13F-HR filed by My Personal CFO, LLC
My Personal CFO, LLC filed this 13F-HR for the quarter ended 2023-12-31, filed 2024-01-23, with 90 holding rows worth $153,588,789.
- Accession
- 0001754960-24-000053
- Filer
- CIK 1916366
- Filed
- 2024-01-23
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q4 2023
A holdings report, 90 entries on the cover page, a total value of $153,588,789 stated on the cover page (in dollars after the unit check, H1), rows summing to $153,588,789 with VALUE read as dollars as filed, 13F file number 028-22439. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| VTI | 922908769 | COM | 79,013 | $18,743,550 | dollars as filed | |
| OKTAINCCLASSA | 679295105 | STOK | 120,077 | $10,870,571 | dollars as filed | |
| Microsoft Corp | 594918104 | COM | 27,551 | $10,360,142 | dollars as filed | |
| STAGWELL INC | 85256A109 | COM CL A | 1,333,440 | $8,840,707 | dollars as filed | |
| Avantis US Equity ETF | 025072885 | SHS | 87,065 | $7,100,125 | dollars as filed | |
| INVESCO QQQ TR | 46090E103 | COM | 14,959 | $6,125,956 | dollars as filed | |
| Apple Inc | 037833100 | COM | 27,501 | $5,294,730 | dollars as filed | |
| SPY | 78462F103 | SHS | 8,579 | $4,077,478 | dollars as filed | |
| DIMENSIONAL ETF TRUST | 25434V104 | US CORE EQT MKT | 116,815 | $3,884,107 | dollars as filed | |
| ISHARES MSCI EAFE SMALL-CAP ETF | 464288273 | ETF | 61,420 | $3,801,889 | dollars as filed | |
| Berkshire Hathaway Inc | 084670702 | COM | 8,857 | $3,158,938 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C557 | US EQTY BUF DEC | 69,680 | $2,665,260 | dollars as filed | |
| Vanguard Real Estate | 922908553 | SHS | 29,018 | $2,564,058 | dollars as filed | |
| ISHARES TR | 464287168 | COM | 21,595 | $2,531,309 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C433 | US EQTY BUFR FEB | 68,500 | $2,509,155 | dollars as filed | |
| Vanguard ESG U.S. Stock ETF | 921910733 | SHS | 27,724 | $2,358,181 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C888 | US EQT BUFR APR | 59,400 | $2,269,929 | dollars as filed | |
| Vanguard Mid-Cap ETF | 922908629 | SHS | 8,882 | $2,066,256 | dollars as filed | |
| JP MORGAN CHASE & CO | 46625H365 | EXCHANGE TRADED | 79,277 | $2,010,472 | dollars as filed | |
| Vanguard High Dividend Yield ETF | 921946406 | SHS | 17,165 | $1,916,129 | dollars as filed | |
| Vanguard Energy ETF | 92204A306 | SHS | 15,691 | $1,840,195 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C524 | INTRNL DEV JAN | 60,150 | $1,828,614 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C581 | US EQTY BUF NOV | 51,200 | $1,787,341 | dollars as filed | |
| SPDR SER TR STATE STR SPDR PORT S&P 500 ETF | 78464A854 | SHS | 30,000 | $1,677,000 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C466 | GRWT100 PWR BF | 39,000 | $1,625,910 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C409 | US EQTY BUFR JAN | 37,340 | $1,525,578 | dollars as filed | |
| ISHARES TR CORE S&P 500 ETF | 464287200 | SHS | 3,131 | $1,495,475 | dollars as filed | |
| ISHARES TR | 46434V456 | MSCI INTL QUALTY | 38,439 | $1,443,769 | dollars as filed | |
| ISHARES TR | 464287762 | US HLTHCARE ETF | 4,950 | $1,416,888 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C789 | US EQTY BUFR JUL | 37,320 | $1,404,352 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C391 | US EQTY BUFR MAR | 35,200 | $1,394,272 | dollars as filed | |
| NIKE,Inc. Class B | 654106103 | COM | 12,067 | $1,310,080 | dollars as filed | |
| iShares Core S&P Total U.S. Stock Market ETF | 464287150 | SHS | 11,967 | $1,259,287 | dollars as filed | |
| Vanguard Total Bond Market ETF | 921937835 | SHS | 16,291 | $1,198,203 | dollars as filed | |
| DIMENSIONAL ETF TRUST | 25434V203 | INTL CORE EQT MK | 41,669 | $1,193,400 | dollars as filed | |
| Applied Materials,Inc. | 038222105 | COM | 7,138 | $1,156,856 | dollars as filed | |
| Vanguard Short-Term Bond ETF | 921937827 | SHS | 13,560 | $1,044,391 | dollars as filed | |
| UnitedHealth Group Inc | 91324P102 | COM | 1,965 | $1,034,514 | dollars as filed | |
| Advanced Micro Devices,Inc. | 007903107 | COM | 6,709 | $988,974 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C516 | EMRGNG MKT JAN | 33,890 | $971,626 | dollars as filed | |
| META PLATFORMS INC CL A | 30303M102 | COM | 2,729 | $965,957 | dollars as filed | |
| ISHARES TR | 464287556 | ISHARES BIOTECH | 6,655 | $904,082 | dollars as filed | |
| VWO | 922042858 | SHS | 19,264 | $791,758 | dollars as filed | |
| INNOVATOR TR ETF S&P 500 BUFFER ETF JUNE | 45782C755 | ETF | 21,900 | $781,758 | dollars as filed | |
| Amazon.com, Inc | 023135106 | COM | 5,017 | $762,283 | dollars as filed | |
| Home Depot, Inc | 437076102 | COM | 2,109 | $730,874 | dollars as filed | |
| Johnson & Johnson | 478160104 | COM | 4,550 | $713,167 | dollars as filed | |
| INNOVATOR U.S. EQUITY BUFFER ETF - OCTOBER | 45782C771 | ETF | 18,300 | $704,001 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C508 | US EQTY PWR BUF | 18,469 | $687,786 | dollars as filed | |
| SCHD | 808524797 | COM | 8,979 | $683,590 | dollars as filed | |
| INNOVATOR ETFS TR ETF S&P 500 BUFFER SEPTEMBER | 45782C664 | ETF | 18,230 | $668,676 | dollars as filed | |
| Vanguard FTSE Developed Markets ETF | 921943858 | SHS | 12,387 | $593,354 | dollars as filed | |
| ISHARES TR | 464288356 | CALIF MUN BD ETF | 10,000 | $579,400 | dollars as filed | |
| Intel Corp | 458140100 | COM | 11,464 | $576,066 | dollars as filed | |
| iShares Russell Midcap ETF | 464287499 | SHS | 7,185 | $558,456 | dollars as filed | |
| Vanguard Small-Cap ETF | 922908751 | SHS | 2,609 | $556,643 | dollars as filed | |
| Vanguard Utilities ETF | 92204A876 | SHS | 4,024 | $551,570 | dollars as filed | |
| JPMorgan Chase & Co | 46625H100 | COM | 2,999 | $510,130 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524805 | INTL EQTY ETF | 13,560 | $501,178 | dollars as filed | |
| AGILENT TECHNOLOGIES INC COM | 00846U101 | Stock | 3,530 | $490,776 | dollars as filed | |
| Vanguard Mid-Cap Value ETF | 922908512 | SHS | 3,243 | $470,267 | dollars as filed | |
| Health Care Select Sector SPDR Fund | 81369Y209 | SHS | 3,388 | $462,078 | dollars as filed | |
| Alphabet Inc. Reg. Shares C | 02079K107 | COM | 3,029 | $426,842 | dollars as filed | |
| Dimensional US Large Cap Value ETF | 25434V666 | SHS | 15,366 | $415,650 | dollars as filed | |
| Vanguard Small-Cap Value ETF | 922908611 | SHS | 2,306 | $415,017 | dollars as filed | |
| INNOVATOR U.S. SMALL CAP POWER BUFFER ETF - APRIL | 45782C342 | ETF | 13,731 | $400,569 | dollars as filed | |
| IJH | 464287507 | COM | 1,436 | $397,987 | dollars as filed | |
| Walt Disney Co | 254687106 | COM | 4,163 | $375,877 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C797 | US EQTY PWR BUF | 9,880 | $356,866 | dollars as filed | |
| Schwab U.S. Broad Market ETF | 808524102 | SHS | 6,388 | $355,620 | dollars as filed | |
| SPDR S&P Dividend ETF | 78464A763 | SHS | 2,800 | $349,916 | dollars as filed | |
| NVIDIA Corp | 67066G104 | COM | 703 | $348,140 | dollars as filed | |
| iShares Core MSCI Emerging Markets ETF | 46434G103 | SHS | 6,846 | $346,271 | dollars as filed | |
| Tesla Motors, Inc | 88160R101 | COM | 1,321 | $328,242 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C813 | US EQTY PWR BUF | 8,815 | $319,015 | dollars as filed | |
| INNOVATOR ETFS TRUST | 45782C870 | US EQT PWR BUF | 9,603 | $313,922 | dollars as filed | |
| VANGUARD STAR FDS | 921909768 | COM | 5,278 | $305,937 | dollars as filed | |
| VANGUARD INDEX FDS | 922908637 | LARGE CAP ETF | 1,383 | $301,701 | dollars as filed | |
| Dimensional US Small Cap ETF | 25434V500 | COM | 4,979 | $296,848 | dollars as filed | |
| EXXON MOBIL CORP | 30231G102 | COM | 2,942 | $294,141 | dollars as filed | |
| Technology Select Sector SPDR Fund | 81369Y803 | SHS | 1,505 | $289,610 | dollars as filed | |
| Vanguard Dividend Appreciation ETF | 921908844 | SHS | 1,543 | $262,927 | dollars as filed | |
| ISHARES TR | 464288661 | 3 7 YR TREAS BD | 2,096 | $245,504 | dollars as filed | |
| SELECT SECTOR SPDR TR | 81369Y308 | STATE STREET CON | 3,407 | $245,439 | dollars as filed | |
| ISHARES MSCI EAFE GROWTH ETF | 464288885 | ETF | 2,476 | $239,801 | dollars as filed | |
| ISHARES TR | 464287630 | RUS 2000 VAL ETF | 1,531 | $237,810 | dollars as filed | |
| Bank of America Corp | 060505104 | COM | 7,048 | $237,306 | dollars as filed | |
| Vanguard Growth | 922908736 | COM | 691 | $214,818 | dollars as filed | |
| Salesforce.com, Inc | 79466L302 | COM | 814 | $214,196 | dollars as filed | |
| MANITEX INTL INC | 563420108 | COMMON STOCK | 10,000 | $63,300 | dollars as filed |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0001754960-24-000053 | this filing | 2024-01-23 | acceptance time not in the bulk data set |