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Holland Advisory Services, Inc.

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13F filer, CIK 1890183, ORMOND BEACH, FL

Holland Advisory Services, Inc. reported $72,809,728 across 45 holdings for the quarter ended 2025-09-30, in a 13F-HR filed 2025-10-14. Its ten largest share positions make up 80.86% of the portfolio.

Filed (acceptance time not in the bulk data set), ingested 13F-HR 0001890183-25-000006

Period
2025-09-30
Reported value
$72.8M
Holdings
45
Top 10 weight
80.86%
New
3
Sold out
0

Largest buys vs the previous quarter

SecurityShares changeApprox. value
IJRadded+2,695$320K
HDnew+543$220K
SOnew+2,171$206K
OKEnew+2,771$202K
MSFTadded+210$109K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

SecurityShares changeApprox. value
IVVreduced-966-$647K
IJHreduced-3,756-$245K
CCLreduced-2,227-$64.4K
AAPLreduced-127-$32.3K
IBMreduced-102-$28.8K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q3 2025

Share positions as resolved from 13F-HR 0001890183-25-000006, largest first. % of portfolio is the value over $72,809,728, the sum of the share positions whose value is usable for ratios (method).

SecurityHistorySharesValue% of portfolioChangeLatest eventTimeline
IVVISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 35,105 shares; 2024Q4: 34,880 shares; 2025Q1: 33,394 shares; 2025Q2: 33,430 shares; 2025Q3: 32,464 shares 32,464$21.7M29.84%-966Timeline
IJHISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 204,421 shares; 2024Q4: 211,085 shares; 2025Q1: 267,450 shares; 2025Q2: 266,583 shares; 2025Q3: 262,827 shares 262,827$17.2M23.56%-3,756Timeline
IJRISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 2,693 shares; 2024Q4: 2,697 shares; 2025Q1: 62,455 shares; 2025Q2: 74,144 shares; 2025Q3: 76,839 shares 76,839$9.13M12.54%+2,695Timeline
VTIVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,713 shares; 2024Q4: 7,953 shares; 2025Q1: 7,941 shares; 2025Q2: 7,851 shares; 2025Q3: 7,781 shares 7,781$2.55M3.51%-70Timeline
AAPLAPPLE INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,845 shares; 2024Q4: 7,846 shares; 2025Q1: 7,848 shares; 2025Q2: 7,875 shares; 2025Q3: 7,748 shares 7,748$1.97M2.71%-127Timeline
MSFTMICROSOFT CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 3,608 shares; 2024Q4: 2,585 shares; 2025Q1: 2,586 shares; 2025Q2: 3,108 shares; 2025Q3: 3,318 shares 3,318$1.72M2.36%+210Timeline
IWPISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 8,938 shares; 2024Q4: 8,946 shares; 2025Q1: 8,982 shares; 2025Q2: 8,915 shares; 2025Q3: 8,872 shares 8,872$1.26M1.74%-43Timeline
PMPHILIP MORRIS INTL INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 8,244 shares; 2024Q4: 8,253 shares; 2025Q1: 7,605 shares; 2025Q2: 7,612 shares; 2025Q3: 7,554 shares 7,554$1.23M1.68%-58Timeline
JPMJPMORGAN CHASE & COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 3,593 shares; 2024Q4: 3,717 shares; 2025Q1: 3,719 shares; 2025Q2: 3,721 shares; 2025Q3: 3,723 shares 3,723$1.17M1.61%+2Timeline
IEFAISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 11,090 shares; 2024Q4: 10,613 shares; 2025Q1: 10,613 shares; 2025Q2: 10,961 shares; 2025Q3: 10,961 shares 10,961$957K1.31%0Timeline
MCDMCDONALDS CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 2,514 shares; 2024Q4: 2,507 shares; 2025Q1: 2,508 shares; 2025Q2: 2,508 shares; 2025Q3: 2,509 shares 2,509$762K1.05%+1Timeline
WMTWALMART INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,028 shares; 2024Q4: 7,028 shares; 2025Q1: 7,029 shares; 2025Q2: 7,030 shares; 2025Q3: 7,031 shares 7,031$725K1%+1Timeline
BROBROWN & BROWN INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,356 shares; 2024Q4: 7,364 shares; 2025Q1: 7,373 shares; 2025Q2: 7,381 shares; 2025Q3: 7,391 shares 7,391$693K0.95%+10Timeline
QQQINVESCO QQQ TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 1,081 shares; 2024Q4: 975 shares; 2025Q1: 975 shares; 2025Q2: 1,075 shares; 2025Q3: 1,075 shares 1,075$645K0.89%0Timeline
XOMEXXON MOBIL CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 5,709 shares; 2024Q4: 5,844 shares; 2025Q1: 5,847 shares; 2025Q2: 5,250 shares; 2025Q3: 5,253 shares 5,253$592K0.81%+3Timeline
PGPROCTER & GAMBLE COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 3,733 shares; 2024Q4: 3,734 shares; 2025Q1: 3,735 shares; 2025Q2: 3,736 shares; 2025Q3: 3,738 shares 3,738$574K0.79%+2Timeline
VTVVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 3,065 shares; 2024Q4: 2,991 shares; 2025Q1: 3,008 shares; 2025Q2: 3,008 shares; 2025Q3: 3,025 shares 3,025$564K0.77%+17Timeline
MOALTRIA GROUP INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,710 shares; 2024Q4: 7,710 shares; 2025Q1: 7,710 shares; 2025Q2: 7,710 shares; 2025Q3: 7,710 shares 7,710$509K0.7%0Timeline
IVWISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 4,066 shares; 2024Q4: 4,071 shares; 2025Q1: 4,076 shares; 2025Q2: 4,080 shares; 2025Q3: 4,085 shares 4,085$493K0.68%+5Timeline
MDLZMONDELEZ INTL INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 8,867 shares; 2024Q4: 7,640 shares; 2025Q1: 7,654 shares; 2025Q2: 7,666 shares; 2025Q3: 7,678 shares 7,678$480K0.66%+12Timeline
JNJJOHNSON & JOHNSONQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 2,343 shares; 2024Q4: 2,344 shares; 2025Q1: 2,346 shares; 2025Q2: 2,347 shares; 2025Q3: 2,348 shares 2,348$435K0.6%+1Timeline
IWSISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 3,124 shares; 2024Q4: 3,115 shares; 2025Q1: 3,089 shares; 2025Q2: 3,101 shares; 2025Q3: 3,114 shares 3,114$435K0.6%+13Timeline
CVXCHEVRON CORPORATIONQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: 1,211 shares; 2025Q2: 2,712 shares; 2025Q3: 2,713 shares 2,713$421K0.58%+1Timeline
CATCATERPILLAR INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 862 shares; 2024Q4: 863 shares; 2025Q1: 863 shares; 2025Q2: 864 shares; 2025Q3: 864 shares 864$412K0.57%0Timeline
DELLDELL TECHNOLOGIES INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 2,166 shares; 2024Q4: 2,153 shares; 2025Q1: 2,786 shares; 2025Q2: 2,811 shares; 2025Q3: 2,822 shares 2,822$400K0.55%+11Timeline
AMGNAMGEN INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 1,340 shares; 2024Q4: 1,342 shares; 2025Q1: 1,343 shares; 2025Q2: 1,345 shares; 2025Q3: 1,406 shares 1,406$397K0.55%+61Timeline
VIGVANGUARD SPECIALIZED FUNDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 1,780 shares; 2024Q4: 1,780 shares; 2025Q1: 1,780 shares; 2025Q2: 1,780 shares; 2025Q3: 1,780 shares 1,780$384K0.53%0Timeline
NVDANVIDIA CORPORATIONQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 3,199 shares; 2024Q4: 2,017 shares; 2025Q1: 2,017 shares; 2025Q2: 2,017 shares; 2025Q3: 2,017 shares 2,017$376K0.52%0Timeline
IBMINTERNATIONAL BUSINESS MACHSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 1,253 shares; 2024Q4: 1,290 shares; 2025Q1: 1,445 shares; 2025Q2: 1,349 shares; 2025Q3: 1,247 shares 1,247$352K0.48%-102Timeline
XLFSELECT SECTOR SPDR TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 6,620 shares; 2024Q4: 6,370 shares; 2025Q1: 6,370 shares; 2025Q2: 6,370 shares; 2025Q3: 6,370 shares 6,370$343K0.47%0Timeline
HUBBHUBBELL INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 810 shares; 2024Q4: 767 shares; 2025Q1: 767 shares; 2025Q2: 767 shares; 2025Q3: 767 shares 767$330K0.45%0Timeline
CCLCARNIVAL CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 13,386 shares; 2024Q4: 13,486 shares; 2025Q1: 13,376 shares; 2025Q2: 13,361 shares; 2025Q3: 11,134 shares 11,134$322K0.44%-2,227Timeline
IWOISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 998 shares; 2024Q4: 1,001 shares; 2025Q1: 1,003 shares; 2025Q2: 1,004 shares; 2025Q3: 1,005 shares 1,005$322K0.44%+1Timeline
VBRVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 1,388 shares; 2024Q4: 1,396 shares; 2025Q1: 1,405 shares; 2025Q2: 1,405 shares; 2025Q3: 1,411 shares 1,411$295K0.4%+6Timeline
DISDISNEY WALT COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 2,556 shares; 2024Q4: 2,541 shares; 2025Q1: 2,542 shares; 2025Q2: 2,542 shares; 2025Q3: 2,543 shares 2,543$291K0.4%+1Timeline
CSCOCISCO SYS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 4,194 shares; 2024Q4: 4,095 shares; 2025Q1: 4,103 shares; 2025Q2: 4,112 shares; 2025Q3: 4,203 shares 4,203$288K0.39%+91Timeline
VVISA INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 824 shares; 2024Q4: 824 shares; 2025Q1: 824 shares; 2025Q2: 824 shares; 2025Q3: 824 shares 824$281K0.39%0Timeline
PNWPINNACLE WEST CAP CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 2,976 shares; 2025Q3: 2,976 shares 2,976$267K0.37%0Timeline
MMM3M COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 1,586 shares; 2025Q3: 1,586 shares 1,586$246K0.34%0Timeline
CMCSACOMCAST CORP NEWQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 7,407 shares; 2024Q4: 7,408 shares; 2025Q1: 7,408 shares; 2025Q2: 7,409 shares; 2025Q3: 7,409 shares 7,409$233K0.32%0Timeline
BACBANK OF AMER CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 4,396 shares; 2025Q3: 4,400 shares 4,400$227K0.31%+4Timeline
HDHOME DEPOT INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 544 shares; 2024Q4: 544 shares; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 543 shares 543$220K0.3%newTimeline
IJJISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 1,785 shares; 2024Q4: 1,794 shares; 2025Q1: 1,801 shares; 2025Q2: 1,808 shares; 2025Q3: 1,624 shares 1,624$211K0.29%-184Timeline
SOSOUTHERN COQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: not reported; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: 2,171 shares 2,171$206K0.28%newTimeline
OKEONEOK INC NEWQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: 2,212 shares; 2024Q4: 2,232 shares; 2025Q1: 2,255 shares; 2025Q2: not reported; 2025Q3: 2,771 shares 2,771$202K0.28%newTimeline

How Q3 2025 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

FilingRoleAmendmentFiledAcceptedIngested
13F-HR 0001890183-25-000006 base2025-10-14acceptance time not in the bulk data set