTORY PORTFOLIOS II134,260$4.75Mshares
QQQINVESCO QQQ TR1,537$848Kshares
BKLNINVESCO EXCH TRADED FD TR II20,528$429Kshares

How Q3 2025 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

FilingRoleAmendmentFiledAcceptedIngested
13F-HR 0001716983-25-000002 base2025-10-24acceptance time not in the bulk data set