13F-HR filed by Holland Advisory Services, Inc.
Holland Advisory Services, Inc. filed this 13F-HR for the quarter ended 2026-06-30, filed 2026-07-13, with 49 holding rows worth $90,539,676.
- Accession
- 0001890183-26-000003
- Filer
- CIK 1890183
- Filed
- 2026-07-13
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q2 2026
A holdings report, 49 entries on the cover page, a total value of $90,539,676 stated on the cover page (in dollars after the unit check, H1), rows summing to $90,539,676 with VALUE read as dollars as filed, 13F file number 028-21515. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| ISHARES TR CORE S&P 500 ETF | 464287200 | SHS | 31,353 | $23,479,810 | dollars as filed | |
| IJH | 464287507 | COM | 262,847 | $20,268,116 | dollars as filed | |
| iShares Core S&P Small-Cap ETF | 464287804 | SHS | 76,654 | $11,368,593 | dollars as filed | |
| FIDELITY COVINGTON TRUST | 316092717 | INT VL FCT ETF | 184,197 | $7,095,269 | dollars as filed | |
| VTI | 922908769 | COM | 7,567 | $2,800,274 | dollars as filed | |
| Apple Inc | 037833100 | COM | 7,524 | $2,177,287 | dollars as filed | |
| Microsoft Corp | 594918104 | COM | 3,302 | $1,231,581 | dollars as filed | |
| VANECK ETF TRUST | 92189F676 | COM | 1,876 | $1,230,450 | dollars as filed | |
| Philip Morris International Inc. | 718172109 | COM | 6,711 | $1,214,116 | dollars as filed | |
| JPMorgan Chase & Co | 46625H100 | COM | 3,663 | $1,199,155 | dollars as filed | |
| DELL TECHNOLOGIES INC CL C | 24703L202 | Stock | 2,731 | $1,178,332 | dollars as filed | |
| ISHARES RUSSELL MID-CAP GROWTH ETF | 464287481 | ETF | 8,044 | $1,177,680 | dollars as filed | |
| iShares Core MSCI EAFE ETF | 46432F842 | SHS | 11,016 | $1,063,959 | dollars as filed | |
| Caterpillar Inc. | 149123101 | COM | 865 | $920,966 | dollars as filed | |
| Walmart Inc. | 931142103 | COM | 6,866 | $777,653 | dollars as filed | |
| McDonalds Corporation | 580135101 | COM | 2,523 | $682,065 | dollars as filed | |
| EXXON MOBIL CORP | 30231G102 | COM | 4,945 | $676,080 | dollars as filed | |
| NVIDIA Corp | 67066G104 | COM | 3,252 | $650,771 | dollars as filed | |
| Johnson & Johnson | 478160104 | COM | 2,430 | $617,175 | dollars as filed | |
| Vanguard Value ETF | 922908744 | SHS | 2,809 | $612,186 | dollars as filed | |
| Altria Group Inc | 02209S103 | COM | 7,710 | $554,769 | dollars as filed | |
| Procter & Gamble Co | 742718109 | COM | 3,742 | $548,714 | dollars as filed | |
| iShares S&P 500 Growth ETF | 464287309 | SHS | 3,755 | $516,449 | dollars as filed | |
| Amgen Inc. | 031162100 | COM | 1,354 | $490,457 | dollars as filed | |
| Cisco Systems,Inc. | 17275R102 | COM | 4,066 | $477,588 | dollars as filed | |
| Mondelez International,Inc. Class A | 609207105 | COM | 7,723 | $446,689 | dollars as filed | |
| Chevron Corporation | 166764100 | COM | 2,689 | $445,764 | dollars as filed | |
| ISHARES RUSSELL MID-CAP VALUE ETF | 464287473 | ETF | 2,685 | $441,983 | dollars as filed | |
| BROWN & BROWN INC COM | 115236101 | Stock | 6,442 | $413,262 | dollars as filed | |
| HUBBELL INC COM | 443510607 | Stock | 767 | $401,152 | dollars as filed | |
| ISHARES TR | 464287648 | RUS 2000 GRW ETF | 905 | $356,401 | dollars as filed | |
| Vanguard Dividend Appreciation ETF | 921908844 | SHS | 1,500 | $354,930 | dollars as filed | |
| Vanguard Small-Cap Value ETF | 922908611 | SHS | 1,422 | $345,604 | dollars as filed | |
| Financial Select Sector SPDR Fund | 81369Y605 | SHS | 6,370 | $341,496 | dollars as filed | |
| PINNACLE WEST CAP CORP | 723484101 | COM | 2,976 | $318,432 | dollars as filed | |
| Visa Inc | 92826C839 | COM | 906 | $310,695 | dollars as filed | |
| Merck & Co.,Inc. | 58933Y105 | COM | 2,360 | $303,304 | dollars as filed | |
| International Business Machines Corporation | 459200101 | COM | 1,025 | $288,101 | dollars as filed | |
| Intel Corp | 458140100 | COM | 2,057 | $287,180 | dollars as filed | |
| TRAVELERS COMPANIES INC COM | 89417E109 | Stock | 860 | $283,903 | dollars as filed | |
| INVESCO QQQ TR | 46090E103 | COM | 355 | $261,585 | dollars as filed | |
| CARNIVAL CORP LTD COMMON SHARES | G2004J103 | Stock | 9,036 | $258,146 | dollars as filed | |
| 3M CO COM | 88579Y101 | Stock | 1,586 | $256,806 | dollars as filed | |
| Bank of America Corp | 060505104 | COM | 4,411 | $251,319 | dollars as filed | |
| ISHARES TR | 464287523 | COM | 390 | $249,896 | dollars as filed | |
| iShares S&P Mid-Cap 400 Value ETF | 464287705 | SHS | 1,627 | $240,298 | dollars as filed | |
| Walt Disney Co | 254687106 | COM | 2,494 | $240,026 | dollars as filed | |
| STATE STR SPDR DOW JONES IND | 78467X109 | UT SER 1 | 430 | $224,423 | dollars as filed | |
| Amazon.com, Inc | 023135106 | COM | 876 | $208,786 | dollars as filed |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0001890183-26-000003 | this filing | 2026-07-13 | acceptance time not in the bulk data set |