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13F-HR filed by Holland Advisory Services, Inc.

Holland Advisory Services, Inc. filed this 13F-HR for the quarter ended 2025-06-30, filed 2025-07-16, with 42 holding rows worth $68,473,847.

Accession
0001890183-25-000003
Filed
2025-07-16
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2025

A holdings report, 42 entries on the cover page, a total value of $68,473,847 stated on the cover page (in dollars after the unit check, H1), rows summing to $68,473,847 with VALUE read as dollars as filed, 13F file number 028-21515. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
ISHARES TR CORE S&P 500 ETF464287200SHS33,430$20,756,702dollars as filed
IJH464287507COM266,583$16,533,505dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS74,144$8,103,185dollars as filed
VTI922908769COM7,851$2,386,292dollars as filed
Apple Inc037833100COM7,875$1,615,692dollars as filed
Microsoft Corp594918104COM3,108$1,545,899dollars as filed
Philip Morris International Inc.718172109COM7,612$1,386,348dollars as filed
ISHARES RUSSELL MID-CAP GROWTH ETF464287481ETF8,915$1,236,343dollars as filed
JPMorgan Chase & Co46625H100COM3,721$1,078,780dollars as filed
iShares Core MSCI EAFE ETF46432F842SHS10,961$915,031dollars as filed
BROWN & BROWN INC COM115236101Stock7,381$818,353dollars as filed
McDonalds Corporation580135101COM2,508$732,863dollars as filed
Walmart Inc.931142103COM7,030$687,410dollars as filed
Procter & Gamble Co742718109COM3,736$595,268dollars as filed
INVESCO QQQ TR46090E103COM1,075$593,013dollars as filed
EXXON MOBIL CORP30231G102COM5,250$565,962dollars as filed
Vanguard Value ETF922908744SHS3,008$531,699dollars as filed
Mondelez International,Inc. Class A609207105COM7,666$516,971dollars as filed
Altria Group Inc02209S103COM7,710$452,065dollars as filed
iShares S&P 500 Growth ETF464287309SHS4,080$449,238dollars as filed
ISHARES RUSSELL MID-CAP VALUE ETF464287473ETF3,101$409,784dollars as filed
International Business Machines Corporation459200101COM1,349$397,762dollars as filed
Chevron Corporation166764100COM2,712$388,314dollars as filed
CARNIVAL CORP COMMON STOCK143658300Stock13,361$375,704dollars as filed
Amgen Inc.031162100COM1,345$375,638dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,780$364,313dollars as filed
Johnson & Johnson478160104COM2,347$358,486dollars as filed
DELL TECHNOLOGIES INC CL C24703L202Stock2,811$344,650dollars as filed
Caterpillar Inc.149123101COM864$335,360dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS6,370$333,597dollars as filed
NVIDIA Corp67066G104COM2,017$318,634dollars as filed
Walt Disney Co254687106COM2,542$315,262dollars as filed
HUBBELL INC COM443510607Stock767$313,139dollars as filed
Visa Inc92826C839COM824$292,726dollars as filed
ISHARES TR464287648RUS 2000 GRW ETF1,004$286,955dollars as filed
Cisco Systems,Inc.17275R102COM4,112$285,263dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,405$273,988dollars as filed
PINNACLE WEST CAP CORP723484101COM2,976$266,263dollars as filed
Comcast Corp20030N101COM7,409$264,418dollars as filed
3M CO COM88579Y101Stock1,586$241,469dollars as filed
iShares S&P Mid-Cap 400 Value ETF464287705SHS1,808$223,474dollars as filed
Bank of America Corp060505104COM4,396$208,029dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001890183-25-000003this filing2025-07-16acceptance time not in the bulk data set