GAMBLE JONES INVESTMENT COUNSEL

13F filer, CIK 1083340, PASADENA, CA

GAMBLE JONES INVESTMENT COUNSEL reported $1,485,731,000 across 213 holdings for the quarter ended 2021-03-31, in a 13F-HR filed 2021-05-10. Its ten largest share positions make up 49.78% of the portfolio.

Filed 2021-05-10 (acceptance time not in the bulk data set), ingested 2026-10-07 18:39:37 UTC13F-HR 0001083340-21-000002

Period: 2021-03-31
Reported value: $1.49B
Holdings: 213
Top 10 weight: 49.78%
New: 10
Sold out: 4

Largest buys vs the previous quarter

Security	Shares change	Approx. value
BLACKROCK INCnew	+9,241	$6.97M
SPOTadded	+5,626	$1.51M
ISHARES GOLD TRUSTadded	+30,334	$493K
IVVadded	+916	$364K
XPCQXnew	+20,000	$356K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

Security	Shares change	Approx. value
AAPLreduced	-26,292	-$3.21M
SPHRreduced	-26,196	-$2.14M
JPMreduced	-11,907	-$1.81M
MSFTreduced	-7,335	-$1.73M
MAreduced	-3,617	-$1.29M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q1 2021

Share positions as resolved from 13F-HR 0001083340-21-000002, largest first. % of portfolio is the value over $1,485,731,000, the sum of the share positions whose value is usable for ratios (method).

Security	Shares	Value	% of portfolio	Change	Timeline
PGPROCTER & GAMBLE CO	2,737,973	$371M	24.96%	-5,710	Timeline
MSFTMICROSOFT CORP	298,681	$70.4M	4.74%	-7,335	Timeline
AAPLAPPLE INC	557,861	$68.1M	4.59%	-26,292	Timeline
AMZNAMAZON COM INC	14,206	$44M	2.96%	-150	Timeline
TXNTEXAS INSTRS INC	205,170	$38.8M	2.61%	-531	Timeline
GOOGLALPHABET INC	18,090	$37.3M	2.51%	+21	Timeline
BNDVANGUARD BD INDEX FDS	343,898	$29.1M	1.96%	+340	Timeline
ABTABBOTT LABORATORIES	235,192	$28.2M	1.9%	-113	Timeline
GOOGALPHABET INC	12,785	$26.4M	1.78%	+8	Timeline
JNJJOHNSON & JOHNSON	160,456	$26.4M	1.77%	-5,546	Timeline
BRK-BBERKSHIRE HATHAWAY INC DEL	102,316	$26.1M	1.76%	-1,303	Timeline
DISDISNEY WALT CO	127,287	$23.5M	1.58%	+63	Timeline
MMM3M CO	103,091	$19.9M	1.34%	-748	Timeline
MAMASTERCARD INCORPORATED	53,336	$19M	1.28%	-3,617	Timeline
ISHARES GOLD TRUSTISHARES GOLD TRUST	1,146,610	$18.6M	1.25%	+30,334
CSCOCISCO SYS INC	355,943	$18.4M	1.24%	-3,607	Timeline
VVISA INC	86,385	$18.3M	1.23%	-700	Timeline
WDAYWORKDAY INC	69,571	$17.3M	1.16%	+1,298	Timeline
IEFISHARES TR	148,275	$16.7M	1.13%	+78	Timeline
VYMVANGUARD WHITEHALL FDS	165,368	$16.7M	1.13%	+1,595	Timeline
PEPPEPSICO INC	110,319	$15.6M	1.05%	-3,151	Timeline
MCDMCDONALDS CORP	66,785	$15M	1.01%	-953	Timeline
ADSKAUTODESK INC	50,636	$14M	0.94%	-4,016	Timeline
TOTLSSGA ACTIVE ETF TR	290,820	$14M	0.94%	+6,224	Timeline
ABBVABBVIE INC	118,346	$12.8M	0.86%	-1,887	Timeline
NVSNOVARTIS AG	146,428	$12.5M	0.84%	+2,798	Timeline
SHVISHARES TR	108,071	$11.9M	0.8%	+2,576	Timeline
AMGNAMGEN INC	46,804	$11.6M	0.78%	+392	Timeline
VXUSVANGUARD STAR FDS	184,940	$11.6M	0.78%	+3,789	Timeline
RTXRTX CORPORATION	148,402	$11.5M	0.77%	-1,228	Timeline
KKRKKR & CO INC	234,545	$11.5M	0.77%	+3,552	Timeline
CVXCHEVRON CORPORATION	106,791	$11.2M	0.75%	-1,356	Timeline
VCSHVANGUARD SCOTTSDALE FDS	134,684	$11.1M	0.75%	-1,174	Timeline
VZVERIZON COMMUNICATIONS INC	184,713	$10.7M	0.72%	-395	Timeline
UNPUNION PAC CORP	48,071	$10.6M	0.71%	+9	Timeline
SHYISHARES TR	120,369	$10.4M	0.7%	+30	Timeline
ETSYETSY INC	49,910	$10.1M	0.68%	+903	Timeline
BABAALIBABA GROUP HLDG LTD	42,066	$9.54M	0.64%	-71	Timeline
PFEPFIZER INC	255,826	$9.27M	0.62%	-10,948	Timeline
DEDEERE & CO	23,986	$8.97M	0.6%	-370	Timeline
COSTCOSTCO WHOLESALE CORPORATION	23,308	$8.22M	0.55%	-1,420	Timeline
AMTAMERICAN TOWER CORP	33,411	$7.99M	0.54%	+708	Timeline
INTCINTEL CORP	124,022	$7.94M	0.53%	-6,459	Timeline
PYPLPAYPAL HLDGS INC	31,519	$7.65M	0.52%	-259	Timeline
AVALARA INCAVALARA INC	55,387	$7.39M	0.5%	+1,823
CMICUMMINS INC	27,131	$7.03M	0.47%	+126	Timeline
VPUVANGUARD WORLD FD	49,816	$7M	0.47%	-599	Timeline
MCOMOODYS CORP	23,426	$7M	0.47%	+574	Timeline
BLACKROCK INCBLACKROCK INC	9,241	$6.97M	0.47%	new
ROKUROKU INC	21,228	$6.92M	0.47%	-1,791	Timeline
VTIVANGUARD INDEX FDS	31,481	$6.51M	0.44%	-1,148	Timeline
VIGVANGUARD SPECIALIZED FUNDS	44,134	$6.49M	0.44%	+1,182	Timeline
CYBERARK SOFTWARE LTD/ISRAELCYBERARK SOFTWARE LTD/ISRAEL	49,381	$6.39M	0.43%	+1,062
JPMJPMORGAN CHASE & CO	41,235	$6.28M	0.42%	-11,907	Timeline
EPAMEPAM SYS INC	15,767	$6.25M	0.42%	+193	Timeline
NSCNORFOLK SOUTHN CORP	23,283	$6.25M	0.42%	-1,220	Timeline
EMREMERSON ELEC CO	66,419	$5.99M	0.4%	-1,125	Timeline
QQQINVESCO QQQ TR	17,338	$5.53M	0.37%	+873	Timeline
METAMETA PLATFORMS INC	18,344	$5.4M	0.36%	+266	Timeline
HDHOME DEPOT INC	17,654	$5.39M	0.36%	-160	Timeline
DEODIAGEO PLC	32,555	$5.35M	0.36%	+299	Timeline
BMYBRISTOL-MYERS SQUIBB CO	84,295	$5.32M	0.36%	-425	Timeline
HONHONEYWELL INTL INC	23,105	$5.01M	0.34%	-150	Timeline
SPOTSPOTIFY TECHNOLOGY S A	18,279	$4.9M	0.33%	+5,626	Timeline
XOMEXXON MOBIL CORP	86,725	$4.84M	0.33%	-5,221	Timeline
NKENIKE INC	33,246	$4.42M	0.3%	+444	Timeline
UNHUNITEDHEALTH GROUP INC	11,363	$4.23M	0.28%	-105	Timeline
WMTWALMART INC	29,681	$4.03M	0.27%	-1,178	Timeline
SPYSTATE STR SPDR S&P 500 ETF T	9,727	$3.85M	0.26%	+401	Timeline
MSGSMADISON SQUARE GRDN SPRT COR	21,136	$3.79M	0.26%	+608	Timeline
LOWLOWES COS INC	19,681	$3.74M	0.25%	-2,150	Timeline
SYYSYSCO CORP	42,776	$3.37M	0.23%	-292	Timeline
SJMSMUCKER J M CO	26,518	$3.35M	0.23%	-100	Timeline
BDXBECTON DICKINSON & CO	12,947	$3.15M	0.21%	0	Timeline
LINDE PLC/OLDLINDE PLC/OLD	10,400	$2.91M	0.2%	0
IVVISHARES TR	7,114	$2.83M	0.19%	+916	Timeline
VOVANGUARD INDEX FDS	12,549	$2.78M	0.19%	0	Timeline
CLXCLOROX CO DEL	14,276	$2.75M	0.19%	-23	Timeline
ROSTROSS STORES INC	21,603	$2.59M	0.17%	+469	Timeline
FISVFISERV INC	21,022	$2.5M	0.17%	-50	Timeline
KMBKIMBERLY-CLARK CORP	17,871	$2.48M	0.17%	+60	Timeline
KOCOCA COLA CO	46,576	$2.46M	0.17%	-4,580	Timeline
VNQVANGUARD INDEX FDS	23,893	$2.19M	0.15%	-663	Timeline
IBMINTERNATIONAL BUSINESS MACHS	16,342	$2.18M	0.15%	-1,752	Timeline
PGRPROGRESSIVE CORP	22,125	$2.12M	0.14%	+200	Timeline
FASTFASTENAL CO	40,580	$2.04M	0.14%	-700	Timeline
MDLZMONDELEZ INTL INC	33,269	$1.95M	0.13%	-1,055	Timeline
UPSUNITED PARCEL SVCS INC	11,378	$1.93M	0.13%	0	Timeline
IHIISHARES TR	5,700	$1.88M	0.13%	+300	Timeline
DIASTATE STR SPDR DOW JONES IND	5,650	$1.87M	0.13%	0	Timeline
MOALTRIA GROUP INC	35,935	$1.84M	0.12%	-901	Timeline
PMPHILIP MORRIS INTL INC	20,528	$1.82M	0.12%	-2,184	Timeline
CATCATERPILLAR INC	7,623	$1.77M	0.12%	-150	Timeline
ADPAUTOMATIC DATA PROCESSING IN	9,286	$1.75M	0.12%	-100	Timeline
LLYELI LILLY & CO	9,286	$1.74M	0.12%	-501	Timeline
UNILEVER PLCUNILEVER PLC	30,272	$1.69M	0.11%	-913
BABOEING CO	6,512	$1.66M	0.11%	-445	Timeline
CLCOLGATE PALMOLIVE CO	20,867	$1.65M	0.11%	-1,000	Timeline
AXPAMERICAN EXPRESS CO	11,567	$1.64M	0.11%	0	Timeline
SBUXSTARBUCKS CORP	14,806	$1.62M	0.11%	+305	Timeline
BSVVANGUARD BD INDEX FDS	19,641	$1.61M	0.11%	-350	Timeline
ECLECOLAB INC	6,965	$1.49M	0.1%	-25	Timeline
CANADIAN PACIFIC RAILWAYSCANADIAN PACIFIC RAILWAYS	3,928	$1.49M	0.1%	0
TGTTARGET CORP	7,494	$1.48M	0.1%	-560	Timeline
TJXTJX COS INC NEW	22,029	$1.46M	0.1%	+1,429	Timeline
SCHWCHARLES SCHWAB CORP (THE)	21,818	$1.42M	0.1%	+1	Timeline
ORCLORACLE CORP	19,985	$1.4M	0.09%	0	Timeline
ITWILLINOIS TOOL WKS INC	6,270	$1.39M	0.09%	0	Timeline
TIPISHARES TR	10,586	$1.33M	0.09%	-175	Timeline
TSLATESLA INC	1,930	$1.29M	0.09%	-1,900	Timeline
MUBISHARES TR	10,780	$1.25M	0.08%	+3	Timeline
TROWPRICE T ROWE GROUP INC	7,200	$1.24M	0.08%	-1,050	Timeline
MDTMEDTRONIC PLC	10,136	$1.2M	0.08%	+45	Timeline
MDYSTATE STR SPDR S&P MIDCAP 40	2,464	$1.17M	0.08%	0	Timeline
CVBFCVB FINL CORP	51,371	$1.14M	0.08%	0	Timeline
NOCNORTHROP GRUMMAN CORP	3,494	$1.13M	0.08%	-50	Timeline
MKLMARKEL GROUP INC	955	$1.09M	0.07%	0	Timeline
GPCGENUINE PARTS CO	9,417	$1.09M	0.07%	0	Timeline
MRKMERCK & CO INC	13,954	$1.08M	0.07%	-1,453	Timeline
BBHVANECK ETF TRUST	6,000	$1.05M	0.07%	0	Timeline
WYWEYERHAEUSER CO	29,564	$1.05M	0.07%	-1,885	Timeline
ZBHZIMMER BIOMET HOLDINGS INC	6,540	$1.05M	0.07%	0	Timeline
IWMISHARES TR	4,678	$1.03M	0.07%	-50	Timeline
VBVANGUARD INDEX FDS	4,496	$963K	0.06%	+500	Timeline
BACBANK OF AMER CORP	24,238	$938K	0.06%	0	Timeline
HSYHERSHEY CO	5,600	$886K	0.06%	-100	Timeline
DHRDANAHER CORP DEL	3,930	$885K	0.06%	-150	Timeline
AEPAMERICAN ELEC PWR CO INC	10,225	$866K	0.06%	-1,124	Timeline
LMTLOCKHEED MARTIN CORP	2,315	$855K	0.06%	+3	Timeline
HUMHUMANA INC	2,000	$839K	0.06%	0	Timeline
VBRVANGUARD INDEX FDS	4,937	$818K	0.06%	0	Timeline
KMXCARMAX INC	6,000	$796K	0.05%	+100	Timeline
VBKVANGUARD INDEX FDS	2,822	$775K	0.05%	+177	Timeline
BRK-ABERKSHIRE HATHAWAY INC DEL	2	$771K	0.05%	0	Timeline
FDXFEDEX CORP	2,677	$760K	0.05%	-500	Timeline
DDDUPONT DE NEMOURS INC	9,487	$733K	0.05%	-1,666	Timeline
PAYXPAYCHEX INC	7,360	$721K	0.05%	0	Timeline
NACNUVEEN CA DIVI ADV MUN	48,541	$721K	0.05%	0	Timeline
VEAVANGUARD TAX-MANAGED FDS	14,605	$717K	0.05%	+11	Timeline
VWOVANGUARD INTL EQUITY INDEX F	12,738	$663K	0.04%	-1,047	Timeline
URIUNITED RENTALS INC	2,000	$659K	0.04%	0	Timeline
IJHISHARES TR	2,362	$615K	0.04%	-225	Timeline
EEMISHARES TR	10,960	$585K	0.04%	0	Timeline
MDYGSPDR SERIES TRUST	7,795	$585K	0.04%	+42	Timeline
NEENEXTERA ENERGY INC	7,523	$569K	0.04%	+187	Timeline
GISGENERAL MILLS INC	9,225	$566K	0.04%	0	Timeline
CITHE CIGNA GROUP	2,307	$558K	0.04%	+11	Timeline
BIVVANGUARD BD INDEX FDS	6,217	$552K	0.04%	-545	Timeline
SCHPSCHWAB STRATEGIC TR	9,000	$550K	0.04%	0	Timeline
TDYTELEDYNE TECHNOLOGIES INC	1,328	$549K	0.04%	0	Timeline
CARRCARRIER GLOBAL CORPORATION	12,981	$548K	0.04%	-482	Timeline
OREALTY INCOME CORP	8,325	$529K	0.04%	-2,174	Timeline
COPCONOCOPHILLIPS	9,758	$517K	0.03%	-4	Timeline
CRMSALESFORCE INC	2,385	$505K	0.03%	0	Timeline
CPBTHE CAMPBELLS COMPANY	10,000	$503K	0.03%	-150	Timeline
GENERAL ELEC COGENERAL ELEC CO	37,920	$498K	0.03%	-3,667
TTTRANE TECHNOLOGIES PLC	3,000	$497K	0.03%	0	Timeline
MCHPMICROCHIP TECHNOLOGY INC.	3,200	$497K	0.03%	0	Timeline
NVRNVR INC	105	$495K	0.03%	0	Timeline
WFCWELLS FARGO & CO	12,570	$491K	0.03%	-330	Timeline
AMATAPPLIED MATLS INC	3,500	$468K	0.03%	0	Timeline
ETNEATON CORP PLC	3,376	$467K	0.03%	0	Timeline
STTSTATE STR CORP	5,500	$462K	0.03%	-500	Timeline
OTISOTIS WORLDWIDE CORP	6,487	$444K	0.03%	-232	Timeline
SPHRSPHERE ENTERTAINMENT CO	5,293	$433K	0.03%	-26,196	Timeline
QCOMQUALCOMM INC	3,133	$415K	0.03%	+320	Timeline
HASIHA SUSTAINABLE INFRA CAP INC	7,406	$415K	0.03%	0	Timeline
IUSVISHARES TR	5,866	$404K	0.03%	+486	Timeline
VOEVANGUARD INDEX FDS	2,982	$402K	0.03%	-31	Timeline
PCARPACCAR INC	4,215	$392K	0.03%	0	Timeline
GLAXOSMITHKLINE PLC-ADRGLAXOSMITHKLINE PLC-ADR	10,868	$388K	0.03%	-1,828
CHRWC H ROBINSON WORLDWIDE IN	4,000	$382K	0.03%	0	Timeline
CSXCSX CORP	3,825	$369K	0.02%	+6	Timeline
WTRGESSENTIAL UTILS INC	8,168	$366K	0.02%	0	Timeline
DOWDOW HLDGS INC	5,591	$357K	0.02%	+225	Timeline
XPCQXPIMCO CALIF MUN INCOME FD	20,000	$356K	0.02%	new	Timeline
XNCMXNUVEEN CALIF AMT FREE MUNI I	22,046	$341K	0.02%	new	Timeline
SOSOUTHERN CO	5,432	$338K	0.02%	0	Timeline
VTRSVIATRIS INC	24,208	$338K	0.02%	-7,339	Timeline
CTVACORTEVA INC	7,017	$327K	0.02%	-470	Timeline
CPRTCOPART INC	3,000	$326K	0.02%	+1,000	Timeline
TSMTAIWAN SEMICONDUCTOR MANUFAC	2,750	$325K	0.02%	+150	Timeline
PFFISHARES TR	8,275	$318K	0.02%	-327	Timeline
LNTALLIANT ENERGY CORP	5,600	$303K	0.02%	0	Timeline
CCITIGROUP INC	4,000	$291K	0.02%	0	Timeline
TQQQPROSHARES TR	3,109	$284K	0.02%	+1,556	Timeline
TAT&T INC	9,333	$283K	0.02%	+176	Timeline
VCITVANGUARD SCOTTSDALE FDS	3,040	$283K	0.02%	0	Timeline
PSXPHILLIPS 66	3,440	$280K	0.02%	-191	Timeline
NORDSTROM INCNORDSTROM INC	7,325	$277K	0.02%	0
PALLABRDN PALLADIUM ETF TRUST	1,110	$272K	0.02%	0	Timeline
ISRGINTUITIVE SURGICAL INC	360	$266K	0.02%	0	Timeline
IVWISHARES TR	3,972	$259K	0.02%	0	Timeline
COFCAPITAL ONE FINL CORP	2,000	$254K	0.02%	new	Timeline
IWRISHARES TR	3,409	$252K	0.02%	0	Timeline
RYNRAYONIER INC	7,590	$245K	0.02%	+90	Timeline
NEMNEWMONT CORP	4,047	$244K	0.02%	+18	Timeline
GILDGILEAD SCIENCES INC	3,705	$239K	0.02%	-2,400	Timeline
USBUS BANCORP	4,224	$234K	0.02%	new	Timeline
MTDMETTLER TOLEDO INTERNATIONAL	200	$231K	0.02%	0	Timeline
DDOMINION ENERGY INC	3,004	$228K	0.02%	+99	Timeline
NTAPNETAPP INC	3,000	$218K	0.01%	new	Timeline
CREE INCCREE INC	2,000	$216K	0.01%	0
ASMLASML HLDG NV	345	$213K	0.01%	new	Timeline
PIMCO CALIFORNIA MUNICIPAL …PIMCO CALIFORNIA MUNICIPAL INC	20,000	$211K	0.01%	+10,000
EAELECTRONIC ARTS INC	1,500	$203K	0.01%	0	Timeline
HIGHARTFORD INSURANCE GROUP INC	3,000	$200K	0.01%	new	Timeline
PIMCO CALIFORNIA MUNICIPAL …PIMCO CALIFORNIA MUNICIPAL INC	20,000	$181K	0.01%	+10,000
PIMCO MUN INCOME FDPIMCO MUN INCOME FD	10,000	$144K	0.01%	new
NCANUVEEN CALIFORNIA MUNI VLU F	13,818	$141K	0.01%	-2,800	Timeline
PIMCO MUN INCOME FD IIIPIMCO MUN INCOME FD III	10,000	$123K	0.01%	new
ZIOPHARM ONCOLOGY INCZIOPHARM ONCOLOGY INC	31,000	$112K	0.01%	0
Sandstorm Gold LtdSandstorm Gold Ltd	15,255	$104K	0.01%	0

Sold out in Q1 2021

Positions in the previous quarter's report that this quarter's report no longer lists.

Security	Shares before	Value before	Type
GSGOLDMAN SACHS GROUP INC	1,500	$396K	shares
XYZBLOCK INC	1,723	$375K	shares
PHPARKER-HANNIFIN CORP	916	$250K	shares
SANBANCO SANTANDER SA	51,548	$157K	shares

How Q1 2021 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

Filing	Role	Amendment	Filed	Accepted	Ingested
13F-HR 0001083340-21-000002	base		2021-05-10	acceptance time not in the bulk data set	2026-10-07 18:39:37 UTC