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Disclosery

GOOG ALPHABET INC

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COM (common), issuer CIK 1652044

5,115 managers (5,184 13F filers) reported a position in GOOG shares at 2025-12-31, 3,352,536,228 shares in all. 240 filers opened a position and 91 filers sold out during the quarter.

Managers
5,115
13F filers
5,184
New
240
Added
1,650
Reduced
2,302
Sold out
91
Shares held by filers
3,352,536,228

Shares held by filers adds up every 13F filer's report, so a share reported by a parent and by its subsidiary counts twice (H9). Managers counts each filer group once.

13D and 13G filers

No 13D or 13G on this security in the data. Structured 13D/G data starts 2024-12-18.

Insider trades

No Form 4 transaction on this security in the data.

13F holders, Q4 2025

Filers in the available 13F reports with a share position at 2025-12-31, filer groups collapsed to one row (method), largest first. Options and principal amounts are left out. A group row states no % of portfolio, since each member reports its own portfolio: the members' percents are listed under it. A value about 1,000 times or 1/1,000 of the price other filers imply is shown as filed but neither ranks the row nor enters a sum.

HolderSharesValue% of portfolioChangeSource
Cresta Advisors, Ltd.400$126K0.05%new13F-HRTimeline
Advocate Investing Services LLC400$126K0.11%13F-HRTimeline
VESTOR CAPITAL, LLC74,778$125K12.19%-322,80713F-HRTimeline
REICON WEALTH ADVISORS, LLC395$124K0.09%13F-HRTimeline
Boreal Capital Management LLC395$124K0.09%-96813F-HRTimeline
ESL Trust Services, LLC390$122K0.02%013F-HRTimeline
ABOUND FINANCIAL, LLC389$122K0.05%new13F-HR/ATimeline
Wealth Watch Advisors, INC387$121K0.05%+2513F-HRTimeline
UNIO CAPITAL LLC383$120K0.02%-38613F-HRTimeline
Bare Financial Services, Inc382$120K0.03%+313F-HRTimeline
MANNING & NAPIER ADVISORS LLC381$120K<0.01%+24813F-HRTimeline
Horizons Wealth Management380$119K0.08%013F-HRTimeline
Vermillion & White Wealth Management Gr…377$118K0.06%013F-HRTimeline
ROGCO, LP377$118K0.04%-6213F-HRTimeline
PROATHLETE WEALTH MANAGEMENT LLC375$118K0.03%+28213F-HRTimeline
Cutler Capital Management, LLC375$118K0.04%new13F-HRTimeline
Cedar Mountain Advisors, LLC370$116K0.02%013F-HRTimeline
Noble Wealth Management PBC367$115K0.06%+14213F-HRTimeline
Lloyd Advisory Services, LLC.361$113K0.04%-70113F-HRTimeline
Windsor Advisory Group, LLC354$111K0.1%-4,31413F-HRTimeline
Cane Capital Partners, LLC340$107K0.04%13F-HRTimeline
DNCA FINANCE335$105K0.01%new13F-HRTimeline
Redwood Park Advisors LLC335$105K0.07%-10013F-HRTimeline
Harbor Asset Planning, Inc.320$100K0.09%013F-HRTimeline
ESSEX INVESTMENT MANAGEMENT CO LLC320$100K0.02%013F-HRTimeline
1620 INVESTMENT ADVISORS, INC.312$98.2K0.07%-513F-HRTimeline
Retirement Wealth Solutions LLC311$97.5K0.06%+11513F-HRTimeline
SSA SWISS ADVISORS AG310$97.3K0.05%-15013F-HRTimeline
Bay Harbor Wealth Management, LLC309$97K0.03%+9113F-HRTimeline
Three Bearings Fiduciary Advisors, Inc.285$96.5K0.09%13F-HRTimeline
William B. Walkup & Associates, Inc.302$94.8K0.05%+1713F-HRTimeline
Cornerstone Financial Management LLC300$94.1K0.09%13F-HR/ATimeline
Clark Wealth Partners298$93.5K0.06%013F-HRTimeline
Family CFO Inc280$87.9K0.04%new13F-HRTimeline
Quarry LP271$85K0.01%new13F-HRTimeline
MARYLAND CAPITAL ADVISORS INC.266$83.5K0.03%013F-HRTimeline
Gleason Group, Inc.261$82K0.01%-80413F-HRTimeline
Sellwood Investment Partners LLC261$81.9K0.03%-11213F-HRTimeline
Capco Asset Management, LLC260$81.6K0.02%013F-HRTimeline
Hoese & Co LLP260$81.6K0.06%013F-HRTimeline
Friedenthal Financial254$79.6K0.04%+2113F-HRTimeline
1015 Capital Partners, LLC253$79.4K0.08%13F-HRTimeline
OPTIMA CAPITAL LLC252$79.1K0.03%new13F-HRTimeline
Carolina Wealth Advisors, LLC247$77.5K0.03%013F-HRTimeline
PMV Capital Advisers, LLC247$77.5K0.14%013F-HRTimeline
C M BIDWELL & ASSOCIATES LTD240$75.3K0.04%013F-HRTimeline
Principia Wealth Advisory, LLC235$73.7K0.05%+2513F-HRTimeline
Lynch Asset Management, Inc.225$70.6K0.02%-2513F-HRTimeline
BLUELINE ADVISORS LLC220$69K0.06%13F-HRTimeline
ELEVATE WEALTH ADVISORY, INC217$68.2K0.05%+413F-HRTimeline
LGT Financial Advisors LLC207$65K0.4%013F-HRTimeline
Gunpowder Capital Management, LLC dba O…201$63.1K0.05%13F-HRTimeline
Ball & Co Wealth Management Inc.202$63K0.04%013F-HRTimeline
Robinswood Financial LLC200$62.8K0.02%013F-HRTimeline
Horrell Capital Management, Inc.200$62.8K0.03%013F-HRTimeline
POM Investment Strategies, LLC200$62.8K0.03%-1813F-HRTimeline
Morton Brown Family Wealth, LLC200$62.8K0.02%013F-HRTimeline
Creative Capital Management Investments…200$62.8K0.02%+18713F-HRTimeline
Arrowpoint Investment Partners (Singapo…in group Arrowpoint Investment Partner…200$62.8K0.01%new13F-HRTimelineGroup
WINNACLE WEALTH LLC188$59K0.04%-6913F-HRTimeline
Imprint Wealth LLC186$58.4K0.27%+6013F-HRTimeline
Armor Investment Advisors, LLC180$56.5K0.02%013F-HRTimeline
Dakota Community Bank & Trust NA180$56.5K0.19%-4013F-HRTimeline
Richardson Capital Management LLC179$56.2K0.03%013F-HRTimeline
RED REEF ADVISORS LLC179$56.1K0.06%13F-HRTimeline
Brooklands Fund Management Ltd165$55.9K0.03%new13F-HRTimeline
Fairman Group, LLC177$55.6K0.04%013F-HRTimeline
IFS Advisors, LLC165$51.8K0.03%013F-HRTimeline
WestEnd Advisors, LLC160$50.2K<0.01%+613F-HRTimeline
Tripletail Wealth Management, LLC160$50.2K0.06%013F-HRTimeline
Decker Retirement Planning Inc.156$49K0.02%013F-HRTimeline
RICHARDSON FINANCIAL SERVICES INC.163$48.7K0.02%-1713F-HRTimeline
IFC & Insurance Marketing, Inc.154$48K0.05%13F-HRTimeline
Stephens Consulting, LLC152$47.7K0.02%+2013F-HRTimeline
Commonwealth Retirement Investments LLC142$44.6K0.01%new13F-HRTimeline
Quest 10 Wealth Builders, Inc.141$44.2K0.04%+2913F-HRTimeline
FIDUCIARY ADVISORS, INC.141$44.2K0.03%013F-HRTimeline
Towne Trust Company, N.A134$42K0.01%+3413F-HRTimeline
BARD ASSOCIATES INC130$40.9K0.01%new13F-HRTimeline
Nvest Wealth Strategies, Inc.121$38K0.03%13F-HRTimeline
Cedar Wealth Management, LLC120$37.7K0.01%013F-HRTimeline
Team Financial Group, LLC116$36.5K0.02%013F-HRTimeline
Arbor Wealth Management LLC\AZ113$35.5K0.03%13F-HRTimeline
Eukles Asset Management103$32.3K0.01%013F-HRTimeline
EQUITEC PROPRIETARY MARKETS, LLC100$31.4K0.15%013F-HRTimeline
LONGFELLOW INVESTMENT MANAGEMENT CO LLC100$31.4K0.01%-22,85313F-HRTimeline
HOEY INVESTMENTS, INC100$31.4K<0.01%013F-HRTimeline
Robbins Farley100$31.4K0.01%013F-HRTimeline
Avenir Tech Ltd100$31.4K<0.01%013F-HRTimeline
CKW FINANCIAL GROUP100$31K<0.01%013F-HRTimeline
Clal Insurance Enterprises Holdings Ltdin group Clal Insurance Enterprises Ho…83$26K<0.01%-1813F-HRTimelineGroup
Gen-Wealth Partners Inc79$24.7K0.01%-1613F-HRTimeline
Cypress Capital Management LLC (WY)70$22K0.02%013F-HRTimeline
PEREGRINE CAPITAL MANAGEMENT LLC68$21.3K<0.01%-80,94013F-HRTimeline
Anfield Capital Management, LLCin group Anfield Capital Management, L…66$20.7K0.01%013F-HRTimelineGroup
Monetary Solutions, Ltd60$18.8K0.02%13F-HRTimeline
RMG Wealth Management LLC49$16.2K<0.01%new13F-HRTimeline
Unison Asset Management LLC51$16K0.01%-64513F-HRTimeline
Oakum Bay Capital LLC50$15.7K0.01%13F-HRTimeline
ROSS\JOHNSON & Associates LLC45$14.1K0.26%-113F-HRTimeline
Fairway Wealth LLC42$13.2K<0.01%013F-HRTimeline
Luken Investment Analytics, LLC40$12.6K<0.01%013F-HRTimeline
Mendota Financial Group, LLC40$12.6K0.01%013F-HRTimeline
Longview Financial Advisors LLC40$12.6K0.01%new13F-HRTimeline
NorthAvenue LLC35$11K0.01%13F-HRTimeline
MJT & Associates Financial Advisory Gro…34$10.7K0.01%013F-HR/ATimeline
REDMONT WEALTH ADVISORS LLC30$9.41K0.01%-3013F-HRTimeline
Investors Portfolio Services LLC27$8.52K0.01%13F-HRTimeline
Financially Speaking Inc21$6.59K<0.01%013F-HRTimeline
Davidson Capital Management Inc.20$6.28K<0.01%-3013F-HRTimeline
OBSIDIAN CIO, LLC18$5.66K0.01%-7,86213F-HRTimeline
RHL GROUP, LLC11$3.45K<0.01%13F-HRTimeline
PEAK6 LLCin group PEAK6 LLC2$626<0.01%-2,92013F-HR/ATimelineGroup
EQ WEALTH ADVISORS, LLC2$542<0.01%new13F-HRTimeline
Align Financial, LLC492,513$493K13F-HRTimelineValue about 1/1,000 of the price other filers imply, kept as filed and left out of ratios.