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Holland Advisory Services, Inc.

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13F filer, CIK 1890183, ORMOND BEACH, FL

Holland Advisory Services, Inc. reported $74,646,680 across 47 holdings for the quarter ended 2026-03-31, in a 13F-HR filed 2026-04-07. Its ten largest share positions make up 79.44% of the portfolio.

Filed (acceptance time not in the bulk data set), ingested 13F-HR 0001890183-26-000002

Period
2026-03-31
Reported value
$74.6M
Holdings
47
Top 10 weight
79.44%
New
4
Sold out
2

Largest buys vs the previous quarter

SecurityShares changeApprox. value
FBTCnew+17,060$1.01M
TRVnew+860$251K
RIOnew+2,309$215K
QQQnew+355$205K
JPMadded+263$77.4K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

SecurityShares changeApprox. value
IJHreduced-3,121-$211K
DIAexited-427-$205K
Bexited-4,651-$203K
PMreduced-594-$98.2K
IJRreduced-403-$50.1K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q1 2026

Share positions as resolved from 13F-HR 0001890183-26-000002, largest first. % of portfolio is the value over $74,646,680, the sum of the share positions whose value is usable for ratios (method).

SecurityHistorySharesValue% of portfolioChangeLatest eventTimeline
IVVISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 35,105 shares; 2024Q4: 34,880 shares; 2025Q1: 33,394 shares; 2025Q2: 33,430 shares; 2025Q3: 32,464 shares; 2025Q4: 32,849 shares; 2026Q1: 32,907 shares 32,907$21.5M28.8%+58Timeline
IJHISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 204,421 shares; 2024Q4: 211,085 shares; 2025Q1: 267,450 shares; 2025Q2: 266,583 shares; 2025Q3: 262,827 shares; 2025Q4: 267,813 shares; 2026Q1: 264,692 shares 264,692$17.9M23.95%-3,121Timeline
IJRISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 2,693 shares; 2024Q4: 2,697 shares; 2025Q1: 62,455 shares; 2025Q2: 74,144 shares; 2025Q3: 76,839 shares; 2025Q4: 79,787 shares; 2026Q1: 79,384 shares 79,384$9.87M13.22%-403Timeline
VTIVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 7,713 shares; 2024Q4: 7,953 shares; 2025Q1: 7,941 shares; 2025Q2: 7,851 shares; 2025Q3: 7,781 shares; 2025Q4: 7,713 shares; 2026Q1: 7,686 shares 7,686$2.47M3.3%-27Timeline
AAPLAPPLE INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 7,845 shares; 2024Q4: 7,846 shares; 2025Q1: 7,848 shares; 2025Q2: 7,875 shares; 2025Q3: 7,748 shares; 2025Q4: 7,650 shares; 2026Q1: 7,652 shares 7,652$1.94M2.6%+2Timeline
MSFTMICROSOFT CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 3,608 shares; 2024Q4: 2,585 shares; 2025Q1: 2,586 shares; 2025Q2: 3,108 shares; 2025Q3: 3,318 shares; 2025Q4: 3,320 shares; 2026Q1: 3,322 shares 3,322$1.23M1.65%+2Timeline
PMPHILIP MORRIS INTL INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 8,244 shares; 2024Q4: 8,253 shares; 2025Q1: 7,605 shares; 2025Q2: 7,612 shares; 2025Q3: 7,554 shares; 2025Q4: 7,566 shares; 2026Q1: 6,972 shares 6,972$1.15M1.54%-594Timeline
JPMJPMORGAN CHASE & COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 3,593 shares; 2024Q4: 3,717 shares; 2025Q1: 3,719 shares; 2025Q2: 3,721 shares; 2025Q3: 3,723 shares; 2025Q4: 3,599 shares; 2026Q1: 3,862 shares 3,862$1.14M1.52%+263Timeline
IWPISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 8,938 shares; 2024Q4: 8,946 shares; 2025Q1: 8,982 shares; 2025Q2: 8,915 shares; 2025Q3: 8,872 shares; 2025Q4: 8,822 shares; 2026Q1: 8,825 shares 8,825$1.13M1.51%+3Timeline
FBTCFIDELITY WISE ORIGIN BITCOINQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: 17,060 shares 17,060$1.01M1.35%newTimeline
IEFAISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 11,090 shares; 2024Q4: 10,613 shares; 2025Q1: 10,613 shares; 2025Q2: 10,961 shares; 2025Q3: 10,961 shares; 2025Q4: 11,073 shares; 2026Q1: 10,923 shares 10,923$989K1.32%-150Timeline
WMTWALMART INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 7,028 shares; 2024Q4: 7,028 shares; 2025Q1: 7,029 shares; 2025Q2: 7,030 shares; 2025Q3: 7,031 shares; 2025Q4: 7,031 shares; 2026Q1: 6,993 shares 6,993$869K1.16%-38Timeline
XOMEXXON MOBIL CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 5,709 shares; 2024Q4: 5,844 shares; 2025Q1: 5,847 shares; 2025Q2: 5,250 shares; 2025Q3: 5,253 shares; 2025Q4: 4,908 shares; 2026Q1: 4,908 shares 4,908$833K1.12%0Timeline
MCDMCDONALDS CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 2,514 shares; 2024Q4: 2,507 shares; 2025Q1: 2,508 shares; 2025Q2: 2,508 shares; 2025Q3: 2,509 shares; 2025Q4: 2,510 shares; 2026Q1: 2,496 shares 2,496$776K1.04%-14Timeline
CATCATERPILLAR INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 862 shares; 2024Q4: 863 shares; 2025Q1: 863 shares; 2025Q2: 864 shares; 2025Q3: 864 shares; 2025Q4: 864 shares; 2026Q1: 865 shares 865$613K0.82%+1Timeline
JNJJOHNSON & JOHNSONQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 2,343 shares; 2024Q4: 2,344 shares; 2025Q1: 2,346 shares; 2025Q2: 2,347 shares; 2025Q3: 2,348 shares; 2025Q4: 2,349 shares; 2026Q1: 2,429 shares 2,429$594K0.8%+80Timeline
VTVVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 3,065 shares; 2024Q4: 2,991 shares; 2025Q1: 3,008 shares; 2025Q2: 3,008 shares; 2025Q3: 3,025 shares; 2025Q4: 3,027 shares; 2026Q1: 2,936 shares 2,936$576K0.77%-91Timeline
CVXCHEVRON CORPORATIONQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 1,211 shares; 2025Q2: 2,712 shares; 2025Q3: 2,713 shares; 2025Q4: 2,627 shares; 2026Q1: 2,627 shares 2,627$544K0.73%0Timeline
PGPROCTER & GAMBLE COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 3,733 shares; 2024Q4: 3,734 shares; 2025Q1: 3,735 shares; 2025Q2: 3,736 shares; 2025Q3: 3,738 shares; 2025Q4: 3,739 shares; 2026Q1: 3,740 shares 3,740$540K0.72%+1Timeline
AMGNAMGEN INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 1,340 shares; 2024Q4: 1,342 shares; 2025Q1: 1,343 shares; 2025Q2: 1,345 shares; 2025Q3: 1,406 shares; 2025Q4: 1,469 shares; 2026Q1: 1,472 shares 1,472$518K0.69%+3Timeline
MOALTRIA GROUP INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 7,710 shares; 2024Q4: 7,710 shares; 2025Q1: 7,710 shares; 2025Q2: 7,710 shares; 2025Q3: 7,710 shares; 2025Q4: 7,710 shares; 2026Q1: 7,710 shares 7,710$509K0.68%0Timeline
DELLDELL TECHNOLOGIES INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 2,166 shares; 2024Q4: 2,153 shares; 2025Q1: 2,786 shares; 2025Q2: 2,811 shares; 2025Q3: 2,822 shares; 2025Q4: 2,821 shares; 2026Q1: 2,834 shares 2,834$465K0.62%+13Timeline
IVWISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 4,066 shares; 2024Q4: 4,071 shares; 2025Q1: 4,076 shares; 2025Q2: 4,080 shares; 2025Q3: 4,085 shares; 2025Q4: 4,089 shares; 2026Q1: 4,093 shares 4,093$463K0.62%+4Timeline
MDLZMONDELEZ INTL INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 8,867 shares; 2024Q4: 7,640 shares; 2025Q1: 7,654 shares; 2025Q2: 7,666 shares; 2025Q3: 7,678 shares; 2025Q4: 7,692 shares; 2026Q1: 7,708 shares 7,708$444K0.6%+16Timeline
BROBROWN & BROWN INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 7,356 shares; 2024Q4: 7,364 shares; 2025Q1: 7,373 shares; 2025Q2: 7,381 shares; 2025Q3: 7,391 shares; 2025Q4: 7,064 shares; 2026Q1: 6,427 shares 6,427$419K0.56%-637Timeline
IWSISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 3,124 shares; 2024Q4: 3,115 shares; 2025Q1: 3,089 shares; 2025Q2: 3,101 shares; 2025Q3: 3,114 shares; 2025Q4: 2,791 shares; 2026Q1: 2,797 shares 2,797$408K0.55%+6Timeline
VIGVANGUARD SPECIALIZED FUNDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 1,780 shares; 2024Q4: 1,780 shares; 2025Q1: 1,780 shares; 2025Q2: 1,780 shares; 2025Q3: 1,780 shares; 2025Q4: 1,780 shares; 2026Q1: 1,780 shares 1,780$383K0.51%0Timeline
HUBBHUBBELL INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 810 shares; 2024Q4: 767 shares; 2025Q1: 767 shares; 2025Q2: 767 shares; 2025Q3: 767 shares; 2025Q4: 767 shares; 2026Q1: 767 shares 767$376K0.5%0Timeline
NVDANVIDIA CORPORATIONQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 3,199 shares; 2024Q4: 2,017 shares; 2025Q1: 2,017 shares; 2025Q2: 2,017 shares; 2025Q3: 2,017 shares; 2025Q4: 2,017 shares; 2026Q1: 2,017 shares 2,017$352K0.47%0Timeline
CSCOCISCO SYS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 4,194 shares; 2024Q4: 4,095 shares; 2025Q1: 4,103 shares; 2025Q2: 4,112 shares; 2025Q3: 4,203 shares; 2025Q4: 4,284 shares; 2026Q1: 4,298 shares 4,298$334K0.45%+14Timeline
IWOISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 998 shares; 2024Q4: 1,001 shares; 2025Q1: 1,003 shares; 2025Q2: 1,004 shares; 2025Q3: 1,005 shares; 2025Q4: 1,007 shares; 2026Q1: 1,008 shares 1,008$316K0.42%+1Timeline
XLFSELECT SECTOR SPDR TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 6,620 shares; 2024Q4: 6,370 shares; 2025Q1: 6,370 shares; 2025Q2: 6,370 shares; 2025Q3: 6,370 shares; 2025Q4: 6,370 shares; 2026Q1: 6,370 shares 6,370$314K0.42%0Timeline
VBRVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 1,388 shares; 2024Q4: 1,396 shares; 2025Q1: 1,405 shares; 2025Q2: 1,405 shares; 2025Q3: 1,411 shares; 2025Q4: 1,417 shares; 2026Q1: 1,420 shares 1,420$308K0.41%+3Timeline
PNWPINNACLE WEST CAP CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 2,976 shares; 2025Q3: 2,976 shares; 2025Q4: 2,976 shares; 2026Q1: 2,976 shares 2,976$300K0.4%0Timeline
IBMINTERNATIONAL BUSINESS MACHSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 1,253 shares; 2024Q4: 1,290 shares; 2025Q1: 1,445 shares; 2025Q2: 1,349 shares; 2025Q3: 1,247 shares; 2025Q4: 1,170 shares; 2026Q1: 1,176 shares 1,176$285K0.38%+6Timeline
MRKMERCK & CO INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 2,360 shares; 2026Q1: 2,360 shares 2,360$284K0.38%0Timeline
CCLCARNIVAL CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 13,386 shares; 2024Q4: 13,486 shares; 2025Q1: 13,376 shares; 2025Q2: 13,361 shares; 2025Q3: 11,134 shares; 2025Q4: 10,391 shares; 2026Q1: 10,437 shares 10,437$270K0.36%+46Timeline
TRVTRAVELERS COMPANIES INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: 860 shares 860$251K0.34%newTimeline
VVISA INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 824 shares; 2024Q4: 824 shares; 2025Q1: 824 shares; 2025Q2: 824 shares; 2025Q3: 824 shares; 2025Q4: 825 shares; 2026Q1: 825 shares 825$249K0.33%0Timeline
DISDISNEY WALT COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 2,556 shares; 2024Q4: 2,541 shares; 2025Q1: 2,542 shares; 2025Q2: 2,542 shares; 2025Q3: 2,543 shares; 2025Q4: 2,543 shares; 2026Q1: 2,494 shares 2,494$240K0.32%-49Timeline
MMM3M COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 1,586 shares; 2025Q3: 1,586 shares; 2025Q4: 1,586 shares; 2026Q1: 1,586 shares 1,586$230K0.31%0Timeline
SOSOUTHERN COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 2,171 shares; 2025Q4: 2,356 shares; 2026Q1: 2,381 shares 2,381$230K0.31%+25Timeline
IJJISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 1,785 shares; 2024Q4: 1,794 shares; 2025Q1: 1,801 shares; 2025Q2: 1,808 shares; 2025Q3: 1,624 shares; 2025Q4: 1,625 shares; 2026Q1: 1,626 shares 1,626$215K0.29%+1Timeline
RIORIO TINTO PLCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: 2,309 shares 2,309$215K0.29%newTimeline
BACBANK OF AMER CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 4,396 shares; 2025Q3: 4,400 shares; 2025Q4: 4,403 shares; 2026Q1: 4,407 shares 4,407$215K0.29%+4Timeline
CMCSACOMCAST CORP NEWQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 7,407 shares; 2024Q4: 7,408 shares; 2025Q1: 7,408 shares; 2025Q2: 7,409 shares; 2025Q3: 7,409 shares; 2025Q4: 7,410 shares; 2026Q1: 7,411 shares 7,411$213K0.29%+1Timeline
QQQINVESCO QQQ TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q2: restricted; 2024Q3: 1,081 shares; 2024Q4: 975 shares; 2025Q1: 975 shares; 2025Q2: 1,075 shares; 2025Q3: 1,075 shares; 2025Q4: not reported; 2026Q1: 355 shares 355$205K0.27%newTimeline

Sold out in Q1 2026

Positions in the previous quarter's report that this quarter's report no longer lists.

SecurityShares beforeValue beforeType
DIASTATE STR SPDR DOW JONES IND427$205Kshares
BBARRICK MNG CORP4,651$203Kshares

How Q1 2026 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

FilingRoleAmendmentFiledAcceptedIngested
13F-HR 0001890183-26-000002 base2026-04-07acceptance time not in the bulk data set