13F-HR filed by Cannon Financial Strategists, Inc.
Cannon Financial Strategists, Inc. filed this 13F-HR for the quarter ended 2025-09-30, filed 2025-11-06, with 104 holding rows worth $698,783,175.
- Accession
- 0001951757-25-001282
- Filer
- CIK 2031123
- Filed
- 2025-11-06
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q3 2025
A holdings report, 104 entries on the cover page, a total value of $698,783,175 stated on the cover page (in dollars after the unit check, H1), rows summing to $698,783,175 with VALUE read as dollars as filed, 13F file number 028-24364. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| DIMENSIONAL ETF TRUST | 25434V799 | INTL CORE EQUITY | 3,410,893 | $111,843,171 | dollars as filed | |
| SPDR S&P 600 Small Cap Value ETF | 78464A300 | SHS | 994,143 | $88,130,755 | dollars as filed | |
| SPDR Portfolio S&P 500 Growth ETF | 78464A409 | SHS | 830,316 | $86,776,274 | dollars as filed | |
| Avantis US Large Cap Value ETF | 025072349 | SHS | 1,084,848 | $78,391,137 | dollars as filed | |
| Vanguard Intermediate-Term Bond ETF | 921937819 | SHS | 575,363 | $44,930,115 | dollars as filed | |
| Vanguard Growth | 922908736 | COM | 64,891 | $31,122,147 | dollars as filed | |
| SPDR PORTFOLIO TIPS ETF | 78464A656 | PORTFLI TIPS ETF | 1,001,735 | $26,365,653 | dollars as filed | |
| Avantis Emerging Markets Equity ETF | 025072604 | SHS | 349,886 | $26,279,916 | dollars as filed | |
| VTI | 922908769 | COM | 70,547 | $23,151,527 | dollars as filed | |
| Avantis International Equity ETF | 025072703 | SHS | 265,224 | $20,926,174 | dollars as filed | |
| ISHARES TR | 464288281 | JPMORGAN USD EMG | 178,279 | $16,970,345 | dollars as filed | |
| Vanguard S&P Small-Cap 600 Value ETF | 921932778 | SHS | 152,554 | $14,526,223 | dollars as filed | |
| CAPITAL GRP FIXED INCM ETF T | 14020Y508 | CORE BOND ETF | 496,813 | $13,205,289 | dollars as filed | |
| ISHARES TR | 464288521 | CRE U S REIT ETF | 193,464 | $11,360,186 | dollars as filed | |
| BlackRock Ultra Short-Term Bond ETF | 46434V878 | SHS | 173,807 | $8,820,728 | dollars as filed | |
| Vanguard Small-Cap Value ETF | 922908611 | SHS | 34,425 | $7,184,779 | dollars as filed | |
| SPDR Portfolio S&P 1500 Composite Stock Market ETF | 78464A805 | SHS | 87,482 | $7,055,405 | dollars as filed | |
| ISHARES TR | 46432F859 | CORE 1 5 YR USD | 83,659 | $4,085,927 | dollars as filed | |
| Coca-Cola Company | 191216100 | COM | 57,883 | $3,838,827 | dollars as filed | |
| ISHARES TR | 464288414 | NATIONAL MUN ETF | 27,832 | $2,963,807 | dollars as filed | |
| FIRST TRUST TCW OPPORTUNISTIC | 33740F805 | TCW OPPORTUNIS | 64,380 | $2,859,779 | dollars as filed | |
| VANGUARD TAX-EXEMPT BOND ETF | 922907746 | ETF | 52,206 | $2,613,954 | dollars as filed | |
| ISHARESRUSSELL1000GROWTHETF | 464287614 | STOK | 5,336 | $2,499,305 | dollars as filed | |
| ISHARES TR | 46432F388 | MSCI USA VALUE | 19,354 | $2,420,250 | dollars as filed | |
| Vanguard S&P 500 ETF | 922908363 | COM | 3,927 | $2,404,724 | dollars as filed | |
| ISHARES TR CORE S&P 500 ETF | 464287200 | SHS | 3,537 | $2,367,087 | dollars as filed | |
| ISHARES MSCI EAFE GROWTH ETF | 464288885 | ETF | 19,028 | $2,166,902 | dollars as filed | |
| Berkshire Hathaway Inc | 084670702 | COM | 4,264 | $2,143,683 | dollars as filed | |
| SPY | 78462F103 | SHS | 3,197 | $2,129,777 | dollars as filed | |
| DIMENSIONAL ETF TRUST | 25434V302 | EMGR CRE EQT MNG | 66,337 | $2,091,607 | dollars as filed | |
| Apple Inc | 037833100 | COM | 7,455 | $1,898,371 | dollars as filed | |
| iShares TIPS Bond ETF | 464287176 | SHS | 15,876 | $1,765,763 | dollars as filed | |
| Home Depot, Inc | 437076102 | COM | 4,064 | $1,646,575 | dollars as filed | |
| VANGUARD STAR FDS | 921909768 | COM | 21,636 | $1,589,415 | dollars as filed | |
| DIMENSIONAL ETF TRUST | 25434V880 | WORLD EX US CORE | 50,534 | $1,585,749 | dollars as filed | |
| Dimensional US Large Cap Value ETF | 25434V666 | SHS | 46,418 | $1,527,164 | dollars as filed | |
| ISHARES TR | 46436E866 | IBONDS 25 TRM TS | 62,944 | $1,470,992 | dollars as filed | |
| ISHARES TR | 46436E841 | IBONDS 27 TRM TS | 63,523 | $1,430,537 | dollars as filed | |
| ISHARES TR | 46436E858 | IBONDS 26 TRM TS | 62,075 | $1,424,618 | dollars as filed | |
| iShares iBonds Dec. 2027 Corporate Bond ETF | 46435UAA9 | ETF | 57,331 | $1,395,437 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524714 | 1 5YR CORP BD | 54,156 | $1,351,192 | dollars as filed | |
| Vanguard FTSE Developed Markets ETF | 921943858 | SHS | 21,131 | $1,266,195 | dollars as filed | |
| Southern Company | 842587107 | COM | 13,161 | $1,247,268 | dollars as filed | |
| Microsoft Corp | 594918104 | COM | 2,308 | $1,195,273 | dollars as filed | |
| ISHARES TR | 46435G417 | CR 5 10 YR ETF | 26,222 | $1,159,277 | dollars as filed | |
| Procter & Gamble Co | 742718109 | COM | 7,537 | $1,158,034 | dollars as filed | |
| Vanguard Value ETF | 922908744 | SHS | 5,839 | $1,088,928 | dollars as filed | |
| RHYTHM PHARMACEUTICALS INC | 76243J105 | COM | 10,000 | $1,009,900 | dollars as filed | |
| ISHARES TR | 46434VBD1 | IBONDS DEC25 ETF | 39,206 | $987,611 | dollars as filed | |
| iShares iBonds Dec 2026 Term Corporate ETF | 46435GAA0 | SHS | 39,794 | $966,986 | dollars as filed | |
| AbbVie,Inc. | 00287Y109 | COM | 4,141 | $958,807 | dollars as filed | |
| VWO | 922042858 | SHS | 17,656 | $956,623 | dollars as filed | |
| Duke Energy Corporation | 26441C204 | COM | 6,840 | $846,450 | dollars as filed | |
| CAPITAL GRP FIXED INCM ETF T | 14020Y409 | SHORT DURATION | 29,108 | $756,222 | dollars as filed | |
| Walmart Inc. | 931142103 | COM | 6,969 | $718,225 | dollars as filed | |
| Vanguard Real Estate | 922908553 | SHS | 7,827 | $715,543 | dollars as filed | |
| EXXON MOBIL CORP | 30231G102 | COM | 5,415 | $610,541 | dollars as filed | |
| Abbott Laboratories | 002824100 | COM | 4,361 | $584,112 | dollars as filed | |
| Amgen Inc. | 031162100 | COM | 2,022 | $570,589 | dollars as filed | |
| Vanguard Dividend Appreciation ETF | 921908844 | SHS | 2,526 | $545,176 | dollars as filed | |
| Johnson & Johnson | 478160104 | COM | 2,686 | $498,038 | dollars as filed | |
| JPMorgan Chase & Co | 46625H100 | COM | 1,559 | $491,755 | dollars as filed | |
| GENERAL MILLS INC COM | 370334104 | Stock | 8,818 | $444,621 | dollars as filed | |
| ROCKWELL AUTOMATION INC COM | 773903109 | Stock | 1,268 | $443,131 | dollars as filed | |
| SPDW | 78463X889 | COM | 10,188 | $435,936 | dollars as filed | |
| SPROTT PHYSICAL GOLD TR | 85207H104 | UNIT | 14,417 | $427,032 | dollars as filed | |
| ISHARES CORE S&P U.S. GROWTH ETF | 464287671 | ETF | 2,570 | $422,897 | dollars as filed | |
| SPROTT ASSET MANAGEMENT LP | 85208R101 | PHYSICAL GOLD AN | 11,000 | $403,590 | dollars as filed | |
| ISHARES SHORT-TERM NATIONAL MUNI BOND ETF | 464288158 | ETF | 3,738 | $399,144 | dollars as filed | |
| Alphabet Inc. Reg. Shares C | 02079K107 | COM | 1,559 | $379,694 | dollars as filed | |
| AERCAP HOLDINGS NV SHS | N00985106 | Stock | 3,000 | $363,000 | dollars as filed | |
| DIMENSIONAL ETF TRUST | 25434V773 | INTL SMALL CAP E | 11,350 | $359,000 | dollars as filed | |
| HERSHEY CO COM | 427866108 | Stock | 1,760 | $329,208 | dollars as filed | |
| VANGUARD SCOTTSDALE FDS | 92206C409 | COM | 3,934 | $314,445 | dollars as filed | |
| Merck & Co.,Inc. | 58933Y105 | COM | 3,666 | $307,687 | dollars as filed | |
| Schwab U.S. Large-Cap Growth ETF | 808524300 | SHS | 9,076 | $289,612 | dollars as filed | |
| INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF | 46137V357 | COM | 1,514 | $287,206 | dollars as filed | |
| NVIDIA Corp | 67066G104 | COM | 1,515 | $282,669 | dollars as filed | |
| International Business Machines Corporation | 459200101 | COM | 1,000 | $282,160 | dollars as filed | |
| Vanguard FTSE All-World ex-US ETF | 922042775 | SHS | 3,946 | $281,626 | dollars as filed | |
| ISHARES TR | 464287689 | RUSSELL 3000 ETF | 723 | $273,974 | dollars as filed | |
| Eli Lilly and Company | 532457108 | COM | 348 | $265,730 | dollars as filed | |
| SPDR GOLD TR | 78463V107 | GOLD SHS | 729 | $259,138 | dollars as filed | |
| ISHARES MSCI USA QUALITY FACTOR ETF | 46432F339 | ETF | 1,302 | $253,239 | dollars as filed | |
| BlackRock,Inc. | 09290D101 | COM | 217 | $252,994 | dollars as filed | |
| Texas Instruments Incorporated | 882508104 | COM | 1,369 | $251,491 | dollars as filed | |
| STATE STREET SPDR BLOOMBERG EMERGING MARKETS USD BOND ETF | 78468R515 | ETF | 9,828 | $247,567 | dollars as filed | |
| AT&T Inc | 00206R102 | COM | 8,635 | $243,839 | dollars as filed | |
| Costco Wholesale Corporation | 22160K105 | COM | 259 | $239,738 | dollars as filed | |
| Lowes Companies,Inc. | 548661107 | COM | 947 | $238,058 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524839 | US AGGREGATE B | 10,134 | $237,845 | dollars as filed | |
| EQUIFAX INC COM | 294429105 | Stock | 918 | $235,495 | dollars as filed | |
| Vanguard Small-Cap Growth ETF | 922908595 | SHS | 781 | $232,441 | dollars as filed | |
| Netflix, Inc | 64110L106 | COM | 193 | $231,392 | dollars as filed | |
| ISHARES TR | 464287630 | RUS 2000 VAL ETF | 1,242 | $219,598 | dollars as filed | |
| DIMENSIONAL ETF TRUST | 25434V203 | INTL CORE EQT MK | 5,997 | $217,991 | dollars as filed | |
| United Parcel Service,Inc. Class B | 911312106 | COM | 2,498 | $208,658 | dollars as filed | |
| Chevron Corporation | 166764100 | COM | 1,335 | $207,326 | dollars as filed | |
| ISHARES RUSSELL 1000 VALUE ETF | 464287598 | ETF | 1,015 | $206,668 | dollars as filed | |
| TRUSTMARK CORP | 898402102 | COM | 5,139 | $203,504 | dollars as filed | |
| PUBLIC SVC ENTERPRISE GROUP COM | 744573106 | Stock | 2,410 | $201,139 | dollars as filed | |
| HEARTBEAM INC | 42238H108 | COM | 78,739 | $129,919 | dollars as filed | |
| SUPERIOR GROUP OF COS INC | 868358102 | COMMON STOCK | 11,992 | $128,554 | dollars as filed | |
| MEDICAL PROPERTIES TRUST INC COM | 58463J304 | REIT | 20,000 | $101,400 | dollars as filed |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0001951757-25-001282 | this filing | 2025-11-06 | acceptance time not in the bulk data set |