Sterling Investment Counsel, LLC

13F filer, CIK 1925853, Buffalo, NY

Sterling Investment Counsel, LLC reported $280,664,486 across 173 holdings for the quarter ended 2024-09-30, in a 13F-HR filed 2024-10-22. Its ten largest share positions make up 49.81% of the portfolio.

Filed 2024-10-22 (acceptance time not in the bulk data set), ingested 2026-10-07 18:26:56 UTC13F-HR 0001925853-24-000004

Period: 2024-09-30
Reported value: $281M
Holdings: 173
Top 10 weight: 49.81%
New: 16
Sold out: 7

Largest buys vs the previous quarter

Security	Shares change	Approx. value
NVDAadded	+10,037	$1.22M
AVGOnew	+5,369	$926K
JEPIadded	+15,301	$911K
SGOVadded	+8,401	$846K
AAPLadded	+2,565	$598K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

Security	Shares change	Approx. value
CSCOexited	-15,230	-$724K
NKEexited	-5,044	-$380K
NFGexited	-6,315	-$342K
TSLAreduced	-1,288	-$337K
NVOexited	-2,307	-$329K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q3 2024

Share positions as resolved from 13F-HR 0001925853-24-000004, largest first. % of portfolio is the value over $280,664,486, the sum of the share positions whose value is usable for ratios (method).

Security	Shares	Value	% of portfolio	Change	Timeline
IVWISHARES TR	289,408	$27.7M	9.87%	+985	Timeline
QQQMINVESCO EXCH TRADED FD TR II	112,951	$22.7M	8.08%	+1,345	Timeline
JEPIJ P MORGAN EXCHANGE TRADED F	350,768	$20.9M	7.44%	+15,301	Timeline
CGXUCAPITAL GROUP INTL FOCUS EQT	604,377	$16.3M	5.81%	+9,726	Timeline
AAPLAPPLE INC	69,824	$16.3M	5.8%	+2,565	Timeline
IJHISHARES TR	170,085	$10.6M	3.78%	+2,603	Timeline
MSFTMICROSOFT CORP	16,876	$7.26M	2.59%	+1,388	Timeline
IVVISHARES TR	11,875	$6.85M	2.44%	-5	Timeline
EMXCISHARES INC	94,294	$5.76M	2.05%	+1,655	Timeline
GOOGLALPHABET INC	33,002	$5.47M	1.95%	+1,703	Timeline
AMZNAMAZON COM INC	27,292	$5.09M	1.81%	+1,999	Timeline
BRK-BBERKSHIRE HATHAWAY INC DEL	10,879	$5.01M	1.78%	+72	Timeline
HMOPHARTFORD FDS EXCHANGE TRADED	124,048	$4.89M	1.74%	+6,744	Timeline
NVDANVIDIA CORPORATION	38,588	$4.69M	1.67%	+10,037	Timeline
IJRISHARES TR	38,945	$4.56M	1.62%	+1,494	Timeline
JPMJPMORGAN CHASE & CO	16,737	$3.53M	1.26%	+1,573	Timeline
VVISA INC	12,038	$3.31M	1.18%	+731	Timeline
METAMETA PLATFORMS INC	5,426	$3.11M	1.11%	+733	Timeline
KOCOCA COLA CO	40,363	$2.9M	1.03%	-145	Timeline
SGOVISHARES TR	27,370	$2.76M	0.98%	+8,401	Timeline
WMTWALMART INC	32,250	$2.6M	0.93%	+2,068	Timeline
SPYSTATE STR SPDR S&P 500 ETF T	4,157	$2.39M	0.85%	0	Timeline
MUBISHARES TR	21,364	$2.32M	0.83%	0	Timeline
DGROISHARES TR	34,635	$2.17M	0.77%	-1,861	Timeline
UNHUNITEDHEALTH GROUP INC	3,708	$2.17M	0.77%	+255	Timeline
IUSGISHARES TR	15,929	$2.1M	0.75%	+2,264	Timeline
IWFISHARES TR	5,575	$2.09M	0.75%	-38	Timeline
IVEISHARES TR	10,550	$2.08M	0.74%	-464	Timeline
COSTCOSTCO WHOLESALE CORPORATION	2,023	$1.79M	0.64%	+217	Timeline
PANWPALO ALTO NETWORKS INC	5,131	$1.75M	0.62%	+362	Timeline
HDHOME DEPOT INC	4,323	$1.75M	0.62%	+392	Timeline
ABBVABBVIE INC	8,322	$1.64M	0.59%	+1,087	Timeline
GOOGALPHABET INC	9,676	$1.62M	0.58%	-204	Timeline
IXUSISHARES TR	22,018	$1.6M	0.57%	+5,086	Timeline
DISDISNEY WALT CO	16,542	$1.59M	0.57%	-5	Timeline
ARKWARK ETF TR	18,533	$1.58M	0.56%	-35	Timeline
XLESELECT SECTOR SPDR TR	17,434	$1.53M	0.55%	+2,287	Timeline
CAHCARDINAL HEALTH INC	13,064	$1.44M	0.51%	0	Timeline
NOWSERVICENOW INC	1,603	$1.43M	0.51%	+85	Timeline
HYGISHARES TR	17,695	$1.42M	0.51%	0	Timeline
PLDPROLOGIS INC.	10,653	$1.35M	0.48%	+620	Timeline
TMOTHERMO FISHER SCIENTIFIC INC	2,169	$1.34M	0.48%	+207	Timeline
MCDMCDONALDS CORP	4,213	$1.28M	0.46%	+221	Timeline
LLYELI LILLY & CO	1,434	$1.27M	0.45%	+284	Timeline
BOTZGLOBAL X FDS	39,201	$1.26M	0.45%	+775	Timeline
VOTVANGUARD INDEX FDS	5,154	$1.25M	0.45%	+23	Timeline
MRKMERCK & CO INC	10,564	$1.2M	0.43%	+4,495	Timeline
ETNEATON CORP PLC	3,420	$1.13M	0.4%	+744	Timeline
SOSOUTHERN CO	11,598	$1.05M	0.37%	+1,121	Timeline
CRMSALESFORCE INC	3,779	$1.03M	0.37%	+53	Timeline
MTBM & T BK CORP	5,799	$1.03M	0.37%	-1,690	Timeline
SPMDSPDR SERIES TRUST	18,630	$1.02M	0.36%	+3,675	Timeline
PHPARKER-HANNIFIN CORP	1,587	$1M	0.36%	+233	Timeline
PEPPEPSICO INC	5,534	$941K	0.34%	+15	Timeline
AVGOBROADCOM INC	5,369	$926K	0.33%	new	Timeline
HONHONEYWELL INTL INC	4,478	$926K	0.33%	+253	Timeline
TSLATESLA INC	3,404	$891K	0.32%	-1,288	Timeline
BLACKROCK INCBLACKROCK INC	924	$877K	0.31%	+132
XLBSELECT SECTOR SPDR TR	9,044	$872K	0.31%	+1,347	Timeline
IGVISHARES TR	8,963	$801K	0.29%	-73	Timeline
ADIANALOG DEVICES INC	3,456	$795K	0.28%	+116	Timeline
MAMASTERCARD INCORPORATED	1,609	$795K	0.28%	+441	Timeline
DIASTATE STR SPDR DOW JONES IND	1,845	$781K	0.28%	0	Timeline
SYKSTRYKER CORPORATION	2,107	$761K	0.27%	+307	Timeline
SHYGISHARES TR	17,158	$745K	0.27%	+324	Timeline
JNJJOHNSON & JOHNSON	4,594	$745K	0.27%	+2	Timeline
CTASCINTAS CORP	3,460	$712K	0.25%	+2,564	Timeline
STZCONSTELLATION BRANDS INC	2,752	$709K	0.25%	+80	Timeline
AMGNAMGEN INC	2,109	$680K	0.24%	+13	Timeline
BUGGLOBAL X FDS	21,861	$677K	0.24%	+73	Timeline
TMPTOMPKINS FINL CORP	11,394	$658K	0.23%	0	Timeline
PGPROCTER & GAMBLE CO	3,774	$654K	0.23%	-131	Timeline
XOMEXXON MOBIL CORP	5,367	$629K	0.22%	+1,717	Timeline
IHIISHARES TR	10,342	$612K	0.22%	+52	Timeline
CINFCINCINNATI FINL CORP	4,455	$606K	0.22%	0	Timeline
FNFFIDELITY NATL FINL INC	9,446	$586K	0.21%	+5,214	Timeline
GILDGILEAD SCIENCES INC	6,842	$574K	0.2%	+494	Timeline
LMTLOCKHEED MARTIN CORP	966	$565K	0.2%	-90	Timeline
GLWCORNING INC	12,460	$563K	0.2%	+3	Timeline
CVXCHEVRON CORPORATION	3,695	$544K	0.19%	+5	Timeline
DEDEERE & CO	1,261	$526K	0.19%	+53	Timeline
MDLZMONDELEZ INTL INC	6,953	$512K	0.18%	+198	Timeline
LOWLOWES COS INC	1,840	$498K	0.18%	0	Timeline
VGTVANGUARD WORLD FD	848	$497K	0.18%	0	Timeline
AMATAPPLIED MATLS INC	2,416	$488K	0.17%	-24	Timeline
QUALISHARES TR	2,642	$474K	0.17%	-8	Timeline
MOALTRIA GROUP INC	9,121	$466K	0.17%	+40	Timeline
IPINTERNATIONAL PAPER CO	9,510	$465K	0.17%	-91	Timeline
AEPAMERICAN ELEC PWR CO INC	4,421	$454K	0.16%	0	Timeline
NOCNORTHROP GRUMMAN CORP	856	$452K	0.16%	+385	Timeline
HCAHCA HEALTHCARE INC	1,099	$447K	0.16%	-54	Timeline
UPSUNITED PARCEL SVCS INC	3,220	$439K	0.16%	+18	Timeline
TTTRANE TECHNOLOGIES PLC	1,117	$434K	0.15%	+10	Timeline
AWKAMERICAN WTR WKS CO INC NEW	2,966	$434K	0.15%	0	Timeline
IQVIQVIA HLDGS INC	1,828	$433K	0.15%	+151	Timeline
PMPHILIP MORRIS INTL INC	3,488	$423K	0.15%	0	Timeline
FITBFIFTH THIRD BANCORP	9,847	$422K	0.15%	0	Timeline
MELIMERCADOLIBRE INC	205	$421K	0.15%	+40	Timeline
XBISPDR SERIES TRUST	4,221	$417K	0.15%	-40	Timeline
TAT&T INC	18,853	$415K	0.15%	-1,060	Timeline
IJTISHARES TR	2,924	$408K	0.15%	-15	Timeline
CATCATERPILLAR INC	1,040	$407K	0.14%	+301	Timeline
ETRENTERGY CORP NEW	3,044	$401K	0.14%	0	Timeline
IWSISHARES TR	3,008	$398K	0.14%	0	Timeline
VOOVANGUARD INDEX FDS	753	$397K	0.14%	-17	Timeline
QQQINVESCO QQQ TR	808	$394K	0.14%	0	Timeline
CATHGLOBAL X FDS	5,521	$383K	0.14%	0	Timeline
VIGVANGUARD SPECIALIZED FUNDS	1,932	$383K	0.14%	0	Timeline
DUKDUKE ENERGY CORP NEW	3,263	$376K	0.13%	0	Timeline
MGKVANGUARD WORLD FD	1,145	$369K	0.13%	-24	Timeline
VOEVANGUARD INDEX FDS	2,195	$368K	0.13%	-5	Timeline
IBMINTERNATIONAL BUSINESS MACHS	1,653	$365K	0.13%	-20	Timeline
USBUS BANCORP	7,924	$362K	0.13%	-350	Timeline
DESWISDOMTREE TR	10,398	$359K	0.13%	-350	Timeline
VBRVANGUARD INDEX FDS	1,742	$350K	0.12%	-3	Timeline
VZVERIZON COMMUNICATIONS INC	7,757	$348K	0.12%	-204	Timeline
CFGCITIZENS FINL GROUP INC	8,464	$348K	0.12%	0	Timeline
ADBEADOBE INC	662	$343K	0.12%	+8	Timeline
WMBWILLIAMS COS INC	7,288	$333K	0.12%	0	Timeline
METMETLIFE INC	3,963	$327K	0.12%	0	Timeline
PAYXPAYCHEX INC	2,430	$326K	0.12%	0	Timeline
GHCGRAHAM HLDGS CO	392	$322K	0.11%	0	Timeline
PEGPUBLIC SVC ENTERPRISE GROUP	3,609	$322K	0.11%	+7	Timeline
JNKSPDR SERIES TRUST	3,235	$316K	0.11%	0	Timeline
LINLINDE PLC	655	$312K	0.11%	+4	Timeline
VTVVANGUARD INDEX FDS	1,746	$305K	0.11%	-7	Timeline
SPYVSPDR SERIES TRUST	5,516	$292K	0.1%	0	Timeline
BACBANK OF AMER CORP	7,333	$291K	0.1%	+1,191	Timeline
SPXEPROSHARES TR	4,547	$281K	0.1%	+132	Timeline
ZTSZOETIS INC	1,434	$280K	0.1%	+6	Timeline
HIGHARTFORD INSURANCE GROUP INC	2,355	$277K	0.1%	-280	Timeline
GISGENERAL MILLS INC	3,687	$272K	0.1%	+5	Timeline
MGVVANGUARD WORLD FD	2,116	$271K	0.1%	-22	Timeline
EMBISHARES TR	2,897	$271K	0.1%	-1	Timeline
ESEVERSOURCE ENERGY	3,910	$266K	0.09%	0	Timeline
TMUST-MOBILE US INC	1,282	$265K	0.09%	0	Timeline
MPCMARATHON PETE CORP	1,605	$261K	0.09%	0	Timeline
UBERUBER TECHNOLOGIES INC	3,475	$261K	0.09%	+535	Timeline
LRGFISHARES TR	4,361	$256K	0.09%	new	Timeline
AXPAMERICAN EXPRESS CO	936	$254K	0.09%	new	Timeline
SBUXSTARBUCKS CORP	2,579	$251K	0.09%	+2	Timeline
BNDXVANGUARD CHARLOTTE FDS	4,937	$248K	0.09%	+35	Timeline
VHTVANGUARD WORLD FD	867	$245K	0.09%	0	Timeline
RFREGIONS FINANCIAL CORP NEW	10,432	$243K	0.09%	new	Timeline
GBTCGRAYSCALE BITCOIN TRUST ETF	4,803	$243K	0.09%	-30	Timeline
JIREJ P MORGAN EXCHANGE TRADED F	3,620	$239K	0.09%	-402	Timeline
LYBLYONDELLBASELL INDUSTRIES NV	2,491	$239K	0.09%	-115	Timeline
DDOMINION ENERGY INC	4,101	$237K	0.08%	0	Timeline
EFXEQUIFAX INC	800	$235K	0.08%	new	Timeline
IJKISHARES TR	2,535	$233K	0.08%	-89	Timeline
GLDSPDR GOLD TR	958	$233K	0.08%	+5	Timeline
ADPAUTOMATIC DATA PROCESSING IN	840	$232K	0.08%	0	Timeline
FEFIRSTENERGY CORP	5,207	$231K	0.08%	new	Timeline
ONONON HLDG AG	4,600	$231K	0.08%	new	Timeline
XLFSELECT SECTOR SPDR TR	5,089	$231K	0.08%	0	Timeline
FTECFIDELITY COVINGTON TRUST	1,294	$226K	0.08%	+2	Timeline
VTIVANGUARD INDEX FDS	783	$222K	0.08%	0	Timeline
NEENEXTERA ENERGY INC	2,620	$221K	0.08%	new	Timeline
IBBISHARES TR	1,521	$221K	0.08%	0	Timeline
ITOTISHARES TR	1,749	$220K	0.08%	new	Timeline
BIPBROOKFIELD INFRASTRUCTURE PA	6,269	$220K	0.08%	new	Timeline
GSGOLDMAN SACHS GROUP INC	428	$212K	0.08%	new	Timeline
CMECME GROUP INC	959	$212K	0.08%	new	Timeline
NOBLPROSHARES TR	1,975	$211K	0.08%	new	Timeline
ASMLASML HLDG NV	253	$211K	0.08%	+3	Timeline
PWRQUANTA SVCS INC	699	$208K	0.07%	-128	Timeline
BUDANHEUSER BUSCH INBEV SA NV	3,090	$205K	0.07%	new	Timeline
SUBISHARES TR	1,922	$204K	0.07%	-9	Timeline
NXPINXP SEMICONDUCTORS N V	850	$204K	0.07%	+46	Timeline
FFORD MTR CO	13,856	$146K	0.05%	-620	Timeline
LITHIUM AMERICAS ARGENTINA CLITHIUM AMERICAS ARGENTINA C	27,569	$89.9K	0.03%	new
LACLITHIUM AMERS CORP NEW	27,644	$74.6K	0.03%	new	Timeline
PRPLPURPLE INNOVATION INC	10,000	$9.89K	<0.01%	-70,682	Timeline

Sold out in Q3 2024

Positions in the previous quarter's report that this quarter's report no longer lists.

Security	Shares before	Value before	Type
CSCOCISCO SYS INC	15,230	$724K	shares
NKENIKE INC	5,044	$380K	shares
NFGNATIONAL FUEL GAS CO	6,315	$342K	shares
NVONOVO-NORDISK A S	2,307	$329K	shares
OEFISHARES TR	1,074	$284K	shares
XOPSPDR SERIES TRUST	1,651	$240K	shares
ARCCARES CAPITAL CORP	9,978	$208K	shares

How Q3 2024 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

Filing	Role	Amendment	Filed	Accepted	Ingested
13F-HR 0001925853-24-000004	base		2024-10-22	acceptance time not in the bulk data set	2026-10-07 18:26:56 UTC