13F-HR filed by Mayfair Advisory Group, LLC
Mayfair Advisory Group, LLC filed this 13F-HR for the quarter ended 2025-12-31, filed 2026-01-21, with 177 holding rows worth $257,474,955.
- Accession
- 0001801926-26-000001
- Filer
- CIK 1801926
- Filed
- 2026-01-21
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q4 2025
A holdings report, 177 entries on the cover page, a total value of $257,474,955 stated on the cover page (in dollars after the unit check, H1), rows summing to $257,474,955 with VALUE read as dollars as filed, 13F file number 028-19865. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| Vanguard Value ETF | 922908744 | SHS | 103,156 | $19,889,422 | dollars as filed | |
| Vanguard Growth | 922908736 | COM | 33,231 | $16,156,900 | dollars as filed | |
| JPMORGAN EQUITY PREMIUM INCOME ETF | 46641Q332 | ETF | 162,003 | $9,286,000 | dollars as filed | |
| SCHD | 808524797 | COM | 324,317 | $8,993,304 | dollars as filed | |
| FIDELITY MERRIMACK STR TR | 316188309 | TOTAL BD ETF | 188,434 | $8,675,481 | dollars as filed | |
| FIDELITY ENHANCED MID CAP CORE ETF | 31609A503 | ETF | 232,416 | $8,513,415 | dollars as filed | |
| Schwab U.S. Large-Cap Growth ETF | 808524300 | SHS | 253,503 | $8,238,843 | dollars as filed | |
| Fidelity Enhanced Small Cap ETF | 31609A206 | SHS | 207,504 | $7,897,591 | dollars as filed | |
| VANGUARD MORNINGSTAR MEGA CAP VALUE ETF | 921910840 | ETF | 55,213 | $7,864,486 | dollars as filed | |
| Apple Inc | 037833100 | COM | 28,676 | $7,771,528 | dollars as filed | |
| Fidelity Enhanced International ETF | 31609A404 | SHS | 188,187 | $6,970,464 | dollars as filed | |
| Vanguard International High Dividend Yield ETF | 921946794 | SHS | 67,268 | $6,115,320 | dollars as filed | |
| Vanguard Mega Cap Growth ETF | 921910816 | SHS | 11,269 | $4,630,137 | dollars as filed | |
| Avantis US Small Cap Value ETF | 025072877 | SHS | 40,614 | $4,188,126 | dollars as filed | |
| VTI | 922908769 | COM | 12,290 | $4,133,335 | dollars as filed | |
| PIMCO MULTISECTOR BOND ACTIVE EXCHANGE-TRADED FUND | 72201R585 | ETF | 140,803 | $3,760,835 | dollars as filed | |
| ISHARES MSCI USA QUALITY FACTOR ETF | 46432F339 | ETF | 18,621 | $3,709,056 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46654Q203 | NASDAQ EQT PREM | 62,859 | $3,651,484 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46641Q837 | ULTRA SHRT ETF | 64,884 | $3,284,442 | dollars as filed | |
| NVIDIA Corp | 67066G104 | COM | 17,379 | $3,282,116 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46641Q670 | CORE PLUS BD ETF | 66,316 | $3,138,415 | dollars as filed | |
| ISHARES TR CORE S&P 500 ETF | 464287200 | SHS | 4,413 | $3,027,942 | dollars as filed | |
| Schwab U.S. Broad Market ETF | 808524102 | SHS | 114,633 | $3,016,007 | dollars as filed | |
| EXXON MOBIL CORP | 30231G102 | COM | 21,991 | $2,697,176 | dollars as filed | |
| Schwab U.S. Large-Cap ETF | 808524201 | SHS | 98,484 | $2,656,103 | dollars as filed | |
| Palantir Technologies Inc. Class A | 69608A108 | COM | 14,735 | $2,525,112 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740U729 | FT VEST LAD | 85,607 | $2,272,866 | dollars as filed | |
| INVESCO EXCHANGE TRADED FD T | 46137V241 | S&P500 QUALITY | 29,541 | $2,227,715 | dollars as filed | |
| Dimensional US Small Cap ETF | 25434V500 | COM | 28,850 | $2,030,768 | dollars as filed | |
| ROYAL BK CDA COM | 780087102 | Stock | 11,802 | $2,015,546 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46654Q724 | HEDGED EQUITY LA | 29,640 | $1,969,303 | dollars as filed | |
| Microsoft Corp | 594918104 | COM | 4,036 | $1,908,606 | dollars as filed | |
| PACER FDS TR | 69374H881 | US CASH COWS 100 | 30,738 | $1,857,805 | dollars as filed | |
| AMETEK INC COM | 031100100 | Stock | 8,698 | $1,819,100 | dollars as filed | |
| FIDELITY COVINGTON TRUST | 316092543 | CMN | 57,084 | $1,804,996 | dollars as filed | |
| Fidelity High Dividend ETF | 316092840 | SHS | 30,999 | $1,768,183 | dollars as filed | |
| Southern Company | 842587107 | COM | 19,522 | $1,701,935 | dollars as filed | |
| Eli Lilly and Company | 532457108 | COM | 1,477 | $1,596,138 | dollars as filed | |
| Vanguard Dividend Appreciation ETF | 921908844 | SHS | 6,410 | $1,414,030 | dollars as filed | |
| NORFOLK SOUTHN CORP COM | 655844108 | Stock | 4,868 | $1,401,108 | dollars as filed | |
| SPDR GOLD TR | 78463V107 | GOLD SHS | 3,113 | $1,239,846 | dollars as filed | |
| Vanguard Small-Cap Growth ETF | 922908595 | SHS | 4,020 | $1,234,274 | dollars as filed | |
| Chevron Corporation | 166764100 | COM | 7,706 | $1,201,429 | dollars as filed | |
| Walmart Inc. | 931142103 | COM | 10,471 | $1,180,714 | dollars as filed | |
| Coca-Cola Company | 191216100 | COM | 16,973 | $1,173,161 | dollars as filed | |
| JPMorgan Chase & Co | 46625H100 | COM | 3,599 | $1,171,436 | dollars as filed | |
| GOLDMAN SACHS ETF TR | 38149W622 | S&P 500 PREMIUM | 22,290 | $1,170,894 | dollars as filed | |
| Amazon.com, Inc | 023135106 | COM | 5,048 | $1,143,372 | dollars as filed | |
| Vanguard FTSE Developed Markets ETF | 921943858 | SHS | 16,492 | $1,042,312 | dollars as filed | |
| UNITED CMNTY BKS BLAIRSVLE G | 90984P303 | COM | 33,098 | $1,040,932 | dollars as filed | |
| BlackRock Flexible Income ETF | 092528603 | SHS | 19,133 | $1,009,866 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524755 | FUNDAMENTAL INTL | 21,459 | $984,754 | dollars as filed | |
| PIMCO ETF TR | 72201R833 | ENHAN SHRT MA AC | 9,459 | $949,358 | dollars as filed | |
| WISDOMTREE TR | 97717X669 | US QTLY DIV GRT | 10,484 | $940,806 | dollars as filed | |
| Alphabet Inc. Reg. Shares C | 02079K107 | COM | 2,906 | $916,449 | dollars as filed | |
| FIDELITY COVINGTON TRUST | 316092113 | ENHANCED LARGE | 23,848 | $911,948 | dollars as filed | |
| Vanguard Small-Cap Value ETF | 922908611 | SHS | 3,830 | $821,293 | dollars as filed | |
| iShares Core MSCI EAFE ETF | 46432F842 | SHS | 8,834 | $798,152 | dollars as filed | |
| Alphabet Inc. Reg. Shares A | 02079K305 | COM | 2,458 | $774,567 | dollars as filed | |
| ADVISORS INNER CIRCLE FD III | 00775Y645 | STRATEGAS MACRO | 19,850 | $773,356 | dollars as filed | |
| TRUIST FINL CORP COM | 89832Q109 | Stock | 15,497 | $770,821 | dollars as filed | |
| Broadcom Inc. | 11135F101 | COM | 2,139 | $743,386 | dollars as filed | |
| GOLDMAN SACHS ETF TR | 38149W630 | NASDA 100 ETF | 14,050 | $734,956 | dollars as filed | |
| Tesla Motors, Inc | 88160R101 | COM | 1,661 | $727,634 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524409 | US LCAP VA ETF | 24,283 | $726,053 | dollars as filed | |
| McDonalds Corporation | 580135101 | COM | 2,386 | $723,578 | dollars as filed | |
| Vanguard High Dividend Yield ETF | 921946406 | SHS | 4,950 | $716,624 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740U703 | FT VEST LADDERED | 24,583 | $695,330 | dollars as filed | |
| CSX Corporation | 126408103 | COM | 18,905 | $685,684 | dollars as filed | |
| Avantis International Large Cap Val ETF | 025072364 | SHS | 9,294 | $669,468 | dollars as filed | |
| Philip Morris International Inc. | 718172109 | COM | 4,136 | $663,067 | dollars as filed | |
| BLACKSTONE INC | 09260D107 | COM | 4,166 | $661,561 | dollars as filed | |
| Vanguard Total World Stock ETF | 922042742 | SHS | 4,593 | $652,688 | dollars as filed | |
| VGT | 92204A702 | SHS | 856 | $647,411 | dollars as filed | |
| Berkshire Hathaway Inc | 084670702 | COM | 1,260 | $626,031 | dollars as filed | |
| GLOBE LIFE INC | 37959E102 | COM | 4,434 | $613,691 | dollars as filed | |
| ISHARES MORNINGSTAR MID-CAP GROWTH ETF | 464288307 | ETF | 7,517 | $606,767 | dollars as filed | |
| ISHARES TR | 46435G268 | RUSEL 2500 ETF | 7,889 | $599,016 | dollars as filed | |
| Vanguard Mid-Cap ETF | 922908629 | SHS | 2,045 | $598,428 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524805 | INTL EQTY ETF | 24,114 | $587,427 | dollars as filed | |
| MOODYS CORP COM | 615369105 | Stock | 1,171 | $584,483 | dollars as filed | |
| PIMCO ETF TR | 72201R718 | ENHNCD LW DUR AC | 6,078 | $583,163 | dollars as filed | |
| PIMCO ETF TR | 72201R635 | MUNI INCOME OPP | 12,700 | $576,326 | dollars as filed | |
| ISHARESRUSSELL1000GROWTHETF | 464287614 | STOK | 1,202 | $567,056 | dollars as filed | |
| VANGUARD STAR FDS | 921909768 | COM | 7,066 | $540,813 | dollars as filed | |
| GLOBAL X FDS | 37954Y632 | ARTIFICIAL ETF | 10,432 | $536,543 | dollars as filed | |
| PUTNAM ETF TRUST | 746729300 | FOCUSED LAR CAP | 11,591 | $533,055 | dollars as filed | |
| Bank of America Corp | 060505104 | COM | 9,434 | $527,832 | dollars as filed | |
| Johnson & Johnson | 478160104 | COM | 2,520 | $522,522 | dollars as filed | |
| PIMCO ETF TR | 72201R775 | ACTIVE BD ETF | 5,344 | $497,130 | dollars as filed | |
| iShares Russell 2000 ETF | 464287655 | SHS | 1,990 | $495,072 | dollars as filed | |
| Caterpillar Inc. | 149123101 | COM | 825 | $493,953 | dollars as filed | |
| AMPLIFY ETF TR | 032108409 | CWP ENHANCED DIV | 11,001 | $491,757 | dollars as filed | |
| GENUINE PARTS CO COM | 372460105 | Stock | 3,858 | $478,392 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46641Q134 | INTRNL RES EQT | 6,201 | $470,255 | dollars as filed | |
| JPMORGAN INCOME ETF | 46641Q159 | ETF | 10,006 | $462,978 | dollars as filed | |
| American Express Company | 025816109 | COM | 1,241 | $462,558 | dollars as filed | |
| SOFI TECHNOLOGIES INC COM | 83406F102 | Stock | 16,778 | $460,724 | dollars as filed | |
| VWO | 922042858 | SHS | 8,330 | $457,560 | dollars as filed | |
| Vanguard S&P 500 ETF | 922908363 | COM | 728 | $457,334 | dollars as filed | |
| Merck & Co.,Inc. | 58933Y105 | COM | 4,281 | $455,697 | dollars as filed | |
| Lowes Companies,Inc. | 548661107 | COM | 1,845 | $455,423 | dollars as filed | |
| SPY | 78462F103 | SHS | 666 | $455,016 | dollars as filed | |
| ETFS GOLD TR | 00326A104 | PHYSCL GOLD SHS | 11,000 | $454,080 | dollars as filed | |
| Raytheon Technologies Corporation | 75513E101 | COM | 2,400 | $449,330 | dollars as filed | |
| Duke Energy Corporation | 26441C204 | COM | 3,760 | $441,574 | dollars as filed | |
| iShares U.S. Aerospace & Defense ETF | 464288760 | SHS | 1,981 | $439,704 | dollars as filed | |
| INVESCO QQQ TR | 46090E103 | COM | 711 | $436,028 | dollars as filed | |
| REGIONS FINANCIAL CORP NEW COM | 7591EP100 | Stock | 15,579 | $429,354 | dollars as filed | |
| MARATHON PETE CORP COM | 56585A102 | Stock | 2,591 | $427,844 | dollars as filed | |
| ConocoPhillips | 20825C104 | COM | 4,357 | $421,348 | dollars as filed | |
| Energy Select Sector SPDR Fund | 81369Y506 | SHS | 9,195 | $419,766 | dollars as filed | |
| AbbVie,Inc. | 00287Y109 | COM | 1,820 | $417,344 | dollars as filed | |
| ROYAL GOLD INC | 780287108 | COM | 1,875 | $414,600 | dollars as filed | |
| Honeywell Technologies | 438516106 | COM | 2,066 | $404,674 | dollars as filed | |
| PROSHARES TR II | 74347W601 | ULTRA GOLD | 7,179 | $401,306 | dollars as filed | |
| SPDR SER TR | 78464A508 | PRTFLO S&P500 VL | 7,018 | $399,745 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740F854 | FT VEST U.S. | 8,730 | $387,350 | dollars as filed | |
| MasterCard, Inc | 57636Q104 | COM | 684 | $385,181 | dollars as filed | |
| SPDR Portfolio S&P 500 Growth ETF | 78464A409 | SHS | 3,479 | $371,335 | dollars as filed | |
| Morgan Stanley | 617446448 | COM | 2,027 | $368,711 | dollars as filed | |
| Altria Group Inc | 02209S103 | COM | 6,380 | $365,634 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740U653 | FT VEST US EQT | 9,123 | $358,443 | dollars as filed | |
| AMPHENOL CORP NEW | 032095101 | COM | 2,529 | $353,327 | dollars as filed | |
| TRAVELERS COMPANIES INC COM | 89417E109 | Stock | 1,195 | $340,767 | dollars as filed | |
| Amgen Inc. | 031162100 | COM | 1,026 | $336,159 | dollars as filed | |
| DIAMONDBACK ENERGY INC COM | 25278X109 | Stock | 2,171 | $330,724 | dollars as filed | |
| iShares Core Aggressive Allocation ETF | 464289859 | SHS | 3,495 | $314,719 | dollars as filed | |
| INVESCO EXCHANGE TRADED FD T | 46137V498 | S&P SMLCP MOMENT | 4,288 | $312,595 | dollars as filed | |
| L3HARRIS TECHNOLOGIES INC COM | 502431109 | Stock | 1,026 | $312,396 | dollars as filed | |
| FT VEST US EQUITY DEEP BUFFER ETF - JANUARY | 33740F631 | ETF | 6,947 | $301,778 | dollars as filed | |
| GE Vernova Inc. | 36828A101 | COM | 433 | $294,245 | dollars as filed | |
| Procter & Gamble Co | 742718109 | COM | 2,066 | $292,938 | dollars as filed | |
| ALLSTATE CORP COM | 020002101 | Stock | 1,426 | $290,647 | dollars as filed | |
| CAPITAL ONE FINL CORP | 14040H105 | COM | 1,164 | $288,631 | dollars as filed | |
| ROCKETLABCORPCLASSCLASSA | 773121108 | STOK | 3,780 | $287,242 | dollars as filed | |
| Schwab U.S. Small-Cap ETF | 808524607 | SHS | 9,957 | $286,753 | dollars as filed | |
| JANUS DETROIT STR TR | 47103U845 | HENDRSON AAA CL | 5,658 | $286,326 | dollars as filed | |
| Costco Wholesale Corporation | 22160K105 | COM | 333 | $284,866 | dollars as filed | |
| WILLIAMS COS INC COM | 969457100 | Stock | 4,667 | $283,966 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740U737 | FT VEST US EQT | 6,759 | $281,076 | dollars as filed | |
| ALPS ETF TR | 00162Q452 | ALERIAN MLP | 5,879 | $278,839 | dollars as filed | |
| FIDELITY COVINGTON TRUST | 316092527 | SML MID MLTFCT | 6,258 | $278,358 | dollars as filed | |
| Verizon Communications Inc | 92343V104 | COM | 6,869 | $278,327 | dollars as filed | |
| iShares Silver Trust | 46428Q109 | COM | 4,230 | $278,123 | dollars as filed | |
| SPDR INDEX SHS FDS | 78463X541 | ST STR NAT ETF | 4,365 | $276,086 | dollars as filed | |
| Advanced Micro Devices,Inc. | 007903107 | COM | 1,224 | $273,527 | dollars as filed | |
| iShares Core S&P Total U.S. Stock Market ETF | 464287150 | SHS | 1,800 | $268,488 | dollars as filed | |
| ISHARES TR | 464287465 | MSCI EAFE ETF | 2,737 | $265,596 | dollars as filed | |
| APPLIED DIGITAL CORP COM NEW | 038169207 | Stock | 9,282 | $260,917 | dollars as filed | |
| META PLATFORMS INC CL A | 30303M102 | COM | 400 | $260,164 | dollars as filed | |
| NextEra Energy,Inc. | 65339F101 | COM | 3,122 | $252,663 | dollars as filed | |
| Vanguard Mid-Cap Growth ETF | 922908538 | SHS | 856 | $240,847 | dollars as filed | |
| Deere & Company | 244199105 | COM | 508 | $236,906 | dollars as filed | |
| Vanguard Total Bond Market ETF | 921937835 | SHS | 3,188 | $236,040 | dollars as filed | |
| AMERICAN INTL GROUP INC COM NEW | 026874784 | Stock | 2,751 | $231,827 | dollars as filed | |
| EMERSON ELEC CO COM | 291011104 | Stock | 1,706 | $231,709 | dollars as filed | |
| GRAYSCALE BITCOIN TRUST ETF | 389637109 | SHS REP COM UT | 3,300 | $231,462 | dollars as filed | |
| SPROTT ASSET MANAGEMENT LP | 85208R101 | PHYSICAL GOLD AN | 5,000 | $230,700 | dollars as filed | |
| ISHARES TR | 464287234 | MSCI EMG MKT ETF | 4,072 | $229,019 | dollars as filed | |
| General Electric Company | 369604301 | COM | 712 | $228,376 | dollars as filed | |
| Visa Inc | 92826C839 | COM | 658 | $227,930 | dollars as filed | |
| Charles Schwab Corp | 808513105 | COM | 2,230 | $226,501 | dollars as filed | |
| Netflix, Inc | 64110L106 | COM | 2,483 | $225,928 | dollars as filed | |
| FIRST TR EXCHANGE TRADED FD | 33734X846 | NASDAQ CYB ETF | 3,149 | $222,605 | dollars as filed | |
| AXONENTERPRISEINC | 05464C101 | STOK | 390 | $219,746 | dollars as filed | |
| ISHARES TR | 464289867 | CORE 60 BALA ETF | 3,353 | $218,885 | dollars as filed | |
| Avantis US Large Cap Value ETF | 025072349 | SHS | 2,807 | $215,797 | dollars as filed | |
| AFLAC INC COM | 001055102 | Stock | 1,908 | $210,338 | dollars as filed | |
| Vanguard Mid-Cap Value ETF | 922908512 | SHS | 1,168 | $209,084 | dollars as filed | |
| FIRST TR EXCHNG TRADED FD VI | 33740U836 | FT VEST NAS | 6,599 | $208,662 | dollars as filed | |
| SIMPSON MFG INC | 829073105 | COM | 1,238 | $203,923 | dollars as filed | |
| BARINGS CORPORATE INVS | 06759X107 | COM | 10,983 | $203,844 | dollars as filed | |
| INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF | 46137V357 | COM | 1,052 | $202,797 | dollars as filed | |
| FB FINL CORP | 30257X104 | COM | 3,612 | $202,705 | dollars as filed | |
| REGAL REXNORD CORPORATION | 758750103 | COM | 1,372 | $200,449 | dollars as filed | |
| ETF OPPORTUNITIES TRUST | 26923N231 | CMN | 11,000 | $179,960 | dollars as filed |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0001801926-26-000001 | this filing | 2026-01-21 | acceptance time not in the bulk data set |