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13F-HR filed by Holland Advisory Services, Inc.

Holland Advisory Services, Inc. filed this 13F-HR for the quarter ended 2025-09-30, filed 2025-10-14, with 45 holding rows worth $72,809,728.

Accession
0001890183-25-000006
Filed
2025-10-14
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q3 2025

A holdings report, 45 entries on the cover page, a total value of $72,809,728 stated on the cover page (in dollars after the unit check, H1), rows summing to $72,809,728 with VALUE read as dollars as filed, 13F file number 028-21515. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
ISHARES TR CORE S&P 500 ETF464287200SHS32,464$21,728,092dollars as filed
IJH464287507COM262,827$17,152,070dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS76,839$9,130,725dollars as filed
VTI922908769COM7,781$2,553,410dollars as filed
Apple Inc037833100COM7,748$1,972,811dollars as filed
Microsoft Corp594918104COM3,318$1,718,363dollars as filed
ISHARES RUSSELL MID-CAP GROWTH ETF464287481ETF8,872$1,263,455dollars as filed
Philip Morris International Inc.718172109COM7,554$1,225,188dollars as filed
JPMorgan Chase & Co46625H100COM3,723$1,174,278dollars as filed
iShares Core MSCI EAFE ETF46432F842SHS10,961$957,012dollars as filed
McDonalds Corporation580135101COM2,509$762,490dollars as filed
Walmart Inc.931142103COM7,031$724,590dollars as filed
BROWN & BROWN INC COM115236101Stock7,391$693,197dollars as filed
INVESCO QQQ TR46090E103COM1,075$645,398dollars as filed
EXXON MOBIL CORP30231G102COM5,253$592,292dollars as filed
Procter & Gamble Co742718109COM3,738$574,291dollars as filed
Vanguard Value ETF922908744SHS3,025$564,064dollars as filed
Altria Group Inc02209S103COM7,710$509,354dollars as filed
iShares S&P 500 Growth ETF464287309SHS4,085$493,138dollars as filed
Mondelez International,Inc. Class A609207105COM7,678$479,628dollars as filed
Johnson & Johnson478160104COM2,348$435,368dollars as filed
ISHARES RUSSELL MID-CAP VALUE ETF464287473ETF3,114$434,885dollars as filed
Chevron Corporation166764100COM2,713$421,319dollars as filed
Caterpillar Inc.149123101COM864$412,359dollars as filed
DELL TECHNOLOGIES INC CL C24703L202Stock2,822$400,100dollars as filed
Amgen Inc.031162100COM1,406$396,872dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,780$384,106dollars as filed
NVIDIA Corp67066G104COM2,017$376,318dollars as filed
International Business Machines Corporation459200101COM1,247$351,925dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS6,370$343,152dollars as filed
HUBBELL INC COM443510607Stock767$329,931dollars as filed
CARNIVAL CORP COMMON STOCK143658300Stock11,134$321,877dollars as filed
ISHARES TR464287648RUS 2000 GRW ETF1,005$321,634dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,411$294,584dollars as filed
Walt Disney Co254687106COM2,543$291,205dollars as filed
Cisco Systems,Inc.17275R102COM4,203$287,566dollars as filed
Visa Inc92826C839COM824$281,464dollars as filed
PINNACLE WEST CAP CORP723484101COM2,976$266,828dollars as filed
3M CO COM88579Y101Stock1,586$246,132dollars as filed
Comcast Corp20030N101COM7,409$232,800dollars as filed
Bank of America Corp060505104COM4,400$226,991dollars as filed
Home Depot, Inc437076102COM543$219,867dollars as filed
iShares S&P Mid-Cap 400 Value ETF464287705SHS1,624$210,662dollars as filed
Southern Company842587107COM2,171$205,759dollars as filed
ONEOK INC NEW682680103COM2,771$202,178dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001890183-25-000006this filing2025-10-14acceptance time not in the bulk data set