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13F-HR filed by Paladin Advisory Group, LLC

Paladin Advisory Group, LLC filed this 13F-HR for the quarter ended 2024-12-31, filed 2025-01-23, with 236 holding rows worth $130,591,808.

Accession
0001899703-25-000001
Filed
2025-01-23
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2024

A holdings report, 236 entries on the cover page, a total value of $130,591,808 stated on the cover page (in dollars after the unit check, H1), rows summing to $130,591,808 with VALUE read as dollars as filed, 13F file number 028-21439. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
ISHARESRUSSELL1000GROWTHETF464287614STOK23,383$9,389,944dollars as filed
iShares Core MSCI EAFE ETF46432F842SHS86,361$6,069,417dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF105,228$5,300,334dollars as filed
Apple Inc037833100COM18,783$4,703,639dollars as filed
PROSHARES TR74348A467S&P 500 DV ARIST40,994$4,080,953dollars as filed
Avantis US Large Cap Value ETF025072349SHS59,402$3,966,272dollars as filed
SCHD808524797COM143,791$3,928,370dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS6,239$3,672,775dollars as filed
JPMORGAN INCOME ETF46641Q159ETF79,248$3,615,294dollars as filed
SPDR S&P Midcap 400 ETF Trust78467Y107SHS5,899$3,359,952dollars as filed
INVESCO QQQ TR46090E103COM6,468$3,306,636dollars as filed
GLOBAL X FDS37954Y673US INFR DEV ETF76,637$3,096,901dollars as filed
SPY78462F103SHS5,202$3,048,788dollars as filed
ISHARES TR464288414NATIONAL MUN ETF28,327$3,018,242dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS25,848$2,978,149dollars as filed
iShares U.S. Treasury Bond ETF46429B267SHS123,506$2,838,168dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM48,400$2,728,792dollars as filed
PIMCO ETF TR72201R866INTER MUN BD ACT50,727$2,624,108dollars as filed
Real Estate Select Sector SPDR Fund81369Y860SHS63,142$2,567,965dollars as filed
NVIDIA Corp67066G104COM16,837$2,261,041dollars as filed
VTI922908769COM7,332$2,124,887dollars as filed
Amazon.com, Inc023135106COM9,571$2,099,782dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM10,263$1,942,786dollars as filed
SPDW78463X889COM55,041$1,878,549dollars as filed
SSGA ACTIVE ETF TR78467V608BLACKSTONE SENR41,593$1,735,686dollars as filed
Microsoft Corp594918104COM4,038$1,702,017dollars as filed
Goldman Sachs Physical Gold ETF38150K103SHS62,925$1,631,960dollars as filed
JPMORGAN ULTRA-SHORT MUNICIPAL INCOME ETF46641Q654ETF31,983$1,621,858dollars as filed
Vanguard S&P 500 ETF922908363COM2,865$1,543,960dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF15,599$1,510,451dollars as filed
Chubb LimitedH1467J104COM5,431$1,500,585dollars as filed
MasterCard, Inc57636Q104COM2,679$1,410,681dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF21,877$1,258,584dollars as filed
Broadcom Inc.11135F101COM5,190$1,203,250dollars as filed
ISHARES RUSSELL 1000 VALUE ETF464287598ETF6,394$1,183,721dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM6,140$1,169,302dollars as filed
ISHARES TR464287465MSCI EAFE ETF15,167$1,146,777dollars as filed
iShares Core Dividend Growth ETF46434V621SHS16,197$993,493dollars as filed
UnitedHealth Group Inc91324P102COM1,710$865,021dollars as filed
SPDR SERIES TRUST78464A649ST STR AGGRE ETF27,191$679,503dollars as filed
JPMorgan Chase & Co46625H100COM2,802$671,667dollars as filed
META PLATFORMS INC CL A30303M102COM1,129$661,041dollars as filed
IJH464287507COM10,482$653,133dollars as filed
TRANE TECHNOLOGIES PLC SHSG8994E103Stock1,611$595,023dollars as filed
Visa Inc92826C839COM1,827$577,405dollars as filed
Vanguard High Dividend Yield ETF921946406SHS4,193$534,921dollars as filed
SPDR Portfolio S&P 600 Small Cap ETF78468R853SHS11,512$517,119dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS2,165$503,406dollars as filed
Eaton Corp. PlcG29183103COM1,466$486,521dollars as filed
Salesforce.com, Inc79466L302COM1,446$483,441dollars as filed
TAIWAN SEMICONDUCTOR MFG874039100SPONSORED ADS2,428$479,506dollars as filed
Eli Lilly and Company532457108COM590$455,480dollars as filed
Booking Holdings Inc.09857L108COM85$422,316dollars as filed
American Tower Corporation03027X100COM2,300$421,843dollars as filed
Costco Wholesale Corporation22160K105COM442$404,991dollars as filed
ISHARES RUSSELL MID-CAP GROWTH ETF464287481ETF3,183$403,445dollars as filed
ISHARES MORNINGSTAR GROWTH ETF464287119ETF4,490$402,304dollars as filed
Accenture Plc Class AG1151C101COM1,090$383,451dollars as filed
SPDR GOLD TR78463V107GOLD SHS1,565$378,933dollars as filed
ISHARES TR464287739U.S. REAL ES ETF4,070$378,754dollars as filed
USBANCORPDEL902973304COM NEW7,740$370,204dollars as filed
SPDR Portfolio S&P 500 Growth ETF78464A409SHS4,170$366,543dollars as filed
ISHARES TR464287648RUS 2000 GRW ETF1,259$362,365dollars as filed
Adobe Inc00724F101COM804$357,523dollars as filed
Home Depot, Inc437076102COM860$334,531dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS11,876$330,984dollars as filed
Micron Technology,Inc.595112103COM3,764$316,778dollars as filed
Bank of America Corp060505104COM7,096$311,869dollars as filed
Honeywell Technologies438516106COM1,335$301,563dollars as filed
ILLINOIS TOOL WKS INC452308109COM1,101$279,170dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q724HEDGED EQUITY LA4,355$270,184dollars as filed
Vanguard Real Estate922908553SHS3,023$269,244dollars as filed
Berkshire Hathaway Inc084670702COM549$248,851dollars as filed
AMPHENOL CORP NEW032095101COM3,424$237,797dollars as filed
Vanguard Total Bond Market ETF921937835SHS3,230$232,269dollars as filed
Lowes Companies,Inc.548661107COM911$224,835dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS4,298$224,442dollars as filed
VANGUARD STAR FDS921909768COM3,716$218,984dollars as filed
Intercontinental Exchange,Inc.45866F104COM1,439$214,425dollars as filed
Vanguard International Dividend Appreciation ETF921946810SHS2,656$212,453dollars as filed
Abbott Laboratories002824100COM1,806$204,277dollars as filed
WORKIVA INC COM CL A98139A105Stock1,857$203,342dollars as filed
BLOCK H & R INC COM093671105Stock3,584$189,379dollars as filed
Merck & Co.,Inc.58933Y105COM1,868$185,829dollars as filed
ISHARES TR464288638ISHS 5-10YR INVT3,588$184,818dollars as filed
Starbucks Corporation855244109COM2,013$183,686dollars as filed
SPDR Portfolio Emerging Markets ETF78463X509SHS4,677$179,456dollars as filed
MONSTER BEVERAGE CORP NEW COM61174X109Stock3,344$175,761dollars as filed
CSX Corporation126408103COM5,387$173,838dollars as filed
GLOBE LIFE INC37959E102COM1,518$169,287dollars as filed
Wells Fargo & Company949746101COM2,410$169,278dollars as filed
INVESCO EXCH TRADED FD TR II46138G508SR LN ETF7,969$167,907dollars as filed
SELECT SECTOR SPDR TR81369Y704INDL1,246$164,173dollars as filed
PepsiCo,Inc.713448108COM1,078$163,921dollars as filed
Raytheon Technologies Corporation75513E101COM1,381$159,809dollars as filed
SPDR SERIES TRUST78468R861STATE STRET SPDR8,386$155,057dollars as filed
VANGUARD SCOTTSDALE FDS92206C680COM1,467$151,541dollars as filed
ISHARES MSCI EAFE MIN VOL FACTOR ETF46429B689ETF2,080$147,077dollars as filed
Morgan Stanley617446448COM1,156$145,332dollars as filed
MCKESSON CORP COM58155Q103Stock251$143,047dollars as filed
Tesla Motors, Inc88160R101COM354$142,959dollars as filed
SPDR Portfolio S&P 400 Mid Cap ETF78464A847SHS2,511$137,327dollars as filed
Linde plcG54950103COM326$136,486dollars as filed
Goldman Sachs Group,Inc.38141G104COM234$133,993dollars as filed
Oracle Corporation68389X105COM787$131,146dollars as filed
ISHARES TR46429B663CORE HIGH DV ETF1,148$128,874dollars as filed
NIKE,Inc. Class B654106103COM1,695$128,261dollars as filed
ALIBABA GROUP HLDG LTD01609W102SPONSORED ADS1,512$128,202dollars as filed
Pfizer Inc.717081103COM4,414$117,103dollars as filed
AGILENT TECHNOLOGIES INC COM00846U101Stock810$108,815dollars as filed
PARKER-HANNIFIN CORP COM701094104Stock169$107,489dollars as filed
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR473$106,118dollars as filed
CUMMINS INC COM231021106Stock288$100,397dollars as filed
EDWARDS LIFESCIENCES CORP COM28176E108Stock1,356$100,385dollars as filed
INGERSOLL RAND INC COM45687V106Stock1,105$99,958dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS2,028$99,473dollars as filed
ISHARES RUSSELL 1000 ETF464287622ETF308$99,225dollars as filed
VALERO ENERGY CORP COM91913Y100Stock800$98,072dollars as filed
Procter & Gamble Co742718109COM559$93,716dollars as filed
Boeing Company097023105COM513$90,801dollars as filed
Vanguard Value ETF922908744SHS523$88,544dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS1,260$86,864dollars as filed
Vanguard Small-Cap ETF922908751SHS355$85,299dollars as filed
Applied Materials,Inc.038222105COM500$81,315dollars as filed
CARRIER GLOBAL CORPORATION COM14448C104Stock1,184$80,820dollars as filed
DOLLAR TREE INC COM256746108Stock1,071$80,261dollars as filed
YUM BRANDS INC COM988498101Stock591$79,289dollars as filed
Communication Services Select Sector SPDR Fund81369Y852SHS807$78,126dollars as filed
McDonalds Corporation580135101COM268$77,691dollars as filed
SPDR INDEX SHS FDS78463X863ST DOW INTL ETF3,322$76,539dollars as filed
International Business Machines Corporation459200101COM348$76,501dollars as filed
FIRST TR EXCH TRADED FD III33739P855INSTL PFD SECS4,032$75,398dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS1,519$72,639dollars as filed
ECOLAB INC COM278865100Stock309$72,405dollars as filed
Walt Disney Co254687106COM599$66,699dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF1,327$66,523dollars as filed
Vanguard Utilities ETF92204A876SHS380$62,100dollars as filed
SELECT SECTOR SPDR TR81369Y308STATE STREET CON784$61,630dollars as filed
iShares Core US Aggregate Bond ETF464287226SHS627$60,756dollars as filed
Dimensional US Large Cap Value ETF25434V666SHS2,009$60,330dollars as filed
iShares U.S. Medical Devices ETF464288810SHS1,020$59,517dollars as filed
LAUDER ESTEE COS INC CL A518439104Stock787$59,009dollars as filed
Vanguard Extended Market ETF922908652SHS309$58,704dollars as filed
iShares S&P 500 Value ETF464287408SHS302$57,646dollars as filed
GALLAGHER ARTHUR J & CO COM363576109Stock200$56,770dollars as filed
EXXON MOBIL CORP30231G102COM504$54,215dollars as filed
Intuit Inc.461202103COM86$54,051dollars as filed
CELANESE CORP DEL COM150870103Stock778$53,845dollars as filed
ISHARES TR464287556ISHARES BIOTECH407$53,809dollars as filed
VANGUARD WORLD FD92204A405FINANCIALS ETF444$52,423dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS373$51,314dollars as filed
DOVER CORP COM260003108Stock272$51,027dollars as filed
SPDR SERIES TRUST78468R804ST STR R1K LOWV304$50,224dollars as filed
CONSTELLATION BRANDS INC CL A21036P108Stock223$49,283dollars as filed
SPDR Portfolio S&P 1500 Composite Stock Market ETF78464A805SHS689$49,215dollars as filed
Dimensional International Value ETF25434V807SHS1,335$47,366dollars as filed
ROLLINS INC COM775711104Stock1,012$46,906dollars as filed
ISHARES TR464287796U.S. ENERGY ETF1,025$46,709dollars as filed
Stryker Corporation863667101COM125$45,006dollars as filed
ISHARES SHORT MATURITY MUNICIPAL BOND ACTIVE ETF46431W838ETF835$41,708dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS449$38,461dollars as filed
iShares Global Healthcare ETF464287325SHS420$36,107dollars as filed
PRINCIPAL FINANCIAL GROUP INC COM74251V102Stock449$34,757dollars as filed
Comcast Corp20030N101COM880$33,026dollars as filed
ISHARES TR46435G326CORE MSCI INTL511$32,944dollars as filed
OTIS WORLDWIDE CORP COM68902V107Stock353$32,691dollars as filed
WP CAREY INC COM92936U109REIT598$32,579dollars as filed
DELTA AIR LINES INC COM NEW247361702Stock500$30,250dollars as filed
iShares Russell Midcap ETF464287499SHS337$29,791dollars as filed
Lockheed Martin Corporation539830109COM61$29,642dollars as filed
Avantis US Small Cap Value ETF025072877SHS305$29,442dollars as filed
VOYA FINANCIAL INC COM929089100Stock415$28,564dollars as filed
Utilities Select Sector SPDR Fund81369Y886SHS362$27,400dollars as filed
CVS Health Corporation126650100COM574$25,767dollars as filed
iShares 0-5 Year High Yield Corporate Bond ETF46434V407COM603$25,694dollars as filed
DIMENSIONAL ETF TRUST25434V724US MKTWIDE VALUE621$25,411dollars as filed
iShares MSCI USA Momentum Factor ETF46432F396SHS122$25,244dollars as filed
Cigna Corporation125523100COM90$24,853dollars as filed
Uber Technologies90353T100COM400$24,128dollars as filed
EMERSON ELEC CO COM291011104Stock192$23,795dollars as filed
CASEYS GEN STORES INC147528103COM58$22,981dollars as filed
DIMENSIONAL ETF TRUST25434V765INTL HIGH PROFIT891$22,480dollars as filed
ROCKWELL AUTOMATION INC COM773903109Stock74$21,148dollars as filed
Vanguard Growth922908736COM49$20,112dollars as filed
Qualcomm Incorporated747525103COM126$19,356dollars as filed
EVERSOURCE ENERGY COM30040W108Stock334$19,182dollars as filed
Mondelez International,Inc. Class A609207105COM321$19,173dollars as filed
Verizon Communications Inc92343V104COM460$18,395dollars as filed
TYSON FOODS INC CL A902494103Stock300$17,232dollars as filed
ALLIANT ENERGY CORP COM018802108Stock286$16,914dollars as filed
ConocoPhillips20825C104COM169$16,760dollars as filed
Palantir Technologies Inc. Class A69608A108COM200$15,126dollars as filed
iShares Currency Hedged MSCI EAFE ETF46434V803SHS435$15,116dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS57$14,464dollars as filed
ISHARES TR464287168COM108$14,179dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF75$13,356dollars as filed
DIMENSIONAL ETF TRUST25434V831US HIGH PROF ETF395$13,347dollars as filed
SPDR SER TR78464A508PRTFLO S&P500 VL254$12,990dollars as filed
SNOWFLAKE INC COM SHS833445109Stock68$10,500dollars as filed
ISHARES TR464287101S&P 100 ETF36$10,399dollars as filed
PLAYAGS INC72814N104COM900$10,377dollars as filed
ARK ETF TR00214Q302GENOMIC REV ETF400$9,418dollars as filed
ISHARES TR464288257MSCI ACWI ETF80$9,383dollars as filed
iShares MSCI EAFE Value ETF464288877SHS178$9,340dollars as filed
BLOOM ENERGY CORP093712107COM418$9,284dollars as filed
EVERGY INC COM30034W106Stock145$8,925dollars as filed
KENVUE INC49177J102COM401$8,561dollars as filed
ISHARES TR464289867CORE 60 BALA ETF139$7,967dollars as filed
SPDR SERIES TRUST78464a201ST STR SP600GRWO87$7,860dollars as filed
T-Mobile US,Inc.872590104COM31$6,843dollars as filed
PROSHARES TR74347B698RUSS 2000 DIVD101$6,835dollars as filed
Thermo Fisher Scientific Inc.883556102COM13$6,763dollars as filed
CONSTELLATION ENERGY CORP COM21037T109Stock29$6,488dollars as filed
Vanguard Energy ETF92204A306SHS52$6,308dollars as filed
VWO922042858SHS143$6,298dollars as filed
SPDR SERIES TRUST78464A284NUVEEN ICE HIGH225$5,756dollars as filed
Danaher Corporation235851102COM25$5,739dollars as filed
GLOBAL X FDS37954Y855LITHIUM BTRY ETF130$5,301dollars as filed
Avantis International Small Cap Val ETF025072802SHS66$4,295dollars as filed
L3HARRIS TECHNOLOGIES INC COM502431109Stock19$3,995dollars as filed
Charles Schwab Corp808513105COM52$3,849dollars as filed
Amgen Inc.031162100COM13$3,388dollars as filed
EXELON CORP COM30161N101Stock87$3,275dollars as filed
COGNIZANT TECHNOLOGY SOLUTIONS CL A192446102Stock35$2,692dollars as filed
WHIRLPOOL CORP COM963320106Stock23$2,633dollars as filed
CORTEVA INC COM22052L104Stock41$2,335dollars as filed
iShares S&P 500 Growth ETF464287309SHS21$2,132dollars as filed
LCI INDS50189K103COM20$2,068dollars as filed
CROWN CASTLE INC COM22822V101REIT22$1,997dollars as filed
REVELYST INC690045109COM SHS100$1,923dollars as filed
Net Lease Office Properties64110Y108COM39$1,217dollars as filed
VERALTO CORP COM SHS92338C103Stock8$815dollars as filed
iShares Core Aggressive Allocation ETF464289859SHS8$613dollars as filed
MGE ENERGY INC55277P104COM6$564dollars as filed
LUCID GROUP INC549498103COM100$302dollars as filed
ISHARES TR464288521CRE U S REIT ETF2$115dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001899703-25-000001this filing2025-01-23acceptance time not in the bulk data set