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13F-HR filed by TRUE Private Wealth Advisors

TRUE Private Wealth Advisors filed this 13F-HR for the quarter ended 2024-12-31, filed 2025-02-13, with 224 holding rows worth $823,798,681.

Accession
0001172661-25-000732
Filed
2025-02-13
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2024

A holdings report, 224 entries on the cover page, a total value of $823,798,681 stated on the cover page (in dollars after the unit check, H1), rows summing to $823,798,681 with VALUE read as dollars as filed, 13F file number 028-17403. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
ISHARES TR46432F834COM1,227,232$81,169,173dollars as filed
ISHARESAGENCYBONDETF464288166STOK744,353$80,360,408dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM316,446$55,450,953dollars as filed
iShares Floating Rate Bond ETF46429B655SHS819,028$41,672,164dollars as filed
FIRST TR EXCHANGE-TRADED FD336917109SHS956,968$38,527,549dollars as filed
iShares Core S&P Total U.S. Stock Market ETF464287150SHS296,688$38,160,092dollars as filed
ISHARES RUSSELL 1000 VALUE ETF464287598ETF161,187$29,840,602dollars as filed
iShares Russell 2000 ETF464287655SHS134,978$29,824,810dollars as filed
Apple Inc037833100COM116,384$29,144,988dollars as filed
IJH464287507COM454,506$28,320,311dollars as filed
ZACKS TRUST98888G204SMALL/MID CAP650,873$21,595,534dollars as filed
Microsoft Corp594918104COM34,724$14,636,330dollars as filed
VANECK ETF TRUST92189H748CLO ETF206,685$10,906,783dollars as filed
Amazon.com, Inc023135106COM49,031$10,757,089dollars as filed
VGT92204A702SHS15,568$9,680,238dollars as filed
SCHD808524797COM327,184$8,938,686dollars as filed
ISHARES INC46434G764MSCI EMRG CHN150,084$8,322,206dollars as filed
Vanguard S&P 500 ETF922908363COM13,795$7,433,198dollars as filed
NVIDIA Corp67066G104COM55,098$7,399,167dollars as filed
JPMorgan Chase & Co46625H100COM28,300$6,783,938dollars as filed
Berkshire Hathaway Inc084670702COM14,511$6,577,958dollars as filed
ISHARES TR464289867CORE 60 BALA ETF114,451$6,560,337dollars as filed
ZACKS EARNINGS CONSISTENT PORTFOLIO ETF98888G105UIT EXCHANGE TRADED181,267$5,520,490dollars as filed
VANECK ETF TRUST92189F643MRNGSTR WDE MOAT58,047$5,382,459dollars as filed
Goldman Sachs Group,Inc.38141G104COM9,315$5,334,312dollars as filed
Eli Lilly and Company532457108COM6,843$5,282,848dollars as filed
AbbVie,Inc.00287Y109COM28,850$5,126,799dollars as filed
GRANITESHARES ETF TR38747R8272X LONG NVDA DAI75,170$4,990,591dollars as filed
Costco Wholesale Corporation22160K105COM5,376$4,926,382dollars as filed
Chevron Corporation166764100COM33,697$4,880,764dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS8,037$4,731,664dollars as filed
EMERSON ELEC CO COM291011104Stock37,193$4,609,349dollars as filed
Johnson & Johnson478160104COM30,578$4,422,221dollars as filed
EXXON MOBIL CORP30231G102COM41,020$4,412,543dollars as filed
iShares Core MSCI EAFE ETF46432F842SHS62,009$4,358,057dollars as filed
iShares U.S. Technology ETF464287721SHS24,858$3,965,401dollars as filed
UNITED RENTALS INC COM911363109Stock5,570$3,924,220dollars as filed
ARK ETF TR00214Q104INNOVATION ETF67,754$3,846,434dollars as filed
3M CO COM88579Y101Stock29,416$3,797,348dollars as filed
PepsiCo,Inc.713448108COM24,861$3,780,392dollars as filed
DUTCH BROS INC26701L100CL A69,397$3,635,032dollars as filed
SPDR GOLD TR78463V107GOLD SHS14,879$3,602,865dollars as filed
USBANCORPDEL902973304COM NEW75,242$3,598,862dollars as filed
Vanguard Value ETF922908744SHS21,242$3,596,333dollars as filed
SPY78462F103SHS5,588$3,275,499dollars as filed
FIRST TR EXCHANGE TRADED FD33734X192CLOUD COMPUTING27,461$3,271,210dollars as filed
ISHARES TR464288687COM93,630$2,943,748dollars as filed
iShares Core Total USD Bond Market ETF46434V613SHS63,806$2,884,043dollars as filed
iShares Currency Hedged MSCI EAFE ETF46434V803SHS79,530$2,763,691dollars as filed
VANECK ETF TRUST92189H730MORN SMID MO ETF79,681$2,746,615dollars as filed
iShares S&P 500 Value ETF464287408SHS14,232$2,716,644dollars as filed
Utilities Select Sector SPDR Fund81369Y886SHS34,182$2,587,252dollars as filed
Tesla Motors, Inc88160R101COM6,383$2,577,717dollars as filed
iShares S&P 500 Growth ETF464287309SHS25,176$2,556,146dollars as filed
ISHARES TR464289875CORE 40 MODE ETF58,337$2,534,199dollars as filed
Vanguard High Dividend Yield ETF921946406SHS19,778$2,523,541dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS21,744$2,505,458dollars as filed
Vanguard Small-Cap Value ETF922908611SHS12,343$2,446,195dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM12,726$2,409,110dollars as filed
DIREXION SHARES ETF TRUST25461A858DLY AMZN BULL 2X54,278$2,280,798dollars as filed
DIREXION SHARES ETF TRUST25461A874DLY AAPL BULL 2X60,109$2,262,521dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM11,672$2,222,945dollars as filed
BANK MONTREAL MEDIUM063679534MICROSECTORS FAN3,698$2,158,619dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS41,249$2,154,046dollars as filed
Verizon Communications Inc92343V104COM53,452$2,137,583dollars as filed
SPDR SERIES TRUST78464A649ST STR AGGRE ETF83,149$2,077,901dollars as filed
INVESCO QQQ TR46090E103COM3,874$1,980,979dollars as filed
Salesforce.com, Inc79466L302COM5,865$1,960,898dollars as filed
iShares Gold Trust464285204COM38,378$1,900,104dollars as filed
META PLATFORMS INC CL A30303M102COM3,195$1,870,860dollars as filed
ISHARES TR464287457COM22,020$1,805,263dollars as filed
SPDW78463X889COM51,566$1,759,977dollars as filed
CONSTELLATION BRANDS INC CL A21036P108Stock7,858$1,736,701dollars as filed
Pfizer Inc.717081103COM63,723$1,690,578dollars as filed
GRAYSCALE BITCOIN TRUST ETF389637109SHS REP COM UT22,718$1,681,588dollars as filed
FORTINET INC COM34959E109Stock17,118$1,617,390dollars as filed
Direxion Daily Technology Bull 3X Shares25459W102ETF17,776$1,609,663dollars as filed
DIREXION SHARES ETF TRUST25461A866DLY MSFT BULL 2X40,255$1,589,283dollars as filed
Wells Fargo & Company949746101COM20,297$1,425,706dollars as filed
GRANITESHARES ETF TR38747R843CMN42,932$1,417,203dollars as filed
International Business Machines Corporation459200101COM6,330$1,391,710dollars as filed
Micron Technology,Inc.595112103COM16,480$1,387,033dollars as filed
PALO ALTO NETWORKS INC697435105COM7,437$1,353,253dollars as filed
DIREXION SHS ETF TR25460G286DAILY TSLA 2X SH48,775$1,342,792dollars as filed
Visa Inc92826C839COM4,011$1,267,709dollars as filed
iShares Core Aggressive Allocation ETF464289859SHS15,952$1,222,085dollars as filed
Invesco S&P MidCap Momentum ETF46137V464SHS9,740$1,203,282dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS6,129$1,200,301dollars as filed
PACER FDS TR69374H881US CASH COWS 10021,082$1,190,736dollars as filed
KEYCORP COM493267108Stock66,668$1,142,699dollars as filed
Cisco Systems,Inc.17275R102COM19,219$1,137,788dollars as filed
Coca-Cola Company191216100COM17,298$1,077,016dollars as filed
Boeing Company097023105COM5,872$1,039,457dollars as filed
Morgan Stanley617446448COM8,181$1,028,619dollars as filed
Raytheon Technologies Corporation75513E101COM8,706$1,007,546dollars as filed
Caterpillar Inc.149123101COM2,727$989,248dollars as filed
ALASKA AIR GROUP INC COM011659109Stock15,002$971,412dollars as filed
Bit Digital, Inc. Ordinary Shares09174C104COM18,796$955,790dollars as filed
NIKE,Inc. Class B654106103COM12,287$929,788dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF5,172$921,065dollars as filed
BLACKSTONE INC09260D107COM5,329$918,826dollars as filed
iShares MBS ETF464288588SHS9,903$907,984dollars as filed
VANGUARD SCOTTSDALE FDS92206C771SHS19,132$867,455dollars as filed
SPDR SERIES TRUST78464A375ST INTER BD ETF25,135$823,438dollars as filed
DIREXION SHARES ETF TRUST25460G609CMN14,621$814,420dollars as filed
ISHARESRUSSELL1000GROWTHETF464287614STOK2,015$809,184dollars as filed
SPDR Portfolio Emerging Markets ETF78463X509SHS20,834$799,421dollars as filed
VANGUARD SCOTTSDALE FDS92206C409COM9,914$773,431dollars as filed
PROSHARES TR74347X831ULTRAPRO QQQ9,770$773,171dollars as filed
Procter & Gamble Co742718109COM4,466$748,744dollars as filed
BLACKROCK ETF TRUST09290C103ISHARES US EQUIT14,466$741,385dollars as filed
Vanguard Growth922908736COM1,766$724,837dollars as filed
Netflix, Inc64110L106COM812$723,752dollars as filed
iShares MSCI EAFE Value ETF464288877SHS13,736$720,765dollars as filed
ISHARES RUSSELL 1000 ETF464287622ETF2,169$698,765dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF7,046$682,357dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A1$680,920dollars as filed
Starbucks Corporation855244109COM7,331$669,007dollars as filed
DIREXION SHARES ETF TRUST25461A841DLY GOOGL BUL 2X14,209$649,811dollars as filed
iShares TIPS Bond ETF464287176SHS6,011$640,535dollars as filed
LOUISIANA PAC CORP COM546347105Stock6,066$628,167dollars as filed
Airbnb, Inc. Class A009066101COM4,414$580,053dollars as filed
SNAP INC83304A106CL A53,466$575,835dollars as filed
KROGER CO COM501044101Stock9,263$566,445dollars as filed
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS5,224$558,154dollars as filed
Merck & Co.,Inc.58933Y105COM5,501$547,288dollars as filed
ARK ETF TR00214Q708BLOC FIN INN ETF14,423$534,394dollars as filed
BlackRock Flexible Income ETF092528603SHS10,102$525,556dollars as filed
Bank of America Corp060505104COM11,877$522,024dollars as filed
NORTHWEST NAT HLDG CO COM66765N105Stock13,194$521,979dollars as filed
Home Depot, Inc437076102COM1,341$521,813dollars as filed
Bristol-Myers Squibb Company110122108COM9,213$521,114dollars as filed
Philip Morris International Inc.718172109COM4,295$516,903dollars as filed
MARVELL TECHNOLOGY INC573874104COM4,653$513,960dollars as filed
PACER FDS TR69374H709GLOBL CASH ETF15,200$512,862dollars as filed
Abbott Laboratories002824100COM4,335$490,408dollars as filed
ISHARES TR464287796U.S. ENERGY ETF10,699$487,588dollars as filed
ISHARES TR464287770U.S. FIN SVC ETF6,207$482,967dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock3,673$481,367dollars as filed
SPDR Bloomberg 1-3 Month T-Bill ETF78468R663SHS5,142$470,151dollars as filed
Honeywell Technologies438516106COM1,991$449,827dollars as filed
Lowes Companies,Inc.548661107COM1,821$449,482dollars as filed
McDonalds Corporation580135101COM1,531$444,094dollars as filed
Walmart Inc.931142103COM4,817$435,294dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM2,067$435,098dollars as filed
SHERWIN WILLIAMS CO824348106COM1,260$428,315dollars as filed
ISHARES TR464289883CORE 30 70 ETF11,380$424,482dollars as filed
PAYPALHLDGSINC70450Y103STOK4,960$423,336dollars as filed
ALPS ETF TR00162Q452ALERIAN MLP8,761$421,950dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF3,018$420,697dollars as filed
Comcast Corp20030N101COM11,157$418,722dollars as filed
iShares Core S&P U.S. Value ETF464287663SHS4,442$411,309dollars as filed
STAGWELL INC85256A109COM CL A61,002$401,393dollars as filed
iShares Core Dividend Growth ETF46434V621SHS6,386$391,778dollars as filed
Intuitive Surgical,Inc.46120E602COM732$382,336dollars as filed
FIRST TR EXCH TRADED FD III33739E108PFD SECS INC ETF21,162$374,568dollars as filed
IRON MTN INC DEL COM46284V101REIT3,532$371,249dollars as filed
ATS CORPORATION00217Y104COM12,080$368,198dollars as filed
COLUMBIA BKG SYS INC197236102COM13,628$368,109dollars as filed
ISHARES TR464288414NATIONAL MUN ETF3,357$357,688dollars as filed
Walt Disney Co254687106COM3,204$356,783dollars as filed
Duke Energy Corporation26441C204COM3,300$355,551dollars as filed
ZSCALERINC98980G102STOK1,961$353,953dollars as filed
FISERV INC337738108COM1,711$351,501dollars as filed
CROWDSTRIKE HLDGS INC22788C105COM1,020$349,032dollars as filed
Vanguard Short-Term Treasury ETF92206C102SHS5,872$341,672dollars as filed
ISHARES TR464287739U.S. REAL ES ETF3,617$336,650dollars as filed
WEYERHAEUSER CO COM NEW962166104REIT11,943$336,200dollars as filed
METLIFE INC COM59156R108Stock4,083$334,354dollars as filed
ISHARES TR464289438RUS TP200 GR ETF1,416$333,200dollars as filed
AGILENT TECHNOLOGIES INC COM00846U101Stock2,479$333,029dollars as filed
Oracle Corporation68389X105COM1,981$330,200dollars as filed
CALIFORNIA WTR SVC GROUP130788102COM7,200$326,376dollars as filed
Vanguard International Dividend Appreciation ETF921946810SHS4,054$324,279dollars as filed
Schwab U.S. Large-Cap ETF808524201SHS13,950$323,361dollars as filed
iShares MSCI USA Min Vol Factor ETF46429B697SHS3,641$323,284dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,376$320,038dollars as filed
AON PLC SHS CL AG0403H108Stock864$310,468dollars as filed
VANGUARD RUSSELL 2000 VALUE ETF92206C649ETF2,110$305,237dollars as filed
Deere & Company244199105COM713$302,098dollars as filed
PUBLIC STORAGE COM74460D109REIT1,000$299,440dollars as filed
ISHARES TR46435G268RUSEL 2500 ETF4,317$293,596dollars as filed
iShares Expanded Tech-Software Sector ETF464287515SHS2,929$293,338dollars as filed
BIGBEAR AI HLDGS INC COM08975B109Stock65,493$291,446dollars as filed
ISHARES TR4642886613 7 YR TREAS BD2,517$290,873dollars as filed
SPDR SER TR78464A359BBG CONV SEC ETF3,672$286,022dollars as filed
FORD MTR CO COM345370860Stock28,878$285,901dollars as filed
Lam Research Corporation512807306COM3,956$285,797dollars as filed
ALIBABA GROUP HLDG LTD01609W102SPONSORED ADS3,239$274,635dollars as filed
Broadcom Inc.11135F101COM1,167$270,612dollars as filed
EXPEDITORS INTL WASH INC COM302130109Stock2,442$270,606dollars as filed
GLOBAL X FDS37950E291GLOBX SUPDV US14,983$270,165dollars as filed
AT&T Inc00206R102COM11,705$266,529dollars as filed
Stryker Corporation863667101COM731$263,235dollars as filed
VANGUARD STAR FDS921909768COM4,435$261,410dollars as filed
GRAYSCALE ETHEREUM TRUST ETF389638107SHS9,284$260,160dollars as filed
PAYCHEX INC704326107COM1,818$254,920dollars as filed
GARMIN LTD SHSH2906T109Stock1,224$252,476dollars as filed
SPDR SERIES TRUST78468R739ST NUVE TERM ETF5,289$250,646dollars as filed
SPDR Portfolio S&P 1500 Composite Stock Market ETF78464A805SHS3,505$250,420dollars as filed
SEMTECH CORP COM816850101Stock4,000$247,400dollars as filed
Altria Group Inc02209S103COM4,711$246,338dollars as filed
TRANE TECHNOLOGIES PLC SHSG8994E103Stock661$244,171dollars as filed
WORLD FDS TR98148L753T REX TARGET ETF5,001$243,218dollars as filed
ROBLOX CORP CL A771049103Stock4,015$232,341dollars as filed
KENVUE INC49177J102COM10,875$232,200dollars as filed
MasterCard, Inc57636Q104COM440$231,691dollars as filed
ESSEX PPTY TR INC COM297178105REIT809$230,921dollars as filed
United Parcel Service,Inc. Class B911312106COM1,825$230,159dollars as filed
QUANTUM COMPUTING INC74766W108COM13,648$225,888dollars as filed
iShares U.S. Treasury Bond ETF46429B267SHS9,803$225,286dollars as filed
Palantir Technologies Inc. Class A69608A108COM2,956$223,587dollars as filed
Charles Schwab Corp808513105COM3,013$223,050dollars as filed
DIREXION SHARES ETF TRUST25460E661CMN8,042$221,254dollars as filed
CLOROX CO DEL189054109COM1,316$213,732dollars as filed
Citigroup Inc.172967424COM2,951$207,788dollars as filed
TELEDYNE TECHNOLOGIES INC COM879360105Stock442$205,591dollars as filed
KINDER MORGAN INC DEL COM49456B101Stock7,472$204,740dollars as filed
Amgen Inc.031162100COM785$204,614dollars as filed
MOSAIC CO COM61945C103Stock8,320$204,506dollars as filed
Waste Management, Inc.94106L109COM1,004$202,620dollars as filed
Vanguard International High Dividend Yield ETF921946794SHS2,951$200,314dollars as filed
INVESCO ACTVELY MNGD ETC FD46090F100OPTIMUM YIELD11,780$153,029dollars as filed
DNP SELECT INCOME FD INC23325P104COM10,284$90,706dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001172661-25-000732this filing2025-02-13acceptance time not in the bulk data set