TRUE Private Wealth Advisors

13F filer, CIK 1667074, Salem, OR

TRUE Private Wealth Advisors reported $823,798,681 across 224 holdings for the quarter ended 2024-12-31, in a 13F-HR filed 2025-02-13. Its ten largest share positions make up 54.92% of the portfolio.

Filed 2025-02-13 (acceptance time not in the bulk data set), ingested 2026-10-07 18:25:55 UTC13F-HR 0001172661-25-000732

Period: 2024-12-31
Reported value: $824M
Holdings: 224
Top 10 weight: 54.92%
New: 27
Sold out: 18

Largest buys vs the previous quarter

Security	Shares change	Approx. value
SCHDadded	+230,283	$6.29M
ZECPnew	+181,267	$5.52M
SKYYnew	+27,461	$3.27M
CLOIadded	+48,817	$2.58M
SMIZadded	+68,192	$2.26M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

Security	Shares change	Approx. value
QQQreduced	-11,926	-$6.1M
IUSBreduced	-85,876	-$3.88M
IXUSreduced	-47,904	-$3.17M
IVVreduced	-5,379	-$3.17M
IVWreduced	-23,614	-$2.4M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q4 2024

Share positions as resolved from 13F-HR 0001172661-25-000732, largest first. % of portfolio is the value over $823,798,681, the sum of the share positions whose value is usable for ratios (method).

Security	Shares	Value	% of portfolio	Change	Timeline
IXUSISHARES TR	1,227,232	$81.2M	9.85%	-47,904	Timeline
AGZISHARES TR	744,353	$80.4M	9.75%	-7,336	Timeline
RSPINVESCO EXCHANGE TRADED FD T	316,446	$55.5M	6.73%	-146	Timeline
FLOTISHARES TR	819,028	$41.7M	5.06%	-27,542	Timeline
FDLFIRST TR EXCHANGE-TRADED FD	956,968	$38.5M	4.68%	-18,022	Timeline
ITOTISHARES TR	296,688	$38.2M	4.63%	-7,679	Timeline
IWDISHARES TR	161,187	$29.8M	3.62%	-2,882	Timeline
IWMISHARES TR	134,978	$29.8M	3.62%	-1,045	Timeline
AAPLAPPLE INC	116,384	$29.1M	3.54%	-1,813	Timeline
IJHISHARES TR	454,506	$28.3M	3.44%	-5,856	Timeline
SMIZZACKS TRUST	650,873	$21.6M	2.62%	+68,192	Timeline
MSFTMICROSOFT CORP	34,724	$14.6M	1.78%	-721	Timeline
CLOIVANECK ETF TRUST	206,685	$10.9M	1.32%	+48,817	Timeline
AMZNAMAZON COM INC	49,031	$10.8M	1.31%	-728	Timeline
VGTVANGUARD WORLD FD	15,568	$9.68M	1.18%	+1,659	Timeline
SCHDSCHWAB STRATEGIC TR	327,184	$8.94M	1.09%	+230,283	Timeline
EMXCISHARES INC	150,084	$8.32M	1.01%	+8,163	Timeline
VOOVANGUARD INDEX FDS	13,795	$7.43M	0.9%	-241	Timeline
NVDANVIDIA CORPORATION	55,098	$7.4M	0.9%	-8,582	Timeline
JPMJPMORGAN CHASE & CO	28,300	$6.78M	0.82%	-316	Timeline
BRK-BBERKSHIRE HATHAWAY INC DEL	14,511	$6.58M	0.8%	-130	Timeline
AORISHARES TR	114,451	$6.56M	0.8%	+1,767	Timeline
ZECPZACKS TRUST	181,267	$5.52M	0.67%	new	Timeline
MOATVANECK ETF TRUST	58,047	$5.38M	0.65%	+5,885	Timeline
GSGOLDMAN SACHS GROUP INC	9,315	$5.33M	0.65%	-158	Timeline
LLYELI LILLY & CO	6,843	$5.28M	0.64%	+9	Timeline
ABBVABBVIE INC	28,850	$5.13M	0.62%	-370	Timeline
NVDLGRANITESHARES ETF TR	75,170	$4.99M	0.61%	+982	Timeline
COSTCOSTCO WHOLESALE CORPORATION	5,376	$4.93M	0.6%	-30	Timeline
CVXCHEVRON CORPORATION	33,697	$4.88M	0.59%	-1,109	Timeline
IVVISHARES TR	8,037	$4.73M	0.57%	-5,379	Timeline
EMREMERSON ELEC CO	37,193	$4.61M	0.56%	-486	Timeline
JNJJOHNSON & JOHNSON	30,578	$4.42M	0.54%	-694	Timeline
XOMEXXON MOBIL CORP	41,020	$4.41M	0.54%	-633	Timeline
IEFAISHARES TR	62,009	$4.36M	0.53%	+678	Timeline
IYWISHARES TR	24,858	$3.97M	0.48%	-3,671	Timeline
URIUNITED RENTALS INC	5,570	$3.92M	0.48%	-83	Timeline
ARKKARK ETF TR	67,754	$3.85M	0.47%	+1,504	Timeline
MMM3M CO	29,416	$3.8M	0.46%	-314	Timeline
PEPPEPSICO INC	24,861	$3.78M	0.46%	-930	Timeline
BROSDUTCH BROS INC	69,397	$3.64M	0.44%	-1,000	Timeline
GLDSPDR GOLD TR	14,879	$3.6M	0.44%	+301	Timeline
USBUS BANCORP	75,242	$3.6M	0.44%	-1,594	Timeline
VTVVANGUARD INDEX FDS	21,242	$3.6M	0.44%	+175	Timeline
SPYSTATE STR SPDR S&P 500 ETF T	5,588	$3.28M	0.4%	+147	Timeline
SKYYFIRST TR EXCHANGE-TRADED FD	27,461	$3.27M	0.4%	new	Timeline
PFFISHARES TR	93,630	$2.94M	0.36%	-47,680	Timeline
IUSBISHARES TR	63,806	$2.88M	0.35%	-85,876	Timeline
HEFAISHARES TR	79,530	$2.76M	0.34%	-2,396	Timeline
SMOTVANECK ETF TRUST	79,681	$2.75M	0.33%	+9,148	Timeline
IVEISHARES TR	14,232	$2.72M	0.33%	-3,638	Timeline
XLUSELECT SECTOR SPDR TR	34,182	$2.59M	0.31%	+123	Timeline
TSLATESLA INC	6,383	$2.58M	0.31%	-57	Timeline
IVWISHARES TR	25,176	$2.56M	0.31%	-23,614	Timeline
AOMISHARES TR	58,337	$2.53M	0.31%	+15,842	Timeline
VYMVANGUARD WHITEHALL FDS	19,778	$2.52M	0.31%	+38	Timeline
IJRISHARES TR	21,744	$2.51M	0.3%	-2,765	Timeline
VBRVANGUARD INDEX FDS	12,343	$2.45M	0.3%	+210	Timeline
GOOGLALPHABET INC	12,726	$2.41M	0.29%	+17	Timeline
AMZUDIREXION SHARES ETF TRUST	54,278	$2.28M	0.28%	+442	Timeline
AAPUDIREXION SHARES ETF TRUST	60,109	$2.26M	0.27%	+5,183	Timeline
GOOGALPHABET INC	11,672	$2.22M	0.27%	+122	Timeline
BANK MONTREAL MEDIUMBANK MONTREAL MEDIUM	3,698	$2.16M	0.26%	+305
IEMGISHARES INC	41,249	$2.15M	0.26%	-4,405	Timeline
VZVERIZON COMMUNICATIONS INC	53,452	$2.14M	0.26%	-1,030	Timeline
SPABSPDR SERIES TRUST	83,149	$2.08M	0.25%	new	Timeline
QQQINVESCO QQQ TR	3,874	$1.98M	0.24%	-11,926	Timeline
CRMSALESFORCE INC	5,865	$1.96M	0.24%	+1	Timeline
IAUISHARES GOLD TR	38,378	$1.9M	0.23%	+1,735	Timeline
METAMETA PLATFORMS INC	3,195	$1.87M	0.23%	+20	Timeline
SHYISHARES TR	22,020	$1.81M	0.22%	-22,703	Timeline
SPDWSPDR INDEX SHS FDS	51,566	$1.76M	0.21%	new	Timeline
STZCONSTELLATION BRANDS INC	7,858	$1.74M	0.21%	-324	Timeline
PFEPFIZER INC	63,723	$1.69M	0.21%	+2,165	Timeline
GBTCGRAYSCALE BITCOIN TRUST ETF	22,718	$1.68M	0.2%	-1,141	Timeline
FTNTFORTINET INC	17,118	$1.62M	0.2%	-200	Timeline
TECLDIREXION SHARES ETF TRUST	17,776	$1.61M	0.2%	+272	Timeline
MSFUDIREXION SHARES ETF TRUST	40,255	$1.59M	0.19%	+2,793	Timeline
WFCWELLS FARGO & CO	20,297	$1.43M	0.17%	-1,951	Timeline
FBLGRANITESHARES ETF TR	42,932	$1.42M	0.17%	+666	Timeline
IBMINTERNATIONAL BUSINESS MACHS	6,330	$1.39M	0.17%	-3	Timeline
MUMICRON TECHNOLOGY INC	16,480	$1.39M	0.17%	+4,783	Timeline
PANWPALO ALTO NETWORKS INC	7,437	$1.35M	0.16%	+3,716	Timeline
TSLLDIREXION SHARES ETF TRUST	48,775	$1.34M	0.16%	+2,729	Timeline
VVISA INC	4,011	$1.27M	0.15%	-61	Timeline
AOAISHARES TR	15,952	$1.22M	0.15%	-224	Timeline
XMMOINVESCO EXCHANGE TRADED FD T	9,740	$1.2M	0.15%	+8,064	Timeline
VIGVANGUARD SPECIALIZED FUNDS	6,129	$1.2M	0.15%	new	Timeline
COWZPACER FDS TR	21,082	$1.19M	0.14%	+1,154	Timeline
KEYKEYCORP	66,668	$1.14M	0.14%	-1,321	Timeline
CSCOCISCO SYS INC	19,219	$1.14M	0.14%	-1,297	Timeline
KOCOCA COLA CO	17,298	$1.08M	0.13%	+12,523	Timeline
BABOEING CO	5,872	$1.04M	0.13%	-437	Timeline
MSMORGAN STANLEY	8,181	$1.03M	0.12%	-86	Timeline
RTXRTX CORPORATION	8,706	$1.01M	0.12%	+12	Timeline
CATCATERPILLAR INC	2,727	$989K	0.12%	+3	Timeline
ALKALASKA AIR GROUP INC	15,002	$971K	0.12%	-2,220	Timeline
BITBBITWISE BITCOIN ETF TR	18,796	$956K	0.12%	+1,354	Timeline
NKENIKE INC	12,287	$930K	0.11%	-380	Timeline
QUALISHARES TR	5,172	$921K	0.11%	-7,374	Timeline
BXBLACKSTONE INC	5,329	$919K	0.11%	+33	Timeline
MBBISHARES TR	9,903	$908K	0.11%	-9,545	Timeline
VMBSVANGUARD SCOTTSDALE FDS	19,132	$867K	0.11%	new	Timeline
SPIBSPDR SERIES TRUST	25,135	$823K	0.1%	new	Timeline
ERXDIREXION SHARES ETF TRUST	14,621	$814K	0.1%	+119	Timeline
IWFISHARES TR	2,015	$809K	0.1%	0	Timeline
SPEMSPDR INDEX SHS FDS	20,834	$799K	0.1%	new	Timeline
VCSHVANGUARD SCOTTSDALE FDS	9,914	$773K	0.09%	new	Timeline
TQQQPROSHARES TR	9,770	$773K	0.09%	+33	Timeline
PGPROCTER & GAMBLE CO	4,466	$749K	0.09%	+29	Timeline
DYNFBLACKROCK ETF TRUST	14,466	$741K	0.09%	-26,528	Timeline
VUGVANGUARD INDEX FDS	1,766	$725K	0.09%	-3	Timeline
NFLXNETFLIX INC.	812	$724K	0.09%	0	Timeline
EFVISHARES TR	13,736	$721K	0.09%	-17,928	Timeline
IWBISHARES TR	2,169	$699K	0.08%	0	Timeline
EFGISHARES TR	7,046	$682K	0.08%	-8,839	Timeline
BRK-ABERKSHIRE HATHAWAY INC DEL	1	$681K	0.08%	0	Timeline
SBUXSTARBUCKS CORP	7,331	$669K	0.08%	-191	Timeline
GGLLDIREXION SHARES ETF TRUST	14,209	$650K	0.08%	+160	Timeline
TIPISHARES TR	6,011	$641K	0.08%	-3	Timeline
LPXLOUISIANA PAC CORP	6,066	$628K	0.08%	0	Timeline
ABNBAIRBNB INC	4,414	$580K	0.07%	0	Timeline
SNAPSNAP INC	53,466	$576K	0.07%	+1,525	Timeline
KRKROGER CO	9,263	$566K	0.07%	+18	Timeline
LQDISHARES TR	5,224	$558K	0.07%	-910	Timeline
MRKMERCK & CO INC	5,501	$547K	0.07%	-49	Timeline
ARKFARK ETF TR	14,423	$534K	0.06%	new	Timeline
BINCBLACKROCK ETF TRUST II	10,102	$526K	0.06%	-9,566	Timeline
BACBANK OF AMER CORP	11,877	$522K	0.06%	-96	Timeline
NWNNORTHWEST NAT HLDG CO	13,194	$522K	0.06%	0	Timeline
HDHOME DEPOT INC	1,341	$522K	0.06%	+59	Timeline
BMYBRISTOL-MYERS SQUIBB CO	9,213	$521K	0.06%	-125	Timeline
PMPHILIP MORRIS INTL INC	4,295	$517K	0.06%	+1	Timeline
MRVLMARVELL TECHNOLOGY INC	4,653	$514K	0.06%	-23	Timeline
GCOWPACER FDS TR	15,200	$513K	0.06%	-849	Timeline
ABTABBOTT LABORATORIES	4,335	$490K	0.06%	-153	Timeline
IYEISHARES TR	10,699	$488K	0.06%	0	Timeline
IYGISHARES TR	6,207	$483K	0.06%	0	Timeline
KMBKIMBERLY-CLARK CORP	3,673	$481K	0.06%	0	Timeline
BILSPDR SERIES TRUST	5,142	$470K	0.06%	new	Timeline
HONHONEYWELL INTL INC	1,991	$450K	0.05%	-177	Timeline
LOWLOWES COS INC	1,821	$449K	0.05%	-17	Timeline
MCDMCDONALDS CORP	1,531	$444K	0.05%	+9	Timeline
WMTWALMART INC	4,817	$435K	0.05%	+499	Timeline
QQQMINVESCO EXCH TRADED FD TR II	2,067	$435K	0.05%	+816	Timeline
SHWSHERWIN WILLIAMS CO	1,260	$428K	0.05%	new	Timeline
AOKISHARES TR	11,380	$424K	0.05%	0	Timeline
PYPLPAYPAL HLDGS INC	4,960	$423K	0.05%	-951	Timeline
AMLPALPS ETF TR	8,761	$422K	0.05%	+111	Timeline
IUSGISHARES TR	3,018	$421K	0.05%	-22	Timeline
CMCSACOMCAST CORP NEW	11,157	$419K	0.05%	-129	Timeline
IUSVISHARES TR	4,442	$411K	0.05%	-28	Timeline
STGWSTAGWELL INC	61,002	$401K	0.05%	+38,694	Timeline
DGROISHARES TR	6,386	$392K	0.05%	+108	Timeline
ISRGINTUITIVE SURGICAL INC	732	$382K	0.05%	-10	Timeline
FPEFIRST TR EXCH TRADED FD III	21,162	$375K	0.05%	+226	Timeline
IRMIRON MTN INC DEL	3,532	$371K	0.05%	0	Timeline
ATSATS CORPORATION	12,080	$368K	0.04%	-243	Timeline
COLBCOLUMBIA BKG SYS INC	13,628	$368K	0.04%	+2	Timeline
MUBISHARES TR	3,357	$358K	0.04%	-301	Timeline
DISDISNEY WALT CO	3,204	$357K	0.04%	-5	Timeline
DUKDUKE ENERGY CORP NEW	3,300	$356K	0.04%	-42	Timeline
ZSZSCALER INC	1,961	$354K	0.04%	+108	Timeline
FISVFISERV INC	1,711	$352K	0.04%	+181	Timeline
CRWDCROWDSTRIKE HLDGS INC	1,020	$349K	0.04%	0	Timeline
VGSHVANGUARD SCOTTSDALE FDS	5,872	$342K	0.04%	new	Timeline
IYRISHARES TR	3,617	$337K	0.04%	+21	Timeline
WYWEYERHAEUSER CO	11,943	$336K	0.04%	-15	Timeline
METMETLIFE INC	4,083	$334K	0.04%	-77	Timeline
IWYISHARES TR	1,416	$333K	0.04%	+2	Timeline
AAGILENT TECHNOLOGIES INC	2,479	$333K	0.04%	0	Timeline
ORCLORACLE CORP	1,981	$330K	0.04%	-18	Timeline
CWTCALIFORNIA WTR SVC GROUP	7,200	$326K	0.04%	0	Timeline
VIGIVANGUARD WHITEHALL FDS	4,054	$324K	0.04%	0	Timeline
SCHXSCHWAB STRATEGIC TR	13,950	$323K	0.04%	+9,300	Timeline
USMVISHARES TR	3,641	$323K	0.04%	-2	Timeline
XLKSELECT SECTOR SPDR TR	1,376	$320K	0.04%	-14	Timeline
AONAON PLC	864	$310K	0.04%	-14	Timeline
VTWVVANGUARD SCOTTSDALE FDS	2,110	$305K	0.04%	+100	Timeline
DEDEERE & CO	713	$302K	0.04%	-10	Timeline
PSAPUBLIC STORAGE	1,000	$299K	0.04%	-6	Timeline
SMMDISHARES TR	4,317	$294K	0.04%	-31	Timeline
IGVISHARES TR	2,929	$293K	0.04%	-50	Timeline
BBAIBIGBEAR AI HLDGS INC	65,493	$291K	0.04%	new	Timeline
IEIISHARES TR	2,517	$291K	0.04%	0	Timeline
CWBSPDR SERIES TRUST	3,672	$286K	0.03%	-14	Timeline
FFORD MTR CO	28,878	$286K	0.03%	-5,838	Timeline
LRCXLAM RESEARCH CORP	3,956	$286K	0.03%	new	Timeline
BABAALIBABA GROUP HLDG LTD	3,239	$275K	0.03%	+116	Timeline
AVGOBROADCOM INC	1,167	$271K	0.03%	new	Timeline
EXPDEXPEDITORS INTL WASH INC	2,442	$271K	0.03%	+7	Timeline
DIVGLOBAL X FDS	14,983	$270K	0.03%	new	Timeline
TAT&T INC	11,705	$267K	0.03%	+167	Timeline
SYKSTRYKER CORPORATION	731	$263K	0.03%	0	Timeline
VXUSVANGUARD STAR FDS	4,435	$261K	0.03%	+107	Timeline
ETHEGRAYSCALE ETHEREUM STAKING E	9,284	$260K	0.03%	+106	Timeline
PAYXPAYCHEX INC	1,818	$255K	0.03%	-20	Timeline
GRMNGARMIN LTD	1,224	$252K	0.03%	new	Timeline
SHMSPDR SERIES TRUST	5,289	$251K	0.03%	-1,532	Timeline
SPTMSPDR SERIES TRUST	3,505	$250K	0.03%	+4	Timeline
SMTCSEMTECH CORP	4,000	$247K	0.03%	new	Timeline
MOALTRIA GROUP INC	4,711	$246K	0.03%	0	Timeline
TTTRANE TECHNOLOGIES PLC	661	$244K	0.03%	0	Timeline
BTCLWORLD FDS TR	5,001	$243K	0.03%	new	Timeline
RBLXROBLOX CORP	4,015	$232K	0.03%	new	Timeline
KVUEKENVUE INC	10,875	$232K	0.03%	+5	Timeline
MAMASTERCARD INCORPORATED	440	$232K	0.03%	+22	Timeline
ESSESSEX PPTY TR INC	809	$231K	0.03%	-5	Timeline
UPSUNITED PARCEL SVCS INC	1,825	$230K	0.03%	+17	Timeline
QUBTQUANTUM COMPUTING INC	13,648	$226K	0.03%	-52,070	Timeline
GOVTISHARES TR	9,803	$225K	0.03%	-6,128	Timeline
PLTRPALANTIR TECHNOLOGIES INC	2,956	$224K	0.03%	new	Timeline
SCHWCHARLES SCHWAB CORP (THE)	3,013	$223K	0.03%	new	Timeline
DFENDIREXION SHARES ETF TRUST	8,042	$221K	0.03%	+1,625	Timeline
CLXCLOROX CO DEL	1,316	$214K	0.03%	0	Timeline
CCITIGROUP INC	2,951	$208K	0.03%	-492	Timeline
TDYTELEDYNE TECHNOLOGIES INC	442	$206K	0.02%	new	Timeline
KMIKINDER MORGAN INC DEL	7,472	$205K	0.02%	new	Timeline
AMGNAMGEN INC	785	$205K	0.02%	-56	Timeline
MOSMOSAIC CO	8,320	$205K	0.02%	-5	Timeline
WMWASTE MGMT INC DEL	1,004	$203K	0.02%	+19	Timeline
VYMIVANGUARD WHITEHALL FDS	2,951	$200K	0.02%	new	Timeline
PDBCINVESCO ACTVELY MNGD ETC FD	11,780	$153K	0.02%	new	Timeline
DNPDNP SELECT INCOME FD INC	10,284	$90.7K	0.01%	+140	Timeline

Sold out in Q4 2024

Positions in the previous quarter's report that this quarter's report no longer lists.

Security	Shares before	Value before	Type
SOXXISHARES TR	5,857	$1.35M	shares
IJTISHARES TR	6,672	$931K	shares
VOOGVANGUARD ADMIRAL FDS INC	858	$296K	shares
EMBISHARES TR	3,111	$291K	shares
TLTISHARES TR	2,690	$264K	shares
AGGISHARES TR	2,423	$245K	shares
AMDADVANCED MICRO DEVICES INC	1,493	$245K	shares
IFRAISHARES TR	5,110	$240K	shares
TMOTHERMO FISHER SCIENTIFIC INC	371	$230K	shares
QIDPROSHARES TR	6,070	$220K	shares
IGEBISHARES TR	4,671	$217K	shares
MDLZMONDELEZ INTL INC	2,861	$211K	shares
IYJISHARES TR	1,575	$211K	shares
ADBEADOBE INC	403	$209K	shares
Proshares Short S&PProshares Short S&P	13,491	$146K	shares
Grayscale Bitcoin Minitrust…Grayscale Bitcoin Minitrust ETF	23,711	$133K	shares
SMRNUSCALE PWR CORP	10,092	$117K	shares
ENVIVA INCENVIVA INC	24,696	$10K	shares

How Q4 2024 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

Filing	Role	Amendment	Filed	Accepted	Ingested
13F-HR 0001172661-25-000732	base		2025-02-13	acceptance time not in the bulk data set	2026-10-07 18:25:55 UTC