Skip to content
Disclosery

GEN Financial Management, INC.

Follow

13F filer, CIK 2032497, PLYMOUTH, MN

GEN Financial Management, INC. reported $167,135,048 across 42 holdings for the quarter ended 2026-06-30, in a 13F-HR filed 2026-07-24. Its ten largest share positions make up 84.6% of the portfolio.

Filed (acceptance time not in the bulk data set), ingested 13F-HR 0002032497-26-000004

Period
2026-06-30
Reported value
$167M
Holdings
42
Top 10 weight
84.6%
New
6
Sold out
15

Largest buys vs the previous quarter

SecurityShares changeApprox. value
VOOGadded+21,849$1.81M
DFARadded+48,764$1.28M
VCRBadded+10,195$787K
TRINnew+42,645$763K
CSWCnew+26,569$632K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

SecurityShares changeApprox. value
BNDexited-31,634-$2.33M
DFLVexited-57,763-$2.06M
DFICexited-52,832-$1.88M
DUHPexited-30,356-$1.12M
DFSVexited-31,366-$1.1M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q2 2026

Share positions as resolved from 13F-HR 0002032497-26-000004, largest first. % of portfolio is the value over $167,135,048, the sum of the share positions whose value is usable for ratios (method).

SecurityHistorySharesValue% of portfolioChangeLatest eventTimeline
SCHXSCHWAB STRATEGIC TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 1,116,276 shares; 2025Q1: 1,112,544 shares; 2025Q2: 808,868 shares; 2025Q3: 719,332 shares; 2025Q4: 895,830 shares; 2026Q1: 931,113 shares; 2026Q2: 936,352 shares 936,352$27.6M16.49%+5,239Timeline
VIGVANGUARD SPECIALIZED FUNDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 142,603 shares; 2025Q1: 141,051 shares; 2025Q2: 100,550 shares; 2025Q3: 90,080 shares; 2025Q4: 113,422 shares; 2026Q1: 113,693 shares; 2026Q2: 115,778 shares 115,778$27.4M16.39%+2,085Timeline
VIGIVANGUARD WHITEHALL FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 319,877 shares; 2025Q1: 315,671 shares; 2025Q2: 222,559 shares; 2025Q3: 201,290 shares; 2025Q4: 198,291 shares; 2026Q1: 202,792 shares; 2026Q2: 203,882 shares 203,882$19M11.39%+1,090Timeline
FSMDFIDELITY COVINGTON TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 298,664 shares; 2026Q1: 303,411 shares; 2026Q2: 297,441 shares 297,441$15.7M9.41%-5,970Timeline
VGSHVANGUARD SCOTTSDALE FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 336,919 shares; 2025Q1: 331,725 shares; 2025Q2: 220,398 shares; 2025Q3: 193,066 shares; 2025Q4: 232,259 shares; 2026Q1: 217,502 shares; 2026Q2: 227,547 shares 227,547$13.2M7.92%+10,045Timeline
COWZPACER FDS TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 309,296 shares; 2025Q1: 309,472 shares; 2025Q2: 224,405 shares; 2025Q3: 199,182 shares; 2025Q4: 202,860 shares; 2026Q1: 201,184 shares; 2026Q2: 200,543 shares 200,543$12.5M7.46%-641Timeline
DFISDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 8,322 shares; 2025Q1: 10,723 shares; 2025Q2: 59,849 shares; 2025Q3: 56,567 shares; 2025Q4: 306,628 shares; 2026Q1: 315,001 shares; 2026Q2: 311,963 shares 311,963$10.9M6.54%-3,038Timeline
VCRBVANGUARD MALVERN FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 102,641 shares; 2026Q1: 108,509 shares; 2026Q2: 118,704 shares 118,704$9.17M5.49%+10,195Timeline
SLYGSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: 4,927 shares; 2025Q2: 32,028 shares; 2025Q3: 29,647 shares; 2025Q4: 29,113 shares; 2026Q1: 28,595 shares; 2026Q2: 26,017 shares 26,017$3.1M1.85%-2,578Timeline
MDYGSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: 3,660 shares; 2025Q2: 21,043 shares; 2025Q3: 20,090 shares; 2025Q4: 20,812 shares; 2026Q1: 24,312 shares; 2026Q2: 24,683 shares 24,683$2.77M1.66%+371Timeline
VOOGVANGUARD ADMIRAL FDS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 4,636 shares; 2025Q1: 4,614 shares; 2025Q2: 4,613 shares; 2025Q3: 4,613 shares; 2025Q4: 4,576 shares; 2026Q1: 4,371 shares; 2026Q2: 26,220 shares 26,220$2.17M1.3%+21,849Timeline
DFARDIMENSIONAL ETF TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: 21,966 shares; 2026Q2: 70,730 shares 70,730$1.85M1.11%+48,764Timeline
VTEBVANGUARD MUN BD FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 64,518 shares; 2025Q1: 55,702 shares; 2025Q2: 53,181 shares; 2025Q3: 38,620 shares; 2025Q4: 40,842 shares; 2026Q1: 36,619 shares; 2026Q2: 31,765 shares 31,765$1.61M0.96%-4,854Timeline
VBILVANGUARD INSTL INDEX FDQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 8,168 shares; 2026Q1: 14,830 shares; 2026Q2: 19,836 shares 19,836$1.5M0.9%+5,006Timeline
VTESVANGUARD WELLINGTON FDQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: 13,821 shares; 2026Q2: 14,332 shares 14,332$1.45M0.87%+511Timeline
IVVISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 2,495 shares; 2025Q1: 2,420 shares; 2025Q2: 1,967 shares; 2025Q3: 1,967 shares; 2025Q4: 1,868 shares; 2026Q1: 1,868 shares; 2026Q2: 1,868 shares 1,868$1.4M0.84%0Timeline
VTVANGUARD INTL EQUITY INDEX FQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 9,419 shares; 2025Q1: 9,651 shares; 2025Q2: 8,759 shares; 2025Q3: 7,421 shares; 2025Q4: 7,503 shares; 2026Q1: 7,529 shares; 2026Q2: 8,004 shares 8,004$1.26M0.75%+475Timeline
BRK-BBERKSHIRE HATHAWAY INC DELQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 3,197 shares; 2025Q1: 2,987 shares; 2025Q2: 2,681 shares; 2025Q3: 2,260 shares; 2025Q4: 2,263 shares; 2026Q1: 2,317 shares; 2026Q2: 2,336 shares 2,336$1.17M0.7%+19Timeline
VVVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 3,597 shares; 2025Q1: 3,597 shares; 2025Q2: 3,221 shares; 2025Q3: 3,221 shares; 2025Q4: 2,904 shares; 2026Q1: 2,904 shares; 2026Q2: 2,904 shares 2,904$999K0.6%0Timeline
SDYSPDR SERIES TRUSTQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 6,009 shares; 2025Q1: 6,009 shares; 2025Q2: 6,009 shares; 2025Q3: 6,017 shares; 2025Q4: 6,163 shares; 2026Q1: 6,163 shares; 2026Q2: 6,163 shares 6,163$938K0.56%0Timeline
IVWISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 6,933 shares; 2025Q1: 6,805 shares; 2025Q2: 6,773 shares; 2025Q3: 6,569 shares; 2025Q4: 6,535 shares; 2026Q1: 6,912 shares; 2026Q2: 6,553 shares 6,553$901K0.54%-359Timeline
AOAISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 13,087 shares; 2025Q1: 11,163 shares; 2025Q2: 7,906 shares; 2025Q3: 8,009 shares; 2025Q4: 9,714 shares; 2026Q1: 9,475 shares; 2026Q2: 9,070 shares 9,070$885K0.53%-405Timeline
AVMCAMERICAN CENTY ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 10,108 shares; 2026Q1: 10,305 shares; 2026Q2: 10,382 shares 10,382$833K0.5%+77Timeline
TRINTRINITY CAP INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: not reported; 2026Q2: 42,645 shares 42,645$763K0.46%newTimeline
ITOTISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 4,137 shares; 2025Q1: 4,137 shares; 2025Q2: 4,137 shares; 2025Q3: 4,137 shares; 2025Q4: 4,137 shares; 2026Q1: 4,137 shares; 2026Q2: 4,137 shares 4,137$680K0.41%0Timeline
CSWCCAPITAL SOUTHWEST CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: not reported; 2026Q2: 26,569 shares 26,569$632K0.38%newTimeline
MSFTMICROSOFT CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 2,319 shares; 2025Q1: 2,360 shares; 2025Q2: 1,408 shares; 2025Q3: 1,460 shares; 2025Q4: 1,511 shares; 2026Q1: 1,646 shares; 2026Q2: 1,536 shares 1,536$573K0.34%-110Timeline
IVEISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 2,304 shares; 2025Q1: 2,294 shares; 2025Q2: 2,294 shares; 2025Q3: 2,294 shares; 2025Q4: 2,294 shares; 2026Q1: 2,294 shares; 2026Q2: 2,294 shares 2,294$521K0.31%0Timeline
VOTVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 1,890 shares; 2025Q1: 1,890 shares; 2025Q2: 1,640 shares; 2025Q3: 1,640 shares; 2025Q4: 1,640 shares; 2026Q1: 1,640 shares; 2026Q2: 1,640 shares 1,640$502K0.3%0Timeline
AVUVAMERICAN CENTY ETF TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: 2,830 shares; 2025Q2: 5,572 shares; 2025Q3: 5,419 shares; 2025Q4: 4,188 shares; 2026Q1: 4,188 shares; 2026Q2: 4,014 shares 4,014$501K0.3%-174Timeline
AAPLAPPLE INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 1,847 shares; 2025Q1: 1,786 shares; 2025Q2: 1,241 shares; 2025Q3: 1,245 shares; 2025Q4: 1,334 shares; 2026Q1: 1,756 shares; 2026Q2: 1,712 shares 1,712$495K0.3%-44Timeline
VBKVANGUARD INDEX FDSQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 2,929 shares; 2025Q1: 2,870 shares; 2025Q2: 2,884 shares; 2025Q3: 2,908 shares; 2025Q4: 2,909 shares; 2026Q1: 2,912 shares; 2026Q2: 1,240 shares 1,240$453K0.27%-1,672Timeline
JFLXJ P MORGAN EXCHANGE TRADED FQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: not reported; 2026Q2: 8,448 shares 8,448$426K0.25%newTimeline
GOOGLALPHABET INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: 904 shares; 2026Q2: 858 shares 858$307K0.18%-46Timeline
AORISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 5,694 shares; 2025Q1: 6,144 shares; 2025Q2: 5,659 shares; 2025Q3: 3,522 shares; 2025Q4: 3,556 shares; 2026Q1: 4,587 shares; 2026Q2: 4,210 shares 4,210$293K0.18%-377Timeline
ACWIISHARES TRQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 1,788 shares; 2025Q1: 1,788 shares; 2025Q2: 1,788 shares; 2025Q3: 1,788 shares; 2025Q4: 1,788 shares; 2026Q1: 1,788 shares; 2026Q2: 1,788 shares 1,788$281K0.17%0Timeline
UNHUNITEDHEALTH GROUP INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 1,951 shares; 2025Q1: 1,931 shares; 2025Q2: 773 shares; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: not reported; 2026Q2: 611 shares 611$254K0.15%newTimeline
PANWPALO ALTO NETWORKS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: not reported; 2026Q2: 721 shares 721$246K0.15%newTimeline
AMZNAMAZON COM INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 1,165 shares; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: not reported; 2026Q1: 1,140 shares; 2026Q2: 979 shares 979$233K0.14%-161Timeline
AVGOBROADCOM INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: not reported; 2025Q3: not reported; 2025Q4: 650 shares; 2026Q1: 1,113 shares; 2026Q2: 574 shares 574$217K0.13%-539Timeline
PNRPENTAIR PLCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2024Q3: not loaded; 2024Q4: 4,427 shares; 2025Q1: 3,227 shares; 2025Q2: 3,220 shares; 2025Q3: 3,220 shares; 2025Q4: 3,225 shares; 2026Q1: 2,734 shares; 2026Q2: 2,723 shares 2,723$209K0.12%-11Timeline

Principal amounts

Notes and convertibles filed as a face amount (PRN). A face amount is never added to a share count (H6).

SecurityTypeAmountValueChange
HTGCHERCULES CAPITAL INC COMprincipal76,382$1.2Mnew

Sold out in Q2 2026

Positions in the previous quarter's report that this quarter's report no longer lists.

SecurityShares beforeValue beforeType
BNDVANGUARD BD INDEX FDS31,634$2.33Mshares
DFLVDIMENSIONAL ETF TRUST57,763$2.06Mshares
DFICDIMENSIONAL ETF TRUST52,832$1.88Mshares
DUHPDIMENSIONAL ETF TRUST30,356$1.12Mshares
DFSVDIMENSIONAL ETF TRUST31,366$1.1Mshares
DFCFDIMENSIONAL ETF TRUST23,968$1.01Mshares
VWOVANGUARD INTL EQUITY INDEX F12,527$677Kshares
VUGVANGUARD INDEX FDS875$382Kshares
IGSBISHARES TR6,751$355Kshares
HONHONEYWELL INTL INC1,559$352Kshares
IGFISHARES TR4,927$330Kshares
VNQVANGUARD INDEX FDS3,709$329Kshares
DISVDIMENSIONAL ETF TRUST8,229$325Kshares
CVXCHEVRON CORPORATION1,142$236Kshares
VFLABRDN NATL MUN INCOME FD13,324$133Kshares

How Q2 2026 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

FilingRoleAmendmentFiledAcceptedIngested
13F-HR 0002032497-26-000004 base2026-07-24acceptance time not in the bulk data set

Filings

Every filing of this filer: 13F reports and notices, the 13D and 13G it filed or is a reporting person of, and Forms 3, 4 and 5 it reported as an owner.

FilingSubjectFiledAcceptedIngested
13F-HR 0002032497-26-000004 Quarter ended 2026-06-302026-07-24acceptance time not in the bulk data set
13F-HR 0002032497-26-000003 Quarter ended 2026-03-312026-04-16acceptance time not in the bulk data set
13F-HR 0002032497-26-000001 Quarter ended 2025-12-312026-01-15acceptance time not in the bulk data set
13F-HR 0002032497-25-000006 Quarter ended 2025-09-302025-10-15acceptance time not in the bulk data set
13F-HR 0002032497-25-000004 Quarter ended 2025-06-302025-07-18acceptance time not in the bulk data set
13F-HR 0002032497-25-000002 Quarter ended 2025-03-312025-04-16acceptance time not in the bulk data set
13F-HR 0002032497-25-000001 Quarter ended 2024-12-312025-01-24acceptance time not in the bulk data set