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13F-HR filed by My Personal CFO, LLC

My Personal CFO, LLC filed this 13F-HR for the quarter ended 2024-12-31, filed 2025-01-24, with 88 holding rows worth $195,043,479.

Accession
0001754960-25-000067
Filed
2025-01-24
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2024

A holdings report, 88 entries on the cover page, a total value of $195,043,479 stated on the cover page (in dollars after the unit check, H1), rows summing to $195,043,479 with VALUE read as dollars as filed, 13F file number 028-22439. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
VTI922908769COM106,392$30,833,440dollars as filed
Microsoft Corp594918104COM43,004$18,126,226dollars as filed
Avantis US Equity ETF025072885SHS135,930$13,175,734dollars as filed
OKTAINCCLASSA679295105STOK119,582$9,423,062dollars as filed
INVESCO QQQ TR46090E103COM15,376$7,860,730dollars as filed
Apple Inc037833100COM24,843$6,221,273dollars as filed
SPY78462F103SHS9,908$5,807,136dollars as filed
DIMENSIONAL ETF TRUST25434V104US CORE EQT MKT136,680$5,534,176dollars as filed
ISHARES MSCI EAFE SMALL-CAP ETF464288273ETF72,534$4,406,443dollars as filed
Berkshire Hathaway Inc084670702COM8,672$3,930,844dollars as filed
Vanguard Mid-Cap ETF922908629SHS14,054$3,712,036dollars as filed
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR82,620$3,660,892dollars as filed
STAGWELL INC85256A109COM CL A555,029$3,652,091dollars as filed
Vanguard S&P 500 ETF922908363COM6,616$3,564,689dollars as filed
INNOVATOR ETFS TRUST45782C557US EQTY BUF DEC74,336$3,204,625dollars as filed
INNOVATOR ETFS TRUST45782C433US EQTY BUFR FEB74,125$3,192,623dollars as filed
Vanguard ESG U.S. Stock ETF921910733SHS27,554$2,890,105dollars as filed
ISHARES TR464287168COM21,789$2,860,650dollars as filed
Vanguard Real Estate922908553SHS30,724$2,736,915dollars as filed
INNOVATOR ETFS TRUST45782C581US EQTY BUF NOV66,810$2,623,629dollars as filed
INNOVATOR ETFS TRUST45782C789US EQTY BUFR JUL58,020$2,585,232dollars as filed
Vanguard Energy ETF92204A306SHS20,485$2,485,061dollars as filed
NVIDIA Corp67066G104COM17,607$2,364,417dollars as filed
INNOVATOR ETFS TRUST45782C391US EQTY BUFR MAR49,810$2,298,258dollars as filed
INNOVATOR ETFS TRUST45782C409US EQTY BUFR JAN46,505$2,229,915dollars as filed
Vanguard High Dividend Yield ETF921946406SHS17,165$2,190,082dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS30,801$2,123,421dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY55,200$2,049,033dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS3,271$1,925,739dollars as filed
INNOVATOR ETFS TRUST45782C466GRWT100 PWR BF39,000$1,875,510dollars as filed
INNOVATOR ETFS TRUST45782C524INTRNL DEV JAN59,880$1,810,053dollars as filed
DIMENSIONAL ETF TRUST25434V203INTL CORE EQT MK54,930$1,603,961dollars as filed
META PLATFORMS INC CL A30303M102COM2,693$1,576,816dollars as filed
iShares Core S&P Total U.S. Stock Market ETF464287150SHS11,967$1,539,196dollars as filed
ISHARES TR464287762US HLTHCARE ETF24,750$1,442,183dollars as filed
SCHD808524797COM42,891$1,171,788dollars as filed
Applied Materials,Inc.038222105COM7,059$1,148,026dollars as filed
INNOVATOR U.S. EQUITY BUFFER ETF - OCTOBER45782C771ETF25,935$1,121,040dollars as filed
INNOVATOR ETFS TR ETF S&P 500 BUFFER SEPTEMBER45782C664ETF22,180$951,560dollars as filed
WAYFAIR INC94419L101CL A21,006$930,986dollars as filed
UnitedHealth Group Inc91324P102COM1,822$921,677dollars as filed
NIKE,Inc. Class B654106103COM11,227$849,558dollars as filed
INNOVATOR TR ETF S&P 500 BUFFER ETF JUNE45782C755ETF20,400$847,008dollars as filed
INNOVATOR ETFS TRUST45782C516EMRGNG MKT JAN28,090$826,970dollars as filed
Advanced Micro Devices,Inc.007903107COM6,731$813,037dollars as filed
VWO922042858SHS18,043$794,624dollars as filed
Home Depot, Inc437076102COM1,992$774,946dollars as filed
Amazon.com, Inc023135106COM3,306$725,303dollars as filed
JPMorgan Chase & Co46625H100COM2,956$708,550dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS14,474$692,150dollars as filed
ISHARES TR464287556ISHARES BIOTECH5,140$679,559dollars as filed
Vanguard Total Bond Market ETF921937835SHS9,083$653,151dollars as filed
Vanguard Small-Cap ETF922908751SHS2,689$646,224dollars as filed
Johnson & Johnson478160104COM4,209$608,706dollars as filed
Schwab U.S. Broad Market ETF808524102SHS25,184$571,679dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF29,316$542,354dollars as filed
iShares Russell Midcap ETF464287499SHS5,712$504,935dollars as filed
VGT92204A702SHS776$482,382dollars as filed
AGILENT TECHNOLOGIES INC COM00846U101Stock3,503$470,593dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS3,370$463,674dollars as filed
INNOVATOR U.S. SMALL CAP POWER BUFFER ETF - APRIL45782C342ETF13,731$449,042dollars as filed
IJH464287507COM7,140$444,893dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM2,288$435,793dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF10,245$432,851dollars as filed
Walt Disney Co254687106COM3,769$419,659dollars as filed
Vanguard Short-Term Bond ETF921937827SHS4,899$378,539dollars as filed
VANGUARD SCOTTSDALE FDS92206C680COM3,654$377,495dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF1,389$374,591dollars as filed
SPDR S&P Dividend ETF78464A763SHS2,800$369,880dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,446$336,318dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,621$317,432dollars as filed
Bank of America Corp060505104COM6,943$305,157dollars as filed
Vanguard Short-Term Treasury ETF92206C102SHS5,236$304,630dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,534$304,018dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS5,668$295,965dollars as filed
Salesforce.com, Inc79466L302COM833$278,375dollars as filed
EXXON MOBIL CORP30231G102COM2,578$277,286dollars as filed
Vanguard Growth922908736COM674$276,647dollars as filed
SELECT SECTOR SPDR TR81369Y308STATE STREET CON3,475$273,193dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM1,422$269,137dollars as filed
Broadcom Inc.11135F101COM1,091$252,942dollars as filed
Vanguard S&P 500 Growth ETF921932505SHS670$245,331dollars as filed
ISHARES TR4642886613 7 YR TREAS BD2,096$242,193dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF2,447$236,943dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS2,674$229,024dollars as filed
SPDR Portfolio S&P 400 Mid Cap ETF78464A847SHS4,101$224,284dollars as filed
Vanguard Utilities ETF92204A876SHS1,329$217,185dollars as filed
MANITEX INTL INC563420108COMMON STOCK10,000$58,000dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001754960-25-000067this filing2025-01-24acceptance time not in the bulk data set