Skip to content

13F-HR filed by Sterling Financial Planning, Inc.

Sterling Financial Planning, Inc. filed this 13F-HR for the quarter ended 2025-09-30, filed 2025-10-24, with 116 holding rows worth $317,136,210.

Accession
0001844278-25-000002
Filed
2025-10-24
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q3 2025

A holdings report, 116 entries on the cover page, a total value of $317,136,210 stated on the cover page (in dollars after the unit check, H1), rows summing to $317,136,210 with VALUE read as dollars as filed, 13F file number 028-20642. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
iShares Gold Trust464285204COM273,359$19,892,363dollars as filed
iShares S&P Mid-Cap 400 Value ETF464287705SHS147,868$19,181,432dollars as filed
iShares S&P 500 Growth ETF464287309SHS148,099$17,878,558dollars as filed
ISHARES TR464287887S&P SML 600 GWT124,178$17,571,123dollars as filed
ISHARES TR464287606S&P MC 400GR ETF180,213$17,280,583dollars as filed
Dimensional International Value ETF25434V807SHS316,690$14,605,724dollars as filed
SCHWAB STRATEGIC TR808524771FUNDAMENTAL US L423,993$11,151,005dollars as filed
Vanguard High Dividend Yield ETF921946406SHS76,746$10,817,394dollars as filed
Dimensional International Sm Cp Val ETF25434V781SHS294,935$10,526,217dollars as filed
DIMENSIONAL ETF TRUST25434V815US SMALL CAP ETF280,173$8,920,717dollars as filed
iShares S&P Small-Cap 600 Value ETF464287879SHS79,243$8,763,440dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS109,556$8,555,246dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS12,620$8,446,683dollars as filed
INNOVATOR ETFS TRUST45783Y780US EQT ACC 9 BFR267,275$8,363,555dollars as filed
DIMENSIONAL ETF TRUST25434V856INFLATION PROTE139,163$5,876,850dollars as filed
DIMENSIONAL ETF TRUST25434v740EMERGING MKTS VA178,056$5,678,210dollars as filed
Dimensional Global Real Estate ETF25434V658COM206,621$5,642,818dollars as filed
iShares S&P 500 Value ETF464287408SHS23,140$4,778,735dollars as filed
IJH464287507COM71,142$4,642,728dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF40,711$4,636,208dollars as filed
SPDR GOLD TR78463V107GOLD SHS12,419$4,414,582dollars as filed
INVESCO QQQ TR46090E103COM7,208$4,327,205dollars as filed
iShares U.S. Treasury Bond ETF46429B267SHS181,895$4,205,416dollars as filed
Vanguard Short-Term Bond ETF921937827SHS50,770$4,006,267dollars as filed
Apple Inc037833100COM15,578$3,966,517dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS20,555$3,588,550dollars as filed
VANGUARD SCOTTSDALE FDS92206C409COM41,805$3,341,471dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF64,624$3,235,706dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS10,722$3,150,092dollars as filed
VANGUARD SHORT-TERM TAX EXEMPT BOND ETF921935870ETF30,144$3,072,431dollars as filed
ISHARES TR464288448INTL SEL DIV ETF82,534$3,016,618dollars as filed
Vanguard Real Estate922908553SHS30,992$2,833,262dollars as filed
SCHWAB STRATEGIC TR808524748FUNDAMENTAL INTL57,766$2,571,170dollars as filed
Vanguard Small-Cap Growth ETF922908595SHS8,164$2,429,635dollars as filed
Vanguard Small-Cap Value ETF922908611SHS11,464$2,392,727dollars as filed
VANGUARD MALVERN FDS922020805SHS46,232$2,340,705dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS47,212$2,335,126dollars as filed
WISDOMTREE TR97717W281EMG MKTS SMCAP39,875$2,276,835dollars as filed
Johnson & Johnson478160104COM10,315$1,912,607dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS30,022$1,798,947dollars as filed
Microsoft Corp594918104COM3,414$1,768,046dollars as filed
ISHARES TR464288414NATIONAL MUN ETF16,502$1,757,308dollars as filed
SPY78462F103SHS2,513$1,674,420dollars as filed
iShares TIPS Bond ETF464287176SHS14,404$1,602,019dollars as filed
INVESCO EXCHANGE TRADED FD T46137V613RAFI US 1000 ETF32,636$1,475,493dollars as filed
EXXON MOBIL CORP30231G102COM13,070$1,473,685dollars as filed
ISHARES MSCI EAFE SMALL-CAP ETF464288273ETF18,137$1,391,467dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS11,286$1,341,101dollars as filed
Berkshire Hathaway Inc084670702COM2,282$1,147,253dollars as filed
DIMENSIONAL ETF TRUST25434V823US REAL ESTA ETF46,497$1,108,950dollars as filed
SELECTIVE INS GROUP INC816300107COM11,418$925,657dollars as filed
Dimensional US Large Cap Value ETF25434V666SHS26,816$882,246dollars as filed
Raytheon Technologies Corporation75513E101COM5,242$877,144dollars as filed
Vanguard Growth922908736COM1,732$830,448dollars as filed
REALTY INCOME CORP COM756109104REIT12,791$777,586dollars as filed
DIMENSIONAL ETF TRUST25434V401US EQUI MARK ETF10,645$771,153dollars as filed
META PLATFORMS INC CL A30303M102COM1,018$747,616dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF15,757$721,592dollars as filed
International Business Machines Corporation459200101COM2,415$681,317dollars as filed
3M CO COM88579Y101Stock4,367$677,743dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM2,751$668,768dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS2,963$639,444dollars as filed
JPMorgan Chase & Co46625H100COM1,986$626,444dollars as filed
INVESCO EXCHANGE TRADED FD T46137V597RAFI US 150013,310$604,557dollars as filed
Eli Lilly and Company532457108COM784$598,405dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM3,099$587,876dollars as filed
Vanguard Mid-Cap ETF922908629SHS1,872$549,744dollars as filed
SPDR SERIES TRUST78464A839ST STR SP400VAL6,521$543,914dollars as filed
Vanguard Total Bond Market ETF921937835SHS7,294$542,455dollars as filed
Costco Wholesale Corporation22160K105COM583$539,975dollars as filed
Amazon.com, Inc023135106COM2,457$539,483dollars as filed
SCHWAB STRATEGIC TR808524706EMRG MKTEQ ETF15,650$522,257dollars as filed
PROVIDENT FINL SVCS INC COM74386T105Stock26,039$502,032dollars as filed
PepsiCo,Inc.713448108COM3,172$445,471dollars as filed
Procter & Gamble Co742718109COM2,872$441,283dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM1,780$433,519dollars as filed
ISHARES TR464288281JPMORGAN USD EMG4,168$396,728dollars as filed
Deere & Company244199105COM837$382,727dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock1,116$380,466dollars as filed
DIMENSIONAL ETF TRUST25434V773INTL SMALL CAP E11,562$365,692dollars as filed
VWO922042858SHS6,482$351,215dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF1,790$348,165dollars as filed
Home Depot, Inc437076102COM855$346,291dollars as filed
NVIDIA Corp67066G104COM1,839$343,190dollars as filed
Chevron Corporation166764100COM2,128$330,426dollars as filed
Tesla Motors, Inc88160R101COM738$328,203dollars as filed
COHEN & STEERS ETF TRUST19249U104REAL ESTATE ACTI11,957$311,480dollars as filed
INNOVATOR ETFS TRUST45782C672US EQT ULTRA BF7,913$311,036dollars as filed
AbbVie,Inc.00287Y109COM1,322$306,096dollars as filed
CARRIER GLOBAL CORPORATION COM14448C104Stock5,027$300,112dollars as filed
Lowes Companies,Inc.548661107COM1,174$295,038dollars as filed
INNOVATOR ETFS TRUST45783Y301US EQUITY ACCELE7,745$293,244dollars as filed
McDonalds Corporation580135101COM964$292,924dollars as filed
VTI922908769COM860$282,260dollars as filed
General Electric Company369604301COM930$279,789dollars as filed
Oracle Corporation68389X105COM994$279,553dollars as filed
Verizon Communications Inc92343V104COM6,340$278,626dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock3,331$277,978dollars as filed
GUINNESS ATKINSON ETF FDS DIVIDEND BUILDER402031835ETF8,876$276,266dollars as filed
ISHARES TR464287168COM1,922$273,072dollars as filed
INVESCO EXCH TRADED FD TR II46138E214S&P INTL QULTY8,060$271,205dollars as filed
Merck & Co.,Inc.58933Y105COM3,014$252,965dollars as filed
BECTON DICKINSON & CO075887109COM1,347$252,078dollars as filed
CALAMOS ETF TR12811T803S&P 500 STR JULY9,447$251,149dollars as filed
Schwab U.S. Broad Market ETF808524102SHS9,669$248,589dollars as filed
VANGUARD SCOTTSDALE FDS92206C714COM2,762$246,867dollars as filed
EVERSOURCE ENERGY COM30040W108Stock3,452$245,575dollars as filed
SPDR SER TR78464A821S&P 400 MDCP GRW2,645$242,146dollars as filed
ENTERPRISE PRODS PARTNERS L293792107COM7,476$233,764dollars as filed
OTIS WORLDWIDE CORP COM68902V107Stock2,513$229,764dollars as filed
iShares U.S. Medical Devices ETF464288810SHS3,628$217,980dollars as filed
ISHARES RUSSELL 1000 ETF464287622ETF589$215,268dollars as filed
CALAMOS ETF TR12811T886S&P 500 STR SEPT8,018$214,197dollars as filed
CALAMOS ETF TR12811T787S&P 500 STRUCT8,446$208,406dollars as filed
PRUDENTIAL FINL INC COM744320102Stock1,989$206,351dollars as filed
BLACKROCK ENHANCED EQUITY DI09251A104COM13,831$126,000dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001844278-25-000002this filing2025-10-24acceptance time not in the bulk data set