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13F-HR filed by My Personal CFO, LLC

My Personal CFO, LLC filed this 13F-HR for the quarter ended 2025-06-30, filed 2025-07-22, with 92 holding rows worth $219,998,361.

Accession
0001754960-25-000441
Filed
2025-07-22
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2025

A holdings report, 92 entries on the cover page, a total value of $219,998,361 stated on the cover page (in dollars after the unit check, H1), rows summing to $219,998,361 with VALUE read as dollars as filed, 13F file number 028-22439. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
VTI922908769COM113,104$34,375,646dollars as filed
Microsoft Corp594918104COM36,318$18,064,843dollars as filed
Avantis US Equity ETF025072885SHS138,935$14,007,436dollars as filed
Apple Inc037833100COM55,709$11,429,762dollars as filed
OKTAINCCLASSA679295105STOK110,367$11,033,389dollars as filed
INVESCO QQQ TR46090E103COM15,469$8,533,246dollars as filed
DIMENSIONAL ETF TRUST25434V104US CORE EQT MKT159,831$6,770,427dollars as filed
SPY78462F103SHS10,395$6,422,551dollars as filed
Vanguard S&P 500 ETF922908363COM8,615$4,893,535dollars as filed
ISHARES MSCI EAFE SMALL-CAP ETF464288273ETF66,347$4,822,083dollars as filed
DIMENSIONAL ETF TRUST25434V203INTL CORE EQT MK121,421$4,197,527dollars as filed
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR91,870$4,151,403dollars as filed
Berkshire Hathaway Inc084670702COM8,209$3,987,686dollars as filed
Vanguard Mid-Cap ETF922908629SHS13,935$3,899,315dollars as filed
INNOVATOR ETFS TRUST45782C433US EQTY BUFR FEB76,315$3,407,465dollars as filed
INNOVATOR ETFS TRUST45782C557US EQTY BUF DEC74,373$3,358,685dollars as filed
Vanguard Real Estate922908553SHS33,953$3,023,866dollars as filed
Vanguard ESG U.S. Stock ETF921910733SHS27,557$3,021,367dollars as filed
ISHARES TR464287168COM21,874$2,905,140dollars as filed
INNOVATOR ETFS TRUST45782C789US EQTY BUFR JUL60,420$2,847,595dollars as filed
Vanguard Energy ETF92204A306SHS23,078$2,748,999dollars as filed
INNOVATOR ETFS TRUST45782C581US EQTY BUF NOV64,510$2,661,308dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY59,711$2,580,718dollars as filed
NVIDIA Corp67066G104COM15,956$2,520,906dollars as filed
STAGWELL INC85256A109COM CL A555,029$2,497,631dollars as filed
INNOVATOR ETFS TRUST45782C391US EQTY BUFR MAR49,490$2,427,014dollars as filed
T ROWE PRICE EXCHANGE-TRADED87283Q883FLOATING RATE46,917$2,412,919dollars as filed
INNOVATOR ETFS TRUST45782C409US EQTY BUFR JAN46,463$2,333,586dollars as filed
Vanguard High Dividend Yield ETF921946406SHS17,165$2,288,266dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS30,999$2,253,317dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS3,275$2,033,584dollars as filed
INNOVATOR ETFS TRUST45782C466GRWT100 PWR BF39,000$1,979,250dollars as filed
INNOVATOR ETFS TRUST45782C524INTRNL DEV JAN56,630$1,937,080dollars as filed
iShares Core S&P Total U.S. Stock Market ETF464287150SHS12,287$1,659,236dollars as filed
SCHD808524797COM60,158$1,594,197dollars as filed
META PLATFORMS INC CL A30303M102COM2,068$1,526,658dollars as filed
ISHARES TR464287762US HLTHCARE ETF24,750$1,397,880dollars as filed
Applied Materials,Inc.038222105COM7,028$1,286,616dollars as filed
INNOVATOR U.S. EQUITY BUFFER ETF - OCTOBER45782C771ETF25,935$1,178,746dollars as filed
VWO922042858SHS23,018$1,138,473dollars as filed
INNOVATOR ETFS TR ETF S&P 500 BUFFER SEPTEMBER45782C664ETF22,180$1,001,746dollars as filed
WAYFAIR INC94419L101CL A19,302$987,104dollars as filed
Advanced Micro Devices,Inc.007903107COM6,819$967,616dollars as filed
INNOVATOR TR ETF S&P 500 BUFFER ETF JUNE45782C755ETF20,580$900,581dollars as filed
INNOVATOR ETFS TRUST45782C516EMRGNG MKT JAN26,990$864,727dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS15,003$855,345dollars as filed
JPMorgan Chase & Co46625H100COM2,910$843,756dollars as filed
Amazon.com, Inc023135106COM3,351$735,176dollars as filed
Home Depot, Inc437076102COM1,967$721,181dollars as filed
Vanguard Small-Cap ETF922908751SHS2,897$686,516dollars as filed
Vanguard Total Bond Market ETF921937835SHS9,048$666,189dollars as filed
ISHARES TR464287556ISHARES BIOTECH5,140$650,261dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF29,330$648,199dollars as filed
Johnson & Johnson478160104COM4,178$638,190dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS2,467$624,667dollars as filed
Schwab U.S. Broad Market ETF808524102SHS25,220$601,003dollars as filed
INNOVATOR U.S. EQUITY BUFFER ETF - MAY45782C326ETF13,550$571,810dollars as filed
UnitedHealth Group Inc91324P102COM1,754$547,195dollars as filed
iShares Russell Midcap ETF464287499SHS5,718$525,851dollars as filed
VGT92204A702SHS761$504,564dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF10,205$449,530dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS3,326$448,371dollars as filed
Walt Disney Co254687106COM3,602$446,635dollars as filed
IJH464287507COM7,140$442,823dollars as filed
AGILENT TECHNOLOGIES INC COM00846U101Stock3,500$413,035dollars as filed
INNOVATOR U.S. SMALL CAP POWER BUFFER ETF - APRIL45782C342ETF12,731$412,301dollars as filed
VANGUARD SCOTTSDALE FDS92206C680COM3,659$399,589dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF1,391$396,718dollars as filed
SPDR S&P Dividend ETF78464A763SHS2,800$380,044dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM1,969$349,297dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS5,682$341,061dollars as filed
Vanguard Short-Term Bond ETF921937827SHS4,298$338,239dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,606$328,714dollars as filed
Bank of America Corp060505104COM6,638$314,110dollars as filed
Vanguard Short-Term Treasury ETF92206C102SHS5,236$307,772dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,543$300,854dollars as filed
Vanguard Growth922908736COM675$295,854dollars as filed
Broadcom Inc.11135F101COM1,034$284,892dollars as filed
SELECT SECTOR SPDR TR81369Y308STATE STREET CON3,506$283,844dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF2,447$274,064dollars as filed
Vanguard S&P 500 Growth ETF921932505SHS672$266,512dollars as filed
EXXON MOBIL CORP30231G102COM2,459$265,062dollars as filed
ISHARES TR4642886613 7 YR TREAS BD2,096$249,613dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM1,314$231,602dollars as filed
SPDR Portfolio S&P 400 Mid Cap ETF78464A847SHS4,228$229,919dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS2,695$228,587dollars as filed
Salesforce.com, Inc79466L302COM827$225,529dollars as filed
VANGUARD STAR FDS921909768COM3,204$221,371dollars as filed
Netflix, Inc64110L106COM164$219,617dollars as filed
Goldman Sachs Group,Inc.38141G104COM305$215,864dollars as filed
SPDR Bloomberg Investment Grade Floating Rate ETF78468R200SHS7,000$215,810dollars as filed
ORCHID IS CAP INC68571X301COM NEW10,000$70,100dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001754960-25-000441this filing2025-07-22acceptance time not in the bulk data set