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13F-HR filed by Keystone Financial Group

Keystone Financial Group filed this 13F-HR for the quarter ended 2019-12-31, filed 2020-02-06, with 249 holding rows worth $372,228,000.

Accession
0001765380-20-000029
Filed
2020-02-06
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2019

A holdings report, 249 entries on the cover page, a total value of $372,228,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $372,228,000 with VALUE read as thousands by filing date, 13F file number 028-18307. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
SPY78462F103SHS123,294$39,684,000thousands by filing date
Apple Inc037833100COM69,640$20,450,000thousands by filing date
VICTORY PORTFOLIOS II92647N782CMN270,739$14,238,000thousands by filing date
Vanguard Value ETF922908744SHS84,421$10,118,000thousands by filing date
iShares MSCI USA Min Vol Factor ETF46429B697SHS145,941$9,574,000thousands by filing date
iShares Core S&P Total U.S. Stock Market ETF464287150SHS120,919$8,790,000thousands by filing date
Vanguard S&P 500 ETF922908363COM23,780$7,034,000thousands by filing date
VICTORY PORTFOLIOS II92647N824VCSHS US EQ INCM138,715$6,800,000thousands by filing date
Microsoft Corp594918104COM41,458$6,538,000thousands by filing date
ISHARES INC464286525MSCI GBL MIN VOL62,507$5,990,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW98,319$5,908,000thousands by filing date
BERKSHIRE HATHAWAY INC DEL084670108CL A17$5,773,000thousands by filing date
Berkshire Hathaway Inc084670702COM24,357$5,517,000thousands by filing date
FIRST TR EXCHNG TRADED FD VI33740F870LOW DUR STRTGC257,198$5,274,000thousands by filing date
ISHARES U S ETF TR46431W507SHOR DURA BD ETF81,998$4,120,000thousands by filing date
Intel Corp458140100COM68,534$4,102,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R878DORSEY WRIGHT147,423$4,073,000thousands by filing date
Johnson & Johnson478160104COM26,700$3,895,000thousands by filing date
AT&T Inc00206R102COM98,795$3,861,000thousands by filing date
STATE STR SPDR DOW JONES IND78467X109UT SER 113,207$3,765,000thousands by filing date
VTI922908769COM22,924$3,751,000thousands by filing date
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM32,032$3,707,000thousands by filing date
WELLS FARGO & CO949746804PERP PFD CNV A2,472$3,585,000thousands by filing date
Amazon.com, Inc023135106COM1,937$3,579,000thousands by filing date
INTERNATIONAL PAPER CO COM460146103Stock75,118$3,459,000thousands by filing date
Procter & Gamble Co742718109COM25,868$3,231,000thousands by filing date
SSGA ACTIVE ETF TR78467V848ST STR TOTAL ETF62,424$3,058,000thousands by filing date
ISHARES TR464288448INTL SEL DIV ETF91,066$3,057,000thousands by filing date
EXXON MOBIL CORP30231G102COM43,719$3,051,000thousands by filing date
ISHARES TR46432F834COM47,746$2,955,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E354S&P500 LOW VOL50,529$2,948,000thousands by filing date
SPDR S&P Midcap 400 ETF Trust78467Y107SHS7,760$2,913,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD336917109SHS88,604$2,887,000thousands by filing date
META PLATFORMS INC CL A30303M102COM13,987$2,871,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF46,962$2,835,000thousands by filing date
ISHARES TR CORE S&P 500 ETF464287200SHS8,615$2,785,000thousands by filing date
iShares Global Tech ETF464287291SHS12,557$2,643,000thousands by filing date
ISHARES MSCI EAFE MIN VOL FACTOR ETF46429B689ETF35,447$2,642,000thousands by filing date
Alphabet Inc. Reg. Shares C02079K107COM1,955$2,614,000thousands by filing date
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF25,059$2,531,000thousands by filing date
JPMorgan Chase & Co46625H100COM17,571$2,449,000thousands by filing date
ISHARES TR46429B663CORE HIGH DV ETF24,822$2,434,000thousands by filing date
FS KKR CAPITAL CORP302635107COM384,908$2,359,000thousands by filing date
iShares Core S&P Small-Cap ETF464287804SHS26,225$2,199,000thousands by filing date
FIRST TR VALUE LINE DIVID IN33734H106SHS60,885$2,194,000thousands by filing date
PepsiCo,Inc.713448108COM15,837$2,164,000thousands by filing date
iShares MSCI USA Momentum Factor ETF46432F396SHS15,464$1,942,000thousands by filing date
Abbott Laboratories002824100COM22,120$1,921,000thousands by filing date
Home Depot, Inc437076102COM8,673$1,894,000thousands by filing date
Financial Select Sector SPDR Fund81369Y605SHS61,459$1,892,000thousands by filing date
Merck & Co.,Inc.58933Y105COM20,703$1,883,000thousands by filing date
iShares Core Dividend Growth ETF46434V621SHS44,429$1,869,000thousands by filing date
FIRST TR EXCH TRD ALPHDX FD33737J174DEV MRK EX US32,118$1,787,000thousands by filing date
ISHARES TR46434V282U S EQUITY FACTR50,067$1,726,000thousands by filing date
ISHARES TR464287168COM15,341$1,621,000thousands by filing date
IJH464287507COM7,829$1,611,000thousands by filing date
ISHARES TR464288687COM42,751$1,607,000thousands by filing date
Vanguard Dividend Appreciation ETF921908844SHS12,779$1,593,000thousands by filing date
VICTORY PORTFOLIOS II92647N865CMN30,907$1,564,000thousands by filing date
Walt Disney Co254687106COM10,635$1,538,000thousands by filing date
Alphabet Inc. Reg. Shares A02079K305COM1,108$1,484,000thousands by filing date
iShares Core MSCI Emerging Markets ETF46434G103SHS27,193$1,462,000thousands by filing date
Vanguard S&P Mid-Cap 400 ETF921932885SHS10,304$1,432,000thousands by filing date
Boeing Company097023105COM4,295$1,399,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V837DORSEY WRIGHT MO21,644$1,393,000thousands by filing date
Philip Morris International Inc.718172109COM16,102$1,370,000thousands by filing date
AbbVie,Inc.00287Y109COM15,099$1,337,000thousands by filing date
Chevron Corporation166764100COM11,024$1,329,000thousands by filing date
Tesla Motors, Inc88160R101COM3,122$1,306,000thousands by filing date
iShares Core MSCI EAFE ETF46432F842SHS19,939$1,301,000thousands by filing date
Vanguard Total Bond Market ETF921937835SHS15,282$1,282,000thousands by filing date
Cisco Systems,Inc.17275R102COM26,151$1,254,000thousands by filing date
LATTICE STRATEGIES TR518416102HARTFORD MLT ETF42,453$1,247,000thousands by filing date
VANGUARD S&P SMALL-CAP 600 ETF921932828ETF8,128$1,237,000thousands by filing date
INVESCO QQQ TR46090E103COM5,551$1,180,000thousands by filing date
Coca-Cola Company191216100COM21,277$1,178,000thousands by filing date
United Parcel Service,Inc. Class B911312106COM9,797$1,147,000thousands by filing date
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF16,071$1,087,000thousands by filing date
BP PLC SPONSORED ADR055622104ADR28,592$1,079,000thousands by filing date
Vanguard Small-Cap ETF922908751SHS6,456$1,069,000thousands by filing date
McDonalds Corporation580135101COM5,384$1,064,000thousands by filing date
NORFOLK SOUTHN CORP COM655844108Stock5,417$1,052,000thousands by filing date
Netflix, Inc64110L106COM3,213$1,040,000thousands by filing date
Vanguard FTSE Developed Markets ETF921943858SHS23,583$1,039,000thousands by filing date
Verizon Communications Inc92343V104COM16,843$1,034,000thousands by filing date
VWO922042858SHS22,993$1,023,000thousands by filing date
NIKE,Inc. Class B654106103COM10,081$1,021,000thousands by filing date
Vanguard FTSE All-World ex-US ETF922042775SHS18,946$1,018,000thousands by filing date
Lockheed Martin Corporation539830109COM2,577$1,004,000thousands by filing date
SEAGATE TECHNOLOGY PLCG7945M107SHS16,855$1,003,000thousands by filing date
ALLIANZGI EQUITY & CONV INCO018829101COM43,615$988,000thousands by filing date
DIAGEO PLC SPON ADR NEW25243Q205ADR5,700$960,000thousands by filing date
BECTON DICKINSON & CO075887109COM3,525$959,000thousands by filing date
Energy Select Sector SPDR Fund81369Y506SHS15,515$932,000thousands by filing date
SPDR Bloomberg 1-3 Month T-Bill ETF78468R663SHS9,966$911,000thousands by filing date
Technology Select Sector SPDR Fund81369Y803SHS9,808$899,000thousands by filing date
Advanced Micro Devices,Inc.007903107COM19,372$888,000thousands by filing date
TJX Companies Inc872540109COM14,150$864,000thousands by filing date
VICTORY PORTFOLIOS II92647N766CMN14,867$839,000thousands by filing date
ANHEUSER BUSCH INBEV SA NV SPONSORED ADR03524A108ADR10,010$821,000thousands by filing date
ENERGY TRANSFER L P29273V100COM UT LTD PTN63,710$817,000thousands by filing date
VICTORY PORTFOLIOS II92647N873VCSHS US SMCP HG16,358$769,000thousands by filing date
OLLIES BARGAIN OUTLET HLDGS681116109COM11,755$768,000thousands by filing date
Bank of America Corp060505104COM21,640$762,000thousands by filing date
Walmart Inc.931142103COM6,097$725,000thousands by filing date
ROYAL DUTCH SHELL PLC SPN ADR780259206SPONS ADR A12,014$709,000thousands by filing date
ALPS ETF TR00162Q858SECTR DIV DOGS14,782$692,000thousands by filing date
NVIDIA Corp67066G104COM2,910$685,000thousands by filing date
VICTORY PORTFOLIOS II92647N808VICOTRYSHS EMG28,276$685,000thousands by filing date
CHIPOTLEMEXICANGRILLI169656105STOK799$669,000thousands by filing date
ISHARES TR464288257MSCI ACWI ETF7,983$633,000thousands by filing date
Pfizer Inc.717081103COM15,430$605,000thousands by filing date
Vanguard High Dividend Yield ETF921946406SHS6,383$598,000thousands by filing date
SPDR SERIES TRUST78464A698ST STR SP REGBNK10,153$591,000thousands by filing date
WISDOMTREE TR97717W505US MIDCAP DIVID15,234$580,000thousands by filing date
SELECT SECTOR SPDR TR81369Y308STATE STREET CON9,089$572,000thousands by filing date
Visa Inc92826C839COM3,034$570,000thousands by filing date
ALIBABA GROUP HLDG LTD01609W102SPONSORED ADS2,659$564,000thousands by filing date
ILLINOIS TOOL WKS INC452308109COM3,128$562,000thousands by filing date
iShares Core Total USD Bond Market ETF46434V613SHS10,720$559,000thousands by filing date
VGT92204A702SHS2,252$551,000thousands by filing date
iShares International Equity Factor ETF46434V274SHS19,593$530,000thousands by filing date
GENERAL ELEC CO369604103COM46,546$519,000thousands by filing date
ISHARES TR464287465MSCI EAFE ETF7,425$516,000thousands by filing date
VICTORY PORTFOLIOS II92647N881VCSHS INTL HG DV15,080$512,000thousands by filing date
Lowes Companies,Inc.548661107COM4,259$510,000thousands by filing date
ALLIANCEBERNSTEIN HLDG L P01881G106UNIT LTD PARTN16,827$509,000thousands by filing date
DOMINION ENERGY INC COM25746U109Stock6,080$504,000thousands by filing date
VICTORY PORTFOLIOS II92647N816VCSHS DEV ENH VL14,663$489,000thousands by filing date
ALPS ETF TR00162Q866ALERIAN MLP57,301$487,000thousands by filing date
Vanguard Growth922908736COM2,622$478,000thousands by filing date
AMERICAN ELEC PWR CO INC COM025537101Stock4,879$461,000thousands by filing date
Goldman Sachs Access Treasury 0-1 Year ETF381430529SHS4,589$460,000thousands by filing date
USBANCORPDEL902973304COM NEW7,734$459,000thousands by filing date
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR3,604$452,000thousands by filing date
BRITISH AMERN TOB PLC SPONSORED ADR110448107ADR10,629$451,000thousands by filing date
VANGUARD INTL EQUITY INDEX F922042676COM7,623$450,000thousands by filing date
Health Care Select Sector SPDR Fund81369Y209SHS4,388$447,000thousands by filing date
Thermo Fisher Scientific Inc.883556102COM1,371$445,000thousands by filing date
PPL CORP COM69351T106Stock12,333$442,000thousands by filing date
Altria Group Inc02209S103COM8,583$428,000thousands by filing date
ENBRIDGE INC COM29250N105Stock10,461$416,000thousands by filing date
Vanguard Mid-Cap ETF922908629SHS2,328$415,000thousands by filing date
Vanguard Real Estate922908553SHS4,401$408,000thousands by filing date
CIENA CORP COM NEW171779309Stock9,407$402,000thousands by filing date
KROGER CO COM501044101Stock13,872$402,000thousands by filing date
ISHARES TR464287770U.S. FIN SVC ETF2,561$389,000thousands by filing date
FEDEX CORP COM31428X106Stock2,535$383,000thousands by filing date
NEWELL BRANDS INC COM651229106Stock19,897$382,000thousands by filing date
Schwab U.S. Large-Cap Growth ETF808524300SHS4,080$379,000thousands by filing date
ENTERPRISE PRODS PARTNERS L293792107COM13,455$379,000thousands by filing date
TEVA PHARMACEUTICAL INDS LTD SPONSORED ADS881624209ADR38,346$376,000thousands by filing date
GLAXOSMITHKLINE PLC-ADR37733W105SPONSORED ADR7,933$373,000thousands by filing date
SKYWORKS SOLUTIONS INC COM83088M102Stock3,055$369,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX2,633$366,000thousands by filing date
3M CO COM88579Y101Stock2,058$363,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R605DORSEY WRT 5 ETF11,457$362,000thousands by filing date
LINDE PLCG5494J103SHS1,680$358,000thousands by filing date
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS3,885$355,000thousands by filing date
iShares 0-5 Year TIPS Bond ETF46429B747SHS3,471$350,000thousands by filing date
KIMBERLY-CLARK CORP COM494368103Stock2,534$349,000thousands by filing date
FISERV INC337738108COM2,982$345,000thousands by filing date
FIRST TR EXCH TRADED FD III33739P608RIVRFRNT DYN DEV5,735$344,000thousands by filing date
Communication Services Select Sector SPDR Fund81369Y852SHS6,265$336,000thousands by filing date
ANNALY CAPITAL MANAGEMENT035710409COM35,509$334,000thousands by filing date
MasterCard, Inc57636Q104COM1,104$330,000thousands by filing date
Qualcomm Incorporated747525103COM3,693$326,000thousands by filing date
TRAVELERS COMPANIES INC COM89417E109Stock2,368$324,000thousands by filing date
VODAFONE GROUP PLC SPONSORED ADR92857W308ADR16,783$324,000thousands by filing date
ISHARES TR464287887S&P SML 600 GWT1,660$321,000thousands by filing date
SPDR SER TR78468R622BLOOMBERG HIGH Y2,905$318,000thousands by filing date
Oracle Corporation68389X105COM5,883$312,000thousands by filing date
FORD MTR CO COM345370860Stock33,568$312,000thousands by filing date
Duke Energy Corporation26441C204COM3,391$309,000thousands by filing date
Utilities Select Sector SPDR Fund81369Y886SHS4,744$307,000thousands by filing date
TWITTER INC90184L102COM9,556$306,000thousands by filing date
ARTISAN PARTNERS ASSET MGMT I CL A04316A108Stock9,409$304,000thousands by filing date
VICTORY PORTFOLIOS II92647N667VICSHS DV AC ETF8,509$304,000thousands by filing date
International Business Machines Corporation459200101COM2,261$303,000thousands by filing date
SPDR SER TR78464A821S&P 400 MDCP GRW5,284$302,000thousands by filing date
ALIGN TECHNOLOGY INC COM016255101Stock1,060$296,000thousands by filing date
WISDOMTREE TR97717X578EM EX ST-OWNED9,449$295,000thousands by filing date
Medtronic PlcG5960L103COM2,570$292,000thousands by filing date
ISHARES TR464287556ISHARES BIOTECH2,403$290,000thousands by filing date
CVS Health Corporation126650100COM3,886$289,000thousands by filing date
ISHARES 1-5 YEAR INVESTMENT GRADE CORPORATE BOND ETF464288646ETF5,369$288,000thousands by filing date
TC ENERGY CORP87807B107COM5,319$284,000thousands by filing date
Mondelez International,Inc. Class A609207105COM5,111$282,000thousands by filing date
WELLTOWER INC COM95040Q104REIT3,451$282,000thousands by filing date
Southern Company842587107COM4,413$281,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C409COM3,442$279,000thousands by filing date
WEC ENERGY GROUP INC COM92939U106Stock3,011$278,000thousands by filing date
DTE ENERGY CO COM233331107Stock2,124$276,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C599VNG RUS3000IDX1,875$275,000thousands by filing date
BANK OF NY MELLON CORP COM064058100Stock5,400$272,000thousands by filing date
DELTA AIR LINES INC COM NEW247361702Stock4,630$271,000thousands by filing date
FIRST TR EXCH TRD ALPHDX FD33737J182EMERG MKT ALPH10,084$268,000thousands by filing date
Deere & Company244199105COM1,515$263,000thousands by filing date
EATON VANCE TAX-MANAGED BUY-27828Y108COM17,494$262,000thousands by filing date
Vanguard Extended Market ETF922908652SHS2,057$259,000thousands by filing date
HEALTHCARE42225P501CL A NEW8,568$259,000thousands by filing date
American Express Company025816109COM2,031$253,000thousands by filing date
FIRST TR EXCH TRD ALPHDX FD33737J117EUROPE ALPHADEX6,738$253,000thousands by filing date
NUTRIEN LTD COM67077M108Stock5,208$250,000thousands by filing date
Schlumberger Limited806857108COM6,176$248,000thousands by filing date
SCHWAB STRATEGIC TR808524805INTL EQTY ETF7,305$246,000thousands by filing date
ISHARES TR46432F370MSCI USA SZE FT2,519$245,000thousands by filing date
UNITED TECHNOLOGIES CORP913017109COM1,628$244,000thousands by filing date
Real Estate Select Sector SPDR Fund81369Y860SHS6,295$243,000thousands by filing date
SELECT SECTOR SPDR TR81369Y704INDL2,982$243,000thousands by filing date
Gilead Sciences,Inc.375558103COM3,723$242,000thousands by filing date
Wells Fargo & Company949746101COM4,506$242,000thousands by filing date
INVESCO LTD SHSG491BT108Stock13,432$242,000thousands by filing date
ARROWHEAD PHARMACEUTICALS IN04280A100COM3,800$241,000thousands by filing date
VARIAN MED SYS INC92220P105COM1,700$241,000thousands by filing date
TALLGRASS ENERGY LP874696107CLASS A SHS10,682$236,000thousands by filing date
VICTORY PORTFOLIOS II92647N774VCSHS US DISCVRY5,960$236,000thousands by filing date
FIDELITY COVINGTON TRUST316092600MSCI HLTH CARE I4,692$233,000thousands by filing date
SCHD808524797COM3,980$231,000thousands by filing date
Adobe Inc00724F101COM695$229,000thousands by filing date
FIRSTENERGY CORP337932107COM4,716$229,000thousands by filing date
MARATHON PETE CORP COM56585A102Stock3,763$227,000thousands by filing date
UNILEVER PLC904767704SPON ADR NEW3,963$227,000thousands by filing date
PHILLIPS 66 COM718546104Stock2,015$224,000thousands by filing date
DBX ETF TR233051200XTRACK MSCI EAFE6,626$224,000thousands by filing date
REALTY INCOME CORP COM756109104REIT3,022$223,000thousands by filing date
PRUDENTIAL FINL INC COM744320102Stock2,346$220,000thousands by filing date
NATIONAL OILWELL VARCO INC637071101COM8,736$219,000thousands by filing date
GLOBAL X FDS37954Y715RBTCS ARTFL INTE9,918$217,000thousands by filing date
BLACKSTONE INC09260D107COM3,849$215,000thousands by filing date
TRUIST FINL CORP COM89832Q109Stock3,775$213,000thousands by filing date
Bristol-Myers Squibb Company110122108COM3,304$212,000thousands by filing date
BLACKROCK SCIENCE & TECHNOLO09258G104SHS6,351$211,000thousands by filing date
VANGUARD MALVERN FDS922020805SHS4,258$210,000thousands by filing date
ISHARES TR464288828US HLTHCR PR ETF1,045$210,000thousands by filing date
DBX ETF TR233051739UIT EXCHANGE TRADED8,785$210,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C771SHS3,929$209,000thousands by filing date
Vanguard International Dividend Appreciation ETF921946810SHS2,834$204,000thousands by filing date
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS1,578$202,000thousands by filing date
NXP SEMICONDUCTORS N V COMN6596X109Stock1,573$200,000thousands by filing date
DNP SELECT INCOME FD INC23325P104COM15,110$193,000thousands by filing date
EATON VANCE TAX-MANAGED BUY-WR27828X100COM11,243$184,000thousands by filing date
GLOBAL X FDS37950E473GLBL X MLP ETF20,632$163,000thousands by filing date
INVESCO DYNAMIC CR OPPORTUNI46132R104COM10,593$120,000thousands by filing date
LLOYDS BANKING GROUP PLC SPONSORED ADR539439109ADR18,199$60,000thousands by filing date
INTERNAP CORPORATION45885A409COMMON STOCK31,282$34,000thousands by filing date
DENBURY RES INC247916208COM NEW24,238$34,000thousands by filing date
AURORA CANNABIS INC05156X108COMMON STOCK-FO14,101$30,000thousands by filing date
22ND CENTY GROUP INC90137F103COM25,000$28,000thousands by filing date

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001765380-20-000029this filing2020-02-06acceptance time not in the bulk data set