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GEN Financial Management, INC.

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13F filer, CIK 2032497, PLYMOUTH, MN

GEN Financial Management, INC. reported $158,827,072 across 47 holdings for the quarter ended 2025-12-31, in a 13F-HR filed 2026-01-15. Its ten largest share positions make up 81.46% of the portfolio.

Filed (acceptance time not in the bulk data set), ingested 13F-HR 0002032497-26-000001

Period
2025-12-31
Reported value
$159M
Holdings
47
Top 10 weight
81.46%
New
5
Sold out
2

Largest buys vs the previous quarter

SecurityShares changeApprox. value
FSMDnew+298,664$13.2M
DFISadded+250,061$8.24M
VCRBnew+102,641$8M
VIGadded+23,342$5.13M
SCHXadded+176,498$4.75M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

SecurityShares changeApprox. value
VUSBexited-37,654-$1.88M
VBexited-1,948-$496K
VIGIreduced-2,999-$274K
AVUVreduced-1,231-$126K
VVreduced-317-$99.8K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q4 2025

Share positions as resolved from 13F-HR 0002032497-26-000001, largest first. % of portfolio is the value over $158,827,072, the sum of the share positions whose value is usable for ratios (method).

SecurityHistorySharesValue% of portfolioChangeLatest eventTimeline
VIGVANGUARD SPECIALIZED FUNDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 142,603 shares; 2025Q1: 141,051 shares; 2025Q2: 100,550 shares; 2025Q3: 90,080 shares; 2025Q4: 113,422 shares 113,422$24.9M15.69%+23,342Timeline
SCHXSCHWAB STRATEGIC TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,116,276 shares; 2025Q1: 1,112,544 shares; 2025Q2: 808,868 shares; 2025Q3: 719,332 shares; 2025Q4: 895,830 shares 895,830$24.1M15.18%+176,498Timeline
VIGIVANGUARD WHITEHALL FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 319,877 shares; 2025Q1: 315,671 shares; 2025Q2: 222,559 shares; 2025Q3: 201,290 shares; 2025Q4: 198,291 shares 198,291$18.1M11.42%-2,999Timeline
VGSHVANGUARD SCOTTSDALE FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 336,919 shares; 2025Q1: 331,725 shares; 2025Q2: 220,398 shares; 2025Q3: 193,066 shares; 2025Q4: 232,259 shares 232,259$13.6M8.59%+39,193Timeline
FSMDFIDELITY COVINGTON TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 298,664 shares 298,664$13.2M8.3%newTimeline
COWZPACER FDS TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 309,296 shares; 2025Q1: 309,472 shares; 2025Q2: 224,405 shares; 2025Q3: 199,182 shares; 2025Q4: 202,860 shares 202,860$12.3M7.71%+3,678Timeline
DFISDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 8,322 shares; 2025Q1: 10,723 shares; 2025Q2: 59,849 shares; 2025Q3: 56,567 shares; 2025Q4: 306,628 shares 306,628$10.1M6.36%+250,061Timeline
VCRBVANGUARD MALVERN FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 102,641 shares 102,641$8M5.03%newTimeline
SLYGSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 4,927 shares; 2025Q2: 32,028 shares; 2025Q3: 29,647 shares; 2025Q4: 29,113 shares 29,113$2.74M1.73%-534Timeline
BNDVANGUARD BD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 31,791 shares; 2025Q2: 30,850 shares; 2025Q3: 31,047 shares; 2025Q4: 31,094 shares 31,094$2.3M1.45%+47Timeline
VTEBVANGUARD MUN BD FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 64,518 shares; 2025Q1: 55,702 shares; 2025Q2: 53,181 shares; 2025Q3: 38,620 shares; 2025Q4: 40,842 shares 40,842$2.05M1.29%+2,222Timeline
VOOGVANGUARD ADMIRAL FDS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 4,636 shares; 2025Q1: 4,614 shares; 2025Q2: 4,613 shares; 2025Q3: 4,613 shares; 2025Q4: 4,576 shares 4,576$2.03M1.28%-37Timeline
DFLVDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 70,604 shares; 2025Q1: 57,572 shares; 2025Q2: 60,665 shares; 2025Q3: 57,757 shares; 2025Q4: 57,839 shares 57,839$1.98M1.25%+82Timeline
MDYGSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 3,660 shares; 2025Q2: 21,043 shares; 2025Q3: 20,090 shares; 2025Q4: 20,812 shares 20,812$1.92M1.21%+722Timeline
DFICDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 63,541 shares; 2025Q1: 60,033 shares; 2025Q2: 54,808 shares; 2025Q3: 53,015 shares; 2025Q4: 52,933 shares 52,933$1.82M1.15%-82Timeline
IVVISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 2,495 shares; 2025Q1: 2,420 shares; 2025Q2: 1,967 shares; 2025Q3: 1,967 shares; 2025Q4: 1,868 shares 1,868$1.28M0.81%-99Timeline
DUHPDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 39,291 shares; 2025Q1: 31,122 shares; 2025Q2: 31,193 shares; 2025Q3: 30,153 shares; 2025Q4: 30,198 shares 30,198$1.15M0.72%+45Timeline
BRK-BBERKSHIRE HATHAWAY INC DELQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 3,197 shares; 2025Q1: 2,987 shares; 2025Q2: 2,681 shares; 2025Q3: 2,260 shares; 2025Q4: 2,263 shares 2,263$1.14M0.72%+3Timeline
VTVANGUARD INTL EQUITY INDEX FQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 9,419 shares; 2025Q1: 9,651 shares; 2025Q2: 8,759 shares; 2025Q3: 7,421 shares; 2025Q4: 7,503 shares 7,503$1.06M0.67%+82Timeline
DFSVDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 17,768 shares; 2025Q1: 30,170 shares; 2025Q2: 32,690 shares; 2025Q3: 31,589 shares; 2025Q4: 31,567 shares 31,567$1.04M0.65%-22Timeline
DFCFDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 29,682 shares; 2025Q1: 24,706 shares; 2025Q2: 24,706 shares; 2025Q3: 23,951 shares; 2025Q4: 23,968 shares 23,968$1.02M0.64%+17Timeline
VVVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 3,597 shares; 2025Q1: 3,597 shares; 2025Q2: 3,221 shares; 2025Q3: 3,221 shares; 2025Q4: 2,904 shares 2,904$914K0.58%-317Timeline
VBKVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 2,929 shares; 2025Q1: 2,870 shares; 2025Q2: 2,884 shares; 2025Q3: 2,908 shares; 2025Q4: 2,909 shares 2,909$879K0.55%+1Timeline
AOAISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 13,087 shares; 2025Q1: 11,163 shares; 2025Q2: 7,906 shares; 2025Q3: 8,009 shares; 2025Q4: 9,714 shares 9,714$870K0.55%+1,705Timeline
SDYSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 6,009 shares; 2025Q1: 6,009 shares; 2025Q2: 6,009 shares; 2025Q3: 6,017 shares; 2025Q4: 6,163 shares 6,163$858K0.54%+146Timeline
IVWISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 6,933 shares; 2025Q1: 6,805 shares; 2025Q2: 6,773 shares; 2025Q3: 6,569 shares; 2025Q4: 6,535 shares 6,535$806K0.51%-34Timeline
MSFTMICROSOFT CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 2,319 shares; 2025Q1: 2,360 shares; 2025Q2: 1,408 shares; 2025Q3: 1,460 shares; 2025Q4: 1,511 shares 1,511$731K0.46%+51Timeline
AVMCAMERICAN CENTY ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 10,108 shares 10,108$714K0.45%newTimeline
VWOVANGUARD INTL EQUITY INDEX FQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 13,773 shares; 2025Q2: 13,740 shares; 2025Q3: 12,526 shares; 2025Q4: 12,472 shares 12,472$670K0.42%-54Timeline
VBILVANGUARD INSTL INDEX FDQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 8,168 shares 8,168$616K0.39%newTimeline
ITOTISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 4,137 shares; 2025Q1: 4,137 shares; 2025Q2: 4,137 shares; 2025Q3: 4,137 shares; 2025Q4: 4,137 shares 4,137$615K0.39%0Timeline
IVEISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 2,304 shares; 2025Q1: 2,294 shares; 2025Q2: 2,294 shares; 2025Q3: 2,294 shares; 2025Q4: 2,294 shares 2,294$486K0.31%0Timeline
VOTVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,890 shares; 2025Q1: 1,890 shares; 2025Q2: 1,640 shares; 2025Q3: 1,640 shares; 2025Q4: 1,640 shares 1,640$458K0.29%0Timeline
AVUVAMERICAN CENTY ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 2,830 shares; 2025Q2: 5,572 shares; 2025Q3: 5,419 shares; 2025Q4: 4,188 shares 4,188$427K0.27%-1,231Timeline
VUGVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,285 shares; 2025Q1: 931 shares; 2025Q2: 927 shares; 2025Q3: 868 shares; 2025Q4: 865 shares 865$422K0.27%-3Timeline
VNQVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 3,885 shares; 2025Q2: 3,969 shares; 2025Q3: 4,323 shares; 2025Q4: 4,221 shares 4,221$374K0.24%-102Timeline
AAPLAPPLE INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,847 shares; 2025Q1: 1,786 shares; 2025Q2: 1,241 shares; 2025Q3: 1,245 shares; 2025Q4: 1,334 shares 1,334$363K0.23%+89Timeline
IGSBISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 24,234 shares; 2025Q1: 6,949 shares; 2025Q2: 6,949 shares; 2025Q3: 6,751 shares; 2025Q4: 6,751 shares 6,751$357K0.22%0Timeline
PNRPENTAIR PLCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 4,427 shares; 2025Q1: 3,227 shares; 2025Q2: 3,220 shares; 2025Q3: 3,220 shares; 2025Q4: 3,225 shares 3,225$336K0.21%+5Timeline
DISVDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 9,524 shares; 2025Q2: 9,524 shares; 2025Q3: 8,278 shares; 2025Q4: 8,278 shares 8,278$315K0.2%0Timeline
HONHONEYWELL INTL INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,672 shares; 2025Q1: 1,668 shares; 2025Q2: 1,541 shares; 2025Q3: 1,541 shares; 2025Q4: 1,550 shares 1,550$302K0.19%+9Timeline
IGFISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 5,463 shares; 2025Q2: 5,429 shares; 2025Q3: 4,899 shares; 2025Q4: 4,907 shares 4,907$301K0.19%+8Timeline
CVXCHEVRON CORPORATIONQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,443 shares; 2025Q1: 1,336 shares; 2025Q2: not reported; 2025Q3: 1,925 shares; 2025Q4: 1,902 shares 1,902$290K0.18%-23Timeline
ACWIISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,788 shares; 2025Q1: 1,788 shares; 2025Q2: 1,788 shares; 2025Q3: 1,788 shares; 2025Q4: 1,788 shares 1,788$253K0.16%0Timeline
AORISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 5,694 shares; 2025Q1: 6,144 shares; 2025Q2: 5,659 shares; 2025Q3: 3,522 shares; 2025Q4: 3,556 shares 3,556$231K0.15%+34Timeline
AVGOBROADCOM INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 650 shares 650$225K0.14%newTimeline
VFLABRDN NATL MUN INCOME FDQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 13,324 shares; 2025Q1: 13,324 shares; 2025Q2: 13,324 shares; 2025Q3: 13,324 shares; 2025Q4: 13,324 shares 13,324$137K0.09%0Timeline

Sold out in Q4 2025

Positions in the previous quarter's report that this quarter's report no longer lists.

SecurityShares beforeValue beforeType
VUSBVANGUARD BD INDEX FDS37,654$1.88Mshares
VBVANGUARD INDEX FDS1,948$496Kshares

How Q4 2025 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

FilingRoleAmendmentFiledAcceptedIngested
13F-HR 0002032497-26-000001 base2026-01-15acceptance time not in the bulk data set