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First Heartland Consultants, Inc.

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13F filer, CIK 1428793, LAKE ST. LOUIS, MO

First Heartland Consultants, Inc. reported $1,124,313,465 across 503 holdings for the quarter ended 2025-06-30, in a 13F-HR filed 2025-08-15. Its ten largest share positions make up 25.5% of the portfolio.

Filed (acceptance time not in the bulk data set), ingested 13F-HR 0001214659-25-012366

Period
2025-06-30
Reported value
$1.12B
Holdings
503
Top 10 weight
25.5%
New
86
Sold out
22

Largest buys vs the previous quarter

SecurityShares changeApprox. value
FRDMnew+362,182$14.6M
IVWadded+83,750$9.22M
QQQadded+14,740$8.13M
VOOadded+12,608$7.16M
ACIOadded+166,307$6.89M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

SecurityShares changeApprox. value
EMXCexited-224,510-$12.4M
FDLreduced-258,486-$10.8M
ADMEexited-198,764-$8.83M
SPYreduced-10,180-$6.29M
TLHreduced-53,022-$5.39M

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q2 2025

Share positions as resolved from 13F-HR 0001214659-25-012366, largest first. % of portfolio is the value over $1,124,313,465, the sum of the share positions whose value is usable for ratios (method).

SecurityHistorySharesValue% of portfolioChangeLatest eventTimeline
BTMDBIOTE CORPQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: not reported; 2025Q1: not reported; 2025Q2: 12,500 shares 12,500$50.2K<0.01%newTimeline
SVMSILVERCORP METALS INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 10,000 shares; 2025Q1: 11,500 shares; 2025Q2: 11,500 shares 11,500$48.5K<0.01%0Timeline
UPLDUPLAND SOFTWARE INCQuarterly shares; oldest to newest; scale is this security's eight-quarter maximum; 2023Q3: restricted; 2023Q4: restricted; 2024Q1: restricted; 2024Q2: restricted; 2024Q3: restricted; 2024Q4: 11,267 shares; 2025Q1: 13,240 shares; 2025Q2: 14,397 shares 14,397$28.1K<0.01%+1,157Timeline

Sold out in Q2 2025

Positions in the previous quarter's report that this quarter's report no longer lists.

SecurityShares beforeValue beforeType
EMXCISHARES INC224,510$12.4Mshares
ADMEETF SER SOLUTIONS198,764$8.83Mshares
GCCWISDOMTREE TR245,533$4.81Mshares
IJTISHARES TR15,515$1.93Mshares
IJSISHARES TR18,654$1.82Mshares
IOCTINNOVATOR ETFS TRUST59,231$1.82Mshares
JEPQJ P MORGAN EXCHANGE TRADED F34,874$1.81Mshares
SCHYSCHWAB STRATEGIC TR38,922$988Kshares
IYKISHARES TR9,381$671Kshares
FEBWAIM ETF PRODUCTS TRUST21,696$659Kshares
PBSEPGIM ROCK ETF TR22,862$601Kshares
INDAISHARES TR10,537$542Kshares
FXZFIRST TR EXCHANGE-TRADED FD7,631$423Kshares
EJANINNOVATOR ETFS TRUST13,379$405Kshares
AMGNAMGEN INC955$298Kshares
AAAUGOLDMAN SACHS PHYSICAL GOLD8,624$260Kshares
UBERUBER TECHNOLOGIES INC3,307$241Kshares
CRWDCROWDSTRIKE HLDGS INC368$225Kshares
COPCONOCOPHILLIPS2,123$223Kshares
ARKQARK ETF TR3,218$213Kshares
PTNQPACER FDS TR2,884$205Kshares
QSPTFIRST TR EXCHNG TRADED FD VI7,558$200Kshares

How Q2 2025 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

FilingRoleAmendmentFiledAcceptedIngested
13F-HR 0001214659-25-012366 base2025-08-15acceptance time not in the bulk data set