Horan Securities, Inc.

13F filer, CIK 1671623, CINCINNATI, X1

Horan Securities, Inc. reported holdings worth $198,767,275 (the sum of its rows) across 106 holdings for the quarter ended 2023-12-31, in a 13F-HR filed 2024-02-07. The total stated on the cover page is $1,875,163. Its ten largest share positions make up 78.25% of the portfolio.

Filed 2024-02-07 (acceptance time not in the bulk data set), ingested 2026-10-07 18:29:43 UTC13F-HR 0001671623-24-000001

The cover page states a total of $1,875,163, 99% less than the sum of the rows, $198,767,275. This page uses the sum of the rows.

Period: 2023-12-31
Value, sum of rows: $199M
Stated on the cover page: $1.88M
Holdings: 106
Top 10 weight: 78.25%
New: 13
Sold out: 7

Largest buys vs the previous quarter

Security	Shares change	Approx. value
LCNBnew	+74,690	$1.18M
GOOGnew	+2,760	$389K
NEEnew	+4,677	$284K
VUGnew	+811	$252K
CFGnew	+7,272	$241K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

Security	Shares change	Approx. value
IVVreduced	-13,170	-$6.29M
IJRreduced	-13,803	-$1.49M
ISHARESexited	-32,993	-$837K
IWFreduced	-2,468	-$748K
PGreduced	-5,070	-$743K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q4 2023

Share positions as resolved from 13F-HR 0001671623-24-000001, largest first. % of portfolio is the value over $198,767,275, the sum of the share positions whose value is usable for ratios (method).

Security	Shares	Value	% of portfolio	Change	Timeline
IVVISHARES TR	198,158	$94.6M	47.62%	-13,170	Timeline
IJRISHARES TR	329,215	$35.6M	17.93%	-13,803	Timeline
PGPROCTER & GAMBLE CO	38,545	$5.65M	2.84%	-5,070	Timeline
AAPLAPPLE INC	21,585	$4.16M	2.09%	-504	Timeline
EFVISHARES TR	75,314	$3.92M	1.97%	+2,913	Timeline
IJHISHARES TR	13,112	$3.63M	1.83%	-557	Timeline
IWFISHARES TR	9,013	$2.73M	1.37%	-2,468	Timeline
MSFTMICROSOFT CORP	6,442	$2.42M	1.22%	+72	Timeline
VOOVANGUARD INDEX FDS	3,578	$1.56M	0.79%	-58	Timeline
LCNBLCNB CORP	74,690	$1.18M	0.59%	new	Timeline
IEIISHARES TR	8,923	$1.05M	0.53%	-2,070	Timeline
HIHILLENBRAND INC	21,430	$1.03M	0.52%	0	Timeline
MUBISHARES TR	9,446	$1.02M	0.52%	+1,586	Timeline
SPTSSPDR SERIES TRUST	33,536	$974K	0.49%	-8,330	Timeline
ISHARESISHARES	36,759	$916K	0.46%	+623
IEFISHARES TR	9,290	$895K	0.45%	-2,206	Timeline
ISHARES TRISHARES TR	36,143	$895K	0.45%	+656
JPMJPMORGAN CHASE & CO	5,238	$891K	0.45%	+11	Timeline
GOOGLALPHABET INC	6,129	$856K	0.43%	-254	Timeline
IBDRISHARES TR	35,375	$845K	0.43%	+692	Timeline
JNJJOHNSON & JOHNSON	4,952	$776K	0.39%	+274	Timeline
IXUSISHARES TR	11,877	$771K	0.39%	+104	Timeline
SPYSTATE STR SPDR S&P 500 ETF T	1,608	$764K	0.38%	+120	Timeline
CSXCSX CORP	21,536	$747K	0.38%	0	Timeline
BRK-BBERKSHIRE HATHAWAY INC DEL	2,016	$719K	0.36%	+5	Timeline
IWDISHARES TR	4,235	$700K	0.35%	-2,669	Timeline
QUALISHARES TR	4,722	$695K	0.35%	+1,093	Timeline
EFGISHARES TR	6,918	$670K	0.34%	+625	Timeline
AVGOBROADCOM INC	585	$653K	0.33%	+19	Timeline
RLYSSGA ACTIVE ETF TR	23,580	$642K	0.32%	+2,778	Timeline
JPSTJ P MORGAN EXCHANGE TRADED F	11,888	$597K	0.3%	-909	Timeline
HDHOME DEPOT INC	1,683	$583K	0.29%	-1	Timeline
VBVANGUARD INDEX FDS	2,714	$579K	0.29%	-262	Timeline
EEMISHARES TR	14,395	$579K	0.29%	+847	Timeline
ABBVABBVIE INC	3,650	$566K	0.28%	+14	Timeline
FNDASCHWAB STRATEGIC TR	10,204	$565K	0.28%	+34	Timeline
SCHBSCHWAB STRATEGIC TR	10,019	$558K	0.28%	+448	Timeline
VNQVANGUARD INDEX FDS	5,961	$527K	0.26%	-909	Timeline
SUBISHARES TR	4,981	$525K	0.26%	-3,930	Timeline
TTTRANE TECHNOLOGIES PLC	2,137	$521K	0.26%	-36	Timeline
GEGE AEROSPACE	4,048	$517K	0.26%	+168	Timeline
PEPPEPSICO INC	2,964	$503K	0.25%	-38	Timeline
ABTABBOTT LABORATORIES	4,447	$489K	0.25%	0	Timeline
QCOMQUALCOMM INC	3,307	$478K	0.24%	-38	Timeline
CVXCHEVRON CORPORATION	3,192	$476K	0.24%	+18	Timeline
EFAISHARES TR	6,089	$459K	0.23%	-1,459	Timeline
WMTWALMART INC	2,723	$429K	0.22%	+11	Timeline
MRKMERCK & CO INC	3,932	$429K	0.22%	+26	Timeline
ELVELEVANCE HEALTH INC FORMERLY	901	$425K	0.21%	0	Timeline
DUKDUKE ENERGY CORP NEW	4,328	$420K	0.21%	+474	Timeline
AMGNAMGEN INC	1,454	$419K	0.21%	+128	Timeline
WMBWILLIAMS COS INC	11,992	$418K	0.21%	+239	Timeline
TJXTJX COS INC NEW	4,323	$406K	0.2%	+216	Timeline
XOMEXXON MOBIL CORP	4,055	$405K	0.2%	-101	Timeline
AGGISHARES TR	3,987	$396K	0.2%	-1,063	Timeline
ACNACCENTURE PLC IRELAND	1,127	$395K	0.2%	+60	Timeline
CMCSACOMCAST CORP NEW	8,950	$392K	0.2%	+188	Timeline
GOOGALPHABET INC	2,760	$389K	0.2%	new	Timeline
VEAVANGUARD TAX-MANAGED FDS	7,906	$379K	0.19%	-379	Timeline
NSCNORFOLK SOUTHN CORP	1,586	$375K	0.19%	+8	Timeline
SPLVINVESCO EXCH TRADED FD TR II	5,942	$372K	0.19%	-1,114	Timeline
ITWILLINOIS TOOL WKS INC	1,420	$372K	0.19%	-72	Timeline
VZVERIZON COMMUNICATIONS INC	9,576	$361K	0.18%	+63	Timeline
VTIVANGUARD INDEX FDS	1,481	$351K	0.18%	+134	Timeline
ADPAUTOMATIC DATA PROCESSING IN	1,503	$350K	0.18%	+2	Timeline
CCICROWN CASTLE INC	2,816	$324K	0.16%	-7	Timeline
ADBEADOBE INC	537	$320K	0.16%	-23	Timeline
TMOTHERMO FISHER SCIENTIFIC INC	596	$316K	0.16%	+1	Timeline
UPSUNITED PARCEL SVCS INC	2,003	$315K	0.16%	+18	Timeline
SCHWCHARLES SCHWAB CORP (THE)	4,557	$314K	0.16%	-6	Timeline
FISVFISERV INC	2,316	$308K	0.15%	-5	Timeline
ISHARESISHARES	11,548	$307K	0.15%	+2,253
ISHARES TRISHARES TR	11,807	$306K	0.15%	+2,290
AFGAMERICAN FINANCIAL GROUP INC	2,526	$300K	0.15%	+47	Timeline
VWOVANGUARD INTL EQUITY INDEX F	7,233	$297K	0.15%	-1,494	Timeline
BWABORGWARNER INC	8,127	$291K	0.15%	+180	Timeline
NOCNORTHROP GRUMMAN CORP	615	$288K	0.14%	+51	Timeline
VEUVANGUARD INTL EQUITY INDEX F	5,074	$285K	0.14%	-2,540	Timeline
NEENEXTERA ENERGY INC	4,677	$284K	0.14%	new	Timeline
HIGHARTFORD INSURANCE GROUP INC	3,461	$278K	0.14%	+414	Timeline
IWRISHARES TR	3,565	$277K	0.14%	-4,002	Timeline
VVISA INC	1,063	$277K	0.14%	+107	Timeline
BMYBRISTOL-MYERS SQUIBB CO	5,099	$262K	0.13%	-194	Timeline
HONHONEYWELL INTL INC	1,229	$258K	0.13%	-113	Timeline
CVSCVS HEALTH CORP	3,230	$255K	0.13%	+23	Timeline
VUGVANGUARD INDEX FDS	811	$252K	0.13%	new	Timeline
CTASCINTAS CORP	417	$251K	0.13%	0	Timeline
RTXRTX CORPORATION	2,948	$248K	0.12%	-75	Timeline
IBMINTERNATIONAL BUSINESS MACHS	1,477	$242K	0.12%	+3	Timeline
CFGCITIZENS FINL GROUP INC	7,272	$241K	0.12%	new	Timeline
EOGEOG RES INC	1,983	$240K	0.12%	+251	Timeline
DOWDOW HLDGS INC	4,372	$240K	0.12%	+66	Timeline
VIGVANGUARD SPECIALIZED FUNDS	1,403	$239K	0.12%	new	Timeline
SHELSHELL PLC	3,623	$238K	0.12%	+92	Timeline
TGTTARGET CORP	1,661	$237K	0.12%	new	Timeline
USRTISHARES TR	4,339	$236K	0.12%	-548	Timeline
CSCOCISCO SYS INC	4,596	$232K	0.12%	-201	Timeline
IGSBISHARES TR	4,505	$231K	0.12%	+54	Timeline
USBUS BANCORP	5,311	$230K	0.12%	new	Timeline
VTEBVANGUARD MUN BD FDS	4,468	$228K	0.11%	-995	Timeline
USMVISHARES TR	2,885	$225K	0.11%	new	Timeline
SOSOUTHERN CO	3,186	$223K	0.11%	new	Timeline
DEODIAGEO PLC	1,437	$209K	0.11%	+31	Timeline
KDPKEURIG DR PEPPER INC	6,174	$206K	0.1%	new	Timeline
IBMOISHARES TR	8,013	$204K	0.1%	new	Timeline
SCHFSCHWAB STRATEGIC TR	5,463	$202K	0.1%	new	Timeline

Sold out in Q4 2023

Positions in the previous quarter's report that this quarter's report no longer lists.

Security	Shares before	Value before	Type
ISHARESISHARES	32,993	$837K	shares
IWMISHARES TR	1,478	$261K	shares
ISHARES TR IBONDS DEC2023ISHARES TR IBONDS DEC2023	9,631	$246K	shares
VOVANGUARD INDEX FDS	1,165	$243K	shares
VHTVANGUARD WORLD FD	1,030	$242K	shares
CNS Response, Inc.CNS Response, Inc.	8,829	$242K	shares
RITMRITHM CAPITAL CORP	12,203	$113K	shares

How Q4 2023 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

Filing	Role	Amendment	Filed	Accepted	Ingested
13F-HR 0001671623-24-000001	base		2024-02-07	acceptance time not in the bulk data set	2026-10-07 18:29:43 UTC