N.E.W. Advisory Services LLC

13F filer, CIK 1803456, DE PERE, WI

N.E.W. Advisory Services LLC reported $1,053,086,774 across 189 holdings for the quarter ended 2024-12-31, in a 13F-HR filed 2025-01-24. Its ten largest share positions make up 56.2% of the portfolio.

Filed 2025-01-24 (acceptance time not in the bulk data set), ingested 2026-10-07 18:25:55 UTC13F-HR 0001085146-25-000454

Period: 2024-12-31
Reported value: $1.05B
Holdings: 189
Top 10 weight: 56.2%
New: 13
Sold out: 7

Largest buys vs the previous quarter

Security	Shares change	Approx. value
VTIadded	+109,464	$31.7M
HELOnew	+172,140	$10.7M
VXUSadded	+119,919	$7.07M
BNDadded	+98,201	$7.06M
DFAXadded	+278,253	$6.92M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

Security	Shares change	Approx. value
SPYMreduced	-257,581	-$17.8M
VIOVreduced	-112,175	-$10.5M
SPABreduced	-258,281	-$6.45M
BUFRreduced	-143,945	-$4.39M
DFIVreduced	-72,834	-$2.58M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q4 2024

Share positions as resolved from 13F-HR 0001085146-25-000454, largest first. % of portfolio is the value over $1,053,086,774, the sum of the share positions whose value is usable for ratios (method).

Security	Shares	Value	% of portfolio	Change	Timeline
VTIVANGUARD INDEX FDS	611,106	$177M	16.82%	+109,464	Timeline
SPYVSPDR SERIES TRUST	1,552,616	$79.4M	7.54%	-27,476	Timeline
SPYMSPDR SERIES TRUST	980,244	$67.6M	6.42%	-257,581	Timeline
SPABSPDR SERIES TRUST	2,055,356	$51.4M	4.88%	-258,281	Timeline
IAGGISHARES TR	1,025,936	$51.2M	4.86%	+26,019	Timeline
JPSTJ P MORGAN EXCHANGE TRADED F	964,963	$48.6M	4.62%	+77,358	Timeline
DFAXDIMENSIONAL ETF TRUST	1,203,751	$29.9M	2.84%	+278,253	Timeline
VIOVVANGUARD ADMIRAL FDS INC	320,534	$29.9M	2.84%	-112,175	Timeline
SPTMSPDR SERIES TRUST	406,042	$29M	2.75%	+5,626	Timeline
VXUSVANGUARD STAR FDS	470,599	$27.7M	2.63%	+119,919	Timeline
BNDVANGUARD BD INDEX FDS	366,039	$26.3M	2.5%	+98,201	Timeline
SPDWSPDR INDEX SHS FDS	662,340	$22.6M	2.15%	-35,029	Timeline
AVUVAMERICAN CENTY ETF TR	230,386	$22.2M	2.11%	+54,694	Timeline
DFACDIMENSIONAL ETF TRUST	618,349	$21.4M	2.03%	-556	Timeline
BRK-BBERKSHIRE HATHAWAY INC DEL	39,514	$17.9M	1.7%	+19	Timeline
AAPLAPPLE INC	67,046	$16.8M	1.59%	-617	Timeline
SPEMSPDR INDEX SHS FDS	390,138	$15M	1.42%	-41,914	Timeline
PGPROCTER & GAMBLE CO	86,526	$14.5M	1.38%	-1,194	Timeline
VXFVANGUARD INDEX FDS	66,011	$12.5M	1.19%	+935	Timeline
VOOVANGUARD INDEX FDS	20,552	$11.1M	1.05%	+2,399	Timeline
HELOJ P MORGAN EXCHANGE TRADED F	172,140	$10.7M	1.01%	new	Timeline
VUGVANGUARD INDEX FDS	25,415	$10.4M	0.99%	-274	Timeline
GWXSPDR INDEX SHS FDS	330,232	$10.2M	0.97%	-77,248	Timeline
VSSVANGUARD INTL EQUITY INDEX F	83,490	$9.56M	0.91%	+6,402	Timeline
SLYVSPDR SERIES TRUST	104,003	$9.07M	0.86%	-2,968	Timeline
EFVISHARES TR	154,246	$8.09M	0.77%	+10,204	Timeline
SDVYFIRST TR EXCHANGE TRADED FD	202,754	$7.27M	0.69%	+14,675	Timeline
DFIVDIMENSIONAL ETF TRUST	204,629	$7.26M	0.69%	-72,834	Timeline
UCONFIRST TR EXCHNG TRADED FD VI	292,891	$7.22M	0.69%	+211,414	Timeline
JCPBJ P MORGAN EXCHANGE TRADED F	154,718	$7.13M	0.68%	+19,297	Timeline
EWXSPDR INDEX SHS FDS	118,209	$6.93M	0.66%	-32,611	Timeline
VVVANGUARD INDEX FDS	23,284	$6.28M	0.6%	-1,144	Timeline
SCHGSCHWAB STRATEGIC TR	221,370	$6.17M	0.59%	new	Timeline
RDVYFIRST TR EXCHANGE TRADED FD	96,225	$5.69M	0.54%	+1,506	Timeline
AMZNAMAZON COM INC	24,323	$5.34M	0.51%	-117	Timeline
JQUAJ P MORGAN EXCHANGE TRADED F	92,081	$5.27M	0.5%	+28,514	Timeline
VTVVANGUARD INDEX FDS	29,092	$4.93M	0.47%	+430	Timeline
FTGSFIRST TR EXCHANGE-TRADED FD	147,164	$4.62M	0.44%	new	Timeline
AIRRFIRST TR EXCHANGE TRADED FD	57,759	$4.45M	0.42%	+47,351	Timeline
VGTVANGUARD WORLD FD	7,022	$4.37M	0.41%	-249	Timeline
JPMEJ P MORGAN EXCHANGE TRADED F	41,527	$4.26M	0.4%	-9,284	Timeline
DNPDNP SELECT INCOME FD INC	481,596	$4.25M	0.4%	-3,266	Timeline
SPSBSPDR SERIES TRUST	141,501	$4.23M	0.4%	+1,109	Timeline
NICNICOLET BANKSHARES INC	39,995	$4.2M	0.4%	-1,049	Timeline
JEPIJ P MORGAN EXCHANGE TRADED F	72,112	$4.15M	0.39%	+3,129	Timeline
IBNDSPDR SERIES TRUST	135,864	$3.85M	0.37%	+6,338	Timeline
IBMINTERNATIONAL BUSINESS MACHS	17,309	$3.81M	0.36%	-121	Timeline
NVDANVIDIA CORPORATION	26,836	$3.6M	0.34%	+704	Timeline
WECWEC ENERGY GROUP INC	38,019	$3.58M	0.34%	+2,659	Timeline
ITOTISHARES TR	25,727	$3.31M	0.31%	-32	Timeline
VCRVANGUARD WORLD FD	8,249	$3.1M	0.29%	-576	Timeline
SPYGSPDR SERIES TRUST	34,872	$3.07M	0.29%	+803	Timeline
QQQINVESCO QQQ TR	5,958	$3.05M	0.29%	+64	Timeline
MSFTMICROSOFT CORP	7,118	$3M	0.28%	-426	Timeline
VBVANGUARD INDEX FDS	11,612	$2.79M	0.26%	+429	Timeline
NOBLPROSHARES TR	26,996	$2.69M	0.26%	+3,534	Timeline
VEAVANGUARD TAX-MANAGED FDS	49,152	$2.35M	0.22%	+5,225	Timeline
JIREJ P MORGAN EXCHANGE TRADED F	40,102	$2.35M	0.22%	-3,087	Timeline
MGKVANGUARD WORLD FD	6,653	$2.28M	0.22%	+511	Timeline
VDCVANGUARD WORLD FD	10,756	$2.27M	0.22%	+213	Timeline
VOVANGUARD INDEX FDS	7,849	$2.07M	0.2%	+304	Timeline
JPMJPMORGAN CHASE & CO	8,410	$2.02M	0.19%	-401	Timeline
WFCWELLS FARGO & CO	28,416	$2M	0.19%	-174	Timeline
WMTWALMART INC	19,199	$1.73M	0.16%	-953	Timeline
VYMVANGUARD WHITEHALL FDS	13,483	$1.72M	0.16%	+1,189	Timeline
PLTRPALANTIR TECHNOLOGIES INC	22,097	$1.67M	0.16%	+3,843	Timeline
BUFRFIRST TR EXCHNG TRADED FD VI	48,875	$1.49M	0.14%	-143,945	Timeline
MCDMCDONALDS CORP	4,814	$1.4M	0.13%	+5	Timeline
VWOVANGUARD INTL EQUITY INDEX F	31,261	$1.38M	0.13%	+2,606	Timeline
VHTVANGUARD WORLD FD	5,224	$1.33M	0.13%	+119	Timeline
SPYSTATE STR SPDR S&P 500 ETF T	2,241	$1.31M	0.12%	+14	Timeline
TSLATESLA INC	3,052	$1.23M	0.12%	-836	Timeline
AHRAMERICAN HEALTHCARE REIT INC	41,543	$1.18M	0.11%	-4,177	Timeline
VCSHVANGUARD SCOTTSDALE FDS	14,643	$1.14M	0.11%	+909	Timeline
METAMETA PLATFORMS INC	1,913	$1.12M	0.11%	-12	Timeline
VVISA INC	3,232	$1.02M	0.1%	-27	Timeline
JNJJOHNSON & JOHNSON	6,706	$970K	0.09%	-76	Timeline
XLFSELECT SECTOR SPDR TR	19,825	$958K	0.09%	+1,675	Timeline
GILDGILEAD SCIENCES INC	10,370	$958K	0.09%	-416	Timeline
VGSHVANGUARD SCOTTSDALE FDS	15,746	$916K	0.09%	+1,308	Timeline
SGOVISHARES TR	9,125	$915K	0.09%	new	Timeline
SDYSPDR SERIES TRUST	6,916	$914K	0.09%	+76	Timeline
CARRCARRIER GLOBAL CORPORATION	13,137	$897K	0.09%	-169	Timeline
IYWISHARES TR	5,533	$883K	0.08%	-512	Timeline
IVEISHARES TR	4,555	$869K	0.08%	-100	Timeline
BUFCAB ACTIVE ETFS INC	21,804	$854K	0.08%	-3,298	Timeline
OSKOSHKOSH CORP	8,892	$845K	0.08%	-60	Timeline
OREALTY INCOME CORP	15,317	$818K	0.08%	+1,809	Timeline
YEARAB ACTIVE ETFS INC	15,772	$794K	0.08%	-5,605	Timeline
GOOGLALPHABET INC	4,115	$779K	0.07%	+2	Timeline
TDIVFIRST TR EXCHANGE TRADED FD	9,565	$750K	0.07%	-280	Timeline
IVVISHARES TR	1,236	$728K	0.07%	+23	Timeline
XSOEWISDOMTREE TR	23,161	$706K	0.07%	+3,041	Timeline
ONEQFIDELITY COMWLTH TR	9,241	$703K	0.07%	-614	Timeline
TAT&T INC	30,738	$700K	0.07%	+1,200	Timeline
VEUVANGUARD INTL EQUITY INDEX F	12,118	$696K	0.07%	-434	Timeline
VIGVANGUARD SPECIALIZED FUNDS	3,351	$656K	0.06%	+288	Timeline
KOCOCA COLA CO	10,285	$640K	0.06%	+175	Timeline
IWYISHARES TR	2,712	$638K	0.06%	+3	Timeline
AVLVAMERICAN CENTY ETF TR	9,550	$638K	0.06%	new	Timeline
VISVANGUARD WORLD FD	2,474	$629K	0.06%	+172	Timeline
VTIPVANGUARD MALVERN FDS	12,810	$620K	0.06%	+1,665	Timeline
PLDPROLOGIS INC.	5,832	$616K	0.06%	0	Timeline
GLDSPDR GOLD TR	2,443	$592K	0.06%	+1,148	Timeline
GBTCGRAYSCALE BITCOIN TRUST ETF	7,919	$586K	0.06%	0	Timeline
SCHWCHARLES SCHWAB CORP (THE)	7,522	$557K	0.05%	+125	Timeline
SLVISHARES SILVER TR	20,952	$552K	0.05%	+10,059	Timeline
LLYELI LILLY & CO	715	$551K	0.05%	-7	Timeline
UPSUNITED PARCEL SVCS INC	4,339	$547K	0.05%	+376	Timeline
BFCBANK FIRST CORP	5,466	$542K	0.05%	0	Timeline
VFHVANGUARD WORLD FD	4,464	$527K	0.05%	+34	Timeline
SOXXISHARES TR	2,403	$518K	0.05%	+229	Timeline
ABBVABBVIE INC	2,876	$511K	0.05%	-23	Timeline
MRKMERCK & CO INC	5,067	$504K	0.05%	-218	Timeline
KMBKIMBERLY-CLARK CORP	3,816	$500K	0.05%	+108	Timeline
HONHONEYWELL INTL INC	2,189	$494K	0.05%	-4	Timeline
GOOGALPHABET INC	2,526	$481K	0.05%	-105	Timeline
ORCLORACLE CORP	2,864	$477K	0.05%	+99	Timeline
DIASTATE STR SPDR DOW JONES IND	1,118	$476K	0.05%	0	Timeline
FFORD MTR CO	47,097	$466K	0.04%	-4,959	Timeline
RTXRTX CORPORATION	3,888	$450K	0.04%	+201	Timeline
VOTVANGUARD INDEX FDS	1,737	$441K	0.04%	-20	Timeline
IVWISHARES TR	4,307	$437K	0.04%	0	Timeline
BNDXVANGUARD CHARLOTTE FDS	8,906	$437K	0.04%	-386	Timeline
HEARTLAND FINL USA INCHEARTLAND FINL USA INC	7,027	$431K	0.04%	-1,225
RCATRED CAT HLDGS INC	32,913	$423K	0.04%	new	Timeline
SHMSPDR SERIES TRUST	8,865	$420K	0.04%	-445	Timeline
VZVERIZON COMMUNICATIONS INC	10,291	$412K	0.04%	+116	Timeline
XOMEXXON MOBIL CORP	3,737	$402K	0.04%	-364	Timeline
AMPAMERIPRISE FINL INC	749	$399K	0.04%	new	Timeline
FVDFIRST TR EXCHANGE-TRADED FD	8,981	$392K	0.04%	-995	Timeline
IWSISHARES TR	3,021	$391K	0.04%	0	Timeline
DMLPDORCHESTER MINERALS L P	11,599	$387K	0.04%	0	Timeline
TIPISHARES TR	3,614	$385K	0.04%	-169	Timeline
MMM3M CO	2,893	$373K	0.04%	-5	Timeline
CATCATERPILLAR INC	1,026	$372K	0.04%	-403	Timeline
BLDRBUILDERS FIRSTSOURCE INC	2,587	$370K	0.04%	0	Timeline
GRIDFIRST TR EXCHANGE-TRADED FD	3,079	$367K	0.03%	+891	Timeline
SCHXSCHWAB STRATEGIC TR	15,653	$363K	0.03%	+10,439	Timeline
XLKSELECT SECTOR SPDR TR	1,559	$362K	0.03%	+485	Timeline
COSTCOSTCO WHOLESALE CORPORATION	386	$354K	0.03%	-46	Timeline
PEPPEPSICO INC	2,282	$347K	0.03%	-430	Timeline
PMPHILIP MORRIS INTL INC	2,863	$345K	0.03%	+402	Timeline
MSMORGAN STANLEY	2,671	$336K	0.03%	+3	Timeline
IWVISHARES TR	993	$332K	0.03%	0	Timeline
HDHOME DEPOT INC	847	$329K	0.03%	+4	Timeline
ECLECOLAB INC	1,406	$329K	0.03%	0	Timeline
FISVFISERV INC	1,565	$321K	0.03%	0	Timeline
ASBASSOCIATED BANC-CORP	13,124	$314K	0.03%	-10,177	Timeline
CVXCHEVRON CORPORATION	2,078	$301K	0.03%	+178	Timeline
ALLALLSTATE CORP	1,549	$299K	0.03%	0	Timeline
ESGVVANGUARD WORLD FD	2,827	$297K	0.03%	+394	Timeline
MAMASTERCARD INCORPORATED	563	$296K	0.03%	-9	Timeline
SCHDSCHWAB STRATEGIC TR	10,784	$295K	0.03%	+7,401	Timeline
SPSMSPDR SERIES TRUST	6,547	$294K	0.03%	+373	Timeline
VTVANGUARD INTL EQUITY INDEX F	2,459	$289K	0.03%	+5	Timeline
SILASILA REALTY TRUST INC	11,742	$286K	0.03%	0	Timeline
SPYXSPDR SERIES TRUST	5,878	$283K	0.03%	-1,973	Timeline
BABOEING CO	1,591	$282K	0.03%	+185	Timeline
MLMMARTIN MARIETTA MATLS INC	542	$280K	0.03%	0	Timeline
IWNISHARES TR	1,704	$280K	0.03%	-78	Timeline
METMETLIFE INC	3,354	$275K	0.03%	+373	Timeline
VBKVANGUARD INDEX FDS	977	$274K	0.03%	-9	Timeline
MOALTRIA GROUP INC	5,144	$269K	0.03%	+23	Timeline
FSKFS KKR CAP CORP	11,993	$260K	0.02%	-650	Timeline
AXPAMERICAN EXPRESS CO	877	$260K	0.02%	0	Timeline
STXFEA SERIES TRUST	6,858	$259K	0.02%	0	Timeline
GLDMWORLD GOLD TR	4,937	$257K	0.02%	new	Timeline
SYFIAB ACTIVE ETFS INC	7,150	$255K	0.02%	-200	Timeline
ITWILLINOIS TOOL WKS INC	998	$253K	0.02%	-191	Timeline
LOWLOWES COS INC	1,009	$249K	0.02%	+2	Timeline
DEDEERE & CO	585	$248K	0.02%	+9	Timeline
VBRVANGUARD INDEX FDS	1,228	$243K	0.02%	+13	Timeline
UNHUNITEDHEALTH GROUP INC	474	$240K	0.02%	-27	Timeline
LAMRLAMAR ADVERTISING CO	1,939	$236K	0.02%	0	Timeline
SOSOUTHERN CO	2,843	$234K	0.02%	+3	Timeline
JPSEJ P MORGAN EXCHANGE TRADED F	4,983	$233K	0.02%	-352	Timeline
AMDADVANCED MICRO DEVICES INC	1,737	$210K	0.02%	-220	Timeline
DISDISNEY WALT CO	1,875	$209K	0.02%	new	Timeline
QQQMINVESCO EXCH TRADED FD TR II	963	$203K	0.02%	new	Timeline
MGMMGM RESORTS INTERNATIONAL	5,841	$202K	0.02%	-1,300	Timeline
XLISELECT SECTOR SPDR TR	1,535	$202K	0.02%	new	Timeline
ABTABBOTT LABORATORIES	1,768	$200K	0.02%	-182	Timeline
WW INTL INCWW INTL INC	33,257	$42.2K	<0.01%	new
MNTKMONTAUK RENEWABLES INC	10,000	$39.8K	<0.01%	new	Timeline
LUCID GROUP INCLUCID GROUP INC	12,084	$36.5K	<0.01%	0
ORMPORAMED PHARMACEUTICALS INC	12,360	$29.9K	<0.01%	0	Timeline
OPKOPKO HEALTH INC	20,075	$29.5K	<0.01%	-4,870	Timeline
LWLGLIGHTWAVE LOGIC INC	10,000	$21K	<0.01%	-2,500	Timeline

Sold out in Q4 2024

Positions in the previous quarter's report that this quarter's report no longer lists.

Security	Shares before	Value before	Type
NEW YORK LIFE INVESTMENTS ETNEW YORK LIFE INVESTMENTS ET	29,253	$1.03M	shares
KNGFIRST TR EXCHANGE-TRADED FD	5,877	$320K	shares
NEENEXTERA ENERGY INC	3,276	$277K	shares
LINLINDE PLC	552	$263K	shares
FTCSFIRST TR EXCHANGE-TRADED FD	2,663	$242K	shares
RWOSPDR INDEX SHS FDS	4,631	$220K	shares
IJKISHARES TR	2,179	$200K	shares

How Q4 2024 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

Filing	Role	Amendment	Filed	Accepted	Ingested
13F-HR 0001085146-25-000454	base		2025-01-24	acceptance time not in the bulk data set	2026-10-07 18:25:55 UTC