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13F-HR filed by Cannon Financial Strategists, Inc.

Cannon Financial Strategists, Inc. filed this 13F-HR for the quarter ended 2025-06-30, filed 2025-08-06, with 100 holding rows worth $633,128,131.

Accession
0001951757-25-001041
Filed
2025-08-06
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2025

A holdings report, 100 entries on the cover page, a total value of $633,128,131 stated on the cover page (in dollars after the unit check, H1), rows summing to $633,128,131 with VALUE read as dollars as filed, 13F file number 028-24364. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
DIMENSIONAL ETF TRUST25434V799INTL CORE EQUITY3,379,082$105,055,667dollars as filed
SPDR Portfolio S&P 500 Growth ETF78464A409SHS818,956$78,062,843dollars as filed
SPDR S&P 600 Small Cap Value ETF78464A300SHS952,755$75,991,738dollars as filed
Avantis US Large Cap Value ETF025072349SHS1,049,355$71,576,479dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS523,393$40,479,179dollars as filed
Vanguard Growth922908736COM65,297$28,626,392dollars as filed
Avantis Emerging Markets Equity ETF025072604SHS365,465$25,048,970dollars as filed
SPDR PORTFOLIO TIPS ETF78464A656PORTFLI TIPS ETF903,222$23,537,970dollars as filed
VTI922908769COM68,579$20,843,354dollars as filed
Avantis International Equity ETF025072703SHS274,186$20,292,506dollars as filed
ISHARES TR464288281JPMORGAN USD EMG170,676$15,807,968dollars as filed
Vanguard S&P Small-Cap 600 Value ETF921932778SHS159,234$13,625,685dollars as filed
CAPITAL GRP FIXED INCM ETF T14020Y508CORE BOND ETF464,593$12,218,792dollars as filed
ISHARES TR464288521CRE U S REIT ETF181,435$10,261,957dollars as filed
SPDR Portfolio S&P 1500 Composite Stock Market ETF78464A805SHS87,290$6,537,163dollars as filed
Vanguard Small-Cap Value ETF922908611SHS33,503$6,533,391dollars as filed
Coca-Cola Company191216100COM57,883$4,095,251dollars as filed
ISHARES TR46432F859CORE 1 5 YR USD83,803$4,077,016dollars as filed
ISHARES TR464288414NATIONAL MUN ETF27,877$2,912,589dollars as filed
FIRST TRUST TCW OPPORTUNISTIC33740F805TCW OPPORTUNIS62,129$2,726,842dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF53,701$2,632,960dollars as filed
ISHARESRUSSELL1000GROWTHETF464287614STOK5,410$2,297,190dollars as filed
Vanguard S&P 500 ETF922908363COM3,895$2,212,480dollars as filed
ISHARES TR46432F388MSCI USA VALUE19,326$2,187,896dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF19,028$2,131,129dollars as filed
SPY78462F103SHS3,264$2,016,662dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS3,217$1,997,223dollars as filed
DIMENSIONAL ETF TRUST25434V302EMGR CRE EQT MNG67,440$1,952,388dollars as filed
Berkshire Hathaway Inc084670702COM3,964$1,925,592dollars as filed
BlackRock Ultra Short-Term Bond ETF46434V878SHS35,917$1,821,328dollars as filed
iShares TIPS Bond ETF464287176SHS15,971$1,757,449dollars as filed
Apple Inc037833100COM7,286$1,494,771dollars as filed
Home Depot, Inc437076102COM4,010$1,470,369dollars as filed
ISHARES TR46436E866IBONDS 25 TRM TS62,356$1,456,642dollars as filed
VANGUARD STAR FDS921909768COM20,757$1,434,101dollars as filed
ISHARES TR46436E841IBONDS 27 TRM TS62,973$1,416,272dollars as filed
ISHARES TR46436E858IBONDS 26 TRM TS61,519$1,410,639dollars as filed
iShares iBonds Dec. 2027 Corporate Bond ETF46435UAA9ETF56,760$1,377,572dollars as filed
Dimensional US Large Cap Value ETF25434V666SHS44,000$1,364,880dollars as filed
SCHWAB STRATEGIC TR8085247141 5YR CORP BD54,156$1,343,610dollars as filed
Southern Company842587107COM14,174$1,301,598dollars as filed
DIMENSIONAL ETF TRUST25434V880WORLD EX US CORE42,155$1,238,092dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS21,376$1,218,646dollars as filed
Procter & Gamble Co742718109COM7,506$1,195,829dollars as filed
ISHARES TR46435G417CR 5 10 YR ETF26,554$1,158,551dollars as filed
Microsoft Corp594918104COM2,214$1,101,409dollars as filed
Vanguard Value ETF922908744SHS6,221$1,099,452dollars as filed
ISHARES TR46434VBD1IBONDS DEC25 ETF38,839$977,979dollars as filed
iShares iBonds Dec 2026 Term Corporate ETF46435GAA0SHS39,422$955,985dollars as filed
Duke Energy Corporation26441C204COM7,689$907,302dollars as filed
VWO922042858SHS16,662$824,098dollars as filed
AbbVie,Inc.00287Y109COM4,141$768,652dollars as filed
CAPITAL GRP FIXED INCM ETF T14020Y409SHORT DURATION28,998$752,219dollars as filed
Walmart Inc.931142103COM6,867$671,455dollars as filed
RHYTHM PHARMACEUTICALS INC76243J105COM10,000$631,900dollars as filed
Johnson & Johnson478160104COM4,006$611,916dollars as filed
Abbott Laboratories002824100COM4,361$593,140dollars as filed
EXXON MOBIL CORP30231G102COM5,370$578,886dollars as filed
Amgen Inc.031162100COM2,022$564,543dollars as filed
Vanguard Real Estate922908553SHS6,264$557,900dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS2,523$516,456dollars as filed
GENERAL MILLS INC COM370334104Stock8,818$456,878dollars as filed
JPMorgan Chase & Co46625H100COM1,542$447,041dollars as filed
SPDW78463X889COM10,188$412,504dollars as filed
ISHARES SHORT-TERM NATIONAL MUNI BOND ETF464288158ETF3,738$397,499dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock4,720$397,330dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF2,567$386,077dollars as filed
ROCKWELL AUTOMATION INC COM773903109Stock1,138$377,941dollars as filed
SPROTT PHYSICAL GOLD TR85207H104UNIT14,417$365,471dollars as filed
AERCAP HOLDINGS NV SHSN00985106Stock3,000$351,000dollars as filed
DIMENSIONAL ETF TRUST25434V773INTL SMALL CAP E11,350$338,684dollars as filed
SPROTT ASSET MANAGEMENT LP85208R101PHYSICAL GOLD AN11,000$331,100dollars as filed
VANGUARD SCOTTSDALE FDS92206C409COM3,934$312,753dollars as filed
International Business Machines Corporation459200101COM1,000$294,780dollars as filed
HERSHEY CO COM427866108Stock1,760$292,072dollars as filed
Merck & Co.,Inc.58933Y105COM3,666$290,201dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS9,840$287,439dollars as filed
Texas Instruments Incorporated882508104COM1,369$284,192dollars as filed
Eli Lilly and Company532457108COM348$271,485dollars as filed
DOVER CORP COM260003108Stock1,463$268,132dollars as filed
Vanguard FTSE All-World ex-US ETF922042775SHS3,946$265,250dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM1,459$258,812dollars as filed
Netflix, Inc64110L106COM193$258,452dollars as filed
Costco Wholesale Corporation22160K105COM259$256,394dollars as filed
ISHARES TR464287689RUSSELL 3000 ETF723$253,773dollars as filed
United Parcel Service,Inc. Class B911312106COM2,498$252,148dollars as filed
AT&T Inc00206R102COM8,635$249,883dollars as filed
STATE STREET SPDR BLOOMBERG EMERGING MARKETS USD BOND ETF78468R515ETF9,828$241,867dollars as filed
EQUIFAX INC COM294429105Stock920$238,620dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF1,302$238,032dollars as filed
SCHWAB STRATEGIC TR808524839US AGGREGATE B10,134$235,514dollars as filed
SPDR GOLD TR78463V107GOLD SHS729$222,221dollars as filed
NVIDIA Corp67066G104COM1,377$217,552dollars as filed
Vanguard Small-Cap Growth ETF922908595SHS781$216,290dollars as filed
Lowes Companies,Inc.548661107COM947$210,170dollars as filed
Tesla Motors, Inc88160R101COM657$208,703dollars as filed
DIMENSIONAL ETF TRUST25434V203INTL CORE EQT MK5,997$207,316dollars as filed
SUPERIOR GROUP OF COS INC868358102COMMON STOCK11,992$123,518dollars as filed
MEDICAL PROPERTIES TRUST INC COM58463J304REIT20,000$86,200dollars as filed
HEARTBEAM INC42238H108COM68,739$85,924dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001951757-25-001041this filing2025-08-06acceptance time not in the bulk data set