Carson Advisory Inc.

13F filer, CIK 1909304, ATHENS, GA

Carson Advisory Inc. reported $159,297,354 across 177 holdings for the quarter ended 2024-09-30, in a 13F-HR filed 2024-11-01. Its ten largest share positions make up 30.91% of the portfolio.

Filed 2024-11-01 (acceptance time not in the bulk data set), ingested 2026-10-07 18:26:56 UTC13F-HR 0001909304-24-000005

Period: 2024-09-30
Reported value: $159M
Holdings: 177
Top 10 weight: 30.91%
New: 18
Sold out: 7

Largest buys vs the previous quarter

Security	Shares change	Approx. value
SBInew	+89,381	$733K
CGGOadded	+18,702	$564K
BINCadded	+9,953	$533K
TCAFadded	+15,766	$524K
PFFadded	+12,808	$426K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Largest sells vs the previous quarter

Security	Shares change	Approx. value
DALreduced	-9,172	-$466K
INTCexited	-14,661	-$454K
AAPLreduced	-1,614	-$376K
Treduced	-13,763	-$303K
JXNreduced	-2,594	-$237K

Ranked by the share change valued at this quarter's implied price (value over shares in the 13F). A position sold out is valued at the previous quarter's price, its last report.

Holdings, Q3 2024

Share positions as resolved from 13F-HR 0001909304-24-000005, largest first. % of portfolio is the value over $159,297,354, the sum of the share positions whose value is usable for ratios (method).

Security	Shares	Value	% of portfolio	Change	Timeline
CGGOCAPITAL GROUP GBL GROWTH EQT	215,484	$6.5M	4.08%	+18,702	Timeline
BRK-BBERKSHIRE HATHAWAY INC DEL	14,013	$6.45M	4.05%	+235	Timeline
SOSOUTHERN CO	70,707	$6.38M	4%	+739	Timeline
AAPLAPPLE INC	22,481	$5.24M	3.29%	-1,614	Timeline
TCAFT ROWE PRICE EXCHANGE-TRADED	146,378	$4.87M	3.06%	+15,766	Timeline
EIXEDISON INTL	53,352	$4.65M	2.92%	-124	Timeline
MSFTMICROSOFT CORP	9,966	$4.29M	2.69%	-152	Timeline
DDOMINION ENERGY INC	68,737	$3.97M	2.49%	+898	Timeline
DUKDUKE ENERGY CORP NEW	32,055	$3.7M	2.32%	+84	Timeline
IBMINTERNATIONAL BUSINESS MACHS	14,515	$3.21M	2.01%	-365	Timeline
JXNJACKSON FINANCIAL INC	33,185	$3.03M	1.9%	-2,594	Timeline
HDHOME DEPOT INC	6,718	$2.72M	1.71%	+10	Timeline
TAT&T INC	112,897	$2.48M	1.56%	-13,763	Timeline
BACBANK OF AMER CORP	61,773	$2.45M	1.54%	-334	Timeline
CGDVCAPITAL GROUP DIVIDEND VALUE	64,852	$2.36M	1.48%	-363	Timeline
JPMJPMORGAN CHASE & CO	10,710	$2.26M	1.42%	-252	Timeline
PGPROCTER & GAMBLE CO	12,215	$2.12M	1.33%	+254	Timeline
NZFNUVEEN MUN CR INCOME FD	151,293	$1.98M	1.24%	-329	Timeline
SNVSYNOVUS FINANCIAL CORP	44,189	$1.97M	1.23%	-1,591	Timeline
UPSUNITED PARCEL SVCS INC	13,749	$1.87M	1.18%	+575	Timeline
JNJJOHNSON & JOHNSON	10,951	$1.77M	1.11%	-406	Timeline
KOCOCA COLA CO	24,044	$1.73M	1.08%	-2,160	Timeline
BXBLACKSTONE INC	10,940	$1.68M	1.05%	-25	Timeline
SLGSL GREEN RLTY CORP	23,539	$1.64M	1.03%	-2,233	Timeline
WDWALKER & DUNLOP INC	12,750	$1.45M	0.91%	0	Timeline
DALDELTA AIR LINES INC	28,094	$1.43M	0.9%	-9,172	Timeline
PFFISHARES TR	42,789	$1.42M	0.89%	+12,808	Timeline
BINCBLACKROCK ETF TRUST II	25,759	$1.38M	0.87%	+9,953	Timeline
AFLAFLAC INC	12,036	$1.35M	0.84%	-1,395	Timeline
AMZNAMAZON COM INC	6,602	$1.23M	0.77%	-287	Timeline
XOMEXXON MOBIL CORP	10,481	$1.23M	0.77%	-33	Timeline
UNITED STATES STL CORP NEWUNITED STATES STL CORP NEW	33,150	$1.17M	0.74%	-1,100
VZVERIZON COMMUNICATIONS INC	25,960	$1.17M	0.73%	-44	Timeline
CVXCHEVRON CORPORATION	7,728	$1.14M	0.71%	+539	Timeline
PEPPEPSICO INC	6,524	$1.11M	0.7%	+6	Timeline
CCITIGROUP INC	17,288	$1.08M	0.68%	-425	Timeline
ETNEATON CORP PLC	3,230	$1.07M	0.67%	-11	Timeline
NVDANVIDIA CORPORATION	8,581	$1.04M	0.65%	+1,376	Timeline
PRUPRUDENTIAL FINL INC	8,599	$1.04M	0.65%	-99	Timeline
NEENEXTERA ENERGY INC	12,191	$1.03M	0.65%	+30	Timeline
CATCATERPILLAR INC	2,535	$991K	0.62%	+74	Timeline
METAMETA PLATFORMS INC	1,688	$966K	0.61%	-55	Timeline
JUSTGOLDMAN SACHS ETF TR	11,500	$942K	0.59%	0	Timeline
VIGVANGUARD SPECIALIZED FUNDS	4,747	$940K	0.59%	+667	Timeline
XLKSELECT SECTOR SPDR TR	4,128	$932K	0.58%	+558	Timeline
LLYELI LILLY & CO	1,039	$921K	0.58%	+127	Timeline
PCGPG&E CORP	46,478	$919K	0.58%	-324	Timeline
WHRWHIRLPOOL CORP	8,415	$900K	0.57%	+370	Timeline
STWDSTARWOOD PPTY TR INC	43,057	$878K	0.55%	-1,500	Timeline
MUMICRON TECHNOLOGY INC	8,453	$877K	0.55%	+2,436	Timeline
TFCTRUIST FINL CORP	20,343	$870K	0.55%	-935	Timeline
VTIVANGUARD INDEX FDS	3,068	$869K	0.55%	-10	Timeline
WMTWALMART INC	10,533	$851K	0.53%	-388	Timeline
SDYSPDR SERIES TRUST	5,837	$829K	0.52%	+15	Timeline
LOWLOWES COS INC	2,997	$812K	0.51%	+24	Timeline
VNQVANGUARD INDEX FDS	8,307	$809K	0.51%	-100	Timeline
XLGINVESCO EXCHANGE TRADED FD T	16,932	$805K	0.51%	+923	Timeline
WYWEYERHAEUSER CO	23,711	$803K	0.5%	-2,550	Timeline
KRPKIMBELL RTY PARTNERS LP	49,150	$791K	0.5%	+883	Timeline
GOOGALPHABET INC	4,678	$782K	0.49%	+2,422	Timeline
WFCWELLS FARGO & CO	13,719	$775K	0.49%	-58	Timeline
WMBWILLIAMS COS INC	16,975	$775K	0.49%	+114	Timeline
IVVISHARES TR	1,305	$753K	0.47%	+12	Timeline
SBIWESTERN ASSET INTER MUNI	89,381	$733K	0.46%	new	Timeline
NUMVNUSHARES ETF TR	19,570	$721K	0.45%	0	Timeline
BABOEING CO	4,718	$717K	0.45%	-58	Timeline
XLUSELECT SECTOR SPDR TR	8,814	$712K	0.45%	+379	Timeline
APOAPOLLO GLOBAL MGMT INC	5,659	$707K	0.44%	-149	Timeline
VXUSVANGUARD STAR FDS	10,894	$705K	0.44%	-144	Timeline
PFEPFIZER INC	24,129	$698K	0.44%	-1,276	Timeline
MARMARRIOTT INTL INC NEW	2,647	$658K	0.41%	-587	Timeline
CGCARLYLE GROUP INC	15,223	$655K	0.41%	-196	Timeline
UNHUNITEDHEALTH GROUP INC	1,119	$654K	0.41%	+77	Timeline
DIVOAMPLIFY ETF TR	15,843	$653K	0.41%	+129	Timeline
VTRSVIATRIS INC	54,750	$636K	0.4%	-682	Timeline
GEGE AEROSPACE	3,199	$603K	0.38%	+194	Timeline
PARAMOUNT GLOBALPARAMOUNT GLOBAL	54,364	$577K	0.36%	+1,004
XLVSELECT SECTOR SPDR TR	3,620	$558K	0.35%	+520	Timeline
CRMSALESFORCE INC	1,956	$535K	0.34%	+18	Timeline
GISGENERAL MILLS INC	6,826	$504K	0.32%	0	Timeline
DISDISNEY WALT CO	5,143	$495K	0.31%	+49	Timeline
ABBVABBVIE INC	2,478	$489K	0.31%	-25	Timeline
PMPHILIP MORRIS INTL INC	3,944	$479K	0.3%	+2	Timeline
MCDMCDONALDS CORP	1,565	$476K	0.3%	+1	Timeline
QCOMQUALCOMM INC	2,795	$475K	0.3%	+106	Timeline
ICEINTERCONTINENTAL EXCHANGE IN	2,838	$456K	0.29%	-6	Timeline
JPCNUVEEN PFD & INCOME OPPORTUN	55,638	$449K	0.28%	+18,128	Timeline
OXYOCCIDENTAL PETE CORP	8,515	$439K	0.28%	-2,947	Timeline
MMUWESTERN ASSET MANAGED MUNS F	40,304	$437K	0.27%	+1,000	Timeline
VTVVANGUARD INDEX FDS	2,497	$436K	0.27%	+4	Timeline
VGKVANGUARD INTL EQUITY INDEX F	6,050	$430K	0.27%	-200	Timeline
XLISELECT SECTOR SPDR TR	3,153	$427K	0.27%	+627	Timeline
SCHWCHARLES SCHWAB CORP (THE)	6,557	$425K	0.27%	-160	Timeline
IGPTINVESCO EXCHANGE TRADED FD T	9,155	$417K	0.26%	+598	Timeline
VOOVANGUARD INDEX FDS	788	$416K	0.26%	+374	Timeline
MRKMERCK & CO INC	3,659	$416K	0.26%	+105	Timeline
GILDGILEAD SCIENCES INC	4,928	$413K	0.26%	0	Timeline
ITWILLINOIS TOOL WKS INC	1,570	$412K	0.26%	+1	Timeline
PNCPNC FINL SVCS GROUP INC	2,208	$408K	0.26%	-149	Timeline
RSPINVESCO EXCHANGE TRADED FD T	2,261	$405K	0.25%	+2	Timeline
TSMTAIWAN SEMICONDUCTOR MANUFAC	2,326	$404K	0.25%	0	Timeline
CBCHUBB LIMITED	1,400	$404K	0.25%	-88	Timeline
IWFISHARES TR	1,026	$385K	0.24%	+231	Timeline
MDLZMONDELEZ INTL INC	5,088	$375K	0.24%	-265	Timeline
SCHDSCHWAB STRATEGIC TR	4,399	$372K	0.23%	-340	Timeline
HALHALLIBURTON CO	12,771	$371K	0.23%	-6,243	Timeline
BXPBXP INC	4,558	$367K	0.23%	+2	Timeline
ZIONZIONS BANCORPORATION NATL AS	7,703	$364K	0.23%	+3	Timeline
IJRISHARES TR	3,085	$361K	0.23%	+299	Timeline
ILMNILLUMINA INC	2,757	$360K	0.23%	+102	Timeline
KHCKRAFT HEINZ CO	10,221	$359K	0.23%	-93	Timeline
CGBLCAPITAL GROUP CORE BALANCED	11,553	$359K	0.23%	new	Timeline
SPYSTATE STR SPDR S&P 500 ETF T	618	$355K	0.22%	+8	Timeline
IJHISHARES TR	5,642	$352K	0.22%	+1,005	Timeline
CPACOPA HOLDINGS SA	3,744	$351K	0.22%	+48	Timeline
KMIKINDER MORGAN INC DEL	15,901	$351K	0.22%	+522	Timeline
NOCNORTHROP GRUMMAN CORP	663	$350K	0.22%	0	Timeline
MCOMOODYS CORP	720	$342K	0.21%	0	Timeline
CLCOLGATE PALMOLIVE CO	3,267	$339K	0.21%	-99	Timeline
SBUXSTARBUCKS CORP	3,393	$331K	0.21%	-6	Timeline
FASTFASTENAL CO	4,558	$326K	0.2%	0	Timeline
ABTABBOTT LABORATORIES	2,815	$321K	0.2%	+36	Timeline
MOALTRIA GROUP INC	6,265	$320K	0.2%	-11	Timeline
ADIANALOG DEVICES INC	1,389	$320K	0.2%	+195	Timeline
CSCOCISCO SYS INC	5,781	$308K	0.19%	-647	Timeline
DEODIAGEO PLC	2,163	$304K	0.19%	-149	Timeline
NKSHNATIONAL BANKSHARES INC VA	10,000	$299K	0.19%	0	Timeline
ADPAUTOMATIC DATA PROCESSING IN	1,076	$298K	0.19%	+1	Timeline
APDAIR PRODUCTS AND CHEMICALS I	993	$296K	0.19%	-1	Timeline
COSTCOSTCO WHOLESALE CORPORATION	329	$292K	0.18%	-13	Timeline
NUEMNUSHARES ETF TR	9,361	$290K	0.18%	0	Timeline
YUMYUM BRANDS INC	2,035	$284K	0.18%	-21	Timeline
ORCLORACLE CORP	1,668	$284K	0.18%	-200	Timeline
XYZBLOCK INC	4,227	$284K	0.18%	-213	Timeline
ENBENBRIDGE INC	6,912	$281K	0.18%	+60	Timeline
FFORD MTR CO	25,720	$272K	0.17%	-11,518	Timeline
RTXRTX CORPORATION	2,223	$269K	0.17%	-191	Timeline
NSCNORFOLK SOUTHN CORP	1,076	$267K	0.17%	+1	Timeline
VOVANGUARD INDEX FDS	1,014	$267K	0.17%	+28	Timeline
STAGSTAG INDUSTRIAL INC	6,799	$266K	0.17%	0	Timeline
LHXL3HARRIS TECHNOLOGIES INC	1,099	$261K	0.16%	-5	Timeline
VSGXVANGUARD WORLD FD	4,200	$258K	0.16%	0	Timeline
MPCMARATHON PETE CORP	1,585	$258K	0.16%	+143	Timeline
AVGOBROADCOM INC	1,489	$257K	0.16%	+1,333	Timeline
GEVGE VERNOVA INC	1,007	$257K	0.16%	new	Timeline
RDIVINVESCO EXCH TRADED FD TR II	5,100	$255K	0.16%	0	Timeline
PFFAETFIS SER TR I	11,127	$254K	0.16%	new	Timeline
SPTSSPDR SERIES TRUST	8,598	$253K	0.16%	new	Timeline
FCXFREEPORT MCMORAN INC	5,064	$253K	0.16%	0	Timeline
JEPIJ P MORGAN EXCHANGE TRADED F	4,247	$253K	0.16%	+56	Timeline
RVTROYCE SMALL CAP TRUST INC	15,774	$248K	0.16%	+280	Timeline
TJXTJX COS INC NEW	2,095	$246K	0.15%	-196	Timeline
KNGFIRST TR EXCHANGE-TRADED FD	4,458	$243K	0.15%	new	Timeline
SNOWSNOWFLAKE INC	2,090	$240K	0.15%	new	Timeline
LMTLOCKHEED MARTIN CORP	400	$234K	0.15%	new	Timeline
DVYISHARES TR	1,731	$234K	0.15%	+52	Timeline
AVUVAMERICAN CENTY ETF TR	2,359	$226K	0.14%	+59	Timeline
BMYBRISTOL-MYERS SQUIBB CO	4,353	$225K	0.14%	new	Timeline
RYROYAL BK CDA	1,791	$223K	0.14%	-94	Timeline
RFREGIONS FINANCIAL CORP NEW	9,365	$218K	0.14%	new	Timeline
USMVISHARES TR	2,375	$217K	0.14%	-18	Timeline
DFNLDAVIS FUNDAMENTAL ETF TR	5,748	$213K	0.13%	new	Timeline
ELVELEVANCE HEALTH INC FORMERLY	408	$212K	0.13%	0	Timeline
VUGVANGUARD INDEX FDS	551	$212K	0.13%	0	Timeline
LINLINDE PLC	437	$208K	0.13%	new	Timeline
PHMPULTE GROUP INC	1,450	$208K	0.13%	new	Timeline
CGCPCAPITAL GRP FIXED INCM ETF T	8,959	$207K	0.13%	-103	Timeline
NEMNEWMONT CORP	3,853	$206K	0.13%	new	Timeline
CGMUCAPITAL GRP FIXED INCM ETF T	7,400	$203K	0.13%	new	Timeline
FISFIDELITY NATL INFORMATION SV	2,407	$202K	0.13%	new	Timeline
AEPAMERICAN ELEC PWR CO INC	1,950	$200K	0.13%	new	Timeline
GRALGRAIL INC	12,400	$171K	0.11%	new	Timeline
NADNUVEEN QUALITY MUNCP INCOME	13,125	$162K	0.1%	-720	Timeline
QSQUANTUMSCAPE CORP	22,250	$128K	0.08%	-900	Timeline
ESRTEMPIRE ST RLTY TR INC	10,500	$116K	0.07%	0	Timeline
NUVNUVEEN MUN VALUE FD INC	11,299	$102K	0.06%	-500	Timeline
ZNTLZENTALIS PHARMACEUTICALS INC	24,570	$90.4K	0.06%	+8,800	Timeline

Sold out in Q3 2024

Positions in the previous quarter's report that this quarter's report no longer lists.

Security	Shares before	Value before	Type
INTCINTEL CORP	14,661	$454K	shares
AMTAMERICAN TOWER CORP	1,209	$235K	shares
DVNDEVON ENERGY CORP NEW	4,764	$226K	shares
MBLYMOBILEYE GLOBAL INC	7,456	$209K	shares
CUKCARNIVAL PLC	10,800	$186K	shares
CRGYCRESCENT ENERGY COMPANY	11,049	$131K	shares
NEW YORK COMMUNITY BANCORPNEW YORK COMMUNITY BANCORP	21,400	$68.9K	shares

How Q3 2024 was built

Available 13F filings of this filer for the quarter and their roles: the base report is the latest original or restatement, NEW HOLDINGS amendments filed after it are added (method).

Filing	Role	Amendment	Filed	Accepted	Ingested
13F-HR 0001909304-24-000005	base		2024-11-01	acceptance time not in the bulk data set	2026-10-07 18:26:56 UTC