Heritage Wealth Management, Inc. /CA/

13F filer, CIK 2012170, SAN DIEGO, CA

Heritage Wealth Management, Inc. /CA/ reported $141,067,668 across 126 holdings for the quarter ended 2024-09-30, in a 13F-HR filed 2024-10-18. Its ten largest share positions make up 52.89% of the portfolio.

Filed 2024-10-18 (acceptance time not in the bulk data set), ingested 2026-10-07 18:26:56 UTC13F-HR 0001941040-24-000442

Period: 2024-09-30
Reported value: $141M
Holdings: 126
Top 10 weight: 52.89%
New: 10
Sold out: 4

Largest buys vs the previous quarter

Security	Shares change	Approx. value
PLTRnew	+28,913	$1.08M
AVLVadded	+4,621	$304K
VOOadded	+569	$300K
HIMSnew	+16,111	$297K
AXONnew	+674	$269K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

Security	Shares change	Approx. value
DFACreduced	-18,902	-$648K
SCHGreduced	-2,729	-$284K
SUBreduced	-1,684	-$179K
MUexited	-1,061	-$140K
DFAXreduced	-4,053	-$109K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q3 2024

Share positions as resolved from 13F-HR 0001941040-24-000442, largest first. % of portfolio is the value over $110,833,805, the sum of the share positions whose value is usable for ratios (method).

Security	Shares	Value	% of portfolio	Change	Timeline
AVLVAMERICAN CENTY ETF TR	200,063	$13.2M	11.88%	+4,621	Timeline
SCHGSCHWAB STRATEGIC TR	88,661	$9.24M	8.33%	-2,729	Timeline
VGSHVANGUARD SCOTTSDALE FDS	103,017	$6.08M	5.49%	+593	Timeline
AAPLAPPLE INC	25,021	$5.83M	5.26%	+258	Timeline
DFACDIMENSIONAL ETF TRUST	157,311	$5.39M	4.87%	-18,902	Timeline
SCHRSCHWAB STRATEGIC TR	97,243	$4.92M	4.44%	-237	Timeline
TLTISHARES TR	40,082	$3.93M	3.55%	+890	Timeline
LQDISHARES TR	33,082	$3.74M	3.37%	-562	Timeline
BNDVANGUARD BD INDEX FDS	45,939	$3.45M	3.11%	-663	Timeline
CMFISHARES TR	49,386	$2.87M	2.59%	-1,746	Timeline
DFAEDIMENSIONAL ETF TRUST	100,667	$2.76M	2.49%	+325	Timeline
TOTLSSGA ACTIVE ETF TR	58,731	$2.43M	2.19%	+1,339	Timeline
MSFTMICROSOFT CORP	4,490	$1.93M	1.74%	+302	Timeline
GOVTISHARES TR	81,274	$1.91M	1.72%	-1,683	Timeline
DFAIDIMENSIONAL ETF TRUST	59,011	$1.88M	1.69%	-383	Timeline
AGGISHARES TR	17,410	$1.76M	1.59%	+116	Timeline
IJJISHARES TR	12,722	$1.57M	1.42%	-135	Timeline
MDYGSPDR SERIES TRUST	15,336	$1.35M	1.21%	-328	Timeline
QCOMQUALCOMM INC	7,903	$1.34M	1.21%	+146	Timeline
DFAXDIMENSIONAL ETF TRUST	48,760	$1.32M	1.19%	-4,053	Timeline
HDHOME DEPOT INC	3,009	$1.22M	1.1%	-60	Timeline
METAMETA PLATFORMS INC	2,077	$1.19M	1.07%	+113	Timeline
HYMBSPDR SERIES TRUST	44,978	$1.18M	1.07%	+3,518	Timeline
AVUVAMERICAN CENTY ETF TR	12,227	$1.17M	1.06%	-166	Timeline
SRLNSSGA ACTIVE ETF TR	28,017	$1.17M	1.06%	+246	Timeline
HYGISHARES TR	14,451	$1.16M	1.05%	+11	Timeline
QQQINVESCO QQQ TR	2,313	$1.13M	1.02%	+58	Timeline
CPNGCOUPANG INC	45,454	$1.12M	1.01%	0	Timeline
NVDANVIDIA CORPORATION	9,063	$1.1M	0.99%	-8	Timeline
PLTRPALANTIR TECHNOLOGIES INC	28,913	$1.08M	0.97%	new	Timeline
DFNMDIMENSIONAL ETF TRUST	21,863	$1.06M	0.96%	+1,534	Timeline
VBKVANGUARD INDEX FDS	3,734	$998K	0.9%	-122	Timeline
GOOGLALPHABET INC	5,883	$976K	0.88%	+996	Timeline
AMZNAMAZON COM INC	5,190	$967K	0.87%	+1,046	Timeline
DFARDIMENSIONAL ETF TRUST	36,640	$939K	0.85%	-1,138	Timeline
SYKSTRYKER CORPORATION	2,450	$885K	0.8%	0	Timeline
LLYELI LILLY & CO	975	$864K	0.78%	-3	Timeline
WMTWALMART INC	10,340	$835K	0.75%	+93	Timeline
VOOVANGUARD INDEX FDS	1,474	$778K	0.7%	+569	Timeline
SPYSTATE STR SPDR S&P 500 ETF T	1,135	$651K	0.59%	-48	Timeline
SUBISHARES TR	6,127	$651K	0.59%	-1,684	Timeline
ORCLORACLE CORP	3,561	$607K	0.55%	-1	Timeline
UNHUNITEDHEALTH GROUP INC	926	$541K	0.49%	+14	Timeline
PEPPEPSICO INC	3,100	$527K	0.48%	0	Timeline
XOMEXXON MOBIL CORP	3,954	$463K	0.42%	+14	Timeline
IWFISHARES TR	1,155	$434K	0.39%	-42	Timeline
JNJJOHNSON & JOHNSON	2,631	$426K	0.38%	+37	Timeline
SHMSPDR SERIES TRUST	8,849	$426K	0.38%	+470	Timeline
CSCOCISCO SYS INC	7,492	$399K	0.36%	+260	Timeline
INTCINTEL CORP	16,726	$392K	0.35%	-583	Timeline
RTXRTX CORPORATION	3,132	$379K	0.34%	+10	Timeline
SBUXSTARBUCKS CORP	3,636	$354K	0.32%	-18	Timeline
DFAUDIMENSIONAL ETF TRUST	8,291	$329K	0.3%	0	Timeline
SPYGSPDR SERIES TRUST	3,954	$328K	0.3%	-463	Timeline
SPYVSPDR SERIES TRUST	6,178	$327K	0.29%	-231	Timeline
NKENIKE INC	3,672	$325K	0.29%	-15	Timeline
ARKKARK ETF TR	6,686	$318K	0.29%	+142	Timeline
BRK-BBERKSHIRE HATHAWAY INC DEL	676	$311K	0.28%	+9	Timeline
HIMSHIMS & HERS HEALTH INC	16,111	$297K	0.27%	new	Timeline
MCDMCDONALDS CORP	966	$294K	0.27%	-7	Timeline
EMQQEXCHANGE TRADED CONCEPTS TRU	7,355	$288K	0.26%	-166	Timeline
TXNTEXAS INSTRS INC	1,382	$285K	0.26%	+7	Timeline
AXONAXON ENTERPRISE INC	674	$269K	0.24%	new	Timeline
CVXCHEVRON CORPORATION	1,788	$263K	0.24%	-24	Timeline
MELIMERCADOLIBRE INC	126	$259K	0.23%	new	Timeline
IVVISHARES TR	436	$251K	0.23%	0	Timeline
VTVVANGUARD INDEX FDS	1,405	$245K	0.22%	-70	Timeline
OEFISHARES TR	870	$241K	0.22%	0	Timeline
PGPROCTER & GAMBLE CO	1,346	$233K	0.21%	+2	Timeline
TSLATESLA INC	886	$232K	0.21%	new	Timeline
VGTVANGUARD WORLD FD	390	$229K	0.21%	-26	Timeline
JPMJPMORGAN CHASE & CO	1,082	$228K	0.21%	-4	Timeline
ACNACCENTURE PLC IRELAND	643	$227K	0.21%	0	Timeline
ADBEADOBE INC	437	$226K	0.2%	+12	Timeline
GOOGALPHABET INC	1,324	$221K	0.2%	+11	Timeline
PWZINVESCO EXCH TRADED FD TR II	8,432	$211K	0.19%	+160	Timeline
MRKMERCK & CO INC	1,754	$199K	0.18%	-30	Timeline
XAODXABRDN TOTAL DYNAMIC DIVIDEND	18,290	$166K	0.15%	+1,644	Timeline
ELVELEVANCE HEALTH INC FORMERLY	313	$163K	0.15%	0	Timeline
NFJVIRTUS DIVIDEND INTEREST & P	11,969	$156K	0.14%	+115	Timeline
AXPAMERICAN EXPRESS CO	536	$145K	0.13%	new	Timeline
KOCOCA COLA CO	2,010	$144K	0.13%	new	Timeline
NUNU HLDGS LTD	10,031	$137K	0.12%	new	Timeline
CLCOLGATE PALMOLIVE CO	1,298	$135K	0.12%	0	Timeline
IGRCBRE GBL REAL ESTATE INC FD	13,147	$86.4K	0.08%	-1,877	Timeline
XJQCXNUVEEN CR STRATEGIES INCOME	11,575	$67K	0.06%	-1,121	Timeline
VIRTUS ALLIANZGI CONVERTIBL…VIRTUS ALLIANZGI CONVERTIBLE &	13,235	$41.2K	0.04%	+850
AMARIN CORP PLCAMARIN CORP PLC	14,250	$8.93K	0.01%	0
EON RESOURCES INCEON RESOURCES INC	170,500	$8.1K	0.01%	0

Options

Puts and calls, as filed. The amount and value describe the underlying shares, not the option premium, so they stay out of % of portfolio (H5).

Security	Type	Amount	Value	Change
SPYSTATE STR SPDR S&P 500 ETF T SHS	call	35,000	$20.1M	-7,200
AAPLAPPLE INC COM	put	7,100	$1.65M	0
QQQINVESCO QQQ TR COM	put	1,800	$879K	0
SYKSTRYKER CORPORATION COM	put	2,400	$867K	0
HDHOME DEPOT INC COM	put	1,800	$729K	0
MSFTMICROSOFT CORP COM	put	1,500	$645K	0
ORCLORACLE CORP COM	put	3,200	$545K	0
QCOMQUALCOMM INC COM	put	3,200	$544K	0
METAMETA PLATFORMS INC COM	put	800	$458K	0
GOOGLALPHABET INC COM	put	1,900	$315K	0
SBUXSTARBUCKS CORP COM	put	3,100	$302K	0
NKENIKE INC COM	put	3,200	$283K	0
WMTWALMART INC COM	put	3,300	$266K	0
NVDANVIDIA CORPORATION COM	put	2,100	$255K	0
CSCOCISCO SYS INC COM	put	4,100	$218K	0
JNJJOHNSON & JOHNSON COM	put	1,300	$211K	0
SPYSTATE STR SPDR S&P 500 ETF T SHS	put	300	$172K	0
TXNTEXAS INSTRS INC COM	put	800	$165K	0
PEPPEPSICO INC COM	put	900	$153K	0
MCDMCDONALDS CORP COM	put	500	$152K	0
AMZNAMAZON COM INC COM	put	800	$149K	0
PGPROCTER & GAMBLE CO COM	put	700	$121K	0
UNHUNITEDHEALTH GROUP INC COM	put	200	$117K	0
ACNACCENTURE PLC IRELAND COM	put	300	$106K	0
MRKMERCK & CO INC COM	put	800	$90.8K	0
LLYELI LILLY & CO COM	put	100	$88.6K	0
JPMJPMORGAN CHASE & CO COM	put	400	$84.4K	0
CLCOLGATE PALMOLIVE CO Stock	put	800	$83K	0
AXPAMERICAN EXPRESS CO COM	put	300	$81.4K	new
CVXCHEVRON CORPORATION COM	put	500	$73.6K	0
XOMEXXON MOBIL CORP COM	put	600	$70.3K	0
RTXRTX CORPORATION COM	put	500	$60.6K	0
KOCOCA COLA CO COM	put	800	$57.5K	new
ELVELEVANCE HEALTH INC FORMERLY COM	put	100	$52K	0
ADBEADOBE INC COM	put	100	$51.8K	0
INTCINTEL CORP COM	put	1,400	$32.8K	0
GOOGALPHABET INC COM	put	100	$16.7K	0

Sold out in Q3 2024

Positions in the previous quarter's report that this quarter's report no longer lists.

Security	Shares before	Value before	Type
APOAPOLLO GLOBAL MGMT INC	1,200	$142K	put
MUMICRON TECHNOLOGY INC	1,061	$140K	shares
APOAPOLLO GLOBAL MGMT INC	721	$85.1K	shares
MUMICRON TECHNOLOGY INC	500	$65.8K	put

How Q3 2024 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

Filing	Role	Amendment	Filed	Accepted	Ingested
13F-HR 0001941040-24-000442	base		2024-10-18	acceptance time not in the bulk data set	2026-10-07 18:26:56 UTC