13F-HR filed by Holland Advisory Services, Inc.
Holland Advisory Services, Inc. filed this 13F-HR for the quarter ended 2024-12-31, filed 2025-01-15, with 45 holding rows worth $76,593,675.
- Accession
- 0001890183-25-000001
- Filer
- CIK 1890183
- Filed
- 2025-01-15
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q4 2024
A holdings report, 45 entries on the cover page, a total value of $76,593,675 stated on the cover page (in dollars after the unit check, H1), rows summing to $76,593,675 with VALUE read as dollars as filed, 13F file number 028-21515. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| ISHARES TR CORE S&P 500 ETF | 464287200 | SHS | 34,880 | $20,533,421 | dollars as filed | |
| IJH | 464287507 | COM | 211,085 | $13,152,732 | dollars as filed | |
| PACER FDS TR | 69374H881 | US CASH COWS 100 | 188,260 | $10,632,915 | dollars as filed | |
| PACER FDS TR | 69374H857 | US SMALL CAP CAS | 163,238 | $7,184,086 | dollars as filed | |
| PACER FDS TR | 69374H105 | TRENDP US LAR CP | 66,170 | $3,536,125 | dollars as filed | |
| VTI | 922908769 | COM | 7,953 | $2,304,864 | dollars as filed | |
| Apple Inc | 037833100 | COM | 7,846 | $1,964,890 | dollars as filed | |
| ISHARES RUSSELL MID-CAP GROWTH ETF | 464287481 | ETF | 8,946 | $1,133,887 | dollars as filed | |
| Microsoft Corp | 594918104 | COM | 2,585 | $1,089,441 | dollars as filed | |
| Philip Morris International Inc. | 718172109 | COM | 8,253 | $993,189 | dollars as filed | |
| JPMorgan Chase & Co | 46625H100 | COM | 3,717 | $891,083 | dollars as filed | |
| BROWN & BROWN INC COM | 115236101 | Stock | 7,364 | $751,293 | dollars as filed | |
| iShares Core MSCI EAFE ETF | 46432F842 | SHS | 10,613 | $745,910 | dollars as filed | |
| McDonalds Corporation | 580135101 | COM | 2,507 | $726,709 | dollars as filed | |
| Walmart Inc. | 931142103 | COM | 7,028 | $635,014 | dollars as filed | |
| EXXON MOBIL CORP | 30231G102 | COM | 5,844 | $628,645 | dollars as filed | |
| Procter & Gamble Co | 742718109 | COM | 3,734 | $625,972 | dollars as filed | |
| Vanguard Value ETF | 922908744 | SHS | 2,991 | $506,323 | dollars as filed | |
| INVESCO QQQ TR | 46090E103 | COM | 975 | $498,449 | dollars as filed | |
| PACER FDS TR | 69374H873 | DEVELOPED MRKT | 15,669 | $457,383 | dollars as filed | |
| Mondelez International,Inc. Class A | 609207105 | COM | 7,640 | $456,312 | dollars as filed | |
| iShares S&P 500 Growth ETF | 464287309 | SHS | 4,071 | $413,337 | dollars as filed | |
| Altria Group Inc | 02209S103 | COM | 7,710 | $403,181 | dollars as filed | |
| ISHARES RUSSELL MID-CAP VALUE ETF | 464287473 | ETF | 3,115 | $402,953 | dollars as filed | |
| Amgen Inc. | 031162100 | COM | 1,342 | $349,701 | dollars as filed | |
| Vanguard Dividend Appreciation ETF | 921908844 | SHS | 1,780 | $348,577 | dollars as filed | |
| Johnson & Johnson | 478160104 | COM | 2,344 | $339,057 | dollars as filed | |
| CARNIVAL CORP COMMON STOCK | 143658300 | Stock | 13,486 | $336,080 | dollars as filed | |
| HUBBELL INC COM | 443510607 | Stock | 767 | $321,175 | dollars as filed | |
| Caterpillar Inc. | 149123101 | COM | 863 | $313,095 | dollars as filed | |
| iShares Core S&P Small-Cap ETF | 464287804 | SHS | 2,697 | $310,763 | dollars as filed | |
| Financial Select Sector SPDR Fund | 81369Y605 | SHS | 6,370 | $307,862 | dollars as filed | |
| ISHARES TR | 464287648 | RUS 2000 GRW ETF | 1,001 | $288,174 | dollars as filed | |
| International Business Machines Corporation | 459200101 | COM | 1,290 | $283,555 | dollars as filed | |
| Walt Disney Co | 254687106 | COM | 2,541 | $282,949 | dollars as filed | |
| Comcast Corp | 20030N101 | COM | 7,408 | $278,011 | dollars as filed | |
| Vanguard Small-Cap Value ETF | 922908611 | SHS | 1,396 | $276,594 | dollars as filed | |
| NVIDIA Corp | 67066G104 | COM | 2,017 | $270,811 | dollars as filed | |
| Visa Inc | 92826C839 | COM | 824 | $260,549 | dollars as filed | |
| DELL TECHNOLOGIES INC CL C | 24703L202 | Stock | 2,153 | $248,161 | dollars as filed | |
| Cisco Systems,Inc. | 17275R102 | COM | 4,095 | $242,401 | dollars as filed | |
| iShares S&P Mid-Cap 400 Value ETF | 464287705 | SHS | 1,794 | $224,179 | dollars as filed | |
| ONEOK INC NEW | 682680103 | COM | 2,232 | $224,077 | dollars as filed | |
| Home Depot, Inc | 437076102 | COM | 544 | $211,555 | dollars as filed | |
| FISERV INC | 337738108 | COM | 1,014 | $208,235 | dollars as filed |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0001890183-25-000001 | this filing | 2025-01-15 | acceptance time not in the bulk data set |