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13F-HR filed by Rollins Financial Advisors, LLC

Rollins Financial Advisors, LLC filed this 13F-HR for the quarter ended 2023-12-31, filed 2024-02-13, with 97 holding rows worth $478,832,415.

Accession
0001765380-24-000095
Filed
2024-02-13
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2023

A holdings report, 97 entries on the cover page, a total value of $478,832,415 stated on the cover page (in dollars after the unit check, H1), rows summing to $478,832,415 with VALUE read as dollars as filed, 13F file number 028-23754. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
INVESCO QQQ TR46090E103COM187,590$76,821,907dollars as filed
Apple Inc037833100COM340,059$65,471,644dollars as filed
Microsoft Corp594918104COM119,941$45,102,432dollars as filed
Amazon.com, Inc023135106COM218,352$33,176,403dollars as filed
Tesla Motors, Inc88160R101COM120,416$29,920,968dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS316,406$26,249,081dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM170,654$23,838,657dollars as filed
Bank of America Corp060505104COM441,919$14,879,402dollars as filed
META PLATFORMS INC CL A30303M102COM30,657$10,851,175dollars as filed
iShares U.S. Technology ETF464287721SHS84,759$10,404,158dollars as filed
iShares Core S&P Total U.S. Stock Market ETF464287150SHS98,192$10,332,761dollars as filed
iShares S&P 500 Growth ETF464287309SHS100,494$7,547,066dollars as filed
PROSHARES TR74347X831ULTRAPRO QQQ138,484$7,021,134dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM40,425$6,813,306dollars as filed
iShares Global Tech ETF464287291SHS99,602$6,790,862dollars as filed
INVESCO EXCHANGE TRADED FD T46137V241S&P500 QUALITY99,372$5,374,038dollars as filed
ISHARES U S ETF TR46431W507SHOR DURA BD ETF87,556$4,423,326dollars as filed
SCHD808524797COM56,848$4,327,867dollars as filed
SPDR Portfolio S&P 500 Growth ETF78464A409SHS65,766$4,278,709dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS20,687$3,981,842dollars as filed
VANECK ETF TRUST92189F643MRNGSTR WDE MOAT46,528$3,948,817dollars as filed
Fidelity Enhanced Large Cap Growth ETF31609A305SHS148,939$3,906,680dollars as filed
SCHWAB STRATEGIC TR808524771FUNDAMENTAL US L57,872$3,584,565dollars as filed
Vanguard High Dividend Yield ETF921946406SHS30,524$3,407,352dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF22,116$3,254,183dollars as filed
SCHWAB STRATEGIC TR808524755FUNDAMENTAL INTL94,573$3,189,946dollars as filed
SPY78462F103SHS6,381$3,032,953dollars as filed
JPMorgan Chase & Co46625H100COM14,899$2,534,373dollars as filed
INVESCO EXCHANGE TRADED FD T46137V613RAFI US 1000 ETF71,835$2,528,592dollars as filed
NVIDIA Corp67066G104COM4,871$2,412,049dollars as filed
FIDELITY COVINGTON TRUST316092113ENHANCED LARGE89,767$2,386,004dollars as filed
Caterpillar Inc.149123101COM6,395$1,890,905dollars as filed
PROSHARES TR74347R206PSHS ULTRA QQQ22,963$1,745,188dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY46,358$1,741,198dollars as filed
Vanguard Value ETF922908744SHS11,109$1,660,759dollars as filed
WISDOMTREE TR97717W307US LARGECAP DIVD24,903$1,653,061dollars as filed
Home Depot, Inc437076102COM4,767$1,651,995dollars as filed
Vanguard Growth922908736COM5,063$1,573,985dollars as filed
DIREXION SHARES ETF TRUST25459W458DAI SEM BUL ETF48,830$1,533,262dollars as filed
FIRST TR EXCHANGE-TRADED FD337345102SHS8,438$1,480,616dollars as filed
PACER FDS TR69374H881US CASH COWS 10027,475$1,428,435dollars as filed
PIMCO ETF TR72201R833ENHAN SHRT MA AC14,288$1,425,839dollars as filed
ISHARES TR464287762US HLTHCARE ETF4,153$1,188,767dollars as filed
ENTERPRISE PRODS PARTNERS L293792107COM40,023$1,054,606dollars as filed
DIMENSIONAL ETF TRUST25434V609US TARGETED VLU18,829$985,323dollars as filed
ROKU INC COM CL A77543R102Stock10,620$973,429dollars as filed
ISHARES TR464288802ESG OPTIMIZED9,624$967,308dollars as filed
PROSHARES TR74347R107PSHS ULT S&P 50014,820$964,337dollars as filed
ISHARESRUSSELL1000GROWTHETF464287614STOK3,117$945,029dollars as filed
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR5,271$942,465dollars as filed
ISHARES TR4642874407-10 YR TRSY BD9,700$934,983dollars as filed
McDonalds Corporation580135101COM3,097$918,291dollars as filed
KINDER MORGAN INC DEL COM49456B101Stock49,726$877,167dollars as filed
Berkshire Hathaway Inc084670702COM2,388$851,704dollars as filed
Costco Wholesale Corporation22160K105COM1,287$849,523dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS1,705$814,141dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS5,929$808,542dollars as filed
Southern Company842587107COM11,424$801,023dollars as filed
IJH464287507COM2,398$664,495dollars as filed
ISHARES TR464287457COM7,042$577,726dollars as filed
Visa Inc92826C839COM2,146$558,711dollars as filed
iShares MSCI KLD 400 Social ETF464288570SHS6,035$549,487dollars as filed
PIMCO ETF TR72201R7830-5 HIGH YIELD5,816$541,363dollars as filed
Johnson & Johnson478160104COM3,441$539,369dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS2,996$510,518dollars as filed
ISHARES TR464287754US INDUSTRIALS4,356$498,161dollars as filed
Schwab U.S. Broad Market ETF808524102SHS8,854$492,902dollars as filed
GENUINE PARTS CO COM372460105Stock3,322$460,097dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS4,239$458,851dollars as filed
Duke Energy Corporation26441C204COM4,710$457,058dollars as filed
Eli Lilly and Company532457108COM782$456,021dollars as filed
Vanguard ESG U.S. Stock ETF921910733SHS5,035$428,277dollars as filed
Communication Services Select Sector SPDR Fund81369Y852SHS5,704$414,419dollars as filed
NOVO-NORDISK A S ADR670100205ADR3,894$402,834dollars as filed
iShares U.S. Financials ETF464287788SHS4,585$391,605dollars as filed
VTI922908769COM1,575$373,604dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF9,102$336,410dollars as filed
Walmart Inc.931142103COM2,131$335,952dollars as filed
Procter & Gamble Co742718109COM2,144$314,182dollars as filed
SPDR S&P 500 Fossil Fuel Reserves Free ETF78468R796SHS8,055$312,615dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM2,074$292,289dollars as filed
ARISTA NETWORKS INC040413106COM1,210$284,967dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF5,660$284,325dollars as filed
Intuitive Surgical,Inc.46120E602COM842$284,057dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF2,875$278,444dollars as filed
Broadcom Inc.11135F101COM240$268,193dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX1,434$267,513dollars as filed
Uber Technologies90353T100COM4,312$265,490dollars as filed
INVESCO EXCHANGE TRADED FD T46137V100AEROSPACE DEFN2,806$258,619dollars as filed
MERCADOLIBREINC58733R102STOK160$251,446dollars as filed
SCHWAB STRATEGIC TR808524706EMRG MKTEQ ETF10,131$251,147dollars as filed
Coca-Cola Company191216100COM4,161$245,208dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock1,900$230,869dollars as filed
L3HARRIS TECHNOLOGIES INC COM502431109Stock1,032$217,360dollars as filed
Vanguard Small-Cap Growth ETF922908595SHS881$213,038dollars as filed
NUVEEN ESG LARGE-CAP GROWTH ETF67092P201ETF3,000$208,410dollars as filed
Schwab U.S. Large-Cap ETF808524201SHS3,586$202,250dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001765380-24-000095this filing2024-02-13acceptance time not in the bulk data set