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GEN Financial Management, INC.

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13F filer, CIK 2032497, PLYMOUTH, MN

GEN Financial Management, INC. reported $115,990,040 across 44 holdings for the quarter ended 2025-09-30, in a 13F-HR filed 2025-10-15. Its ten largest share positions make up 77.76% of the portfolio.

Filed (acceptance time not in the bulk data set), ingested 13F-HR 0002032497-25-000006

Period
2025-09-30
Reported value
$116M
Holdings
44
Top 10 weight
77.76%
New
1
Sold out
1

Largest buys vs the previous quarter

SecurityShares changeApprox. value
VUSBadded+6,586$329K
CVXnew+1,925$299K
VNQadded+354$32.4K
MSFTadded+52$26.9K
BNDadded+197$14.7K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

SecurityShares changeApprox. value
SCHXreduced-89,536-$2.36M
VIGreduced-10,470-$2.26M
VIGIreduced-21,269-$1.91M
VGSHreduced-27,332-$1.61M
COWZreduced-25,223-$1.45M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q3 2025

Share positions as resolved from 13F-HR 0002032497-25-000006, largest first. % of portfolio is the value over $115,990,040, the sum of the share positions whose value is usable for ratios (method).

SecurityHistorySharesValue% of portfolioChangeLatest eventTimeline
VIGVANGUARD SPECIALIZED FUNDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 142,603 shares; 2025Q1: 141,051 shares; 2025Q2: 100,550 shares; 2025Q3: 90,080 shares 90,080$19.5M16.78%-10,470Timeline
SCHXSCHWAB STRATEGIC TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,116,276 shares; 2025Q1: 1,112,544 shares; 2025Q2: 808,868 shares; 2025Q3: 719,332 shares 719,332$18.9M16.34%-89,536Timeline
VIGIVANGUARD WHITEHALL FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 319,877 shares; 2025Q1: 315,671 shares; 2025Q2: 222,559 shares; 2025Q3: 201,290 shares 201,290$18M15.54%-21,269Timeline
COWZPACER FDS TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 309,296 shares; 2025Q1: 309,472 shares; 2025Q2: 224,405 shares; 2025Q3: 199,182 shares 199,182$11.4M9.87%-25,223Timeline
VGSHVANGUARD SCOTTSDALE FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 336,919 shares; 2025Q1: 331,725 shares; 2025Q2: 220,398 shares; 2025Q3: 193,066 shares 193,066$11.4M9.8%-27,332Timeline
SLYGSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 4,927 shares; 2025Q2: 32,028 shares; 2025Q3: 29,647 shares 29,647$2.8M2.41%-2,381Timeline
BNDVANGUARD BD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 31,791 shares; 2025Q2: 30,850 shares; 2025Q3: 31,047 shares 31,047$2.31M1.99%+197Timeline
VOOGVANGUARD ADMIRAL FDS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 4,636 shares; 2025Q1: 4,614 shares; 2025Q2: 4,613 shares; 2025Q3: 4,613 shares 4,613$2.01M1.73%0Timeline
VTEBVANGUARD MUN BD FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 64,518 shares; 2025Q1: 55,702 shares; 2025Q2: 53,181 shares; 2025Q3: 38,620 shares 38,620$1.93M1.67%-14,561Timeline
DFLVDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 70,604 shares; 2025Q1: 57,572 shares; 2025Q2: 60,665 shares; 2025Q3: 57,757 shares 57,757$1.9M1.64%-2,908Timeline
VUSBVANGUARD BD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 31,068 shares; 2025Q3: 37,654 shares 37,654$1.88M1.62%+6,586Timeline
MDYGSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 3,660 shares; 2025Q2: 21,043 shares; 2025Q3: 20,090 shares 20,090$1.84M1.59%-953Timeline
DFISDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 8,322 shares; 2025Q1: 10,723 shares; 2025Q2: 59,849 shares; 2025Q3: 56,567 shares 56,567$1.79M1.54%-3,282Timeline
DFICDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 63,541 shares; 2025Q1: 60,033 shares; 2025Q2: 54,808 shares; 2025Q3: 53,015 shares 53,015$1.74M1.5%-1,793Timeline
IVVISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 2,495 shares; 2025Q1: 2,420 shares; 2025Q2: 1,967 shares; 2025Q3: 1,967 shares 1,967$1.32M1.14%0Timeline
DUHPDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 39,291 shares; 2025Q1: 31,122 shares; 2025Q2: 31,193 shares; 2025Q3: 30,153 shares 30,153$1.14M0.98%-1,040Timeline
BRK-BBERKSHIRE HATHAWAY INC DELQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 3,197 shares; 2025Q1: 2,987 shares; 2025Q2: 2,681 shares; 2025Q3: 2,260 shares 2,260$1.14M0.98%-421Timeline
DFCFDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 29,682 shares; 2025Q1: 24,706 shares; 2025Q2: 24,706 shares; 2025Q3: 23,951 shares 23,951$1.02M0.88%-755Timeline
VTVANGUARD INTL EQUITY INDEX FQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 9,419 shares; 2025Q1: 9,651 shares; 2025Q2: 8,759 shares; 2025Q3: 7,421 shares 7,421$1.02M0.88%-1,338Timeline
DFSVDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 17,768 shares; 2025Q1: 30,170 shares; 2025Q2: 32,690 shares; 2025Q3: 31,589 shares 31,589$1.01M0.87%-1,101Timeline
VVVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 3,597 shares; 2025Q1: 3,597 shares; 2025Q2: 3,221 shares; 2025Q3: 3,221 shares 3,221$993K0.86%0Timeline
VBKVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 2,929 shares; 2025Q1: 2,870 shares; 2025Q2: 2,884 shares; 2025Q3: 2,908 shares 2,908$865K0.75%+24Timeline
SDYSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 6,009 shares; 2025Q1: 6,009 shares; 2025Q2: 6,009 shares; 2025Q3: 6,017 shares 6,017$843K0.73%+8Timeline
IVWISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 6,933 shares; 2025Q1: 6,805 shares; 2025Q2: 6,773 shares; 2025Q3: 6,569 shares 6,569$793K0.68%-204Timeline
MSFTMICROSOFT CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 2,319 shares; 2025Q1: 2,360 shares; 2025Q2: 1,408 shares; 2025Q3: 1,460 shares 1,460$756K0.65%+52Timeline
AOAISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 13,087 shares; 2025Q1: 11,163 shares; 2025Q2: 7,906 shares; 2025Q3: 8,009 shares 8,009$706K0.61%+103Timeline
VWOVANGUARD INTL EQUITY INDEX FQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 13,773 shares; 2025Q2: 13,740 shares; 2025Q3: 12,526 shares 12,526$679K0.59%-1,214Timeline
ITOTISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 4,137 shares; 2025Q1: 4,137 shares; 2025Q2: 4,137 shares; 2025Q3: 4,137 shares 4,137$603K0.52%0Timeline
AVUVAMERICAN CENTY ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 2,830 shares; 2025Q2: 5,572 shares; 2025Q3: 5,419 shares 5,419$539K0.47%-153Timeline
VBVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 3,649 shares; 2025Q1: 3,740 shares; 2025Q2: 2,224 shares; 2025Q3: 1,948 shares 1,948$496K0.43%-276Timeline
VOTVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,890 shares; 2025Q1: 1,890 shares; 2025Q2: 1,640 shares; 2025Q3: 1,640 shares 1,640$482K0.42%0Timeline
IVEISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 2,304 shares; 2025Q1: 2,294 shares; 2025Q2: 2,294 shares; 2025Q3: 2,294 shares 2,294$474K0.41%0Timeline
VUGVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,285 shares; 2025Q1: 931 shares; 2025Q2: 927 shares; 2025Q3: 868 shares 868$416K0.36%-59Timeline
VNQVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 3,885 shares; 2025Q2: 3,969 shares; 2025Q3: 4,323 shares 4,323$395K0.34%+354Timeline
IGSBISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 24,234 shares; 2025Q1: 6,949 shares; 2025Q2: 6,949 shares; 2025Q3: 6,751 shares 6,751$358K0.31%-198Timeline
PNRPENTAIR PLCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 4,427 shares; 2025Q1: 3,227 shares; 2025Q2: 3,220 shares; 2025Q3: 3,220 shares 3,220$357K0.31%0Timeline
HONHONEYWELL INTL INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,672 shares; 2025Q1: 1,668 shares; 2025Q2: 1,541 shares; 2025Q3: 1,541 shares 1,541$324K0.28%0Timeline
AAPLAPPLE INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,847 shares; 2025Q1: 1,786 shares; 2025Q2: 1,241 shares; 2025Q3: 1,245 shares 1,245$317K0.27%+4Timeline
IGFISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 5,463 shares; 2025Q2: 5,429 shares; 2025Q3: 4,899 shares 4,899$299K0.26%-530Timeline
CVXCHEVRON CORPORATIONQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,443 shares; 2025Q1: 1,336 shares; 2025Q2: not reported; 2025Q3: 1,925 shares 1,925$299K0.26%newTimeline
DISVDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: 9,524 shares; 2025Q2: 9,524 shares; 2025Q3: 8,278 shares 8,278$295K0.25%-1,246Timeline
ACWIISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 1,788 shares; 2025Q1: 1,788 shares; 2025Q2: 1,788 shares; 2025Q3: 1,788 shares 1,788$247K0.21%0Timeline
AORISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 5,694 shares; 2025Q1: 6,144 shares; 2025Q2: 5,659 shares; 2025Q3: 3,522 shares 3,522$227K0.2%-2,137Timeline
VFLABRDN NATL MUN INCOME FDQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 13,324 shares; 2025Q1: 13,324 shares; 2025Q2: 13,324 shares; 2025Q3: 13,324 shares 13,324$137K0.12%0Timeline

Sold out in Q3 2025

Positions in the previous quarter's report that this quarter's report no longer lists.

SecurityShares beforeValue beforeType
UNHUNITEDHEALTH GROUP INC773$241Kshares

How Q3 2025 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

FilingRoleAmendmentFiledAcceptedIngested
13F-HR 0002032497-25-000006 base2025-10-15acceptance time not in the bulk data set