Skip to content

13F-HR filed by Holland Advisory Services, Inc.

Holland Advisory Services, Inc. filed this 13F-HR for the quarter ended 2026-03-31, filed 2026-04-07, with 47 holding rows worth $74,646,680.

Accession
0001890183-26-000002
Filed
2026-04-07
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q1 2026

A holdings report, 47 entries on the cover page, a total value of $74,646,680 stated on the cover page (in dollars after the unit check, H1), rows summing to $74,646,680 with VALUE read as dollars as filed, 13F file number 028-21515. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
ISHARES TR CORE S&P 500 ETF464287200SHS32,907$21,494,998dollars as filed
IJH464287507COM264,692$17,874,657dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS79,384$9,868,241dollars as filed
VTI922908769COM7,686$2,465,894dollars as filed
Apple Inc037833100COM7,652$1,941,897dollars as filed
Microsoft Corp594918104COM3,322$1,229,690dollars as filed
Philip Morris International Inc.718172109COM6,972$1,152,829dollars as filed
JPMorgan Chase & Co46625H100COM3,862$1,136,124dollars as filed
ISHARES RUSSELL MID-CAP GROWTH ETF464287481ETF8,825$1,130,665dollars as filed
Fidelity Wise Origin Bitcoin Fund315948109SHS17,060$1,007,052dollars as filed
iShares Core MSCI EAFE ETF46432F842SHS10,923$988,854dollars as filed
Walmart Inc.931142103COM6,993$869,123dollars as filed
EXXON MOBIL CORP30231G102COM4,908$832,691dollars as filed
McDonalds Corporation580135101COM2,496$775,582dollars as filed
Caterpillar Inc.149123101COM865$612,583dollars as filed
Johnson & Johnson478160104COM2,429$593,682dollars as filed
Vanguard Value ETF922908744SHS2,936$575,953dollars as filed
Chevron Corporation166764100COM2,627$543,515dollars as filed
Procter & Gamble Co742718109COM3,740$540,261dollars as filed
Amgen Inc.031162100COM1,472$518,093dollars as filed
Altria Group Inc02209S103COM7,710$508,814dollars as filed
DELL TECHNOLOGIES INC CL C24703L202Stock2,834$465,115dollars as filed
iShares S&P 500 Growth ETF464287309SHS4,093$462,950dollars as filed
Mondelez International,Inc. Class A609207105COM7,708$444,268dollars as filed
BROWN & BROWN INC COM115236101Stock6,427$419,118dollars as filed
ISHARES RUSSELL MID-CAP VALUE ETF464287473ETF2,797$407,612dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,780$382,807dollars as filed
HUBBELL INC COM443510607Stock767$376,264dollars as filed
NVIDIA Corp67066G104COM2,017$351,789dollars as filed
Cisco Systems,Inc.17275R102COM4,298$333,506dollars as filed
ISHARES TR464287648RUS 2000 GRW ETF1,008$316,174dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS6,370$314,487dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,420$308,452dollars as filed
PINNACLE WEST CAP CORP723484101COM2,976$299,832dollars as filed
International Business Machines Corporation459200101COM1,176$284,965dollars as filed
Merck & Co.,Inc.58933Y105COM2,360$283,926dollars as filed
CARNIVAL CORP COMMON STOCK143658300Stock10,437$270,122dollars as filed
TRAVELERS COMPANIES INC COM89417E109Stock860$250,845dollars as filed
Visa Inc92826C839COM825$249,212dollars as filed
Walt Disney Co254687106COM2,494$240,350dollars as filed
3M CO COM88579Y101Stock1,586$230,350dollars as filed
Southern Company842587107COM2,381$229,839dollars as filed
iShares S&P Mid-Cap 400 Value ETF464287705SHS1,626$215,430dollars as filed
RIO TINTO PLC SPONSORED ADR767204100ADR2,309$215,428dollars as filed
Bank of America Corp060505104COM4,407$214,857dollars as filed
Comcast Corp20030N101COM7,411$212,758dollars as filed
INVESCO QQQ TR46090E103COM355$205,026dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001890183-26-000002this filing2026-04-07acceptance time not in the bulk data set