Skip to content

13F-HR filed by My Personal CFO, LLC

My Personal CFO, LLC filed this 13F-HR for the quarter ended 2023-09-30, filed 2023-11-06, with 83 holding rows worth $123,827,346.

Accession
0001754960-23-000311
Filed
2023-11-06
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q3 2023

A holdings report, 83 entries on the cover page, a total value of $123,827,346 stated on the cover page (in dollars after the unit check, H1), rows summing to $123,827,346 with VALUE read as dollars as filed, 13F file number 028-22439. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
VTI922908769COM71,016$15,084,557dollars as filed
Microsoft Corp594918104COM30,829$9,734,279dollars as filed
OKTAINCCLASSA679295105STOK105,324$8,584,959dollars as filed
Avantis US Equity ETF025072885SHS79,038$5,790,360dollars as filed
INVESCO QQQ TR46090E103COM15,131$5,420,952dollars as filed
Apple Inc037833100COM26,300$4,502,907dollars as filed
SPY78462F103SHS8,636$3,691,920dollars as filed
ISHARES MSCI EAFE SMALL-CAP ETF464288273ETF60,685$3,426,859dollars as filed
Berkshire Hathaway Inc084670702COM9,274$3,248,682dollars as filed
DIMENSIONAL ETF TRUST25434V104US CORE EQT MKT101,987$3,054,524dollars as filed
STAGWELL INC85256A109COM CL A525,935$2,466,635dollars as filed
ISHARES TR464287168COM21,539$2,318,471dollars as filed
INNOVATOR ETFS TRUST45782C433US EQTY BUFR FEB68,500$2,282,078dollars as filed
Vanguard ESG U.S. Stock ETF921910733SHS27,721$2,085,159dollars as filed
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR59,400$2,077,212dollars as filed
JP MORGAN CHASE & CO46625H365EXCHANGE TRADED81,377$2,010,019dollars as filed
Vanguard Energy ETF92204A306SHS15,644$1,982,671dollars as filed
Vanguard Total Bond Market ETF921937835SHS27,778$1,938,349dollars as filed
INNOVATOR ETFS TRUST45782C557US EQTY BUF DEC52,640$1,840,658dollars as filed
Vanguard High Dividend Yield ETF921946406SHS17,165$1,773,488dollars as filed
Vanguard Real Estate922908553SHS22,843$1,728,306dollars as filed
INNOVATOR ETFS TRUST45782C524INTRNL DEV JAN61,150$1,703,480dollars as filed
INNOVATOR ETFS TRUST45782C466GRWT100 PWR BF39,000$1,582,530dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS30,000$1,507,800dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS3,123$1,340,896dollars as filed
ISHARES TR464287762US HLTHCARE ETF4,950$1,336,847dollars as filed
Vanguard Mid-Cap ETF922908629SHS6,303$1,312,565dollars as filed
INNOVATOR ETFS TRUST45782C789US EQTY BUFR JUL37,320$1,286,420dollars as filed
INNOVATOR ETFS TRUST45782C391US EQTY BUFR MAR35,200$1,278,893dollars as filed
DIMENSIONAL ETF TRUST25434V203INTL CORE EQT MK47,564$1,241,896dollars as filed
INNOVATOR ETFS TRUST45782C409US EQTY BUFR JAN32,960$1,210,987dollars as filed
Vanguard Short-Term Bond ETF921937827SHS16,010$1,203,472dollars as filed
iShares Core S&P Total U.S. Stock Market ETF464287150SHS11,967$1,127,172dollars as filed
Applied Materials,Inc.038222105COM7,093$982,026dollars as filed
UnitedHealth Group Inc91324P102COM1,931$973,591dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY27,817$934,935dollars as filed
INNOVATOR ETFS TRUST45782C516EMRGNG MKT JAN33,890$927,949dollars as filed
INNOVATOR ETFS TRUST45782C581US EQTY BUF NOV25,700$841,074dollars as filed
ISHARES TR464287556ISHARES BIOTECH6,668$815,430dollars as filed
Intel Corp458140100COM20,438$726,571dollars as filed
INNOVATOR TR ETF S&P 500 BUFFER ETF JUNE45782C755ETF21,900$718,758dollars as filed
Johnson & Johnson478160104COM4,488$699,006dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF19,405$675,220dollars as filed
VWO922042858SHS17,118$671,210dollars as filed
INNOVATOR U.S. EQUITY BUFFER ETF - OCTOBER45782C771ETF18,300$649,650dollars as filed
Advanced Micro Devices,Inc.007903107COM6,107$627,922dollars as filed
Home Depot, Inc437076102COM2,060$622,450dollars as filed
INNOVATOR ETFS TR ETF S&P 500 BUFFER SEPTEMBER45782C664ETF18,230$613,622dollars as filed
ISHARES TR464288356CALIF MUN BD ETF10,000$548,400dollars as filed
NIKE,Inc. Class B654106103COM5,629$538,245dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS3,887$509,042dollars as filed
iShares Russell Midcap ETF464287499SHS7,182$497,336dollars as filed
Vanguard Utilities ETF92204A876SHS3,618$461,440dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF13,288$451,260dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS3,381$435,287dollars as filed
JPMorgan Chase & Co46625H100COM2,883$418,093dollars as filed
AGILENT TECHNOLOGIES INC COM00846U101Stock3,503$391,705dollars as filed
INNOVATOR ETFS TRUST45782C797US EQTY PWR BUF10,841$368,160dollars as filed
INNOVATOR U.S. SMALL CAP POWER BUFFER ETF - APRIL45782C342ETF13,731$367,304dollars as filed
IJH464287507COM1,436$358,067dollars as filed
Real Estate Select Sector SPDR Fund81369Y860SHS10,266$349,762dollars as filed
INNOVATOR ETFS TRUST45782C813US EQTY PWR BUF9,793$330,024dollars as filed
INNOVATOR ETFS TRUST45782C870US EQT PWR BUF10,646$325,874dollars as filed
SPDR S&P Dividend ETF78464A763SHS2,800$322,028dollars as filed
Walt Disney Co254687106COM3,882$314,636dollars as filed
Vanguard Small-Cap ETF922908751SHS1,529$289,095dollars as filed
Dimensional US Large Cap Value ETF25434V666SHS11,204$277,971dollars as filed
EXXON MOBIL CORP30231G102COM2,354$276,783dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,717$273,891dollars as filed
Tesla Motors, Inc88160R101COM1,081$270,488dollars as filed
Amazon.com, Inc023135106COM2,116$268,986dollars as filed
ISHARES TR464287630RUS 2000 VAL ETF1,827$247,650dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,504$246,611dollars as filed
ISHARES TR4642886613 7 YR TREAS BD2,096$237,183dollars as filed
SELECT SECTOR SPDR TR81369Y308STATE STREET CON3,446$237,141dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,505$233,847dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS4,874$231,954dollars as filed
Salesforce.com, Inc79466L302COM1,070$216,975dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS4,952$216,501dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF2,476$213,679dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E500NAS CLNEDG GREEN4,697$200,233dollars as filed
NVIDIA Corp67066G104COM460$200,095dollars as filed
NERDY INC64081V109CL A COM12,482$46,183dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001754960-23-000311this filing2023-11-06acceptance time not in the bulk data set