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13F-HR filed by Paladin Advisory Group, LLC

Paladin Advisory Group, LLC filed this 13F-HR for the quarter ended 2023-12-31, filed 2024-01-31, with 228 holding rows worth $121,138,274.

Accession
0001899703-24-000001
Filed
2024-01-31
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2023

A holdings report, 228 entries on the cover page, a total value of $121,138,274 stated on the cover page (in dollars after the unit check, H1), rows summing to $121,138,274 with VALUE read as dollars as filed, 13F file number 028-21439. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
ISHARESRUSSELL1000GROWTHETF464287614STOK24,950$7,563,940dollars as filed
iShares U.S. Treasury Bond ETF46429B267SHS280,684$6,466,959dollars as filed
iShares Core MSCI EAFE ETF46432F842SHS84,809$5,966,331dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF85,967$4,318,122dollars as filed
SCHD808524797COM53,022$4,036,584dollars as filed
Apple Inc037833100COM20,269$3,902,391dollars as filed
PROSHARES TR74348A467S&P 500 DV ARIST40,460$3,851,792dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF65,145$3,581,672dollars as filed
JPMORGAN INCOME ETF46641Q159ETF78,475$3,579,245dollars as filed
SPDR S&P Midcap 400 ETF Trust78467Y107SHS6,314$3,203,597dollars as filed
Real Estate Select Sector SPDR Fund81369Y860SHS78,870$3,159,512dollars as filed
Avantis US Large Cap Value ETF025072349SHS50,269$2,903,537dollars as filed
ISHARES TR464288414NATIONAL MUN ETF25,498$2,764,238dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS25,039$2,710,418dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS5,636$2,691,923dollars as filed
PIMCO ETF TR72201R866INTER MUN BD ACT50,406$2,661,437dollars as filed
INVESCO QQQ TR46090E103COM6,115$2,504,215dollars as filed
SPY78462F103SHS5,156$2,450,698dollars as filed
GLOBAL X FDS37954Y673US INFR DEV ETF69,904$2,408,892dollars as filed
Goldman Sachs Physical Gold ETF38150K103SHS96,462$1,971,201dollars as filed
SPDW78463X889COM57,817$1,966,356dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF18,112$1,754,171dollars as filed
Microsoft Corp594918104COM4,110$1,545,524dollars as filed
JPMORGAN ULTRA-SHORT MUNICIPAL INCOME ETF46641Q654ETF30,444$1,544,729dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM11,053$1,543,994dollars as filed
Amazon.com, Inc023135106COM9,994$1,518,488dollars as filed
NVIDIA Corp67066G104COM2,925$1,448,519dollars as filed
VTI922908769COM6,038$1,432,334dollars as filed
Vanguard S&P 500 ETF922908363COM3,221$1,406,714dollars as filed
SSGA ACTIVE ETF TR78467V608BLACKSTONE SENR31,761$1,331,749dollars as filed
ISHARES TR464287465MSCI EAFE ETF17,031$1,283,286dollars as filed
SPDR SERIES TRUST78464A649ST STR AGGRE ETF48,560$1,245,078dollars as filed
MasterCard, Inc57636Q104COM2,838$1,210,435dollars as filed
Chubb LimitedH1467J104COM5,319$1,202,094dollars as filed
UnitedHealth Group Inc91324P102COM1,821$958,702dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM6,400$901,952dollars as filed
iShares Core Dividend Growth ETF46434V621SHS16,244$874,225dollars as filed
ALIBABA GROUP HLDG LTD01609W102SPONSORED ADS8,682$672,942dollars as filed
Broadcom Inc.11135F101COM568$634,030dollars as filed
SPDR Portfolio Emerging Markets ETF78463X509SHS17,115$606,042dollars as filed
ISHARES RUSSELL 1000 VALUE ETF464287598ETF3,664$605,476dollars as filed
IJH464287507COM2,158$598,090dollars as filed
Adobe Inc00724F101COM901$537,537dollars as filed
SPDR Portfolio S&P 600 Small Cap ETF78468R853SHS12,404$523,201dollars as filed
American Tower Corporation03027X100COM2,404$518,976dollars as filed
JPMorgan Chase & Co46625H100COM2,923$497,202dollars as filed
Vanguard High Dividend Yield ETF921946406SHS4,377$488,549dollars as filed
TRANE TECHNOLOGIES PLC SHSG8994E103Stock1,952$476,093dollars as filed
Visa Inc92826C839COM1,827$475,659dollars as filed
META PLATFORMS INC CL A30303M102COM1,264$447,405dollars as filed
Accenture Plc Class AG1151C101COM1,240$435,128dollars as filed
ISHARES TR464287739U.S. REAL ES ETF4,668$426,702dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS2,167$417,104dollars as filed
Salesforce.com, Inc79466L302COM1,464$385,237dollars as filed
Micron Technology,Inc.595112103COM4,342$370,546dollars as filed
Eaton Corp. PlcG29183103COM1,466$353,042dollars as filed
ISHARES RUSSELL MID-CAP GROWTH ETF464287481ETF3,364$351,403dollars as filed
VWO922042858SHS8,467$347,994dollars as filed
Eli Lilly and Company532457108COM590$343,923dollars as filed
USBANCORPDEL902973304COM NEW7,885$341,263dollars as filed
Home Depot, Inc437076102COM925$320,559dollars as filed
ISHARES TR464287648RUS 2000 GRW ETF1,259$317,545dollars as filed
ILLINOIS TOOL WKS INC452308109COM1,194$312,756dollars as filed
ISHARES MORNINGSTAR GROWTH ETF464287119ETF4,590$311,294dollars as filed
Booking Holdings Inc.09857L108COM85$301,514dollars as filed
SPDR GOLD TR78463V107GOLD SHS1,565$299,181dollars as filed
Honeywell Technologies438516106COM1,404$294,433dollars as filed
SPDR Portfolio S&P 500 Growth ETF78464A409SHS4,490$292,119dollars as filed
Costco Wholesale Corporation22160K105COM442$291,755dollars as filed
Bank of America Corp060505104COM8,606$289,764dollars as filed
Vanguard Real Estate922908553SHS3,242$286,419dollars as filed
ISHARES TR464288638ISHS 5-10YR INVT5,415$281,580dollars as filed
NIKE,Inc. Class B654106103COM2,588$280,979dollars as filed
TAIWAN SEMICONDUCTOR MFG874039100SPONSORED ADS2,551$265,304dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS3,044$252,530dollars as filed
Vanguard International Dividend Appreciation ETF921946810SHS3,026$240,083dollars as filed
Merck & Co.,Inc.58933Y105COM2,196$239,408dollars as filed
Lowes Companies,Inc.548661107COM996$221,660dollars as filed
PepsiCo,Inc.713448108COM1,289$218,924dollars as filed
Berkshire Hathaway Inc084670702COM593$211,499dollars as filed
Abbott Laboratories002824100COM1,920$211,334dollars as filed
MONSTER BEVERAGE CORP NEW COM61174X109Stock3,634$209,355dollars as filed
Boeing Company097023105COM773$201,490dollars as filed
Intercontinental Exchange,Inc.45866F104COM1,560$200,351dollars as filed
PROSHARES TR74347B698RUSS 2000 DIVD3,051$198,346dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS3,898$197,161dollars as filed
Starbucks Corporation855244109COM2,013$193,268dollars as filed
WORKIVA INC COM CL A98139A105Stock1,857$188,541dollars as filed
Pfizer Inc.717081103COM6,496$187,020dollars as filed
ISHARES MSCI EAFE MIN VOL FACTOR ETF46429B689ETF2,695$186,871dollars as filed
CSX Corporation126408103COM5,387$186,767dollars as filed
GLOBE LIFE INC37959E102COM1,518$184,771dollars as filed
SPDR Portfolio S&P 400 Mid Cap ETF78464A847SHS3,761$183,236dollars as filed
INVESCO EXCH TRADED FD TR II46138G508SR LN ETF8,413$178,187dollars as filed
CELANESE CORP DEL COM150870103Stock1,129$175,413dollars as filed
BLOCK H & R INC COM093671105Stock3,584$173,358dollars as filed
AMPHENOL CORP NEW032095101COM1,712$169,711dollars as filed
SPDR SERIES TRUST78468R861STATE STRET SPDR8,484$157,718dollars as filed
DOLLAR TREE INC COM256746108Stock1,071$152,136dollars as filed
Raytheon Technologies Corporation75513E101COM1,798$151,284dollars as filed
YUM BRANDS INC COM988498101Stock1,094$142,942dollars as filed
SELECT SECTOR SPDR TR81369Y704INDL1,246$142,032dollars as filed
LAUDER ESTEE COS INC CL A518439104Stock925$135,281dollars as filed
MCKESSON CORP COM58155Q103Stock292$135,190dollars as filed
Linde plcG54950103COM326$133,891dollars as filed
ISHARES TR46429B663CORE HIGH DV ETF1,213$123,714dollars as filed
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR637$113,902dollars as filed
AGILENT TECHNOLOGIES INC COM00846U101Stock810$112,614dollars as filed
Morgan Stanley617446448COM1,156$107,797dollars as filed
VALERO ENERGY CORP COM91913Y100Stock800$104,000dollars as filed
EDWARDS LIFESCIENCES CORP COM28176E108Stock1,356$103,395dollars as filed
Walt Disney Co254687106COM1,119$101,035dollars as filed
INGERSOLL RAND INC COM45687V106Stock1,251$96,752dollars as filed
SPDR INDEX SHS FDS78463X863ST DOW INTL ETF3,322$90,657dollars as filed
Goldman Sachs Group,Inc.38141G104COM234$90,270dollars as filed
McDonalds Corporation580135101COM304$90,139dollars as filed
Oracle Corporation68389X105COM837$88,245dollars as filed
Tesla Motors, Inc88160R101COM354$87,962dollars as filed
Procter & Gamble Co742718109COM568$83,235dollars as filed
Applied Materials,Inc.038222105COM500$81,035dollars as filed
ISHARES RUSSELL 1000 ETF464287622ETF308$80,776dollars as filed
PARKER-HANNIFIN CORP COM701094104Stock169$77,858dollars as filed
Mondelez International,Inc. Class A609207105COM1,065$77,138dollars as filed
Vanguard Small-Cap ETF922908751SHS355$75,732dollars as filed
VANGUARD SCOTTSDALE FDS92206C680COM958$74,743dollars as filed
CARRIER GLOBAL CORPORATION COM14448C104Stock1,292$74,225dollars as filed
FIRST TR EXCH TRADED FD III33739P855INSTL PFD SECS4,032$71,891dollars as filed
CUMMINS INC COM231021106Stock288$68,996dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF1,226$62,587dollars as filed
ECOLAB INC COM278865100Stock309$61,290dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS1,096$61,266dollars as filed
Communication Services Select Sector SPDR Fund81369Y852SHS807$58,637dollars as filed
International Business Machines Corporation459200101COM348$56,915dollars as filed
SELECT SECTOR SPDR TR81369Y308STATE STREET CON784$56,472dollars as filed
ISHARES TR464287556ISHARES BIOTECH407$55,291dollars as filed
iShares U.S. Medical Devices ETF464288810SHS1,020$55,049dollars as filed
Intuit Inc.461202103COM87$54,378dollars as filed
CONSTELLATION BRANDS INC CL A21036P108Stock223$53,910dollars as filed
iShares S&P 500 Value ETF464287408SHS302$52,515dollars as filed
Vanguard Utilities ETF92204A876SHS380$52,087dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS373$50,870dollars as filed
EXXON MOBIL CORP30231G102COM504$50,390dollars as filed
iShares Core US Aggregate Bond ETF464287226SHS502$49,824dollars as filed
iShares 0-5 Year High Yield Corporate Bond ETF46434V407COM1,177$49,693dollars as filed
CVS Health Corporation126650100COM615$48,560dollars as filed
Wells Fargo & Company949746101COM958$47,153dollars as filed
SPDR SERIES TRUST78468R804ST STR R1K LOWV312$45,243dollars as filed
ISHARES TR464287796U.S. ENERGY ETF1,025$45,223dollars as filed
GALLAGHER ARTHUR J & CO COM363576109Stock200$44,976dollars as filed
Verizon Communications Inc92343V104COM1,177$44,373dollars as filed
ROLLINS INC COM775711104Stock1,012$44,194dollars as filed
FIRST TR EXCHANGE TRADED FD33734X846NASDAQ CYB ETF818$44,041dollars as filed
DOVER CORP COM260003108Stock272$41,836dollars as filed
VANGUARD WORLD FD92204A405FINANCIALS ETF444$40,963dollars as filed
WP CAREY INC COM92936U109REIT598$38,756dollars as filed
Comcast Corp20030N101COM880$38,588dollars as filed
Utilities Select Sector SPDR Fund81369Y886SHS603$38,188dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS449$37,644dollars as filed
Stryker Corporation863667101COM125$37,433dollars as filed
iShares Global Healthcare ETF464287325SHS420$36,422dollars as filed
OTIS WORLDWIDE CORP COM68902V107Stock407$36,414dollars as filed
PRINCIPAL FINANCIAL GROUP INC COM74251V102Stock449$35,323dollars as filed
ISHARES TR46435G326CORE MSCI INTL511$32,530dollars as filed
Intel Corp458140100COM635$31,909dollars as filed
VANGUARD HEALTH CARE ETF92204A504ETF122$30,585dollars as filed
VOYA FINANCIAL INC COM929089100Stock415$30,278dollars as filed
EMERSON ELEC CO COM291011104Stock292$28,420dollars as filed
Lockheed Martin Corporation539830109COM61$27,648dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS572$27,399dollars as filed
Cigna Corporation125523100COM90$26,951dollars as filed
NUTRIEN LTD COM67077M108Stock468$26,369dollars as filed
NOVARTIS AG SPONSORED ADR66987V109ADR252$25,444dollars as filed
Uber Technologies90353T100COM400$24,628dollars as filed
ISHARES TR464287168COM199$23,327dollars as filed
CASEYS GEN STORES INC147528103COM84$23,078dollars as filed
ROCKWELL AUTOMATION INC COM773903109Stock74$22,976dollars as filed
ALLEGION PLCG0176J109ORD SHS175$22,171dollars as filed
EVERSOURCE ENERGY COM30040W108Stock334$20,614dollars as filed
DELTA AIR LINES INC COM NEW247361702Stock500$20,115dollars as filed
ConocoPhillips20825C104COM169$19,616dollars as filed
Qualcomm Incorporated747525103COM126$18,223dollars as filed
Vanguard Value ETF922908744SHS118$17,641dollars as filed
SPDR Portfolio S&P 1500 Composite Stock Market ETF78464A805SHS281$16,424dollars as filed
TYSON FOODS INC CL A902494103Stock300$16,125dollars as filed
Vanguard Growth922908736COM49$15,233dollars as filed
ALLIANT ENERGY CORP COM018802108Stock286$14,672dollars as filed
LUMOS PHARMA INC55028X109COM4,387$13,951dollars as filed
SNOWFLAKE INC COM SHS833445109Stock68$13,532dollars as filed
ARK ETF TR00214Q302GENOMIC REV ETF400$13,124dollars as filed
SPDR SER TR78464A508PRTFLO S&P500 VL281$13,103dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS57$12,515dollars as filed
Medtronic PlcG5960L103COM132$10,874dollars as filed
MCCORMICK & CO INC COM NON VTG579780206Stock150$10,263dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM197$9,836dollars as filed
FS KKR CAP CORP302635206COM478$9,546dollars as filed
KENVUE INC49177J102COM401$8,634dollars as filed
PRUDENTIAL FINL INC COM744320102Stock83$8,608dollars as filed
ISHARES TR464287101S&P 100 ETF36$8,042dollars as filed
SPDR SERIES TRUST78464a201ST STR SP600GRWO96$8,028dollars as filed
ISHARES TR464288257MSCI ACWI ETF78$7,987dollars as filed
PLAYAGS INC72814N104COM900$7,587dollars as filed
EVERGY INC COM30034W106Stock145$7,569dollars as filed
Thermo Fisher Scientific Inc.883556102COM13$6,900dollars as filed
GLOBAL X FDS37954Y855LITHIUM BTRY ETF130$6,622dollars as filed
BLOOM ENERGY CORP093712107COM418$6,186dollars as filed
Vanguard Energy ETF92204A306SHS52$6,099dollars as filed
Danaher Corporation235851102COM25$5,784dollars as filed
OMEGA HEALTHCARE INVS INC COM681936100REIT183$5,611dollars as filed
T-Mobile US,Inc.872590104COM31$4,970dollars as filed
L3HARRIS TECHNOLOGIES INC COM502431109Stock19$4,002dollars as filed
Amgen Inc.031162100COM13$3,744dollars as filed
Charles Schwab Corp808513105COM52$3,578dollars as filed
Palantir Technologies Inc. Class A69608A108COM200$3,434dollars as filed
CONSTELLATION ENERGY CORP COM21037T109Stock29$3,390dollars as filed
EXELON CORP COM30161N101Stock87$3,123dollars as filed
VISTA OUTDOOR INC928377100COM100$2,957dollars as filed
VanEck High Yield Muni ETF92189H409SHS55$2,840dollars as filed
WHIRLPOOL CORP COM963320106Stock23$2,801dollars as filed
COGNIZANT TECHNOLOGY SOLUTIONS CL A192446102Stock35$2,644dollars as filed
CROWN CASTLE INC COM22822V101REIT22$2,534dollars as filed
LCI INDS50189K103COM20$2,514dollars as filed
CORTEVA INC COM22052L104Stock41$1,965dollars as filed
iShares S&P 500 Growth ETF464287309SHS20$1,502dollars as filed
SPDR SERIES TRUST78464A284NUVEEN ICE HIGH56$1,417dollars as filed
Net Lease Office Properties64110Y108COM39$721dollars as filed
VERALTO CORP COM SHS92338C103Stock8$658dollars as filed
LUCID GROUP INC549498103COM100$421dollars as filed
ISHARES TR464288521CRE U S REIT ETF2$109dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001899703-24-000001this filing2024-01-31acceptance time not in the bulk data set