13F-HR filed by Brand Asset Management Group, Inc.
Brand Asset Management Group, Inc. filed this 13F-HR for the quarter ended 2025-12-31, filed 2026-02-11, with 171 holding rows worth $357,590,800.
- Accession
- 0001765380-26-000102
- Filer
- CIK 1748766
- Filed
- 2026-02-11
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q4 2025
A holdings report, 171 entries on the cover page, a total value of $357,590,800 stated on the cover page (in dollars after the unit check, H1), rows summing to $357,590,800 with VALUE read as dollars as filed, 13F file number 028-18859. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| iShares Core MSCI Emerging Markets ETF | 46434G103 | SHS | 512,391 | $34,442,930 | dollars as filed | |
| IJH | 464287507 | COM | 453,070 | $29,902,618 | dollars as filed | |
| Vanguard Mid-Cap ETF | 922908629 | SHS | 53,937 | $15,653,557 | dollars as filed | |
| VANGUARD SCOTTSDALE FDS | 92206C680 | COM | 126,731 | $15,429,495 | dollars as filed | |
| DIMENSIONAL ETF TRUST | 25434V773 | INTL SMALL CAP E | 422,145 | $13,905,468 | dollars as filed | |
| ISHARESRUSSELL1000GROWTHETF | 464287614 | STOK | 29,340 | $13,886,557 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524805 | INTL EQTY ETF | 558,370 | $13,423,205 | dollars as filed | |
| Schwab U.S. Large-Cap ETF | 808524201 | SHS | 445,522 | $11,988,984 | dollars as filed | |
| ISHARES MSCI EAFE SMALL-CAP ETF | 464288273 | ETF | 148,566 | $11,518,330 | dollars as filed | |
| Schwab US Mid-Cap ETF | 808524508 | SHS | 380,554 | $11,443,266 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524706 | EMRG MKTEQ ETF | 328,061 | $10,743,991 | dollars as filed | |
| VANGUARD SCOTTSDALE FDS | 92206C714 | COM | 114,313 | $10,551,088 | dollars as filed | |
| Schwab U.S. Small-Cap ETF | 808524607 | SHS | 327,017 | $9,313,444 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524888 | INTL SCEQT ETF | 176,574 | $8,039,423 | dollars as filed | |
| ISHARES TR CORE S&P 500 ETF | 464287200 | SHS | 11,319 | $7,753,155 | dollars as filed | |
| ISHARES RUSSELL 1000 VALUE ETF | 464287598 | ETF | 28,583 | $6,012,073 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524409 | US LCAP VA ETF | 199,582 | $5,909,616 | dollars as filed | |
| Palantir Technologies Inc. Class A | 69608A108 | COM | 32,801 | $5,830,298 | dollars as filed | |
| Vanguard Small-Cap ETF | 922908751 | SHS | 19,292 | $4,976,287 | dollars as filed | |
| ISHARES TR | 464287127 | MORNINGSTR US EQ | 39,952 | $3,770,690 | dollars as filed | |
| ISHARES MORNINGSTAR GROWTH ETF | 464287119 | ETF | 33,376 | $3,472,469 | dollars as filed | |
| Vanguard Short-Term Bond ETF | 921937827 | SHS | 43,680 | $3,442,443 | dollars as filed | |
| MGC | 921910873 | COM | 13,563 | $3,406,619 | dollars as filed | |
| Schwab U.S. Large-Cap Growth ETF | 808524300 | SHS | 96,452 | $3,146,265 | dollars as filed | |
| ISHARES TR | 464288208 | MRGSTR MD CP ETF | 36,080 | $2,984,899 | dollars as filed | |
| Schwab US REIT ETF | 808524847 | SHS | 140,202 | $2,928,811 | dollars as filed | |
| VWO | 922042858 | SHS | 51,522 | $2,769,819 | dollars as filed | |
| ISHARES RUSSELL 1000 ETF | 464287622 | ETF | 7,224 | $2,697,816 | dollars as filed | |
| Apple Inc | 037833100 | COM | 9,637 | $2,619,950 | dollars as filed | |
| SPY | 78462F103 | SHS | 3,408 | $2,324,077 | dollars as filed | |
| Schwab Short Term US Treasury ETF | 808524862 | SHS | 93,919 | $2,288,802 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524714 | 1 5YR CORP BD | 84,069 | $2,093,315 | dollars as filed | |
| INVESCO QQQ TR | 46090E103 | COM | 3,053 | $1,875,642 | dollars as filed | |
| iShares 0-5 Year High Yield Corporate Bond ETF | 46434V407 | COM | 43,615 | $1,869,776 | dollars as filed | |
| iShares Russell 2000 ETF | 464287655 | SHS | 7,191 | $1,770,131 | dollars as filed | |
| Microsoft Corp | 594918104 | COM | 3,440 | $1,663,671 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524771 | FUNDAMENTAL US L | 56,351 | $1,533,319 | dollars as filed | |
| Vanguard FTSE Developed Markets ETF | 921943858 | SHS | 24,479 | $1,529,197 | dollars as filed | |
| NVIDIA Corp | 67066G104 | COM | 7,982 | $1,488,602 | dollars as filed | |
| ISHARES TR | 464288505 | MRGSTR SM CP ETF | 22,853 | $1,485,735 | dollars as filed | |
| Vanguard Total World Stock ETF | 922042742 | SHS | 10,141 | $1,430,521 | dollars as filed | |
| ISHARES TR | 464288109 | MORNINGSTAR VALU | 15,015 | $1,416,816 | dollars as filed | |
| Vanguard Small-Cap Value ETF | 922908611 | SHS | 6,675 | $1,413,699 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524755 | FUNDAMENTAL INTL | 30,383 | $1,373,634 | dollars as filed | |
| iShares 0-5 Year TIPS Bond ETF | 46429B747 | SHS | 12,934 | $1,324,327 | dollars as filed | |
| IVLU | 46435G409 | COM | 32,971 | $1,254,547 | dollars as filed | |
| SPDW | 78463X889 | COM | 27,558 | $1,223,851 | dollars as filed | |
| COLUMBIA ETF TR II | 19762B202 | EM CORE EX ETF | 31,452 | $1,206,497 | dollars as filed | |
| SPDR INDEX SHS FDS | 78463X749 | ST DOW GLOBA ETF | 26,747 | $1,204,151 | dollars as filed | |
| iShares Floating Rate Bond ETF | 46429B655 | SHS | 23,673 | $1,204,009 | dollars as filed | |
| INVESCO EXCH TRADED FD TR II | 46138G649 | COM | 4,290 | $1,085,034 | dollars as filed | |
| Berkshire Hathaway Inc | 084670702 | COM | 2,087 | $1,048,981 | dollars as filed | |
| Vanguard S&P 500 ETF | 922908363 | COM | 1,628 | $1,020,968 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524763 | FUNDAMENTAL US S | 31,677 | $998,155 | dollars as filed | |
| Vanguard Growth | 922908736 | COM | 1,984 | $967,770 | dollars as filed | |
| SPDR Portfolio S&P 400 Mid Cap ETF | 78464A847 | SHS | 15,172 | $878,611 | dollars as filed | |
| UnitedHealth Group Inc | 91324P102 | COM | 2,538 | $837,820 | dollars as filed | |
| SCHD | 808524797 | COM | 30,227 | $829,138 | dollars as filed | |
| Schwab Fundamental Emerging Markets Equity ETF | 808524730 | SHS | 22,298 | $804,077 | dollars as filed | |
| iShares Morningstar Mid-Cap Value ETF | 464288406 | SHS | 9,638 | $793,576 | dollars as filed | |
| Broadcom Inc. | 11135F101 | COM | 2,276 | $787,727 | dollars as filed | |
| Goldman Sachs Equal Weight U.S. Large Cap Equity ETF | 381430438 | SHS | 9,178 | $781,254 | dollars as filed | |
| ISHARES TR | 46435G672 | CORE INTL AGGR | 15,580 | $779,156 | dollars as filed | |
| JPMorgan Chase & Co | 46625H100 | COM | 2,296 | $739,726 | dollars as filed | |
| iShares Gold Trust Micro ETF of Benef Interest | 46436F103 | SHS | 17,089 | $734,657 | dollars as filed | |
| Avantis Emerging Markets Value ETF | 025072372 | SHS | 12,362 | $720,829 | dollars as filed | |
| Alphabet Inc. Reg. Shares A | 02079K305 | COM | 2,300 | $719,900 | dollars as filed | |
| ISHARES TR | 464287465 | MSCI EAFE ETF | 7,237 | $694,970 | dollars as filed | |
| ISHARES TR | 464288125 | 3YRTB ETF | 9,178 | $690,553 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524748 | FUNDAMENTAL INTL | 15,381 | $685,221 | dollars as filed | |
| SPDR INDEX SHS FDS | 78463X871 | ST INTL CAP ETF | 16,643 | $680,033 | dollars as filed | |
| iShares Russell Midcap ETF | 464287499 | SHS | 6,837 | $658,227 | dollars as filed | |
| Schwab US TIPS ETF | 808524870 | SHS | 24,693 | $654,118 | dollars as filed | |
| ISHARES MICRO-CAP ETF | 464288869 | ETF | 4,116 | $649,094 | dollars as filed | |
| iShares S&P 500 Growth ETF | 464287309 | SHS | 5,136 | $633,064 | dollars as filed | |
| ISHARES TR | 464287234 | MSCI EMG MKT ETF | 11,316 | $619,099 | dollars as filed | |
| ABRDN PRECIOUS METALS BASKET | 003263100 | PHYSCL PRECS MET | 2,934 | $603,231 | dollars as filed | |
| WISDOMTREE TR | 97717W588 | US LARGECAP FUND | 8,388 | $594,374 | dollars as filed | |
| DBX ETF TR | 233051846 | XTRACK INTL REAL | 25,282 | $586,796 | dollars as filed | |
| SPDR SER TR | 78464A508 | PRTFLO S&P500 VL | 10,278 | $583,894 | dollars as filed | |
| BlackRock Ultra Short-Term Bond ETF | 46434V878 | SHS | 11,160 | $564,473 | dollars as filed | |
| EATON VANCE TAX-MANAGED DIVE | 27828N102 | COM | 36,659 | $562,350 | dollars as filed | |
| USBANCORPDEL | 902973304 | COM NEW | 10,447 | $557,428 | dollars as filed | |
| Amazon.com, Inc | 023135106 | COM | 2,364 | $545,659 | dollars as filed | |
| Vanguard Total Bond Market ETF | 921937835 | SHS | 7,215 | $534,387 | dollars as filed | |
| International Business Machines Corporation | 459200101 | COM | 1,776 | $526,111 | dollars as filed | |
| FIRST TR EXCH TRADED FD III | 33739P855 | INSTL PFD SECS | 26,958 | $522,716 | dollars as filed | |
| Dimensional International Value ETF | 25434V807 | SHS | 10,448 | $521,350 | dollars as filed | |
| Procter & Gamble Co | 742718109 | COM | 3,566 | $510,999 | dollars as filed | |
| Invesco S&P 500 Momentum ETF | 46138E339 | SHS | 4,263 | $508,613 | dollars as filed | |
| VANECK ETF TRUST | 92189F676 | COM | 1,408 | $507,058 | dollars as filed | |
| META PLATFORMS INC CL A | 30303M102 | COM | 760 | $501,787 | dollars as filed | |
| Vanguard Value ETF | 922908744 | SHS | 2,526 | $482,441 | dollars as filed | |
| PepsiCo,Inc. | 713448108 | COM | 3,237 | $464,575 | dollars as filed | |
| ISHARES INC | 46434G764 | MSCI EMRG CHN | 6,371 | $463,070 | dollars as filed | |
| SPDR S&P Midcap 400 ETF Trust | 78467Y107 | SHS | 701 | $422,900 | dollars as filed | |
| AMEREN CORP COM | 023608102 | Stock | 4,231 | $422,521 | dollars as filed | |
| iShares S&P 500 Value ETF | 464287408 | SHS | 1,926 | $408,447 | dollars as filed | |
| FOX CORP CL A COM | 35137L105 | Stock | 5,584 | $408,023 | dollars as filed | |
| ISHARES TR | 464288257 | MSCI ACWI ETF | 2,783 | $393,748 | dollars as filed | |
| BLACKROCK ETF TRUST | 09290C103 | ISHARES US EQUIT | 6,397 | $389,002 | dollars as filed | |
| Invesco S&P International Dev Momt ETF | 46138E222 | SHS | 6,906 | $383,740 | dollars as filed | |
| NORTHERN TR CORP COM | 665859104 | Stock | 2,779 | $379,584 | dollars as filed | |
| Goldman Sachs Group,Inc. | 38141G104 | COM | 416 | $365,664 | dollars as filed | |
| iShares MSCI EAFE Value ETF | 464288877 | SHS | 5,114 | $365,212 | dollars as filed | |
| MILLICOM INTL CELLULAR S A | L6388F110 | COM STK | 6,463 | $358,309 | dollars as filed | |
| JABIL INC COM | 466313103 | Stock | 1,560 | $355,712 | dollars as filed | |
| Vanguard Real Estate | 922908553 | SHS | 4,010 | $354,845 | dollars as filed | |
| INVESCO LTD SHS | G491BT108 | Stock | 13,487 | $354,304 | dollars as filed | |
| RBC BEARINGS INC COM | 75524B104 | Stock | 790 | $354,260 | dollars as filed | |
| iShares Core Total USD Bond Market ETF | 46434V613 | SHS | 7,532 | $350,540 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46641Q670 | CORE PLUS BD ETF | 7,397 | $350,240 | dollars as filed | |
| Tesla Motors, Inc | 88160R101 | COM | 778 | $349,883 | dollars as filed | |
| Cisco Systems,Inc. | 17275R102 | COM | 4,528 | $348,815 | dollars as filed | |
| GRAYSCALE ETHEREUM STAKING | 38964R203 | SHS NEW | 12,064 | $338,516 | dollars as filed | |
| APTIV PLC | G3265R107 | COM SHS | 4,433 | $337,307 | dollars as filed | |
| Vanguard Mid-Cap Value ETF | 922908512 | SHS | 1,878 | $333,101 | dollars as filed | |
| CROWDSTRIKE HLDGS INC | 22788C105 | COM | 705 | $330,247 | dollars as filed | |
| TECHNIPFMC PLC COM | G87110105 | Stock | 7,351 | $327,561 | dollars as filed | |
| CIRRUS LOGIC INC COM | 172755100 | Stock | 2,736 | $324,216 | dollars as filed | |
| SPDR Bloomberg Investment Grade Floating Rate ETF | 78468R200 | SHS | 10,482 | $322,112 | dollars as filed | |
| GLOBAL X FDS | 37954Y574 | ADAPTIVE US | 6,851 | $317,673 | dollars as filed | |
| JOHNSON CTLS INTL PLC SHS | G51502105 | Stock | 2,649 | $317,218 | dollars as filed | |
| NISOURCE INC COM | 65473P105 | Stock | 7,469 | $311,906 | dollars as filed | |
| SYNCHRONYFINL | 87165B103 | STOK | 3,704 | $309,025 | dollars as filed | |
| Micron Technology,Inc. | 595112103 | COM | 1,070 | $305,389 | dollars as filed | |
| iShares Core S&P Small-Cap ETF | 464287804 | SHS | 2,518 | $302,614 | dollars as filed | |
| UNIVERSAL HLTH SVCS INC CL B | 913903100 | Stock | 1,375 | $299,778 | dollars as filed | |
| Lam Research Corporation | 512807306 | COM | 1,740 | $297,854 | dollars as filed | |
| APA CORPORATION COM | 03743Q108 | Stock | 11,968 | $292,738 | dollars as filed | |
| MASTEC INC COM | 576323109 | Stock | 1,300 | $282,581 | dollars as filed | |
| iShares Core MSCI EAFE ETF | 46432F842 | SHS | 3,132 | $280,189 | dollars as filed | |
| HUNTINGTON INGALLS INDS INC COM | 446413106 | Stock | 821 | $279,198 | dollars as filed | |
| ISHARES MORNINGSTAR MID-CAP GROWTH ETF | 464288307 | ETF | 3,490 | $278,642 | dollars as filed | |
| ADT INC DEL COM | 00090Q103 | Stock | 34,392 | $277,544 | dollars as filed | |
| AMPHENOL CORP NEW | 032095101 | COM | 2,007 | $271,226 | dollars as filed | |
| NextEra Energy,Inc. | 65339F101 | COM | 3,361 | $269,802 | dollars as filed | |
| CARDINAL HEALTH INC | 14149Y108 | COM | 1,309 | $269,000 | dollars as filed | |
| ISHARES TR | 464287101 | S&P 100 ETF | 783 | $268,546 | dollars as filed | |
| MAPLEBEAR INC COM | 565394103 | Stock | 5,932 | $266,822 | dollars as filed | |
| CURTISS WRIGHT CORP COM | 231561101 | Stock | 482 | $265,713 | dollars as filed | |
| LEIDOS HOLDINGS INC COM | 525327102 | Stock | 1,447 | $261,039 | dollars as filed | |
| ZOOM COMMUNICATIONS INC CL A | 98980L101 | Stock | 3,024 | $260,941 | dollars as filed | |
| PUTNAM ETF TRUST | 746729300 | FOCUSED LAR CAP | 5,695 | $259,534 | dollars as filed | |
| VANGUARD TAX-EXEMPT BOND ETF | 922907746 | ETF | 5,090 | $255,977 | dollars as filed | |
| Caterpillar Inc. | 149123101 | COM | 442 | $253,209 | dollars as filed | |
| STATE STR SPDR DOW JONES IND | 78467X109 | UT SER 1 | 526 | $252,780 | dollars as filed | |
| Walmart Inc. | 931142103 | COM | 2,262 | $252,051 | dollars as filed | |
| GRAYSCALE BITCOIN MINI TR ET | 389930207 | SHS NEW | 6,366 | $246,556 | dollars as filed | |
| RALPH LAUREN CORP | 751212101 | CL A | 689 | $243,638 | dollars as filed | |
| VANGUARDRUSSELL2000ETF | 92206C664 | STOK | 2,443 | $243,128 | dollars as filed | |
| OMNICOM GROUP INC COM | 681919106 | Stock | 2,970 | $239,828 | dollars as filed | |
| COGNIZANT TECHNOLOGY SOLUTIONS CL A | 192446102 | Stock | 2,857 | $237,131 | dollars as filed | |
| KLA CORP | 482480100 | COM | 195 | $236,941 | dollars as filed | |
| Vanguard FTSE All-World ex-US ETF | 922042775 | SHS | 3,209 | $236,061 | dollars as filed | |
| CROWN HLDGS INC COM | 228368106 | Stock | 2,290 | $235,802 | dollars as filed | |
| AbbVie,Inc. | 00287Y109 | COM | 1,030 | $235,345 | dollars as filed | |
| SELECT SECTOR SPDR TR | 81369Y308 | STATE STREET CON | 3,000 | $233,040 | dollars as filed | |
| Eli Lilly and Company | 532457108 | COM | 216 | $232,131 | dollars as filed | |
| Verizon Communications Inc | 92343V104 | COM | 5,520 | $224,830 | dollars as filed | |
| BRIXMOR PPTY GROUP INC | 11120U105 | COM | 8,473 | $222,163 | dollars as filed | |
| Vanguard FTSE All-World ex-US Small-Cap ETF | 922042718 | SHS | 1,531 | $219,439 | dollars as filed | |
| Schwab U.S. Broad Market ETF | 808524102 | SHS | 8,121 | $213,014 | dollars as filed | |
| ISHARES TR | 464288281 | JPMORGAN USD EMG | 2,209 | $212,708 | dollars as filed | |
| GEN DIGITAL INC COM | 668771108 | Stock | 7,772 | $211,321 | dollars as filed | |
| ARISTA NETWORKS INC | 040413205 | COM | 1,600 | $209,648 | dollars as filed | |
| SELECT SECTOR SPDR TR | 81369Y407 | SBI CONS DISCR | 1,720 | $205,386 | dollars as filed | |
| Dimensional Global Real Estate ETF | 25434V658 | COM | 7,661 | $202,415 | dollars as filed | |
| CENCORA INC COM | 03073E105 | Stock | 598 | $201,975 | dollars as filed | |
| VIATRIS INC COM | 92556V106 | Stock | 15,030 | $187,124 | dollars as filed | |
| ZOOMINFO TECHNOLOGIES INC COMMON STOCK | 98980F104 | Stock | 10,071 | $102,423 | dollars as filed |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0001765380-26-000102 | this filing | 2026-02-11 | acceptance time not in the bulk data set |